Southern Loss Association

Name

Southern Loss Association

Legal name

Southern Loss Association, Inc.

Website

https://southernloss.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Claims Advocacy & Loss Recovery Services (FSAEADAH)

Keywords

• Property claims education
• Insurance continuing education
• Professional membership association
• Adjuster networking events
• Insurance industry forums

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from full and associate members provide recurring revenue. Full members receive free attendance at the August CE seminar as a membership benefit.
2. Event Registration Fees: Monthly luncheons and special events generate revenue through tiered registration fees: $35 non-members/sponsors, $20 associate members, $10 full members. The annual seminar is free for full members.
3. Golf and Tournament Events: Annual golf, cornhole, and pickleball tournaments at Chateau Elan generate revenue through participation fees ($160 golf & dinner, $85 cornhole & dinner, $95 pickleball & dinner).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Southern Loss Association is a non-profit professional membership organization that serves as a forum for property insurance adjusters. It offers Full and Associate membership tiers that provide fellowship, networking, monthly educational luncheons offering continuing education (CE) credits, an annual property seminar delivering 7-8 hours of Georgia CE credit, golf and other tournament-based charitable events, scholarship programs for members' families, and an archive of 10+ years of industry articles on property claims topics.

Product overview

Southern Loss Association is a professional membership organization, not a product company. It provides a unified membership program offering educational events, continuing education credits, networking opportunities, and industry resources for property claims adjusters. The core offering consists of membership programs (Full Member and Associate Member tiers) that provide access to monthly luncheons, annual seminars, golf and cornhole tournaments, scholarship opportunities, and a library of industry articles spanning over 10 years of published content.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs (Full and Associate) Annual membership programs providing fellowship, education, and networking opportunities for insurance professionals in the property claims field. Full members receive free attendance at the August CE seminar and reduced luncheon rates ($10 vs $20 for associates, $35 for non-members).
• Monthly Educational Luncheons

Quantifiable outcome

• One hour of CE credit for most monthly luncheons
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• HAAG GlobalminorGTM or Marketing Partner · 13 August 2026Speaker at the 34th Annual Property Seminar (August 13, 2026) presenting on 'Ethics for the Claims Professional'. Edward G. Roberts from HAAG Global is a scheduled speaker.
• JS HeldminorGTM or Marketing Partner · 13 August 2026Speaker at the 34th Annual Property Seminar presenting on 'Builder's Risk Fundamentals' by Catherine Nam and Melissa Impastato. Joe Hunnius serves on SLA Board as CFO.
• SedgwickminorGTM or Marketing Partner · 13 August 2026Speaker at the 34th Annual Property Seminar presenting on 'Windows and Doors 101' by Colin Shea. Shawn McHugh serves as SLA Treasurer.
• Homelink HelpsminorGTM or Marketing Partner · 13 August 2026Speaker at the 34th Annual Property Seminar presenting on 'CAT Preparedness' by Mary Baird and Hannah Garvin.
• SEA LimitedminorGTM or Marketing Partner · 13 August 2026Speaker at the 34th Annual Property Seminar presenting on 'Electrical Evaluations for Lightning, Shock, and Fire Claims' by Ryan Yarborough and Chet Patel, P.E.
• The Godsey Firm, LLCminorGTM or Marketing Partner · 13 August 2026Speaker at the 34th Annual Property Seminar presenting on 'Tools for Good Faith Claims Handling' by Stephanie F. Glickauf.
• Chateau Elan ResortminorOthers · 23 April 2026Golf club venue for SLA's spring and fall golf tournaments, cornhole, and pickleball events. Located at 6060 Golf Club Drive, Braselton, GA.
• Andretti Indoor Karting & GamesminorOthersVenue for the 34th Annual Property Seminar on August 13, 2026. Located at 1255 Roswell Rd, Marietta, GA.
• Cabernet SteakhouseminorOthersPrimary venue for monthly luncheon meetings. Located at 5575 Windward Pkwy, Alpharetta, GA. Halliwell sponsors luncheons.
• Maggiano's Little Italy RestaurantminorOthersVenue for holiday luncheons (December events). Located at 4400 Ashford Dunwoody Rd, Atlanta, GA.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PLUS (Professional Liability Underwriting Society): Membership organization for professional liability underwriters and claims professionals. Comparable in mission (insurance education and networking) but focused on professional liability rather than property loss adjustment.
• National Association of Professional Insurance Agents (PIA): National trade association for independent insurance agents and brokers. Comparable in membership-association structure and continuing education focus, though PIA targets producers rather than claims adjusters.
• Property Casualty Insurers Association of America (PCI): National trade association representing property/casualty insurers. Operates in the same P&C insurance ecosystem as SLA's members and partners, but serves carrier executives rather than individual adjusters.
• Independent Insurance Agents & Brokers of America (Big "I"): National alliance for independent insurance agents and brokers offering education, CE, and networking. Comparable membership-association model to SLA, though serving producers across the U.S. rather than Southeast claims adjusters.
• National Association of Mutual Insurance Companies (NAMIC): National association representing mutual and regional insurance carriers. Operates in the same property/casualty ecosystem SLA's members serve, with similar continuing education and member-event programming for carrier staff.

Direct peers

• RIMS (Risk and Insurance Management Society): Global membership association for risk management professionals, including those handling property exposures. Comparable to SLA in serving insurance-adjacent risk/claims professionals through education, conferences, and networking events.
• CPCU Society: Professional membership society for Chartered Property Casualty Underwriters and the broader P&C insurance community. Directly comparable to SLA in mission (insurance professional education and credentialing), with a national footprint and broader curriculum.
• CLM (Claims and Litigation Management Alliance): National membership organization for claims and litigation management professionals across property, casualty, and specialty lines. Most direct functional peer to SLA — both serve claims adjusters with education, networking, and CE-style programming, though CLM operates nationally while SLA is regionally focused.

Others

• National Association of Insurance Commissioners (NAIC): U.S. state insurance regulatory body that sets CE credit frameworks leveraged by SLA's seminar programming. Adjacent ecosystem participant — not a competing association, but the regulatory infrastructure SLA's educational offerings depend on.

Emerging players

• Insurance Loss Control Association: Specialty association focused on insurance loss control and risk engineering professionals. Comparable in being a niche, education-focused membership body serving insurance loss-related practitioners, with a narrower functional focus than SLA.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61555710660976
• LinkedInlinkedin.com/company/southern-loss-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Loss Association