What Žaliasis taškas does

Žaliasis taškas (Všį — Viešoji įstaiga) is Lithuania's first and largest licensed packaging waste management organization, founded in 2002/2003 and operating under a Ministry of Environment license issued in 2006. The company operates a regulated Extended Producer Responsibility (EPR) scheme, contracting with Lithuanian manufacturers and importers that place packaged goods on the domestic market and taking over their statutory packaging-waste management obligations. Žaliasis taškas is the exclusive Lithuanian representative of the internationally recognized Green Dot trademark through its membership in the Pro Europe network (31 countries), and is supported by a shareholder base of 22 major Lithuanian companies including UAB Maxima LT, UAB Nestlé Baltics, AB MV GROUP Production, UAB Pieno žvaigždės, and UAB Rokiškio sūris.

The core service offering is collective packaging-waste compliance delivered through a proprietary information system (Žaliojo taško informacinė sistema), where members report quarterly packaging volumes by material type, receive compliance documentation exempting them from environmental pollution taxes, and obtain Green Dot licensing rights for their packaging. The organization coordinates downstream collection, sorting, recycling, and energy recovery through a network of approximately 65 Lithuanian recycling partners and the Fortum Klaipėda waste-to-energy facility. Beyond B2B services, the organization operates a substantial B2C/educational ecosystem including the Žalioji odisėja national student competition (147,000 student participants over 8 years), the Žaliasis raštingumas literacy program, and the annual Žalioji knyga publication, financed by a statutory minimum 3% of revenue education allocation.

Revenue is generated exclusively through per-tonne membership fees that vary by packaging material (glass, plastic, PET, metal, paper, wood, combined, other) and recyclability status, billed annually with material-specific rates that have risen materially from 2024 through 2026 (e.g., PET recyclable €446/t in 2024 → €797/t in 2026). The organization reports no proprietary AI or software-platform technology beyond the member-facing information system and operates from offices in Vilnius (headquarters) and Kaunas. Scale signals include 3,500+ member companies, 50-70% claimed Lithuanian market share, and 2,428,405 tonnes of packaging sorted cumulatively.

Name

Žaliasis taškas

Legal name

Viešoji įstaiga „Žaliasis taškas"

Website

https://zaliasistaskas.lt

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Žaliasis taškas is Lithuania's largest licensed packaging waste management organization (EPR scheme), serving 3,500+ manufacturers and importers by taking over their statutory packaging obligations, providing Green Dot trademark licensing, and running nationwide recycling and environmental education programs.

Ownership category

akta.pro rank

Product category

Packaging Waste Management

NAICS

Waste Collection (56211), Remediation and Other Waste Management Services (5629)

SIC

Refuse Systems (4953)

akta.pro primary industry

Municipal Contract Collection & Franchise Operations (BPALAAAH)

akta.pro secondary industry

Waste Management & Hazardous Waste Compliance (RCRA, Universal Waste, Waste Characterization/Manifests) (EUAHABAC)

Keywords

• Packaging waste management
• Extended producer responsibility
• Recycling coordination services
• Green Dot licensing
• Packaging compliance reporting

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees (per tonne pricing): The primary revenue stream is membership fees charged per tonne of packaging placed on the domestic market by member manufacturers and importers. Rates differ by packaging material (stiklas, plastikas, PET, metalas, popierius, kombinuota, medis, kita). Fees for 2026 range from €119/t (wood) to €992/t (other non-recyclable). Members also pay based on government-mandated recycling targets as a percentage of their packaging volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Žaliasis taškas is a licensed packaging waste management organization in Lithuania that takes over the mandatory packaging waste management obligations of member manufacturers and importers. Through membership contracts, the organization organizes the collection, sorting, recycling, and energy recovery of packaging waste across the value chain; operates an information system for quarterly packaging reporting; issues documentation exempting members from environmental pollution taxes; and grants rights to use the Green Dot trademark on packaged products.

Product overview

Žaliasis taškas is a licensed packaging waste management organization (VšĮ) offering a comprehensive ecosystem of services centered on Extended Producer Responsibility (EPR). The core offering consists of collective packaging waste management organization and compliance services through the Žaliojo taško informacinė sistema (information system). The portfolio includes Green Dot trademark licensing, free sorting boxes for offices and educational institutions, and public education programs such as Žalioji odisėja (environmental competition for students) and Žaliasis raštingumas (environmental literacy workshops). The organization publishes the annual Žalioji knyga (Green Book) and provides training seminars for businesses on packaging compliance and accounting.

Differentiator

Problem solved

Functional benefit

Brands

• Žalioji odisėja: National environmental competition for Lithuanian schoolchildren organized by Žaliasis taškas in collaboration with 'Kita forma', aimed at developing environmental competencies among students.
• Žaliasis raštingumas

Products and services

• Packaging Waste Management Membership
• Green Dot Trademark Licensing
• Žaliojo taško Information System (Member Portal)
• Sorting Boxes for Offices (Rūšiavimo dėžutės biurams)

Quantifiable outcome

• Members are exempt from environmental pollution taxes for recyclable packaging
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Pro EuropecoreStrategic or Co-development Partner · 1 January 2003Žaliasis taškas is a member of the international Pro Europe network, which unites 31 packaging waste management organizations across Europe. Pro Europe grants Žaliasis taškas the right to represent the Green Dot trademark in Lithuania. The network enables sharing of best practices and cross-border harmonization of packaging waste management standards.
• Kita formacoreStrategic or Co-development PartnerKita forma is an environmental education initiative that co-organizes the annual 'Žalioji odisėja' (Green Odyssey) competition for Lithuanian schoolchildren. This partnership has been running for 10 years, engaging over 147,000 students in environmental education.
• Lietuvos Respublikos aplinkos ministerija (Ministry of Environment of Lithuania)coreStrategic or Co-development PartnerThe Ministry of Environment issues Žaliasis taškas's operating license and oversees its activities. The organization must submit activity plans and financing schemes for a minimum 3-year period for the Ministry's approval. Regular audits and reporting to the Ministry are required.
• Jaunimo tvarumo festivalis partners (EKA, GREN, Lidl, Smarts, Commune DIY)minorGTM or Marketing PartnerPartners that support the Youth Sustainability Festival (Jaunimo TVARUMO festivalis), which is an extension of the Žalioji odisėja program. The festival brings together youth from across Lithuania for sustainability-focused activities in areas of science, leisure, culture, and health.
• UAB Fortum KlaipėdaminorStrategic or Co-development PartnerThe only company in Lithuania that generates energy from waste combustion. Žaliasis taškas references it as the primary outlet for non-recyclable waste that cannot be processed through other means. The plant produces approximately 40% of Klaipėda city's heat supply.
• 65 recycling companies in LithuaniaminorStrategic or Co-development PartnerLithuanian recycling companies that process glass, paper/cardboard, plastic, PET, metal, wood, and combined packaging materials. These companies receive sorted waste from collection centers and process it into new raw materials. Part of the recycled materials are exported.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Citeo: France's packaging and graphic paper PRO, created by consumer goods companies to meet French and EU EPR obligations. Comparable as a large, mature PRO with brand-owner funding, though operating at much greater scale across more material streams.
• Duales System Deutschland (Grüner Punkt): Germany's original Green Dot PRO and the originator of the trademark represented in Lithuania by Žaliasis taškas. Operates at a vastly larger scale and is the benchmark PRO globally; comparable on model, not on geography.

Direct peers

• Fost Plus: Belgium's packaging PRO running the country's EPR scheme on behalf of producers under a government-recognized mandate. Operates a member-funded, per-tonne model structurally analogous to Žaliasis taškas.
• Conai: Italy's national packaging and household waste PRO, organizing recovery and recycling on behalf of member companies. Comparable as a packaging-focused PRO with member-fee economics and regulatory mandate.
• REPA: Czech Republic's authorized packaging compliance organization operating the producer responsibility scheme for Czech producers and importers. Closely comparable regulatory and economic model to Žaliasis taškas within the Central European PRO landscape.
• Latvijas Zaļais punkts: Latvia's licensed packaging waste management PRO and fellow Pro Europe / Green Dot network member. Operates the same EPR member-fee model for Latvian manufacturers and importers, making it the most directly comparable peer to Žaliasis taškas.
• Eesti Pakendiringlus (ETVPA): Estonia's leading packaging compliance organization coordinating producer responsibility for Estonian packaging waste. Closely comparable in scope, regulatory role, and Pro Europe affiliation to Žaliasis taškas.

Regional players

• Ecoservice: Lithuania's largest waste management company, providing collection, sorting, and disposal services across the country. Comparable as a Lithuanian downstream partner (one of the 65+ recyclers/utilities Žaliasis taškas works with) and as a same-market adjacent player.

Emerging players

• RetuRO: Romania's recently established packaging PRO organizing EPR for Romanian producers. Comparable operating model to Žaliasis taškas, but still in build-out phase and not at Lithuanian-style market share.

Others

• Fortum Klaipėda: Lithuania's only waste-to-energy plant, cited by Žaliasis taškas as the primary outlet for non-recyclable packaging fractions. Comparable as a critical downstream infrastructure counterparty in Lithuania's packaging waste value chain rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Zaliasistaskas
• LinkedInlinkedin.com/company/%C5%BEaliasis-ta%C5%A1kas?originalSubdomain=lt
• Instagraminstagram.com/zaliasistaskas

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Žaliasis taškas