What Olivia Homecare does

Olivia Homecare is a Swedish private, for-profit homecare provider listed with a workforce of 1,001–5,000 employees and a primary presence in the Stockholm / Danderyd region. The company delivers hemtjänst (in-home personal care) to elderly residents, primarily under Sweden's LOV (Lagen om valfrihet) municipal choice framework, in which customers select an approved provider and the kommun reimburses the service. Its offering spans three layered products: subsidised municipal homecare (the core), elderly care facilities (äldreboende), and a newer private-pay household services line (hushållsnära tjänster) targeting households that fall outside municipal eligibility.

The business has extended into adjacent care verticals through two notable additions. First, "Nära Vård" deploys mobile clinical teams into the home, positioning the company to capture healthcare tasks historically performed in primary-care settings. Second, the Attendo Nära mobile application enables family members to follow the care recipient's day and exchange messages with assigned staff, embedding the customer's social circle into the service loop and creating a soft switching-cost layer via the assigned-contact-person model.

Revenue is generated through a hybrid mechanism: municipal reimbursements for LOV-eligible customers and direct private fees for household services and non-subsidized care hours. The company also operates new-build elderly care facilities, signalling capacity expansion in existing geographies. Important caveat: the aggregated source content is largely drawn from attendo.se rather than a confirmed Olivia Homecare property, so several of the above product details may reflect Attendo's service catalogue rather than Olivia's directly verified offering.

Name

Olivia Homecare

Website

https://oliviahemomsorg.se

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Olivia Homecare is a Swedish private homecare provider serving elderly customers with hemtjänst, äldreboende, Nära Vård clinical teams, and private-pay household services across multiple municipalities under the LOV framework.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Home care services
• Elderly care
• Personal care
• Household assistance
• Municipal care

Headquarters

HQ city

Danderyd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Home Care Services (Hemtjänst): Government-funded and private pay home care services. Customers receive subsidies through municipal approval (biståndsbedömning) and pay a portion themselves. Services range from simple household tasks several hours per month to comprehensive care multiple times per day. The company also offers private household services (hushållsnära tjänster) paid directly by customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Olivia Homecare provides elderly home care, residential elderly care, and close-proximity medical care to Swedish municipalities and private customers. Services cover personal hygiene, medication support, meals, cleaning, laundry, and shopping, delivered both as municipally funded care and as paid household add-ons.

Product overview

Attendo offers a comprehensive elderly care service portfolio consisting of three core offerings: Hemtjänst (home care services) providing personalized assistance in the individual's own home, Äldreboende (elderly care facilities) for residential care, and Nära Vård (close care) delivering mobile healthcare teams. The service model includes supporting modules such as Hushållsnära Tjänster (household services) for private pay customers, and the Attendo Nära app enabling families to stay connected with their loved ones. All services are designed to help elderly individuals maintain independence while receiving appropriate support, with options ranging from occasional assistance to round-the-clock care.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemtjänst (Home Care Services)

Named customers3 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Ambea AB: Nordic care provider operating elderly care, home care, and disability services across Sweden and other Nordic countries. Comparable in service breadth and contract-based funding model.
• Attendo: The source content for Olivia Homecare is drawn directly from Attendo's Swedish website, indicating Attendo is either a parent, predecessor, or closely related entity. Attendo operates the same home care (Hemtjänst), elderly residential (Äldreboende), and mobile healthcare (Nära Vård) services under the same LOV framework, making it the closest direct comparable.
• Frösunda: Swedish private care provider offering home care, elderly care, and personal assistance under LOV and LSS frameworks. Competes head-to-head in the same municipalities and customer segments.
• Humana AB: One of Sweden's largest private care operators, offering home care, elderly care, and individual and family services under the same municipal choice system. Directly comparable in services, customer base, and business model.
• Norlandia Care: Nordic provider of elderly care, home care, and daycare services with Swedish operations. Comparable in service mix and municipal contracting model.

Broad incumbents

• Capio AB: One of Sweden's largest healthcare providers offering primary care, specialist care, and hospital services. Overlaps with Olivia's Nära Vård (HSL) offering but is primarily a clinical care provider rather than a home care specialist.

Emerging players

• Moment Omsorg: Smaller Swedish home care provider operating under LOV in selected municipalities. Niche competitor focused on personalized home care with strong continuity of caregiver matching.
• Hemfrid: Swedish provider of household and cleaning services, including private-pay household services for seniors. Comparable to Olivia's Hushållsnära Tjänster offering but does not provide personal care or medical services.

Regional players

• Stockholms Sjukhem: Stockholm-based nonprofit provider of elderly residential care, home care, and palliative care. Regionally comparable for Olivia's Stockholm-area operations.
• Tiohundra AB: Publicly owned integrated care provider in Norrtälje municipality offering home care, primary care, and elderly residential services. Regionally comparable but operates within a single Swedish municipality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oliviahemomsorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olivia Homecare