CellarPro Cooling Systems

What CellarPro Cooling Systems does

CellarPro Cooling Systems designs, manufactures, and sells wine cellar cooling units from its facility at 1445 N. McDowell Blvd in Petaluma, California. Founded in 2008 by Ben Argov and co-founders who previously owned Le Cache Premium Wine Cabinets, the company was established to address perceived shortcomings in the wine cooling units available at that time. The product portfolio spans self-contained units (1800 Series and Houdini low-profile units), variable-speed VS Series for indoor and outdoor installations, VE Series, split systems including ceiling-mounted evaporator units, ducted air handlers (AH6500SCh), 220V international-voltage configurations, and specialty systems, with cooling capacities from 1/4 ton to 3/4 ton covering wine cellars up to 2,200 cubic feet. Technical differentiators include R-290 low-global-warming-potential refrigerant, electronically commutated (EC) fans, aluminum evaporator coils with formicary-corrosion resistance, precision expansion valves, adjustable humidity control, and a sensible heat ratio above 90% to preserve cellar humidity.

The company sells direct to consumers and small commercial buyers through its e-commerce storefront at cellarprocoolingsystems.com and a phone-support line (1.877.726.8496 / 707.794.8000), complemented by an HVAC contractor channel that recommends and installs units in custom cellar builds. Revenue is generated from hardware sales of cooling units and accessories (duct hoods, filters, remote displays, bottle probes, drain lines, compressor heaters) plus extended warranty products priced at $150-$375; published unit prices range from $2,295 for compact 1800-series units to $6,495 for the AH6500 ducted air handler. Every unit is bench-tested before shipment, and the product line is backed by warranties of up to 5 years, which the company describes as the longest in the industry.

The business is privately held with no disclosed funding rounds, parent company, or institutional ownership. Operating geographies are limited to North America (USA), and headcount is reported in the 11-50 range. There are no patents, awards, regulatory actions, or M&A events on record; the company's growth to date has been organic, funded internally, and concentrated on product breadth and quality rather than market consolidation or geographic expansion.

Name

CellarPro Cooling Systems

Legal name

CellarPro Cooling Systems

Website

https://cellarprocoolingsystems.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CellarPro Cooling Systems designs, manufactures, and sells made-in-USA wine cellar cooling units (1/4 to 3/4 ton) direct-to-consumer and through HVAC contractors from its Petaluma, California facility, serving residential homeowners and small-commercial wine storage buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cooling Unit Sales: Sale of wine cellar cooling units including self-contained systems, split systems, and air handlers. Products range from 1/4 ton to 3/4 ton capacity units for wine cellars up to 2,200 cubic feet.
2. Accessories & Add-ons: Sale of modification accessories including duct hoods, filters, remote displays, bottle probes, condensate drain lines, compressor heaters, warranty extensions, and installation accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CellarPro Cooling Systems designs, engineers, and manufactures U.L.-listed wine cellar cooling units and air handlers in the United States. The product line includes self-contained, split, ducted, recessed ceiling-mount, through-wall, and Houdini (shallow-depth) configurations in various capacities for residential and commercial wine storage applications. Accessories such as filters, duct kits, and air deflectors are also offered alongside the cooling units.

Product overview

CellarPro Cooling Systems offers a comprehensive portfolio of wine cellar refrigeration solutions comprising multiple cooling unit series and accessories. The core product line includes the Houdini Series (low-profile units for shallow glass cellars), 1800 Series (compact through-wall units), VS Series (variable-speed indoor/outdoor units in 3200 and 4200 sizes), VE Series, Split Systems (including ceiling-mounted 3000Scmr), Air Handlers (AH6500SCh for larger installations), and Specialty Systems. All units feature EC fan technology and adjustable humidity control. The product ecosystem is supported by a full range of accessories including duct hoods/kits, filters, bottle probes, remote displays, compressor heaters, and sound hoods. The company manufactures all products in Petaluma, California, and backs them with industry-leading warranties (2-5 years depending on series).

Differentiator

Problem solved

Functional benefit

Products and services

• 1800 XTS-HE Cooling Unit U.L.-listed wine cellar cooling unit rated at 1,840 BTU/h with a high sensible heat ratio, designed for residential and small commercial wine cellars. Features aluminum evaporator coils, precision expansion valves, and adjustable humidity control.
• 1800H-HE Houdini Cooling Unit Shallow-depth (Houdini) ductable wine cellar cooling unit rated at 1,840 BTU/h, engineered for installations with limited space. Includes EC variable-speed fans for low-noise operation and adjustable humidity control.
• AH6500SCh-ECX Air Handler Commercial-grade air handler unit rated at 6,500 BTU/h for large residential or commercial wine cellars. Designed to work with split-system cooling configurations and features EC motors.
• 3000Scmr-EC Recessed Ceiling-Mount Cooling Unit Recessed ceiling-mount wine cellar cooling unit rated at 3,100 BTU/h, intended for installations where floor and wall space is at a premium. Includes EC motors and digital controls.
• 3200VSi-ECX Cooling Unit Versatile ductable or self-contained wine cellar cooling unit rated at 3,375 BTU/h with EC fans and high sensible heat ratio. Suitable for mid-sized residential cellars.
• 3200VSx-ECX Cooling Unit Ductable wine cellar cooling unit rated at 3,375 BTU/h with EC variable-speed fans. Configured for installations where the unit is placed outside the cellar.
• 4200VSi-ECX Cooling Unit Higher-capacity ductable or self-contained wine cellar cooling unit rated at 4,250 BTU/h for larger residential cellars or light commercial use.
• 4200VSx-ECX Cooling Unit Ductable high-capacity wine cellar cooling unit rated at 4,250 BTU/h, designed for larger cellars where the cooling unit must be located outside the conditioned space.
• 1800H Houdini Reusable Filter Reusable air filter designed for the 1800H Houdini cooling unit to protect the evaporator coil and maintain airflow.
• 1800H Houdini Duct Kit (Cold Side) Duct kit for the cold (supply) side of the 1800H Houdini cooling unit, enabling ducted installation configurations.
• 1800H Houdini Duct Kit (Hot Side) Duct kit for the hot (exhaust) side of the 1800H Houdini cooling unit, enabling ducted installation configurations.
• Air Deflector Air deflector accessory for CellarPro cooling units, used to redirect airflow and optimize temperature distribution inside the wine cellar.

Quantifiable outcome

• Annual energy cost savings of $57.75 (1800XTS-HE at 75% runtime, $0.15/kWh)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• NewAir: NewAir produces wine coolers, beverage refrigerators, and portable cooling appliances aimed at the consumer and small commercial market. It overlaps with CellarPro at the smaller-capacity, consumer end of the wine cooling spectrum and competes for similar DTC customers.
• EdgeStar: EdgeStar manufactures a range of compact appliances including wine coolers and built-in refrigeration, overlapping with the lower end of CellarPro's capacity range. While more focused on consumer under-counter wine coolers than full cellar systems, it is comparable in the broader wine cooling category.
• Koldfront: Koldfront offers wine coolers and compact refrigeration products for residential and small commercial use, including built-in and freestanding units. It is comparable to CellarPro at the entry-level/smaller-capacity end of the wine cooling market.

Direct peers

• WhisperKool: WhisperKool is one of the most direct competitors to CellarPro, manufacturing wine cellar cooling units (self-contained, split, and ducted systems) for residential and commercial cellars. Like CellarPro, it targets wine collectors, custom cellar builders, and HVAC contractors with comparable capacity ranges and price points.
• Wine Guardian: Wine Guardian produces commercial and residential wine cellar cooling systems with similar self-contained, split, and ducted configurations. Its product line, capacity range, and target customer base (residential cellars, restaurants, and wine storage facilities) closely overlap with CellarPro's offerings.
• Breezaire: Breezaire has been a long-standing manufacturer of wine cellar cooling units serving residential and small commercial cellars. Its product positioning, capacity range, and customer base (homeowners and HVAC contractors) make it a direct comparable to CellarPro.

Broad incumbents

• True Residential: True Residential is the residential division of True Manufacturing, producing premium wine cabinets and refrigeration for luxury homes and commercial wine storage. Its capacity range, premium pricing, and custom cellar channel are comparable to CellarPro's higher-end commercial offerings.
• U-Line: U-Line is an established manufacturer of premium built-in undercounter refrigeration including wine reserves and beverage centers. While not a focused wine cellar cooling brand, its premium positioning, custom installation channel, and HVAC contractor distribution overlap with CellarPro's trade channel.
• Wine Enthusiast (WhisperKool parent): Wine Enthusiast is the parent of WhisperKool and operates as a broader wine lifestyle and accessory retailer/manufacturer with wine cooling products. It competes with CellarPro indirectly through its WhisperKool brand and adjacent wine storage products, and has greater brand reach and retail distribution.

Regional players

• Vinotheque: Vinotheque is a UK-based wine cellar and wine storage specialist offering cooling units, cellars, and wine room solutions primarily in Europe. It is comparable to CellarPro as a specialized wine cellar cooling brand but primarily serves a different geographic market, with limited direct US overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CellarPro Cooling Systems