Westin Buss

What Westin Buss does

Westin Buss, legally Westin Buss Stockholm AB, is a Stockholm-based bus charter, rental, and shuttle company founded in 1924 in Docksta, Västernorrland by Werner Westin and operating under its current private ownership since 1989. The company runs a fleet of over 30 buses ranging from 12-passenger minibuses (MAN TGE V.I.P) to 57-passenger tourist buses, supported by 101-250 employees including drivers, mechanics, dispatchers, sales staff, and engineers. Operations are anchored at a central office and bus garage in Ulvsunda/Bromma, Stockholm, strategically positioned to serve Stockholm city center and all area airports.

The core technology stack is a proprietary Fleet Management System integrated with vehicle computers and tachographs, enabling individual driver behavior monitoring (acceleration, braking, cornering, following distance) and real-time GPS tracking connected to a 24/7 traffic management unit. Additional technical features include remotely controlled bus heaters, route optimization to avoid queues and empty runs, and alcolock ignition interlocks standardized on every vehicle since 2005. All buses carry three-point seat belts, climate control, audio/video systems, Wi-Fi on domestic routes, and individual 220V or USB outlets, with larger buses adding toilets and kitchenettes. The company holds ISO 9001:2015 and ISO 14001:2015 certifications and targets a fleet age under 4 years with Euro 6 / HVO fuel usage.

Revenue is generated through a quote-based transactional model: customers request custom pricing via website quotation forms, phone, or email, with responses within 24-48 office hours and free cancellation up to 72 hours before departure. Pricing tiers include single-trip one-way transfers (e.g., from 4,165 SEK for Stockholm Arlanda to Stockholm City, excluding VAT), round-trip returns, and hourly disposition rentals. The company serves a hybrid mix of corporate and business clients (primary segment), schools, sports clubs, weddings and private celebrations, and individual consumers, with operations spanning Stockholm, Uppsala, Västerås, Södertälje, Eskilstuna, and the broader Mälardalen region plus four airports (Arlanda, Skavsta, Bromma, Västerås). Distribution is exclusively direct via the website, with a customer portal (online.westinbuss.se) enabling self-service access for existing accounts.

Name

Westin Buss

Legal name

Westin Buss Stockholm AB

Website

https://westinbuss.se

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

Westin Buss is a Stockholm-based bus charter and shuttle company with a fleet of 30+ buses (12-57 passengers), serving corporate clients, schools, sports clubs, and private consumers across Stockholm and the Mälardalen region of Sweden under private ownership since 1989.

Ownership category

akta.pro rank

Product category

Charter Bus and Passenger Ground Transportation

NAICS

Charter Bus Industry (485510), Charter Bus Industry (48551), Interurban and Rural Bus Transportation (48521), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

akta.pro secondary industries

Shuttle Bus Leasing/Rental (Airport/Hotel/Corporate) (TLABADAD), Tour Bus Leasing/Rental (Sightseeing) (TLABADAK)

Keywords

• Charter bus rental
• Airport shuttle service
• Group travel transport
• Corporate event buses
• Minibus hire

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bus charter and rental services: Westin Buss generates revenue through renting buses with drivers for various occasions including charter trips, airport transfers, corporate events, group travel, tourist trips, and shuttle services. Pricing is based on time and distance, with a customized quote provided for each booking. The company also offers additional services such as catering, guide booking, traffic coordinators, and child car seats as add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Westin Buss rents buses with professional drivers for charter, shuttle, airport transfer, and group travel across Stockholm and broader Sweden. The company operates a fleet of over 30 modern vehicles ranging from 12-passenger minibuses to 57-passenger tourist buses, with quote-based pricing per trip or per hour. Services are bookable by both corporate clients (conferences, company events, sports clubs) and private individuals (weddings, ski trips, sightseeing).

Product overview

Westin Buss is a Stockholm-based bus rental company offering a comprehensive fleet of vehicles for various transportation needs. The company operates a fleet of over 30 buses in different sizes (12, 16, 34, 49, and 57 passengers) with professional drivers. Their core offerings include charter bus rental, shuttle services, airport transfers, group travel, and specialized services like VIP transport, sports travel, ski trips, and conference buses. Additional services such as catering, guide booking, traffic coordination, and logistics planning are available as add-ons. The company is certified according to ISO 9001:2015 and ISO 14001:2015, with a focus on safety (alcolocks on all vehicles), comfort (Wi-Fi, USB ports, reclining seats), and environmental sustainability (HVO fuel, Euro 6 vehicles, fleet management systems).

Differentiator

Problem solved

Functional benefit

Products and services

• Charter Bus Rental Bus rental with professional driver for conferences, weddings, corporate events, and private occasions across Sweden. Customers receive a customized quote based on route, duration, passenger count, and bus size.
• Shuttle Service Reliable and flexible shuttle transportation for groups needing transport between different locations, including airport transfers and event shuttles. Available in Stockholm and the Mälardalen region.
• Corporate Events Transportation Transportation services tailored for corporate events, company outings, and business trips with climate-smart buses and experienced drivers. Designed for companies of all sizes needing reliable transportation for employees, clients, and events.
• Airport Bus Transfer (Flygbuss) Airport transportation to and from Arlanda, Skavsta, Bromma, and Västerås airports serving Stockholm and the Mälardalen region. Stockholm Arlanda to Stockholm City one-way transfer starts from 4,165 SEK excluding VAT.
• Bus Trips Across Sweden (Bussresor) Comfortable and punctual bus travel throughout Sweden, including trips to major cities like Gothenburg, Östersund, and smaller destinations.
• Group Travel (Gruppresor) Organized group travel by bus in and around Stockholm, customized to specific needs for corporate outings, school trips, and events.
• Minibus Rental (12-16 passengers) Compact bus rental for smaller groups (12-16 passengers), ideal for family vacations, corporate events, and outings. Manufacturer: MAN TGE V.I.P with Euro 6E compliance.
• VIP Bus Rental Luxurious bus option with comfortable seats, generous legroom, and modern amenities for exclusive occasions such as bachelorette parties and VIP transport.
• Tourist Bus Rental Comfortable and reliable transportation for travel groups with spacious luggage compartments. Available in 34, 49, and 57 passenger configurations.
• Wedding Bus Rental Luxury bus transportation for weddings, ensuring guests arrive on time with flexible routing and last-minute change capabilities. Targets private individuals and event planners.
• Class Trip Transportation Safe and reliable bus transportation for school trips and educational excursions, adapted to various needs and durations.
• Sports Travel (Idrottsresor) Sustainable sports travel with buses, tailored for teams traveling to matches, tournaments, and training camps across the Nordic region.
• Ski Trips (Skidresor) Bus trips to Swedish ski resorts including Åre, Sälen, and Vemdalen, with customizable itineraries and departure locations.
• Conference Bus Modern buses equipped with Wi-Fi, power outlets, and screens for conferences, study visits, and roadshows.
• Sightseeing Tours Private bus sightseeing tours in Stockholm with air-conditioned cabins, free Wi-Fi, and optional guided services.
• Additional Services (Mertjänster) Supplementary offerings including catering, guide booking, traffic coordinators/dispatchers, logistics planning, child car seat rental, and bus striping/branding.

Quantifiable outcome

• Fuel consumption reduced through driver behavior monitoring and coaching on acceleration, braking, and cornering
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Sustainable Meet StockholmminorGTM or Marketing Partner · 1 January 2019Westin Buss has been a partner of Sustainable Meet Stockholm since 2019. The company is the only supplier in transportation that is a member of this initiative, which promotes Stockholm as a sustainable travel destination. This partnership provides visibility among sustainability-focused event planners and corporate clients planning events in Stockholm.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Säfflebuss: Long-established Swedish charter and tour bus operator providing coach rental with driver for corporate, group, and tour travel. Comparable mid-sized private charter profile, northern Sweden heritage, and focus on group/association travel similar to Westin Buss.
• Bergkvarabuss: One of Sweden's largest privately-held charter and coach operators, headquartered in Mälardalen with nationwide coach rental, charter, and tour services. Directly comparable on business model (charter + shuttle + group travel with driver), Swedish geography, and target segments (corporate events, sports clubs, schools, ski trips).
• Tuna Buss: Swedish charter and coach operator focused on tour, school, and corporate group travel. Comparable mid-sized private Swedish operator with similar fleet capacity profile and customer segments (group travel, schools, associations).
• EKAB Buss: Swedish coach and bus charter company with a fleet of varied sizes serving private and corporate clients across Sweden. Direct peer on charter-bus-with-driver model and multi-segment customer base (wedding, corporate, school, sports).
• Flygbussarna (Flygbuss): Airport shuttle bus operator between Stockholm Arlanda and central Stockholm destinations. Directly overlaps Westin Buss's Flygbuss (Airport Bus) product on the same corridor with similar target customers (individual travelers and corporate accounts).

Broad incumbents

• Arriva Sverige: Subsidiary of international transport group Arriva, operating contracted regional bus and rail replacement services in Sweden. Comparable on fleet operations and driver management, though focused on publicly-tendered service contracts rather than private charter.
• Nobina: One of the largest Nordic public transport operators running contracted municipal and regional bus services in Sweden. Tangentially comparable through Swedish bus operations and large fleet, but operates under public service contracts rather than private charter.
• FlixBus: European-scale intercity and charter bus operator active in Sweden with a tech-enabled booking platform. Comparable on Swedish long-distance group/charter demand, but operates at vastly larger scale and predominantly fixed-route service.
• Vy Buss (formerly Nettbuss): Major Nordic transport group operating scheduled regional bus and express routes across Sweden and Norway. Overlaps with Westin Buss on intercity group travel and shuttle, but Vy is a much larger scheduled-transit incumbent rather than a charter specialist.

Regional players

• ConnectMälaren (Connect Bus): Regional bus operator active in the Mälardalen and Stockholm region providing scheduled and on-demand services. Comparable by geography and overlap on shuttle/transfer use cases, though operates more in scheduled regional transit than pure private charter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westin Buss