Dr. Harnisch Publications

Name

Dr. Harnisch Publications

Legal name

Dr. Harnisch Verlags GmbH

Website

https://harnisch.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Harnisch Publications (Dr. Harnisch Verlags GmbH) is a family-owned B2B trade publishing house founded in 1919 in Nuremberg, Germany, operating a portfolio of 20+ specialist trade magazines across food & beverage technology, retail, technical/architecture, and promotional products verticals, distributed via print, mobile app, and e-paper.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade magazine publishing
• Specialist B2B publications
• Food beverage magazines
• Retail trade media
• Construction architecture press

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from print and digital subscriptions of trade magazines across food & beverage technology, retail, and technical industries.
2. Advertising & Media Sales: Primary revenue stream from selling display advertising space, classifieds, and sponsorship placements within trade magazine publications. Pricing communicated through media data sheets (Mediadaten).
3. Digital Magazine / E-Paper Sales: Revenue from digital magazine editions (e-paper) distributed through the company's own app and the harnisch-digital.de platform. Digital editions include interactive, multimedia-enhanced content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dr. Harnisch Publications is a specialist trade publishing house that produces more than 20 niche B2B trade magazines across food and beverage technology, retail, construction/architecture, and promotional products. Content is distributed via print subscriptions, a proprietary digital e-paper platform (harnisch-digital.de), and a mobile app available on Android and iOS, with revenue derived from subscriptions and advertising sales.

Product overview

Dr. Harnisch Publications is a specialist trade publishing company founded in 1919, operating as a portfolio of 20+ distinct trade magazines organized into four thematic clusters: (1) Food & Beverage Technology (food Marketing & Technology, Food Technologie, Wellness Foods & Supplements, drinkworld Technology + Marketing, Getränke! Technologie & Marketing, HYGIENE Report, bb guide – Beverage & Brewing, Vitalstoffe, petfood pro Technology & Marketing), (2) Retail/Trade (fng MAGAZIN, Genussatelier, Tabak Profi), (3) Technology & Architecture (dihw MAGAZIN, hp-tooling, WiN – Woodworking INTERNATIONAL, PuK – Prozesstechnik & Komponenten, GET – Green Efficient Technologies, element + BAU – Die Fachzeitschrift für Objektbau), and (4) Promotional Products (dedica – Fachmagazin für Trends & Lifestyle rund um Werbemittel). The portfolio is distributed across print, a proprietary mobile app ("Dr. Harnisch Publications") on Google Play and the App Store, and a web-based E-Paper reader (harnisch-digital.de). No AI, API, or advanced technology integrations are documented.

Differentiator

Problem solved

Functional benefit

Products and services

• food Marketing & Technology Bilingual trade magazine covering food marketing, food technology, nutrition, sustainability, and packaging for the food and beverage industry.
• Food Technologie Trade magazine focused on food technology for industry professionals.
• Wellness Foods & Supplements Trade magazine covering wellness foods and dietary supplements.
• drinkworld Technology + Marketing Trade magazine covering beverage technology and marketing for the drinks industry.
• Getränke! Technologie & Marketing German-language trade magazine covering beverage technology and marketing.
• HYGIENE Report Trade magazine focused on industrial hygiene topics.
• bb guide – Beverage & Brewing Trade magazine covering beverage and brewing topics.
• Vitalstoffe – Magazin für Mikronährstoffe Trade magazine focused on micronutrients and nutritional science.
• petfood pro Technology & Marketing Trade magazine covering pet food technology and marketing.
• fng MAGAZIN Trade magazine covering Food, Nonfood, Beverages, and Tobacco topics for retail and wholesale professionals.
• Genussatelier Trade magazine focused on enjoyment and lifestyle topics around consumables.
• Tabak Profi Trade magazine focused on tobacco and related products.
• dihw MAGAZIN Trade magazine focused on diamond high-performance tools.
• hp-tooling – Journal of High Precision Tooling Trade journal focused on high precision tooling technology.
• WiN – Woodworking INTERNATIONAL International trade magazine covering woodworking industry topics.
• PuK – Prozesstechnik & Komponenten Trade magazine covering process engineering and components.
• GET – Green Efficient Technologies Trade magazine covering green and efficient technologies.
• element + BAU – Die Fachzeitschrift für Objektbau Trade magazine covering object construction, including public buildings, residential construction, and industrial construction.
• dedica – Fachmagazin für Trends & Lifestyle rund um Werbemittel Trade magazine covering trends and lifestyle in the promotional products industry, published for over 50 years.
• Dr. Harnisch Publications App Mobile application on Google Play and Apple App Store providing interactive digital editions (E-Paper) of all Dr. Harnisch trade magazines on smartphones and tablets.
• E-Paper (Digitale Ausgaben) Interactive digital editions of all Dr. Harnisch trade magazines with multimedia elements, accessible via the web-based E-Paper reader at harnisch-digital.de.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• bridge2foodminorStrategic or Co-development Partnerbridge2food is listed as a partner on the Dr. Harnisch Publications website. The nature of the partnership is not explicitly described in detail; it appears in the 'Our Partners' section alongside other industry partner logos.
• FachzeitungenminorStrategic or Co-development PartnerListed as a partner in the 'Our Partners' section. Fachzeitungen (trade newspaper association) collaborates with Dr. Harnisch on industry information exchange and distribution.
• Initiative Save FoodminorStrategic or Co-development PartnerListed as a partner in the 'Our Partners' section. Initiative Save Food is a food waste reduction initiative; the partnership may involve editorial coverage and cross-promotion of food sustainability topics within Dr. Harnisch food industry publications.
• i2s ConsultingminorImplementation/ SI/ Consulting PartnerListed as a partner in the 'Our Partners' section. i2s-consulting appears to be an industry consultancy whose services may be promoted or featured within Dr. Harnisch industry publications.
• VDWA (Verband Deutscher Wassser- und Abwassertechnik)minorStrategic or Co-development PartnerListed as a partner in the 'Our Partners' section. The German Water and Wastewater Technology Association partnership may involve editorial cross-coverage and industry event collaboration.
• DVI (Deutsches Verpackungsinstitut)minorStrategic or Co-development PartnerListed as a partner in the 'Our Partners' section. The German Packaging Institute partnership suggests editorial collaboration on packaging industry topics relevant to food and beverage publications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haufe Group: German-based B2B media and information services company with trade publications, digital platforms, and professional content for business customers. Comparable along the German B2B specialist media and information services axis.
• Ebner Verlag: German independent publishing group operating across trade magazines and B2B media in regional and specialist segments. Comparable as a German-rooted, multi-niche trade publisher with overlapping industrial and consumer-adjacent verticals.
• Vogel Communications Group: German family-owned B2B trade media company publishing numerous specialist trade magazines across technical and industrial verticals. Closely comparable to Dr. Harnisch in business model (multi-niche trade magazines) and structure (German family-owned, independent).
• WEKA Group: German B2B information and media company producing specialist trade content, magazines, and digital services across professional verticals. Comparable to Dr. Harnisch as another multi-vertical German trade publisher serving professional audiences.
• Deutscher Fachverlag (dfv): One of Germany's largest independent trade media houses, publishing specialized trade magazines, digital platforms, and event formats. Highly comparable to Dr. Harnisch given shared focus on B2B trade publishing across multiple verticals in the German-speaking market.

Broad incumbents

• Wiley: Global publishing company with a deep B2B trade and professional portfolio. Comparable as a broad incumbent operating trade media in verticals like food, construction, and technology, with significantly larger scale and growing data/SaaS adjacencies.
• Springer Nature: Major German-rooted global publisher spanning academic, professional, and trade content. Comparable as a broad incumbent operating B2B and professional media with substantially deeper capital base and technology investment capacity.
• Informa: Global B2B media and events company operating brands like TechTarget and Industry Dive alongside trade publications. Comparable as broad incumbent with strong overlap in trade show, advertising, and content revenue models at global scale.
• Hubert Burda Media: German family-owned media conglomerate operating consumer and trade brands across print, digital, and events. Comparable in German-language B2B and trade media exposure, but with a much broader portfolio and corporate scale.
• Haymarket Media Group: Large international B2B and consumer media company operating across trade magazines, digital, and events. Comparable as a broad incumbent in B2B trade media with similar advertising- and subscription-driven revenue model, albeit at much greater global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/harnischverlag
• Facebookfacebook.com/Dr.HarnischVerlagsGmbH
• LinkedInlinkedin.com/company/dr-harnisch-verlag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Harnisch Publications