Sharewood
Sharewood is a French designer furniture company founded in 2014 by Bruno Morini that designs and manufactures made-to-order indoor and outdoor wooden furniture, including the Esprit Collection and Fairy Lounge series, sold direct-to-consumer through its website with 100% French production.
- Company typePrivate
- Founded2014
- HeadquartersLes Mesnuls, France
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sharewood does
Sharewood is a French designer furniture company founded in 2014 by Bruno Morini and operated through the legal entity COME ON TRADINGS, headquartered in Les Mesnuls, France. The company designs and manufactures made-to-order indoor and outdoor wooden furniture, anchored by the Esprit Collection — a redesigned and refined version of the classic Westport Chair in wide-plank Adirondack East Coast style — and extended through the Fairy Lounge and Fairy Long Chair series and additional pieces (Shelter, Double). All furniture is built using durable, sustainably-sourced wood species with Sunbrella® performance canvas for upholstered components, and every product is registered as a modèle déposé (industrial design) under French IP law.
Production is 100% French, executed on a made-to-order basis with a stated 2-week lead time for canvas fabrication and full customization of colors, finishes, and dimensions. Sharewood operates as a pure direct-to-consumer business, with all sales conducted exclusively through its own e-commerce website (sharewood.fr) — the Fairy Lounge, for example, is sold solely through the site. Pricing is displayed in euros (Fairy Lounge listed at €440.00), and the company benefits from TVA exemption under Article 293 B of the French General Tax Code, with delivery quotes provided upon request based on order characteristics and destination.
Sharewood targets individual residential consumers seeking unique, designer-quality furniture that can transition between interior and exterior settings — terraces, poolsides, gardens, and indoor living spaces. The company's value proposition rests on limited-series production, registered designs, customization, and the use of high-end materials (Sunbrella® canvas, sustainable wood), positioning it in the artisan / high-end design niche rather than mass-market furniture.
Sharewood firmographics
Firmographics- Name
- Sharewood
- Legal name
- COME ON TRADINGS
- Website
- https://sharewood.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Sharewood is a French designer furniture company founded in 2014 by Bruno Morini that designs and manufactures made-to-order indoor and outdoor wooden furniture, including the Esprit Collection and Fairy Lounge series, sold direct-to-consumer through its website with 100% French production.
- Ownership category
- akta.pro rank
Sharewood industry classification
Industry- Product category
- Designer Wooden Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Upholstered Household Furniture Manufacturing (337121)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
- akta.pro secondary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
Keywords
Where Sharewood is headquartered
LocationHeadquarters
- HQ city
- Les Mesnuls
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Sharewood business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Furniture Product Sales: One-time purchase model for designer furniture pieces including chairs, lounge chairs, and interior/exterior furnishings. Products are made-to-order with customization options. TVA exemption under Article 293 B of the CGI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fairy Lounge Chair - 440,00€ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sharewood product offering
Product offeringCore offering
Sharewood designs and manufactures made-to-order indoor and outdoor wooden furniture, including the Esprit Collection (redesigned Westport Chair in Adirondack wide-plank style), the Fairy Lounge chair, the Fairy Long Chair, the Shelter, and the Double. Production is 100% French in limited series, using sustainable wood species and Sunbrella® water-repellent, stain-resistant removable canvas covers with a 5-year outdoor guarantee, with full customization of colors and finishes.
Product overview
Sharewood is a French furniture company founded by Bruno Morini, offering a unified portfolio of interior and exterior furniture. The product line includes the Esprit Collection (featuring redesigned Westport Chairs in Adirondack East Coast style), the Fairy Lounge chair, and the Fairy Long Chair series. All products are 100% French-made to order, featuring Sunbrella® performance fabrics, and offer extensive customization options. Products are sold directly through the company's website with made-to-order production allowing personalization.
Differentiator
Problem solved
Functional benefit
Products and services
- Fairy Lounge Indoor/outdoor lounge chair designed by Bruno Morini, measuring 100 x 80 x 68 cm, featuring Sunbrella® water-repellent and stain-resistant removable washable canvas covers with a 5-year outdoor guarantee. Made to order in France in limited series with customization of colors and finishes, priced at €440.
- Esprit Collection Line of interior/exterior wooden furniture featuring a redrawn version of the classic Westport Chair in wide-plank East Coast Adirondack style, in natural, painted, or authentic finishes. Made from durable, aesthetically pleasing wood species without risk of overexploitation, produced to order in France.
- Fairy Long Chair Contemporary, chic, and elegant long chair series that extends the comfort concept of the Fairy design. Made to order in France with customization options for colors and finishes.
- Shelter Interior/exterior furniture piece shown in the Sharewood product ambiance gallery, part of the brand's made-to-order designer wooden furniture portfolio produced in limited series in France.
- Double Interior/exterior furniture piece shown in the Sharewood product ambiance gallery, part of the brand's made-to-order designer wooden furniture portfolio produced in limited series in France.
Companies that use Sharewood
Customer profileSegments1 record
Ideal customer profiles1 record
Sharewood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sharewood partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Sharewood competitors and assessment
Company assessmentDirect peers
- Talenti: Italian premium outdoor furniture manufacturer with contemporary designer collections. Comparable to Sharewood in offering high-end indoor/outdoor furniture pieces targeting design-conscious European consumers.
- Fermob: French premium outdoor furniture manufacturer with a strong metal-and-color design identity. Most directly comparable to Sharewood: French-made, designer-positioned, outdoor-focused, and serves a similar premium residential/hospitality customer base.
- Manutti: Belgian premium outdoor furniture brand. Comparable to Sharewood in its premium designer positioning, European distribution, and focus on luxury outdoor lounge and terrace settings.
- Sifas: French Riviera-based premium outdoor furniture brand. Comparable to Sharewood as a French designer outdoor maker, with similar coastal/poolside/terrace aesthetic and premium residential customer.
- Vlaemynck: French outdoor furniture and parasol manufacturer. Comparable to Sharewood as a French-made designer outdoor brand with overlapping residential and hospitality (poolside/terrace) use cases.
- Tribù: Belgian premium outdoor furniture brand with high-end designer positioning. Comparable to Sharewood in serving premium residential and hospitality customers across Europe with luxury outdoor pieces.
- Hesperide: French outdoor and garden furniture retailer/brand. Comparable to Sharewood in the French outdoor-furniture space, though positioned more accessibly and sold through broader distribution channels.
- Tectona: French outdoor furniture specialist offering teak and weather-resistant designer pieces. Comparable to Sharewood in premium outdoor positioning, French heritage, and bespoke/custom-finish offering.
Broad incumbents
- IKEA: Global home-furniture retailer with a meaningful outdoor-furniture assortment (e.g., ÄPPLARÖ, TÄRNÖ). Comparable to Sharewood in serving outdoor furniture demand broadly, but at opposite ends of the price/quality spectrum.
- Keter: Global large-scale outdoor and garden furniture manufacturer. Comparable to Sharewood only at the product-category level (outdoor furniture), but operates at mass-market scale versus Sharewood's bespoke French-made positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sharewood social profiles
Digital presenceSharewood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharewood leadership team
Management profileNumber of profiles
Profiles1 record
Sharewood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharewood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharewood
What does Sharewood do?
Sharewood designs and manufactures made-to-order indoor and outdoor wooden furniture, including the Esprit Collection (redesigned Westport Chair in Adirondack wide-plank style), the Fairy Lounge chair, the Fairy Long Chair, the Shelter, and the Double. Production is 100% French in limited series, using sustainable wood species and Sunbrella® water-repellent, stain-resistant removable canvas covers with a 5-year outdoor guarantee, with full customization of colors and finishes.
Is Sharewood a public or private company?
Sharewood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sharewood founded?
Sharewood was founded in 2014.
Where is Sharewood based?
Sharewood is headquartered in Les Mesnuls, France, in the Europe region.
How does Sharewood make money?
One revenue line is on record: furniture Product Sales.
Who are Sharewood's main competitors?
Direct peers on record are Talenti, Fermob, Manutti, Sifas, Vlaemynck, Tribù, Hesperide and Tectona. Broad incumbents are IKEA and Keter.
Does Sharewood have an API?
No public API is recorded for Sharewood.
What industry is Sharewood in?
Sharewood's product category is Designer Wooden Furniture. Its primary akta.pro industry code is CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage), with a secondary code of CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail. Its NAICS code is 33712 and its SIC code is 2510.