Phoenicia Fereos Hellas
Phoenicia Fereos Hellas S.A. is the exclusive official Greek distributor of Habanos S.A. Cuban cigars, also distributing New World cigars, vaping products, and tobacco accessories to authorized retailers and direct consumers across Greece.
- Company typePrivate
- Founded2007
- HeadquartersPikérmi, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Phoenicia Fereos Hellas does
Phoenicia Fereos Hellas S.A. (PFH S.A.) is a privately held Greek Société Anonyme, founded in 2007 and headquartered at 22 km L. Marathonos, Pikérmi, Attica. The company's core function is the importation and wholesale distribution of premium tobacco products in the Greek market, with its flagship role being the exclusive and official distributor of Habanos S.A. Cuban cigars in Greece. PFH manages the full Habanos portfolio — 17+ brands including Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo de Monterrey, H. Upmann, Trinidad, Bolívar, Punch, Ramón Allones, and others — spanning more than 250 product options across vitolas, formats, and limited editions.
Beyond Cuban cigars, PFH has built a diversified tobacco and nicotine-adjacent portfolio: exclusive Greek distribution for New World cigar brands Plasencia, AJ Fernandez (since May 2023), and Drew Estate; authorized Greek importation of vaping brands Lost Mary and Elfbar; exclusive representation of GIZEH personal smoking accessories (since 2017); distribution of Habanos-licensed accessories produced by Spanish partner Cigarte, S.L.; and Toscano cigarillos for the duty-free channel. Distribution is executed through a network of authorized specialist cigar retailers mapped across Greece and the habanos.gr direct-to-consumer e-commerce platform, supported by a bilingual (Greek/English) corporate website and an educational content platform called 'The World of Habano.'
PFH's revenue model is straightforward import-and-resell distribution; no proprietary technology platform exists, and pricing is not publicly disclosed. The company operates with 11–50 employees, is privately held with no disclosed parent, institutional, or PE ownership, and has no recorded funding rounds, M&A activity, or public financial filings in the source data. Competitive differentiation rests on contractual exclusivity for Habanos and select premium brands, brand-authentication infrastructure, and curated educational content — rather than on any technology or data asset.
Phoenicia Fereos Hellas firmographics
Firmographics- Name
- Phoenicia Fereos Hellas
- Legal name
- Phoenicia Fereos Hellas Tobacco Products S.A.
- Website
- https://pfh.gr
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phoenicia Fereos Hellas S.A. is the exclusive official Greek distributor of Habanos S.A. Cuban cigars, also distributing New World cigars, vaping products, and tobacco accessories to authorized retailers and direct consumers across Greece.
- Ownership category
- akta.pro rank
Phoenicia Fereos Hellas industry classification
Industry- Product category
- Premium Tobacco Distribution
- NAICS
- Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- Cigar & Premium Tobacco Retail (CRANADAB)
- akta.pro secondary industries
- Tobacco & Nicotine Specialty Shops (Tobacconists) (CRANADAE), Alcohol & Tobacco Duty-Free / Travel Retail Supply (Wholesale) (CRAOAIAI)
Keywords
Where Phoenicia Fereos Hellas is headquartered
LocationHeadquarters
- HQ city
- Pikérmi
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Phoenicia Fereos Hellas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Tobacco Product Import and Distribution: Phoenicia Fereos Hellas S.A. generates revenue through the importation and distribution of premium tobacco products in the Greek market. The company is the exclusive distributor for Habanos S.A. Cuban cigars (with portfolio of 17+ brands and 250+ product options), as well as New World cigars (Plasencia, AJ Fernandez, Drew Estate, Horacio), vaping products (Lost Mary, Elfbar), Gizeh brand products, cigar accessories, and Cuban mini cigarillos.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Phoenicia Fereos Hellas product offering
Product offeringCore offering
Phoenicia Fereos Hellas S.A. (PFH S.A.) is the exclusive and official distributor of Habanos S.A. Cuban cigars in Greece, importing and distributing a portfolio of 17+ premium Cuban cigar brands and over 250 product options. The company also distributes New World cigars (Plasencia, AJ Fernandez, Drew Estate), vaping products (Lost Mary, Elfbar), GIZEH personal luxury products, cigar accessories, and mini cigarillos to the Greek market.
Product overview
Phoenicia Fereos Hellas S.A. (PFH S.A.) is the exclusive official distributor of Habanos S.A. Cuban cigars in Greece since 2007, distributing over 250 premium Cuban cigar options from brands including Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo de Monterrey, H. Upmann, Trinidad, Bolívar, Punch, Ramón Allones, and others. The company operates a diversified tobacco portfolio spanning Cuban mini cigarillos, New World Cigars (Plasencia, AJ Fernandez, Drew Estate), vaping products (Lost Mary, Elfbar), GIZEH personal luxury products, and Habanos accessories by Cigarte. The product ecosystem covers the complete cigar experience for adult tobacco enthusiasts, from premium handcrafted Cuban cigars to accessories and complementary product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Habanos Cuban Cigars Premium handcrafted Cuban cigars distributed exclusively by Habanos S.A. via PFH in Greece, covering 17+ iconic brands and 250+ individual product options. Intended for adult cigar consumers and specialist retailers in Greece.
- Cuban Mini Cigars (Mini Cigarillos) Cuban mini cigars and cigarillos manufactured in Cuba under Cuban tobacco industry quality standards, distributed in Greece through PFH.
- New World Cigars - Plasencia Premium non-Cuban cigars from Plasencia, a heritage tobacco company with 154+ years of history, distributed exclusively in Greece by PFH.
- New World Cigars - AJ Fernandez Premium cigars from AJ Fernandez, including New World, San Lotano, Bellas Artes, and Enclave lines, produced in Estelí, Nicaragua. Distributed officially in Greece by PFH since May 2023.
- New World Cigars - Drew Estate Lifestyle premium cigar brand from Drew Estate, including ACID, Liga Privada, Undercrown, Herrera Estelí, Deadwood, and Tabak Especial lines, manufactured at La Gran Fabrica Drew Estate in Nicaragua and distributed in Greece by PFH.
- Vape Products - Lost Mary Lifestyle vaping products offering innovative designs, technology, and flavors for adult users, imported and distributed by PFH as authorized importer for the Greek market.
- Vape Products - Elfbar Vaping products distributed by PFH as authorized importer for the Greek market.
- GIZEH Personal Luxury Products Personal luxury smoking accessories and products representing individual enjoyment in the premium tobacco market, exclusively represented by PFH in Greece since 2017.
- Habanos Accessories by Cigarte Premium Habanos cigar accessories including cutters, lighters, humidors, and travel cases designed and produced by Cigarte, S.L. under Habanos S.A. license, distributed by PFH in Greece.
- Toscano Cigarillos Italian cigarillos represented by PFH for the Greek duty-free market since 2017.
- Habanos Magazines Magazine publications covering Habanos brands and cigar culture, distributed by PFH in Greece.
Companies that use Phoenicia Fereos Hellas
Customer profileSegments1 record
Ideal customer profiles2 records
Phoenicia Fereos Hellas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Phoenicia Fereos Hellas partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GizehcoreSince 2017, Phoenicia Fereos Hellas holds exclusive representation of GIZEH brand products in Greece. GIZEH has for decades represented individual enjoyment in the premium tobacco market.
- Toscano CigarillosminorSince 2017, Phoenicia Fereos Hellas also represents Toscano cigarillos for the duty-free market in Greece.
- Habanos S.A.corePhoenicia Fereos Hellas S.A. is the exclusive and official distributor of Habanos S.A. Cuban cigars in Greece since 2007. The company holds exclusive responsibility for managing the Habanos portfolio in the Greek market, including premier brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo de Monterrey, H. Upmann, and Trinidad. The partnership also includes distribution of Habanos S.A.'s industrialized cigarillos (mini cigars) and extends to the authorized importer status for the Habanos authenticity verification system in Greece.
- PlasenciacorePhoenicia Fereos Hellas has extended its activities beyond Cuban cigars to include the exclusive representation and distribution of Plasencia New World cigars (with over 154 years of heritage) in Greece.
- AJ FernandezcoreSince May 2023, Phoenicia Fereos Hellas is the official distributor of AJ Fernandez cigar brands (including New World, San Lotano, Bellas Artes, and Enclave) in Greece. AJ Fernandez produces premium cigars from Estelí, Nicaragua, with operations exceeding 100,000 handcrafted cigars per day.
- Drew EstatecorePhoenicia Fereos Hellas distributes Drew Estate premium cigars (including ACID, Liga Privada, Undercrown, Herrera Estelí, Deadwood, Tabak Especial) in Greece. Drew Estate, founded in 1996 in Brooklyn and now headquartered in Miami, is a lifestyle premium cigar company producing over 200,000 handmade cigars per day at its La Gran Fabrica in Estelí, Nicaragua.
- Lost Mary / ElfbarcorePhoenicia Fereos Hellas is the authorized importer of Lost Mary and Elfbar vaping product brands for the Greek market. Lost Mary is positioned as a lifestyle vaping brand targeting adult users seeking innovative flavors and design beyond conventional products.
- Cigarte, S.L.minorCigarte, S.L. is a Spanish company with more than 20 years of experience in designing, producing, and marketing personalized smoking accessories bearing Habanos brands, holding the relevant license from Habanos S.A. since 2001. Phoenicia Fereos Hellas distributes Cigarte's Habanos cigar accessories (cutters, lighters, humidors, travel cases) in Greece.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Phoenicia Fereos Hellas competitors and assessment
Company assessmentDirect peers
- Hunters & Frankau: Hunters & Frankau is the exclusive UK distributor of Habanos S.A. Cuban cigars, operating since 1790. It is the closest functional peer to PFH — same supplier exclusivity model, same premium cigar portfolio, same authorized retail network — serving the United Kingdom rather than Greece.
- 5th Avenue Cigars: 5th Avenue Cigars is the exclusive Habanos S.A. distributor in the United Arab Emirates and other Middle East markets. Operates the same exclusive distributor model with the full Habanos portfolio through authorized specialist retail outlets, comparable to PFH's Greek distribution infrastructure.
- Pacific Cigar Company: Pacific Cigar Company is the exclusive Habanos S.A. distributor across multiple Asia-Pacific markets. Same exclusive supplier model as PFH, same Habanos portfolio, same authorized retail network and authenticity verification program — serving Asian geographies instead of Greece.
- Phoenicia Trading: Phoenicia Trading is the Lebanon-based Habanos S.A. exclusive distributor and likely part of the same Phoenicia group family as PFH. Operates the same exclusive Habanos distributorship model across Middle Eastern and North African markets with a comparable premium tobacco focus.
- Tabacalera (Corporación Habanos distributor in Spain): Tabacalera is one of the historical Habanos S.A. exclusive distributors serving Spain and other European markets. Operates an analogous exclusive-distribution-plus-authorized-retail model for the full Habanos portfolio, directly comparable to PFH's Greek operations.
Emerging players
- Villiger Söhne: Villiger is a Swiss premium cigar manufacturer with global distribution producing machine-made and hand-rolled cigars. It competes for the same premium cigar consumer that PFH serves via Habanos and the New World portfolio, particularly in European markets including potentially Greece.
Broad incumbents
- Scandinavian Tobacco Group: Scandinavian Tobacco Group is one of the world's largest manufacturers and distributors of cigars, pipe tobacco, and fine-cut tobacco with brands like Café Crème and La Paz. It is a broad incumbent in the same product categories PFH distributes, although it does not hold Habanos distribution rights.
- Davidoff of Geneva (Oettinger Davidoff): Oettinger Davidoff is a globally established premium cigar manufacturer, brand owner, and distributor with its own retail lounges. While it competes with Habanos rather than distributing them, it operates in the same premium cigar category and addresses the same high-end adult consumer segments that PFH serves through the Habanos portfolio.
- Imperial Brands (formerly Imperial Tobacco): Imperial Brands is a major international tobacco company with cigar, cigarette, and next-generation product portfolios including Logista distribution. It is a broad incumbent in the same regulated tobacco industry PFH operates in, with a much wider product and geographic footprint.
Others
- La Casa del Habano: La Casa del Habano is Habanos S.A.'s global franchise retail network of specialist cigar stores. While not a peer distributor itself, it represents the authorized retail channel architecture that PFH relies on in Greece, making it a closely related ecosystem participant and structural peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Phoenicia Fereos Hellas social profiles
Digital presencePhoenicia Fereos Hellas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenicia Fereos Hellas leadership team
Management profileNumber of profiles
Phoenicia Fereos Hellas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenicia Fereos Hellas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenicia Fereos Hellas
What does Phoenicia Fereos Hellas do?
Phoenicia Fereos Hellas S.A. (PFH S.A.) is the exclusive and official distributor of Habanos S.A. Cuban cigars in Greece, importing and distributing a portfolio of 17+ premium Cuban cigar brands and over 250 product options. The company also distributes New World cigars (Plasencia, AJ Fernandez, Drew Estate), vaping products (Lost Mary, Elfbar), GIZEH personal luxury products, cigar accessories, and mini cigarillos to the Greek market.
Is Phoenicia Fereos Hellas a public or private company?
Phoenicia Fereos Hellas is a private company. It is classified as unknown and is currently operating.
When was Phoenicia Fereos Hellas founded?
Phoenicia Fereos Hellas was founded in 2007. It employs 11 to 50 people.
Where is Phoenicia Fereos Hellas based?
Phoenicia Fereos Hellas is headquartered in Pikérmi, Greece, in the Europe region.
How does Phoenicia Fereos Hellas make money?
One revenue line is on record: tobacco Product Import and Distribution.
Who are Phoenicia Fereos Hellas's main competitors?
Direct peers on record are Hunters & Frankau, 5th Avenue Cigars, Pacific Cigar Company, Phoenicia Trading and Tabacalera (Corporación Habanos distributor in Spain). Villiger Söhne is listed as an emerging player. Broad incumbents are Scandinavian Tobacco Group, Davidoff of Geneva (Oettinger Davidoff) and Imperial Brands (formerly Imperial Tobacco). La Casa del Habano is listed as an others.
Does Phoenicia Fereos Hellas have an API?
No public API is recorded for Phoenicia Fereos Hellas.
What industry is Phoenicia Fereos Hellas in?
Phoenicia Fereos Hellas's product category is Premium Tobacco Distribution. Its primary akta.pro industry code is CRANADAB, Cigar & Premium Tobacco Retail, with a secondary code of CRANADAE, Tobacco & Nicotine Specialty Shops (Tobacconists). Its NAICS code is 42494 and its SIC code is 2100.