What ASB Industries does

ASB Industries, legally Hannecard Roller Coatings, Inc., is a privately held industrial coating services company founded in 1946/1948 and headquartered at 1031 Lambert St., Barberton, Ohio. The company operates an ISO 9001:2015-certified facility employing 101–250 people and delivers custom thermal spray and cold spray coating services — including HVOF, plasma, flame, electric arc, plasma transferred arc welding, and high-pressure cold spray deposition — for wear resistance, corrosion protection, high-temperature barriers, dimensional restoration, and component repair across industrial manufacturers in steel, coil coating, tissue converting, beverage canning, pulp and paper, power generation, aerospace, and petrochemical sectors.

The business is built on a turnkey in-house model: surface preparation, coating application, machining/grinding (including a modernized 60"x288" Mesta roll grinder), welding, and finishing are all performed under one roof. Proprietary intellectual property includes the Nozzle Cooler patent, Slik-Met™ metal matrix coatings, KarGen and S-Kote sealing systems, and the countroll® cloud-based roller management platform with IoT sensors. ASB also functions as the North American distributor for Impact Innovations high-pressure cold spray equipment across the US, Canada, and Mexico.

Revenue is generated primarily through custom project-based quoting for coating, roller covering, and roller refurbishment services, supplemented by cold spray hardware sales via the Impact Innovations distribution agreement. Customers engage through direct enterprise field sales, website quote requests, and industry-conference-driven lead generation. The company is a 1996 first-licensee in cold spray technology, holds CTSO operator certification, ISNet World safety certification, and MIL-STD-3021 DoD manufacturing standard reference, and collaborates with GE Aerospace, EWI, and the State of Ohio on advanced gas turbine repair applications.

Name

ASB Industries

Legal name

Hannecard Roller Coatings, Inc - ASB Industries

Website

https://asbindustries.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

ASB Industries (Hannecard Roller Coatings, Inc.) is a privately held Ohio-based industrial coating services company delivering custom thermal spray and cold spray solutions — plus roller coverings and the countroll® management platform — to steel, aerospace, power generation, and petrochemical manufacturers.

Ownership category

akta.pro rank

Product category

Industrial Coating Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Coating, Engraving, Heat Treating, and Allied Activities (33281)

SIC

Coating, Engraving & Allied Services (3470), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Thermal Spray & Metallizing (HVOF/Plasma/Arc) (IMAIAKAF)

akta.pro secondary industries

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK), Powder Coating Services (IMAIAKAD), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting) (IMAHADAJ)

Keywords

• Thermal spray coatings
• Cold spray coatings
• Industrial surface protection
• Wear resistant coatings
• Roller covering services

Headquarters

HQ city

Barberton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Custom Industrial Coating Services: Project-based custom thermal spray and cold spray coating services specified to customer requirements. Revenue is generated through one-time job processing for part coating, repair, and refurbishment. Turnkey services include surface preparation, coating application, and finishing (grinding/polishing). Pricing is quote-based based on project specifications.
2. Cold Spray Equipment Distribution: Revenue from distribution of Impact Innovations high pressure cold spray equipment and spare parts throughout North America (US, Canada, Mexico).
3. Roller Covering Services: Rubber and polyurethane roller coverings, thermal spray roll coatings, and roller management systems including countroll platform integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ASB Industries provides custom turnkey industrial coating services using thermal spray (HVOF, plasma, flame, electric arc, plasma transferred arc) and high-pressure cold spray processes to deliver wear-resistant, corrosion-resistant, and high-temperature protective coatings on customer components. Services span surface preparation, coating application, machining/finishing, roller re-covering, and component repair for industrial manufacturers across steel, aerospace, power generation, petrochemical, pulp and paper, coil coating, and other industrial sectors. The company also distributes Impact Innovations cold spray equipment across North America and offers the proprietary countroll cloud-based roller management platform.

Product overview

ASB Industries (Hannecard Roller Coatings) is an industrial coating services company offering a comprehensive portfolio of thermal spray and cold spray coating technologies as its core products. The company provides multiple coating processes including HVOF, Plasma, Flame, Electric Arc, and Plasma Transferred Arc welding, along with high-pressure cold spray capabilities. Their product line spans specialized coating materials (tungsten carbide, chrome carbide, aluminum oxide, chrome oxide, steel coatings) and finished products (rubber and polyurethane roller coverings). A notable add-on is the proprietary countroll® cloud-based roller management system with IoT sensors for predictive maintenance. Secondary services include precision machining, grinding with their modernized Mesta Roll Grinder (60" x 288"), metallurgical laboratory services, and turnkey roller repair/reconditioning. The company operates as a licensed cold spray equipment developer and North American distributor for Impact Innovations' high-pressure cold spray equipment.

Differentiator

Problem solved

Functional benefit

Brands

• countroll: Cloud-based roller management platform for industrial production maintenance operations
• HandyCoat

Products and services

• Thermal Spray Coating Services Custom industrial thermal spray coating services using HVOF, plasma, flame, electric arc, and plasma transferred arc processes to deliver wear resistance, corrosion protection, and high-temperature barrier coatings for industrial manufacturers' components.
• Cold Spray Coating Services High-pressure cold spray coating services using supersonic nitrogen and/or helium gas jets propelling solid powder particles at speeds up to Mach 3 (900 m/s) to produce oxide-free, dense coatings with high bond strength for component repair and surface protection.
• Hard Coating Surfacing Services Hard surfacing services using carbide materials with various binders, hard ceramic coatings, and spray chrome materials applied via thermal spray, plasma transferred arc welding, and submerged arc/open arc welding processes to deliver wear resistance and dimensional restoration.
• Turnkey Roller Repair and Re-covering Services Complete industrial roll re-covering and recoating services including bearing disassembly/assembly, weld inspections, journal repairs, dynamic balancing, roller refurbishment, and restoration to OEM specifications.
• Rubber Roller Coverings Custom natural and synthetic rubber roller coverings ranging from 40 shore A to 80 shore D hardness with options for antistatic, conductive, high-temperature, non-stick, and non-marking properties for tissue converting, pulp and paper, coil coating, and industrial rollers.
• Polyurethane Roller Coverings Wear-resistant polyurethane roller sleeves and coverings for industrial applications requiring durability and chemical resistance across coil coating, tissue converting, and pulp and paper operations.
• Mesta Roll Grinder Machining Services Precision cylindrical grinding services with 60-inch diameter x 288-inch length capacity, featuring Fagor CNC controls for complex roll crowns, Renishaw touch probe inspection, and diamond grinding media for thermal spray finishing applications.
• Plasma Spray Services High-temperature plasma spray coating process using ceramic coatings for wear resistance, corrosion protection, heat resistance, oxidation resistance, and dielectric shielding on industrial components.
• Machining, Grinding and Finishing Services Complete in-house machining capabilities including 6 grinders, 9 lathes, 2 vertical CNC boring mills, horizontal boring mills, CNC machining centers, welding services, and a 2.5 million BTU post-treatment oven to support coated components and roller manufacturing.
• countroll Roller Management System Cloud-based roller management platform using QR code scanning, battery-powered rotating sensors for tracking rotations, speed, slip and vibrations, NIP width measurement, predictive maintenance insights, and digital document storage for industrial roller management across multiple plants and countries.
• Impact Innovations Cold Spray Equipment Distribution Sale of Impact Innovations high-pressure cold spray equipment (including the EvoCSII system) and spare parts, with associated technical support, to industrial customers throughout North America.

Quantifiable outcome

• Service life extension of 8-10 times for rotary valve components with chrome oxide ceramic coatings
• +4 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ASM Thermal Spray Society (TSS)coreStrategic or Co-development Partner · 10 September 2024Active participation in ASM Thermal Spray Society events including North American Cold Spray Conference 2024. Hannecard-ASB team members serve on conference committees and present technical papers on cold spray applications. Charles Kay serves as committee member representing Hannecard.
• GTV (Thermal Spray Equipment Manufacturer)coreTechnology or Integration · 1 January 2024Equipment supplier for GTV K2 HVOF System - third-generation kerosene fuel thermal spray system adopted for high-performance coating production.
• Impact InnovationscoreChannel Partner/ Reseller/ DistributorHannecard-ASB is the North American distributor of Impact Innovations' high pressure cold spray equipment and spare parts, providing sales and technical support throughout the United States, Canada, Mexico, and beyond. This partnership combines ASB's cold spray expertise with Impact Innovations' hardware designs.
• GE AerospacecoreStrategic or Co-development PartnerCollaboration on gas turbine LPC case repair project using cold spray aluminum coating technology. Project involves experimental testing and real-world application development for aerospace component repair.
• EWI (Edison Welding Institute)coreStrategic or Co-development PartnerCollaboration partner in gas turbine LPC case repair project involving cold spray technology development and parameter optimization for aerospace applications.
• State of Ohio - Development Service AgencyminorStrategic or Co-development PartnerFunding support through grant (MEPG20190494) for cold spray technology research and gas turbine component repair development project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flame Spray Technologies: Independent thermal spray equipment and coating services specialist serving aerospace, energy, and industrial customers in Europe and globally. Closely aligned in core HVOF/plasma/arc technologies and contract application model that competes head-to-head with ASB's service offering.
• Polycorp Ltd. Polycorp specializes in polyurethane and rubber roller coverings and engineered elastomer solutions for mining, aggregate, pulp and paper, and steel customers. Overlaps with ASB's Hannecard roller coverings and turnkey roll repair operations serving similar process-industry verticals.
• Hard Chrome Engineering / HCE Group: Hard chrome alternatives and thermal spray coating service provider focused on heavy industrial, mining, oil & gas and hydraulic cylinder repair markets. Comparable contract coating service model and broad wear/corrosion-resistance value proposition to ASB's industrial accounts.
• STS - Surface Treatment Solutions / TST (Thermal Spray Technologies): Independent thermal spray coating job shop serving aerospace, paper, steel, and energy customers with HVOF, plasma, and flame spray processes. Highly comparable service model, mid-sized merchant coater scale similar to ASB.

Broad incumbents

• Bodycote: Bodycote runs the world's largest commercial heat treatment and surface solutions network, including thermal spray and HVOF coatings for aerospace, automotive, and industrial customers. Comparable end customers (aerospace MRO, petrochemical, energy) and contract coating service model, with much broader geographic footprint.
• Curtiss-Wright Surface Technologies: Curtiss-Wright's surface technologies segment provides shot peening, thermal spray, and engineered coatings to aerospace, defense, and industrial markets, including cold spray for component repair. Direct overlap on HVOF and cold spray services for engine and airframe customers, plus DoD exposure similar to ASB's MIL-STD-3021 reference.
• Praxair Surface Technologies (Linde): Linde's surface technologies division operates the largest global network of thermal spray coating service centers, directly comparable to ASB's HVOF, plasma, flame, and arc spray service portfolio for aerospace, industrial gas turbine, and steel customers. Broader portfolio than ASB but overlapping core service offering and customer base.
• Oerlikon Balzers / Oerlikon Metco: Oerlikon Metco offers thermal spray equipment, materials, and coating services across aerospace, power generation, automotive, and industrial markets. Comparable HVOF, plasma, and cold-adjacent offerings; broader vertically integrated model combining consumables, equipment, and service centers.
• Kennametal Stellite: Kennametal's Stellite business manufactures wear-resistant alloys and provides weld-overlay and thermal spray hardfacing for power generation, oil & gas, and aerospace customers. Overlaps ASB's hard coating surfacing and Stelllite-equivalent alloy coatings portfolio.

Regional players

• Plasma Coatings Limited: UK-based thermal spray and plasma coating services provider serving aerospace, defense, and industrial customers across Europe. Comparable technology stack (plasma, HVOF, flame) and contract service model to ASB but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asbindustries-inc-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASB Industries