Park City Club

What Park City Club does

Park City Club is a privately held, membership-based private city club founded in August 1984 and headquartered on the 17th floor of the Sherry Lane Place Building at 5956 Sherry Lane, Suite 1700, Dallas, Texas, in the affluent University Park and Highland Park communities and the Preston Center business district. The club serves individual members, corporate members, and event hosts through an integrated hospitality platform built around (i) private dining featuring upscale Continental cuisine across breakfast, lunch, dinner, and Sunday brunch, (ii) event hosting across seven private rooms (Main Dining Room, Windsor Rooms, Onyx Lounge, Fireside Room, Highland Rooms, The Grill, and Wine Room) for 4–400 guests covering weddings, rehearsal dinners, corporate events, and social celebrations, and (iii) reciprocal club privileges domestically and internationally. Underlying technology is limited to standard club-management/reservation systems and a public-facing live web stream of the Dallas skyline view; there are no disclosed AI/ML or proprietary software systems. The website is operated on the Clubessential platform.

The revenue model is anchored on recurring membership dues drawn from five tiers — Resident, Corporate, Young Professional, Affiliate, and Non-Resident — with a tiered corporate volume discount (15% for 3–6, 20% for 7–9, 25% for 10+ members). The Young Professional tier converts to Resident status at age 41. Two ancillary streams supplement dues: on-site dining services restricted to members and their guests, and event-hosting revenue booked through the Catering Director covering weddings, rehearsal dinners, corporate meetings, and social gatherings with full catering and event-planning services. Distribution is sales-led and direct, with a Membership Director (Melissa Brueningsen) and Catering Director (Hala Askar) as the primary prospect interfaces; the go-to-market additionally leverages member referrals, reciprocal-club introductions, organic social media, a bimonthly email newsletter, an online events calendar, and the public website.

The business is operated by a small management team of 7–8 named leaders including the General Manager (Brad Justusson), Membership Director, Member Relations Director, Executive Chef (Michael Kearney), Catering Director, Catering Manager, and Dining Room Supervisor, consistent with the reported 51–100 employee headcount. Park City Club is an Affiliate Club of the Invited (formerly ClubCorp) network and offers an XLife City Alliance membership upgrade providing access to 300+ Associate & Affiliate Clubs worldwide, 300+ holes of golf, and 100+ private dining/meeting rooms; separately, it maintains a 200+ club reciprocal network spanning approximately 20 countries. The club has no subsidiaries, no parent company, no disclosed funding rounds or institutional investors, and no acquisitions, and was recognized by the Dallas Business Journal as the Best Private Club in Dallas.

Name

Park City Club

Legal name

Park City Club

Website

https://parkcityclub.net

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Park City Club is a privately held Dallas private club founded in 1984 offering membership-based dining, reciprocal club privileges across 200+ clubs worldwide, and full-service event hosting (weddings, corporate events) across seven private rooms for 4–400 guests.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Recurring membership dues from multiple categories including Resident, Corporate, Young Professional, Affiliate, and Non-Resident memberships. Corporate memberships offer volume discounts (15% for 3-6 members, 20% for 7-9 members, 25% for 10+ members).
2. Event Hosting Services: Revenue from hosting private events including weddings, rehearsal dinners, corporate events, and social gatherings. The club offers catering services, venue rental, and customizable event packages.
3. Dining Services: On-site dining services for members and their guests, including breakfast, lunch, dinner, Sunday brunch, and bar services. Dining is restricted to members and their guests only.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Park City Club is a private, membership-based city club operating from the 17th floor of the Sherry Lane Place Building in Dallas, Texas, providing members and guests with upscale Continental-cuisine dining (breakfast, lunch, dinner, Sunday brunch) and event hosting services. The club features seven private meeting and dining rooms accommodating 4 to 400 guests and serves as a venue for wedding receptions, rehearsal dinners, corporate events, and social celebrations. Membership unlocks dining privileges, access to a reciprocal network of 200+ clubs worldwide, and an optional XLife City Alliance upgrade extending access to 300+ affiliated clubs.

Product overview

Park City Club is a private dining and events club offering a unified portfolio of hospitality services centered on membership-based access. The core offerings include upscale private dining (breakfast, lunch, dinner, Sunday Brunch) and comprehensive event hosting across seven distinct private meeting rooms (Main Dining Room, Onyx Lounge, Wine Room, Fireside Room, Highland Rooms, Windsor Rooms, and The Grill). The club provides wedding receptions, rehearsal dinners, and corporate/social event services as primary revenue streams. Membership programs (Resident, Corporate, Young Professional, Affiliate, Non-Resident) unlock dining privileges and reciprocal access to 200+ clubs worldwide, with optional XLife City Alliance upgrades for expanded golf and network access. Social activities, live entertainment, and a live web stream round out the member experience. The portfolio functions as a single integrated hospitality platform rather than discrete product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Dining Upscale Continental cuisine served for breakfast, lunch, dinner, and Sunday brunch with views of the Dallas skyline from the 17th floor of the Sherry Lane Place Building, available to members and their guests.
• Club Membership Private club membership with five categories (Resident, Corporate, Young Professional, Affiliate, Non-Resident) providing dining privileges, access to seven private rooms, reciprocal club network access, and member social events.
• Wedding Receptions Full-service wedding reception venue offering event planning, catering, floral arrangements, decor, and custom menus with capacity up to 350 guests in the Main Dining Room.
• Rehearsal Dinners Elegant rehearsal dinner venue with themed decor, audio-visual capabilities, and customized cuisine in private dining rooms.
• Corporate & Social Events Event hosting services for business meetings, professional association events, corporate outings, holiday parties, and social celebrations across seven private meeting rooms accommodating 4 to 400 guests, including catering and event planning.
• XLife City Alliance Upgrade Optional membership upgrade through the Invited (formerly ClubCorp) network providing access to country clubs, business and sports clubs within a 30-mile radius, plus guest privileges at 300+ Associate & Affiliate Clubs worldwide, 300+ holes of golf, and 100+ private dining and meeting rooms.
• Reciprocal Club Access Member benefit providing access to over 200 reciprocal clubs in the United States and internationally for dining, golf, athletics, and overnight accommodations.
• Social Activities & Events Programming Year-round calendar of member social events including wine tastings, wine dinners, guest speakers, author events, cocktail classes, museum visits, theater outings, local tours, live entertainment, holiday celebrations, Kentucky Derby Party, and VIP group travel.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Invited (formerly ClubCorp) - XLife City AlliancecoreChannel Partner/ Reseller/ DistributorPark City Club is an Affiliate Club of the Invited (formerly ClubCorp) network. Members may upgrade to XLife City Alliance membership which provides access to DFW's finest network of country clubs, business and sports clubs within a 30-mile radius. XLife members also receive guest privileges at over 300 Associate & Affiliate Clubs worldwide. Benefits include access to over 300 holes of golf and over 100 private dining, meeting and conference rooms. Up to 12 rounds of golf per calendar year, max of 2 per month.
• Reciprocal Clubs Network (200+ clubs worldwide)coreGTM or Marketing PartnerPark City Club offers reciprocal privileges at over 200 clubs offering dining, golf, athletics and overnight accommodations across the country and around the world including Australia, Canada, China, England, France, Hong Kong, Indonesia, Ireland, Japan, Korea, Macau, Malaysia, Mexico, Qatar, Russia, Singapore, Taiwan, Thailand, Vietnam, and throughout the United States. Reciprocal clubs must be located outside a 30-mile radius from Park City Club. Members enjoy charging privileges at world-class clubs as a membership amenity.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Jonathan Club: The Jonathan Club is a long-established private city club in downtown Los Angeles offering dining, accommodations, and event hosting to business and professional members. Comparable to Park City Club in business model, member experience, and metropolitan city-club positioning.
• The Standard Club (Chicago): The Standard Club is a historic private social and athletic club in Chicago serving business professionals with dining, events, and recreational amenities. Comparable to Park City Club in membership-based dining and event hosting with diversified amenity mix.
• Soho House: Soho House operates a global network of private members clubs focused on dining, social, and creative professional members. While more lifestyle-oriented, the membership-based access to dining, events, and reciprocal properties mirrors Park City Club's reciprocal-club value proposition.
• The Racquet Club of Memphis: The Racquet Club of Memphis is a private city club providing dining, athletic, and event facilities to business and professional members in an urban setting. Comparable in target member base and integrated amenity model.
• Houston Club: Houston Club is a private city club in downtown Houston offering dining, event venues, and reciprocal club access for business professionals. It is the closest Texas-market analog to Park City Club in terms of urban location, member demographics, and product mix.
• Commerce Club (Atlanta): Commerce Club is a private business and social club atop a downtown Atlanta skyscraper, offering dining, private events, and business networking amenities. Closely matches Park City Club's model of a high-floor urban private club oriented to executives.
• City Club of Washington DC: City Club of Washington DC is a private business and dining club serving professionals in the DC metro, with reciprocal club affiliations and event spaces. Mirrors Park City Club's professional member orientation and dining-plus-events offering.
• Core Club NYC: Core Club is a premium private members club in New York City offering dining, wellness, workspaces, and social programming for executives and founders. Comparable in premium positioning and integrated dining-and-events product, though serving a more contemporary demographic.
• The University Club of Chicago: The University Club of Chicago is a private city club offering dining, overnight accommodations, and event spaces to professional members. Comparable to Park City Club in metropolitan private-club model and executive-member focus.

Broad incumbents

• Invited (formerly ClubCorp): Invited is the largest operator of private clubs in the United States, with hundreds of country, city, and athletic clubs. Park City Club is an Affiliate Club in Invited's network, making Invited both a partner and the dominant broad incumbent against which Park City Club competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parkcityclubdallas
• LinkedInlinkedin.com/company/park-city-club
• Instagraminstagram.com/parkcityclubdallas
• Xx.com/pcgunclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park City Club