What Vita Flex does

Vita Flex Pro is a U.S.-based supplier of premium nutritional supplements for performance horses, founded in 1990 and operating as a registered trademark of Farnam Companies, Inc. (a subsidiary of Central Garden & Pet Company). The company formulates and markets a portfolio of equine supplements across four categories — Health & Wellness, Joint & Leg Health, Performance, and Specialized Need — including differentiated products such as Accel multi-vitamin formulas, Equinyl and HylaMotion joint products, Vision calming supplement, and Master's Hoof Blend. Products are developed by a domain team of equine nutritionists, veterinarians, and scientists and are positioned for the "fine line between good and great" in high-level equestrian competition.

The core technology is equine nutrition science and proprietary formulation, with the company emphasizing lab testing and real-life working-condition validation rather than digital or AI capabilities. The brand supports an educational content hub called The Arena, covering barn care, conditioning, hoof care, nutrition, and training, plus a clinical research library aimed at building authority with trainers, owners, riders, and veterinarians.

Vita Flex generates revenue through one-time purchase sales of nutritional supplements via a B2B2C go-to-market model. Distribution flows through veterinary clinics and retail partners (rather than direct-to-consumer e-commerce), with separate support infrastructure for Retailer & Veterinarian customers. The company does not disclose pricing publicly and serves U.S. and Canadian markets with international customer service via phone/fax/email. Headcount is listed at 1-10, indicating a lean operating unit that likely relies on shared corporate services from parent company Central Garden & Pet for manufacturing, sales, and back-office functions.

Name

Vita Flex

Legal name

Farnam Companies, Inc.

Website

https://vitaflex.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Vita Flex Pro is a 25+ year-old U.S. equine supplement brand selling science-backed nutritional products (joint, wellness, performance, specialty) to performance horse owners, trainers, and veterinarians through retailers and vet clinics across the U.S. and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Council Bluffs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Equine Supplements: Sale of nutritional supplements, vitamins, minerals, joint supplements, antioxidants, electrolytes, and topical products for performance horses.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vita Flex Pro develops, formulates, and supplies premium nutritional supplements specifically for performance horses competing at the highest levels. The product portfolio spans four categories — Health & Wellness, Joint & Leg Health, Performance, and Specialized Need — including multi-vitamin formulas, antioxidants, electrolytes, hyaluronic acid joint support, calming aids, and topical treatments. Products are sold through retail partners and veterinary clinics to horse owners, trainers, and veterinarians across the U.S. and Canada.

Product overview

Vita Flex Pro is a premium equine performance supplement brand offering a comprehensive portfolio of scientifically-formulated nutritional products for horses. The product line is organized into four main categories: Health & Wellness (including multi-vitamin formulas like Accel and Accel Lifetime, antioxidants like Pure C and E-5000, and amino acid supplements), Joint & Leg Health (including HylaMotion hyaluronic acid, Equinyl joint formulas at two levels, MSM Ultra Pure, and Master's Hoof Blend), Performance (including Lactanase for muscle function), and Specialized Need (including Vision for calming, Foal Response colostrum, and Hard Keeper Solution). The products are developed by equine nutritionists, veterinarians, and scientists and are designed to help performance horses achieve their competitive edge. The company was founded in 1990 and is a registered trademark of Farnam Companies, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Vision® Focusing & Calming Supplement Focusing and calming supplement designed to help keep horses composed and focused in stressful situations, for performance horses and trainers.
• HylaMotion™ Hyaluronic Acid Joint Health Formula Joint health supplement containing hyaluronic acid (HA) delivering 100 mg of premium HA salts per serving, ideal for horses facing the strains of aging, training, or competition.
• Accel Lifetime Health and Wellness Formula Comprehensive multi-vitamin and mineral supplement plus antioxidant support, designed to help keep horses in peak condition and promote healthy muscle development, ideal for senior horses.
• Accel Health and Wellness Formula Comprehensive multi-vitamin and mineral supplement delivering optimal levels of essential water-soluble and fat-soluble vitamins, chelated and conventional minerals, trace minerals, and amino acids for all horses.
• Equinyl™ Joint Formula with HA (Level 2) Advanced joint formula that may help reduce inflammation associated with training and competition without causing gastrointestinal side effects, containing ComfortX ingredient, dual glucosamine (regular and time-release), and hyaluronic acid.
• Equinyl™ Joint Formula (Level 1) Joint formula designed to help reduce inflammation associated with training and competition without causing gastrointestinal side effects.
• Foal Response™ Colostrum Paste Colostrum paste supplement designed for foals.
• Hard Keeper Solution Weight management supplement designed to help horses maintain healthy body condition.
• Master's Hoof Blend™ Supplement Hoof supplement providing 20 mg of biotin per ounce along with essential amino acids Methionine and Lysine, structural sulfur, chelated trace minerals, vitamin B6, and a probiotic complex for healthy hoof growth.
• Pure Lysine Essential Amino Acid Super-concentrated source of L-Lysine HCI, an essential amino acid most often deficient in horses' diets, especially recommended for equine diets low in alfalfa, clover, and soy.
• Pure C Antioxidant Pure vitamin C (ascorbic acid) supplement with no fillers added, designed as a highly palatable addition to equine feeding programs.
• E-5000™ Antioxidant Highly concentrated source of vitamin E providing antioxidant protection for all ages and classes of horses.
• E & Selenium Antioxidant Balanced supplement of vitamin E and selenium for optimum equine health, addressing selenium deficiency common in many U.S. and Canadian soils.
• MSM Ultra Pure Joint Health Supplement Ultra pure methylsulfonylmethane supplement, a naturally occurring source of bioavailable sulfur that is the primary metabolite of DMSO.
• Lactanase Performance Supplement Performance-category equine supplement for muscle function, supporting high-caliber equine athletes during training and competition.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/VitaFlex
• Xx.com/vitaflex
• LinkedInlinkedin.com/company/vita-flex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Flex