Doggon Wheels

What Doggon Wheels does

Doggon' Wheels, LLC is a privately held, bootstrapped San Francisco-based manufacturer of custom-built wheelchairs for mobility-impaired pets, including dogs, cats, rabbits, and other small and exotic animals. The company designs and hand-fabricates each cart to the individual measurements of the animal, using lightweight aerospace-grade aluminum frames, a proprietary walking axle design that allows rear legs to remain active on the ground, an adjustable balance system with six wheel positions, air-filled pneumatic tires with sealed bearing cartridges, and neoprene support saddles that allow elimination without soiling. The product range spans Rear Wheel Carts (priced $385-$645+ based on pet weight, 4 lbs to 230+ lbs) and Full Support Quad Carts for pets needing front and rear support ($770-$1,290+), plus accessories, replacement soft goods, support slings, and a refurbished/donated cart program.

The business operates as a direct-to-consumer model with a strong community-led referral channel: orders are placed via email or phone, Dr. Jenny Moe personally evaluates each pet's measurements and condition, and fittings are completed remotely with photo/video guidance at no additional cost; in-person consultations in San Francisco are available for an additional fee. The customer base is fragmented across two segments — individual pet owners (primary) and a professional referral layer of veterinarians, vet technicians, certified animal physical therapists, and teaching hospitals including Purdue University, NTAR, SAGE Veterinary Centers, and the Canine Rehab Centre. Word-of-mouth and clinical endorsements are the dominant demand drivers, with organic social on Instagram and Facebook providing supplementary top-of-funnel reach.

The company was founded in 1998 by Lori and Chad Holbein in Bozeman, Montana, and relocated progressively through Hawaii and Washington before settling in San Francisco. In January 2021, ownership transitioned to Dr. Jenny Moe, a Doctor of Physical Therapy with 20+ years of human PT experience and 15+ years of canine rehabilitation certification, making Doggon' Wheels the only animal wheelchair company currently led by a licensed animal physical therapist. The business has remained bootstrapped across its entire history with no external funding, no public API or app, and a headcount described as "uniquely tiny," essentially centered on Dr. Moe and her husband Ron Moe, the builder. Lead times run 4-7 days for rear carts and 10-14 days for quad carts, with a 30-day test drive and 70% refund policy.

Name

Doggon Wheels

Legal name

Doggon' Wheels, LLC

Website

https://doggon.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Doggon' Wheels, LLC is a San Francisco-based, privately held manufacturer of custom hand-built wheelchairs for dogs, cats, rabbits, and other mobility-impaired pets, sold direct-to-consumer worldwide at $385-$1,290+ per cart. Owned since 2021 by Dr. Jenny Moe, a licensed animal physical therapist, the company serves individual pet owners via veterinary and physical-therapy referrals.

Ownership category

akta.pro rank

Product category

Pet Mobility Equipment

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

DME, Mobility & Assistive Devices (Wheelchairs, Braces, Recovery Collars) (HLAMAFAN)

akta.pro secondary industry

Mobility Assistance & Accessibility Support (Ramps/Slings/Orthopedic Bedding) (HSANAJAG)

Keywords

• Pet mobility solutions
• Custom pet wheelchairs
• Veterinary rehabilitation equipment
• Animal assistive devices
• Handmade pet carts

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Pet Wheelchair Sales: One-time sale of custom-built pet wheelchairs. Rear wheel carts range from $385-$645+ based on pet weight; full support quad carts range from $770-$1290+. Turnaround time is typically 4-7 days for rear wheel carts and 10-14 days for quad carts.
2. Accessories and Replacement Parts: Sales of accessories including belly support straps ($10-$25), replacement support saddles ($50-$75), stirrups ($20), and conventional support slings ($35-$50). Replacement wheels available upon inquiry.
3. Support Slings: Rear support slings and belly/conventional slings sold separately. Rear support slings function as harnesses with carrying handles; belly slings lined with plush fleece.
4. Consultation Services: In-person consultation available for additional fee in San Francisco. Remote evaluation and fitting assistance, picture/video review via email, and video chat consultations provided at no additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Doggon' Wheels custom-builds handmade pet wheelchairs for dogs, cats, rabbits, and other animals with mobility challenges. Each cart is constructed from lightweight aluminum with proprietary features such as a walking axle design, neoprene support saddles, and air-filled pneumatic tires, and is fitted and adjusted under the guidance of a licensed animal physical therapist. The company also sells support slings, refurbished carts, donated carts, and accessories.

Product overview

Doggon' Wheels is a custom pet wheelchair manufacturer offering two core product lines: Rear Wheel Carts for rear leg support (priced $385-$645+ based on pet weight) and Full Support (Quad) Carts for pets needing front and rear support ($770-$1,290+). All products are handmade and fully customized to each pet's individual measurements and needs. The company also offers Support Slings for walking assistance, Refurbished/Donated Carts at discounted prices, and a full range of Accessories and Replacement Soft Goods. The product architecture is build-to-order with custom fitting using measurements and photo guidance, allowing rear wheel carts to be converted to quad carts. The company was founded in 1998 and is currently led by Dr. Jenny Moe, an animal physical therapist.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Rear Wheel Carts Handmade custom-fitted rear wheel pet wheelchairs for dogs, cats, rabbits, and other animals with rear-limb mobility loss, typically priced from $385 to $645+ depending on the animal's weight and options.
• Full Support Quad Carts Handmade custom four-wheeled carts for animals needing full-body support due to severe weakness, paralysis, or amputation, typically priced from $770 to $1,290+ depending on weight and options.
• Support Slings Support slings designed to assist animals with mobility challenges, used in conjunction with or alternative to a full wheelchair.
• Refurbished Carts Previously owned Doggon' Wheels carts that have been refurbished and resold at a discount to pet owners seeking a more affordable mobility solution.
• Donated Carts Program through which Doggon' Wheels provides donated pet wheelchairs to owners who cannot afford a full-priced cart.
• Accessories Accessories and add-on items for use with Doggon' Wheels pet wheelchairs.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• VitalVetminorGTM or Marketing PartnerVitalVet is recommended as a resource on Doggon' Wheels' website. Created by the TheraPaw team, VitalVet helps find physical rehabilitation professionals near customers, provides rehab equipment information, assistive devices, and educational content.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/doggonwheelsllc
• Xx.com/petonwheels
• LinkedInlinkedin.com/company/doggon-wheels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doggon Wheels