What Ayers House does

Ayers House is a heritage event venue located at 288 North Terrace, Adelaide, South Australia, operating under the legal name "Ayers House Weddings & Events." The company operates the venue under a custodianship arrangement with the National Trust of South Australia, which holds stewardship of the heritage-listed property built in 1846 as the private residence of Sir Henry Ayers (seven-time Premier of South Australia). The venue opened as a restaurant and events venue on 30 June 1973 under Premier Don Dunstan's initiative and has been family-owned since 1991, with the same Director at the helm for over three decades. Headcount is 51-100 employees across venue operations, catering, and event management.

The business generates revenue from four primary event categories: weddings, corporate events, private parties (birthdays, engagements, graduations, school formals, social club gatherings), and Christmas functions (anchored by the annual Jingle Ball marquee event for up to 350 guests). Ayers House operates six distinct event spaces — The Conservatory (80-175 seated, 250 cocktail), The Ballroom (20-65 seated), The Library (10-22), Henry's Table (30-80 seated), Henry's Bar, and The Cellar (up to 25) — plus The Bridal Suite. In-house catering provides customisable 2 and 3 course menus featuring South Australian wines, supported by add-on services (DJ packages, photobooth, Conservatory Lighting). The Henry's Table sub-brand operates as an award-winning fine dining restaurant (Savour Australia Best New Restaurant 2019; OpenTable Diners' Choice 2019 for Best Food, Service, and Ambience).

The go-to-market motion is direct and sales-led: customers reach the venue via website enquiry, email, or phone, then convert through personalised consultations and venue tours. Public ticketed events (High Tea, Vino & Vibes, Mother's Day High Tea, Jingle Ball, Christmas Day Lunch) are sold via Eventbrite, while private event packages are quote-based and customisable, spanning groups of 10 to 350+ guests. The company operates exclusively within South Australia, with no third-party resellers, franchise operations, or external funding.

Name

Ayers House

Legal name

Ayers House Weddings & Events

Website

https://ayershouse.com.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Ayers House is a heritage-listed Adelaide event venue (operating since 1973, family-owned since 1991) that hosts weddings, corporate events, private parties, and Christmas functions across six event spaces, with in-house catering and the award-winning Henry's Table restaurant.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Venue Hire: Revenue generated from hiring out various event spaces including The Conservatory, Ballroom, Library, Henry's Table, and other rooms for weddings, corporate events, private parties, and social gatherings. Packages include complimentary room hire with food and beverage options.
2. Catering and Food & Beverage: In-house catering services providing customisable 2 and 3 course menus, premium beverage packages with South Australian wines, and additional add-ons like spirit packages and cocktail options. Food and beverage revenue is bundled into event packages.
3. Public Event Tickets: Revenue from ticketed public events including Jingle Ball Christmas functions, High Tea events, Vino & Vibes wine pairing experiences, and Christmas Day Lunch. Tickets sold directly through Eventbrite and website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ayers House is a heritage-listed event venue in Adelaide offering venue hire for weddings, corporate events, private parties, and Christmas functions across six distinct event spaces. Services are bundled with in-house catering (customisable 2 and 3 course menus) and premium South Australian beverage packages, supported by an in-house event management team guiding customers from consultation through execution.

Product overview

Ayers House is a heritage-listed events venue offering a comprehensive suite of event services across multiple distinct products: Weddings (ceremonies and receptions in venues including The Conservatory, Ballroom, and Henry's Table), Corporate Events (conferences, seminars, networking functions with six versatile rooms), Private Parties (birthdays, engagements, graduations, school formals), and Christmas Functions (Jingle Ball marquee event and private celebrations). The venue also operates Henry's Table, an award-winning fine dining restaurant. Supporting services include catering with customisable menus and SA premium beverage packages, plus add-ons such as DJ packages, photobooths, and specialty lighting. The venue provides multiple event spaces: The Conservatory (80-175 seated), The Ballroom (20-65 seated), The Library (10-22), Henry's Bar and Table (30-80 seated), The Cellar (up to 25), and The Bridal Suite. All services are managed by an experienced in-house events team.

Differentiator

Problem solved

Functional benefit

Products and services

• Weddings Full-service wedding ceremonies and receptions with dedicated event planning support, exclusive packages, and curated recommended suppliers. Ceremony and reception spaces include The Ballroom, The Conservatory, Henry's Table, with complimentary use of the Bridal Suite.
• Corporate Events Corporate functions including conferences, seminars, networking events, awards galas, breakfast meetings, and intimate corporate lunches across six versatile private rooms with full event planning, customisable menus, and AV technology support.
• Private Parties Social events including milestone birthdays, engagements, graduations, school formals, university celebrations, social club gatherings, and christenings. Packages include seated events (30-170 guests), cocktail parties, high teas, and small dining experiences.
• Christmas Functions End-of-year Christmas celebrations including the annual Jingle Ball (all-inclusive marquee event for up to 350 guests) and private Christmas lunch/dinner packages with 2 or 3 course menus in four unique rooms.
• Catering Services In-house culinary team creating customisable 2 and 3 course menus with local South Australian produce, with dietary accommodations available. Three premium beverage packages featuring South Australian wine labels, plus spirit and mixology packages.
• High Tea Classic high tea with three tiers of sweet and savoury delights, brewed coffee, and T Bar teas, available in two time slots with a minimum of 10 guests, plus optional sparkling wine add-on.
• Henry's Table Fine dining restaurant at Ayers House featuring modern vintage elegance with gilded details and period double fireplace, awarded Savour Australia's Best New Restaurant 2019 and OpenTable Diners' Choice Award 2019.

Quantifiable outcome

• Award-winning culinary team - Henry's Table won Savour Australia Best New Restaurant 2019 and was finalist for Function Centre Caterer and Wedding Caterer
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• National Trust of South AustraliacoreOthersAyers House Weddings & Events is a private company leasing the venue under custodianship of the National Trust. The National Trust holds stewardship of the heritage property, and Ayers House operates as the commercial events operator within this arrangement. For historical venue tours or National Trust member enquiries, visitors are directed to the National Trust website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adelaide Convention Centre: Major convention and exhibition centre in central Adelaide offering corporate conferences, gala dinners, and large-scale events. Directly comparable as an Adelaide-based event venue competing for the same corporate and large-event customer base.
• The Lion Hotel: Boutique hotel in North Adelaide with multiple function rooms, restaurant, and bar facilities hosting weddings, corporate events, and private parties. Comparable full-service Adelaide event venue with on-site F&B.
• Sequoia Lodge: Luxury wedding and event venue in the Adelaide Hills offering exclusive-use celebrations with on-site catering and accommodation. Comparable premium wedding positioning and South Australian customer base.
• Mount Lofty House: Luxury heritage estate in the Adelaide Hills offering weddings, corporate retreats, and fine dining. Comparable heritage positioning, premium event offering, and South Australian market focus.
• National Wine Centre of Australia: Adelaide-based function and event venue in the East End cultural precinct, offering weddings, corporate events, and conferences with in-house catering. Closest geographic peer with similar heritage positioning and full-service event offering.
• Château Yaldara: Heritage winery and event venue in the Adelaide Hills hosting weddings, corporate functions, and private celebrations. Comparable heritage positioning, on-site catering, and Adelaide-region customer base.
• Glen Ewin Estate: Wedding and function venue in the Adelaide Hills offering ceremonies, receptions, and on-site catering. Direct competitor in the South Australian wedding and private events market with comparable full-service event model.

Broad incumbents

• Stamford Grand Adelaide: Heritage-listed full-service hotel in Glenelg offering extensive conference, wedding, and event facilities with in-house catering. Comparable event capabilities and South Australian heritage positioning, though part of a larger national hotel group.
• Hotel Grand Chancellor Adelaide: Full-service hotel in central Adelaide with conference and event facilities, restaurant, and bar. Comparable Adelaide CBD location and corporate/private event offering, though part of a larger hotel group.
• The Playford Adelaide - MGallery: Boutique hotel in central Adelaide hosting weddings, corporate events, and conferences with multiple event spaces. Comparable Adelaide CBD location and function offerings, though operating within a global hotel brand portfolio.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ayershouse
• Facebookfacebook.com/ayershouseevents
• LinkedInlinkedin.com/company/ayers-house

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayers House