itsme

What itsme does

itsme is an independent technical value-added distributor of mechanical and electrical industrial products headquartered in Raamsdonksveer, Netherlands, with roots in the 19th century. The group comprises eight companies and approximately forty branches serving industrial customers across the Netherlands, Belgium, Germany, Luxembourg, Spain, and Romania, with roughly 1,000 employees in total. itsme distributes around 1.6 million items spanning twelve product categories—including control technology, switchgear, enclosures, motion technology, cable systems, lighting, pneumatics, measurement and control, fasteners and adhesives, safety, tools and machinery, and process technology—drawn from leading industrial brands such as Siemens, Schneider Electric, Festo, ABB, Phoenix Contact, Rittal, Eaton, Danfoss, Omron, and Pilz.

The company monetizes primarily through hardware distribution complemented by a growing layer of professional and managed services. Revenue streams include product supply with just-in-time logistics and supplier consolidation, technical services (machine safety risk assessments, end-of-life support, flow measurement), system integration and optimisation services claiming up to 75% reduction in transaction process costs, financial services (project financing, LED lease, workshop equipment lease), and International Accounts—a central purchasing organization service currently serving 60 international organizations with coordinated purchasing policy and predictive maintenance data enrichment. Pricing is quote-based and not publicly disclosed. Go-to-market is direct sales-led, with enterprise field sales for multinational accounts and regional branch coverage for machine builders, installers, module builders, maintainers, and system integrators across verticals including energy, pharma and chemical, food and beverage, marine and offshore, mining, automotive, water and waste, and building infrastructure.

Itsme holds ISO 9001 quality certification and operates as a privately held, independent group with no disclosed institutional ownership, no parent company, and no public listing. The product offering is structured around twelve categories, three solutions (Industrial Automation, Lighting Technology, Connected Business), and five services (Technology, Supply, Optimisation, Financial, International Accounts), delivered through regional operating subsidiaries—itsme Netherlands, Breemes Belgium, Elektres Spain, and ES Elektro Romania—supported by an online catalog, corporate and regional websites, and active career/vacancy portals.

Name

itsme

Legal name

itsme

Website

https://itsme.eu

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

251–500 employees

Short description

itsme is an independent technical value-added distributor of mechanical and electrical industrial products, headquartered in the Netherlands with about 1,000 employees, serving machine builders, installers, maintainers, module builders, and system integrators across six European countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Raamsdonkveer

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Sale of broad range of electrical and mechanical products including control technology, switchgear, motion technology, cable systems, lighting, pneumatics, measurement and control, fasteners, safety products, tools, and process technology. Products supplied from around 1.6 million items available online.
2. Technical Services: Technical expertise, engineering support, industrial automation services, and maintenance support. Includes end-of-life services, machine safety risk assessments, and flow measurement services.
3. System Integration/Optimisation: Process coupling and streamlining services, process automation, with reported cost reductions up to 75% in transaction processes. Includes free intake and quickscan services.
4. Financial Services: Project financing, LED lease, and workshop equipment lease services enabling customers to spread investment costs over time.
5. International Accounts: Central purchasing organization services for international organizations including coordination, purchasing policy management, systematic roll-out, product data enrichment for predictive maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

itsme is an independent technical value-added distributor providing mechanical and electrical products, technical expertise, services and logistics solutions to industrial customers. The group distributes roughly 1.6 million items across 12 product categories (control technology, switchgear, motion technology, cabling, lighting, pneumatics, measurement, fasteners, safety, tools, enclosures, process technology) and complements distribution with three solutions (Industrial Automation, Lighting Technology, Connected Business) and five services (Technology, Supply, Optimisation, Financial Services, International Accounts) delivered through 8 companies and 40 branches across the Netherlands, Belgium, Germany, Luxembourg and Spain.

Product overview

itsme is a technical value-added distributor providing industrial technology and supply for mechanical and electrical products, services, and solutions. The company operates as a unified platform combining three regional brands (itsme Netherlands, Breemes Belgium, and Elektres Spain) offering 12 product categories (Control Technology, Switchgear, Enclosures and connections, Motion technology, Cable and cable systems, Lighting, Pneumatics, Measurement and control, Fasteners and adhesives, Safety and work environment, Tools and machinery, Process technology), three solutions (Industrial Automation, Lighting Technology, Connected Business), and five services (Technology, Supply, Optimisation, Financial Services, International Accounts). The portfolio is distributed through regional subsidiaries with approximately 1,000 employees serving customers across the Netherlands, Belgium, Germany, Luxembourg, and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Control Technology
• Motion Technology
• Industrial Lighting
• Switchgear
• Industrial Automation Solution
• Lighting Technology Solution
• Connected Business Solution
• Supply Service
• Optimisation Service
• Technology Service
• International Accounts Service
• Financial Services
• Pneumatics
• Measurement and Control
• Cable and Cable Systems
• Enclosures and Connections
• Safety and Work Environment

Quantifiable outcome

• Up to 75% cost reduction in transaction processes through system integration
• +2 more outcomes

Named customers2 records

Segments21 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• SiemenscoreTechnology or IntegrationMajor brand in control technology, switchgear, and industrial automation products. Listed as one of the most important brands in itsme's portfolio.
• Schneider ElectriccoreTechnology or IntegrationKey brand partner for electrical distribution, automation, and energy management solutions.
• FestocoreTechnology or IntegrationKey partner for pneumatics and fluid power solutions.
• ABBcoreTechnology or IntegrationKey brand for motion technology, industrial automation, and electrical equipment.
• Phoenix ContactcoreTechnology or IntegrationKey partner for control technology and industrial automation components.
• RittalcoreTechnology or IntegrationKey partner for enclosures and connections products.
• EatoncoreTechnology or IntegrationKey brand for switchgear and electrical distribution solutions.
• DanfosscoreTechnology or IntegrationKey partner for motion technology and variable frequency drives.
• OmroncoreTechnology or IntegrationKey partner for control technology and industrial automation.
• PilzcoreTechnology or IntegrationKey partner for safety and work environment products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AutomationDirect: US-based direct e-commerce distributor of industrial automation products including PLCs, drives, sensors, and pneumatics. Comparable product categories with a pure-play digital model that pressures traditional technical distributors like itsme on price and convenience.
• Rexel: Paris-listed global electrical distribution specialist serving industrial, commercial and residential markets across Europe. Direct competitor on electrical products and automation with comparable technical services and brand partnerships.
• Sonepar: World's largest B2B electrical distributor, privately held, operating across Europe with similar brand partnerships (Schneider, ABB, Siemens). Closely matches itsme's electrical distribution core with broader international reach.
• Mouser Electronics: Global authorized semiconductor and electronic component distributor owned by TTI. Direct overlap on electronic components and automation products with industry-leading e-commerce catalog and global reach that itsme competes against for design-in and MRO orders.
• ERIKS: European industrial distribution specialist covering mechanical components, sealing, polymer and flow technology across Netherlands, Belgium, Germany and other markets. Highly comparable footprint and industrial customer segments.
• Hoffmann Group: German family-owned industrial distributor of tools, precision instruments, and MRO products. Strongly comparable European industrial distribution model with quality and technical expertise positioning similar to itsme.
• RS Group: UK-listed industrial product and component distributor (RS Components, Allied Electronics, OKdo). Highly comparable on multi-brand industrial catalog, e-commerce-led distribution, and European customer base.
• Würth: Global market leader in industrial MRO distribution with deep European footprint across fasteners, tools, electrical and mechanical supplies. Most directly comparable peer to itsme given overlapping product breadth, technical value-add, and European customer base.

Broad incumbents

• Grainger: US-listed global MRO distribution leader with KeepStock and digital procurement platforms. Larger and more digitally advanced incumbent serving overlapping industrial customer base but at much greater scale and North American concentration.
• WESCO International: US-listed broad-line electrical and industrial distribution business with significant European presence (acquired ERIKS/other). Comparable electrical and automation products but at much larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about itsme