What Prizm Insurance does

Prizm Insurance, Inc. is a digital-first insurance brokerage founded in 2022 and headquartered in Northbrook, Illinois. The company operates as a licensed insurance broker that earns commissions from third-party carriers on personal lines P&C policies placed on behalf of clients, without issuing policies or collecting premium directly. Its core technology is a SOC 2-compliant digital review platform (app.prizminsurance.io and portal.prizminsurance.io) that captures structured client risk information across property, liability, and lifestyle exposures, then uses automation combined with licensed broker expertise to generate tailored carrier proposals.

The company serves two tightly linked segments: financial advisors and Registered Investment Advisers (RIAs) who want to embed insurance reviews into wealth, estate, and financial planning workflows, and the high-net-worth individuals and families those advisors serve, whose asset profiles (high-value homes, collector cars, yachts, art, fine jewelry, properties in flood or coastal zones) require specialty coverage beyond mainstream carriers. Prizm offers nine personal lines product categories: home, auto, umbrella, valuables, watercraft, flood, cybersecurity, worker's comp, and builder's risk. The platform supports advisor integration through a secure API for CRMs and financial planning tools, and notably embeds into Holistiplan via a one-click insurance review integration announced January 27, 2026.

Prizm's go-to-market is sales-led and inside-sales-driven, targeting advisor practices with the promise of "insurance reviews without adding work" to advisor workflows. The company can insure properties in all 50 US states, allowing it to coordinate coverage for clients with multiple residences and complex asset portfolios through a single broker relationship. No funding rounds, revenue figures, headcount, or institutional investors are disclosed in available sources, consistent with a privately held, founder-operated entity at an early commercialization stage.

Name

Prizm Insurance

Legal name

Prizm Insurance, Inc.

Website

https://prizminsurance.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Prizm Insurance is a digital-first insurance brokerage serving financial advisors and high-net-worth individuals. The SOC 2-compliant platform combines automation with broker expertise to deliver nine personal lines products, including home, auto, umbrella, valuables, and specialty coverage, across all 50 US states.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Personal lines insurance
• High net worth insurance
• Digital insurance review
• Advisor insurance platform

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Prizm is a licensed insurance broker that helps users obtain quotes and purchase property and casualty insurance from third-party carriers. The company earns commissions from insurance carriers for policies placed. Prizm does not issue policies or collect premium payments directly; all premium payments are made directly to the insurance carrier.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Prizm Insurance is a licensed insurance brokerage that helps clients obtain quotes and place personal lines coverage from third-party carriers across nine product categories: Home, Auto, Umbrella, Valuables, Watercraft, Flood, Cybersecurity, Worker's Comp, and Builder's Risk. The brokerage operates through a digital Insurance Review Platform and Client Portal that build a risk profile across property, liability, and lifestyle exposures and deliver tailored proposals via automated workflows combined with broker expertise. Coverage can be placed in all 50 U.S. states, and the firm does not issue policies or collect premiums directly.

Product overview

Prizm Insurance is an insurance brokerage platform that offers a comprehensive suite of personal insurance products and digital tools. Their core offerings include nine distinct insurance product categories: Home, Auto, Umbrella, Valuables, Watercraft, Flood, Cybersecurity, Worker's Comp, and Builder's Risk insurance. The platform combines smart technology with real advisor support through a digital-first approach, featuring an Insurance Review Platform (app.prizminsurance.io) for initiating reviews and receiving proposals, and a Client Portal (portal.prizminsurance.io) for managing coverage. They operate as a licensed insurance broker that helps users obtain quotes and purchase property and casualty insurance from third-party carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Coverage for primary residences, secondary homes, vacation properties, and high-value or uniquely located homes, with options including guaranteed replacement cost, cash settlement, and rental property protection, sourced from third-party carriers for high-net-worth and specialty-risk households.
• Auto Insurance Protection for everyday vehicles, luxury models, collector cars, and specialty vehicles, with features such as agreed-value coverage, new car replacement, worldwide coverage, and OEM parts replacement.
• Umbrella Insurance Extended liability protection that supplements existing personal coverage to help safeguard wealth, including defense costs coverage, worldwide protection, and optional uninsured motorists coverage up to $10 million.
• Valuables Insurance Customized protection for fine jewelry, art, wine collections, and other high-value personal items, including worldwide coverage, newly acquired items coverage, and market value loss settlement up to 150%.
• Watercraft Insurance Coverage for yachts, sailboats, and personal watercraft tailored for vessel type, use, and geography, including agreed value, replacement cost, emergency towing, and liability protection.
• Flood Insurance Specialized coverage for properties in FEMA-designated flood zones or other high-risk areas, protecting against losses from rising water, storm surge, and other flood-related events.
• Cybersecurity Insurance Personal protection against digital threats, identity theft, and cyber liability, covering cyber extortion, financial fraud, deceptive transfer fraud, identity theft, and electronic data restoration.
• Worker's Comp Insurance Coverage for household staff and domestic employees, aligned with local labor requirements, protecting employers and workers for injuries sustained during work.
• Builder's Risk Insurance Protection for homes under construction or major renovation, including materials and structural components, covering property damage, theft, vandalism, fire, and weather-related damage during construction.
• Insurance Review Platform Digital platform that enables clients and advisors to complete a short, intuitive insurance review, builds a risk profile across property, liability, and lifestyle exposures, and delivers clear coverage options through a digital proposal. Supports both self-service and advisor-assisted workflows.
• Client Portal Secure online portal where clients receive clear, actionable insurance recommendations and manage their coverage options following an insurance review.

Quantifiable outcome

• Digital proposal delivery without disrupting existing advisor workflows
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• HolistiplancoreTechnology or Integration · 27 January 2026Strategic partnership enabling financial advisors to perform one-click insurance reviews directly within the Holistiplan financial planning platform. The integration helps advisors identify coverage gaps and optimize client insurance coverage without disrupting existing workflows. The feature is available immediately to all advisors using Holistiplan.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Aon: Global insurance brokerage with a dedicated Private Risk Management practice serving high-net-worth individuals. Directly competes with Prizm in the HNW personal lines space but with vastly greater carrier scale and global footprint.
• Lemonade: Public digital insurance company using AI-driven underwriting and a mobile-first experience. Overlaps with Prizm on digital insurance distribution but operates as a carrier (not a broker) and serves mass-market consumers rather than HNW.
• Marsh: Global insurance broker operating a Private Client Services practice for high-net-worth households. Competes with Prizm on HNW personal lines, with substantially greater carrier relationships and broker capacity.
• Risk Strategies: National specialty insurance brokerage with strong HNW and personal lines practices. Competes in the same HNW segment as Prizm and represents the kind of incumbent broker that Prizm's digital-first model would seek to disrupt or partner with.

Direct peers

• The Zebra: Insurance comparison marketplace enabling consumers to compare quotes across carriers. Similar digital brokerage distribution mechanism, with overlapping technology stack (quoting, proposals, carrier integrations).
• Policygenius: Digital-first insurance brokerage offering multi-line personal insurance (life, home, auto, disability) through an online platform. Closest direct peer to Prizm's digital brokerage model, though Prizm differentiates with an HNW/RIA distribution focus.
• Insurify: Insurance comparison and brokerage platform that lets consumers compare and purchase policies across carriers digitally. Comparable in offering a digital insurance shopping and brokerage experience, though broader and less HNW-specialized than Prizm.

Emerging players

• Next Insurance: Digital-first commercial insurance carrier/broker serving small businesses with streamlined online binding. Comparable in demonstrating the digital brokerage/carrier playbook, though oriented toward SMB rather than HNW personal lines.
• CoverWallet: Digital commercial insurance brokerage (now part of Aon) that pioneered online quoting and policy management. Comparable in being a technology-led brokerage, but focused on SMB rather than HNW personal lines.
• Hippo: Insurtech focused on modernizing homeowners insurance with a digital-first experience and embedded home intelligence. Comparable to Prizm in digitizing personal lines, though Hippo is a carrier and concentrated in homeowners rather than the broader HNW stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prizminsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prizm Insurance