Albrecht

What Albrecht does

Albrecht GmbH, operating commercially as ActionPrints, is a German Mittelstand specialty printer founded in 2000 and headquartered in Pleinfeld, Bavaria (Franconian Lake District). The company designs and manufactures custom printed promotional materials made from paper and cardboard whose core differentiator is mechanical interaction — pop-up structures, sliding mechanisms, spring-loaded 3D forms, fold/flip/crack effects, and integrated packaging solutions. The product line spans six categories (Pop Up Cards; Slide/Turn/Pull; Spring/Jump; Fold/Flip/Crack; Present-and-Send packaging; Specials such as sound modules and vinyl-record folders), each individually produced to customer layouts ranging from single prototypes to fully machine-produced high-volume runs.

The underlying technology is paper engineering combined with conventional print production: precision dieline design, die-cutting, folding, and finishing techniques that turn flat printed sheets into three-dimensional, interactive objects. The company has accumulated more than 20 years of specialized know-how in these mechanisms, and the disclosed technology set includes no AI, APIs, mobile applications, or software components — the competitive position rests on craft expertise and production capability rather than digital tooling.

Commercially, Albrecht operates a project-based B2B model serving marketing and communications buyers across unrelated industries (named customers include VHV Versicherungen in insurance, VEGA Grieshaber KG in measurement technology, and Inspectdrone in drone inspection). Pricing is custom and quote-based, payments are on invoice (Kauf auf Rechnung), and distribution is direct via the company's e-commerce storefront (actionprints.de) with in-house lettershop services — personalization, addressing, enveloping, and postal delivery — bundled into a full-service direct-mail offering. Geographic scope is Germany/domestic with potential reach into broader German-speaking markets; no funded scale-up, no M&A, and no channel-partner footprint are documented.

Name

Albrecht

Legal name

Albrecht GmbH

Website

https://albrecht-cpp.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Albrecht GmbH (ActionPrints) is a German Mittelstand specialty printer that designs and produces custom paper and cardboard promotional materials with interactive mechanical effects — pop-up, sliding, and spring mechanisms — for B2B marketing and direct-mail buyers, from prototype to high-volume runs, including lettershop fulfillment.

Ownership category

akta.pro rank

Product category

Commercial Printing & Promotional Manufacturing

NAICS

Printing and Related Support Activities (3231), Converted Paper Product Manufacturing (3222), Folding Paperboard Box Manufacturing (322212)

SIC

Paperboard Containers & Boxes (2650), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL), Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI)

Keywords

• Custom print manufacturing
• Promotional print products
• Paper engineering
• Dimensional direct mail
• Pop-up cards

Headquarters

HQ city

Pleinfeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Printed Promotional Materials: Revenue generated from production and sale of customized printed promotional materials and advertising products made from paper and cardboard. Orders range from prototype development to high-volume fully machine-produced runs. The company also offers lettershop services for personalization, individualization, addressing, enveloping, and postal delivery as part of their full-service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Albrecht GmbH (ActionPrints) manufactures custom printed promotional materials and advertising products made from paper and cardboard, featuring surprise mechanical effects through folding, spring, and sliding techniques. The company offers six product categories—Pop Up Cards, Slide/Turn/Pull mechanisms, Spring/Jump objects, Fold/Flip/Crack cards, Present and Send packaging, and Specials—produced individually to customer specifications from prototype development through high-volume machine runs, with optional lettershop and mailing services.

Product overview

ActionPrints GmbH (Albrecht) is a medium-sized company specializing in printed materials and advertising products made from paper and cardboard featuring surprising folding, spring, and sliding mechanisms. The product portfolio consists of six core product categories: (1) POP UP KARTEN - three-dimensional paper products that unfold when opened; (2) SCHIEBEN|DREHEN|ZIEHEN - interactive sliding, turning, and pulling mechanisms; (3) SPRINGEN - dimensional objects that spring from flat to 3D in seconds; (4) FALTEN|KLAPPEN|CRACKEN - folding and cracking cards; (5) PRÄSENTIEREN UND VERSENDEN - individual packaging solutions with combined effects; and (6) SPECIALS - custom occasion products and specialty items. Each product is individually produced to customer specifications, from prototype to fully machine-manufactured high-volume runs.

Differentiator

Problem solved

Functional benefit

Products and services

• POP UP KARTEN (Pop Up Cards) Three-dimensional paper products that unfold when opened, making advertising more visual and emotional. Includes 2D Pop Up Cards (individual designs, angular, roof displays, folding, floating), 3D Pop Up structures (cubes/rectangles, houses), Diorama cards, Stage cards, Pop Up books, and Pop Up cards with additional functions. For B2B clients needing attention-grabbing promotional materials.
• SCHIEBEN | DREHEN | ZIEHEN (Slide | Turn | Pull) Interactive sliding, turning, and pulling mechanisms for displaying information quickly and effectively. Includes info sliders, object sliders, turntables, lamella cards, double sliders, telescope sliders, magic sliders, window sliders (single/double-sided), fold card sliders, multiple sliders, register sliders, left-right sliders, two-fold sliders, sliders with fold activation, lightcards, contour-cut sliders, secret sliders, ticket sliders, and curtain sliders. For B2B clients needing interactive printed communications.
• SPRINGEN (Spring/Jump Products) Dimensional objects that spring from flat elements to 3D objects in seconds when packaging is opened. Includes cubes, rectangular prisms, pyramids, globes, spring houses, spring sliders (double-sided), mini cubes, spring displays, pen boxes, spring contours, beach chairs, milk boxes, spring cans, and spring cakes in various special forms. For B2B clients seeking surprise-reveal promotional mailings.
• FALTEN | KLAPPEN | CRACKEN (Fold | Flip | Crack) Folding, flipping, and cracking mechanisms that create attention through unfolding effects. Includes endless flyers (standard and contour-cut), display cards, jalousie cards, lamella cards with flaps, turn cards, fold window cards, star folders, image change cards, crack cards (standard and contour-cut), cross folders, fold cards with doors/windows, and object sliders with fold activation. For B2B clients seeking interactive print marketing.
• PRÄSENTIEREN UND VERSENDEN (Present and Send Packaging) Individual elegant packaging solutions developed to specification, combinable with sliding, folding, and Pop Up effects. Includes mailing packaging (letter and incentive, multiple incentives, Pop Up and inlay, sliding mechanism), sliding packaging, shipping envelope folders, special shipping envelopes, diverse shipping envelopes, presentation folders, dispensers, pen boxes, various fold-out objects, and round packaging. For B2B clients needing combined-effect mailing packaging.
• SPECIALS Special occasion products including Christmas cards, custom advertising materials, and specialty items. Includes folders with integrated sound modules, folders with vinyl records, customized glasses, and printed materials with various finishing effects. For B2B clients seeking premium or themed promotional pieces.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Edelmann Group: German premium printing and packaging group producing high-quality folding cartons, books, and packaging with finishing and special effects. Both companies are mid-sized German specialists serving B2B customers with print-plus-finishing differentiation.
• Pollard Group: UK-based specialist print and packaging group combining folding cartons, point-of-sale, and digital print. Comparable to ActionPrints in offering specialty paper-based promotional and packaging products to B2B marketing customers, with overlapping mechanism-driven product categories.
• Karl Knauer KG: Karlsruhe-based specialty paperboard packaging manufacturer known for innovative finishing, high-quality printing, and packaging solutions with premium finishes. Directly comparable to ActionPrints in combining print production with bespoke structural design for B2B brand and marketing applications.
• WEIG Group: German manufacturer of paperboard and folding cartons with own converting operations. Comparable in paperboard substrate and folding-carton capability, though WEIG operates at substantially larger scale and broader commodity mix.

Broad incumbents

• Smurfit Kappa Group: Global paper-based packaging conglomerate with substantial European footprint. Overlaps with ActionPrints in paperboard packaging materials and customer base, but operates at massive scale with a broad commodity-driven portfolio rather than niche specialty mechanisms.
• Stora Enso Oyj: Finnish-Swedish forest products and packaging group with renewable paperboard packaging operations. Touches the same end-markets as ActionPrints through paperboard substrate supply and consumer board converting, but at substantially larger scale and with proprietary paper mill operations.
• Mondi plc: Integrated paper and packaging group with European operations. Competitor in paperboard-based packaging substrates and converted products, though with a much broader and more commoditized product mix and global scale.
• International Paper Company: Global leader in paper-based packaging with significant European operations in corrugated and consumer packaging. Comparable in paperboard-based packaging products serving B2B customers, but at scale across multiple converting categories.
• DS Smith plc: Leading European paper-based packaging group with extensive converting capabilities. Comparable in paperboard substrate and packaging printing, but operates as a generalist packaging incumbent spanning multiple product categories and geographies.

Others

• Heidelberger Druckmaschinen AG: German manufacturer of printing presses and provider of digital printing services. Indirectly comparable: supplies the equipment used by ActionPrints-class specialty printers and increasingly competes in print services, though it does not itself produce promotional specialty print products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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