Studio Luma
Studio Luma is a Calgary-based creative technology studio that designs and delivers immersive light installations, projection mapping, and multi-sensory experiential activations for municipal, entertainment, retail, and nonprofit clients across Canada.
- Company typePrivate
- Founded2020
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Studio Luma does
Studio Luma (also operating as Luma XP) is a Calgary-based creative technology studio founded in 2020 that designs and delivers immersive experiential activations for civic, commercial, and entertainment clients. Its core technology combines custom light installations, projection mapping, and multi-sensory experience design to transform ordinary spaces into dynamic environments. The company organizes its offering into three service lines: Community Activation (immersive light installations, projection mapping, and productized packages for public spaces and civic projects), Event Activation (bespoke experiences, signature events such as Night Light, immersive exhibitions and art installations, and productized pop-ups for entertainment, sports, and brand clients), and Retail Activation (technology-enabled interior design installations for retail and hospitality environments).
Studio Luma sells primarily through direct project inquiries via its website, with project budgets disclosed across four tiers ($5-10K, $10-25K, $25-50K, and $50K+), positioning the studio in the premium experiential segment. Its customer base spans municipal and government organizations (City of Calgary, CMLC, Calgary Public Library), entertainment and sports properties (Amazon Music at CCMA, WNBA Canada, Chinook Blast), retail and hospitality (Kinjo Sushi & Grill, Lucky Supermarket, Hayman Built), and nonprofit/community organizations (Asian Heritage Foundation, Believe in the Gold). Repeat engagements with accounts such as Chinook Blast ('23 and '24), Night Light ('23 and '24), and multi-site retail clients indicate land-and-expand behavior within key accounts.
The company operates with a 11-50 person team from its Calgary headquarters, relying on organic social channels (Instagram, Facebook, LinkedIn, YouTube), client referrals, and event activations themselves as primary demand generation. No outside funding, parent company, or M&A activity is disclosed; the business appears bootstrapped and operationally concentrated in the Alberta market while serving select national-brand clients.
Studio Luma firmographics
Firmographics- Name
- Studio Luma
- Legal name
- Studio Luma
- Website
- https://www.studiolumayyc.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studio Luma is a Calgary-based creative technology studio that designs and delivers immersive light installations, projection mapping, and multi-sensory experiential activations for municipal, entertainment, retail, and nonprofit clients across Canada.
- Ownership category
- akta.pro rank
Studio Luma industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Interior Design Services (541410)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN), Exhibition, Retail & Experiential Design (BPAHAKAL), Lighting Design Services (BPAHAKAJ)
Keywords
Where Studio Luma is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Studio Luma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Community Activation Services: Project-based revenue from designing and installing immersive light installations for public spaces, civic projects, and community events. Offerings include custom installations, projection mapping, and productized offerings.
- Event Activation Services: Revenue from bespoke experiential events, signature events, immersive exhibitions and art installations, and productized pop-ups. Multi-sensory event experiences designed to engage attendees emotionally and drive brand affinity.
- Retail Activation Services: Custom, bespoke design services for engaging technology-enabled interior design installations in retail environments to improve customer experience and build brand affinity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Entry-level projects starting at $5,000 |
| Other | Pay-as-you-go | Mid-tier projects ranging $10,000-$25,000 |
| Other | Multi-year contract | Premium projects ranging $25,000-$50,000 |
| Other | Multi-year contract | Enterprise projects exceeding $50,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Studio Luma product offering
Product offeringCore offering
Studio Luma designs and delivers immersive light installations, projection mapping, and multi-sensory event and retail activations that combine creativity with technology. Its three core service categories are Community Activation (light installations for public spaces), Event Activation (bespoke events, exhibitions, and pop-ups), and Retail Activation (technology-enabled interior design for retail environments).
Product overview
Studio Luma is an experiential activation company offering three core service categories: Community Activation, Event Activation, and Retail Activation. Each category comprises distinct productized and custom offerings. Community Activation includes Custom Installations, Projection Mapping, and Productized Offerings for public spaces. Event Activation offers Bespoke Experiences, Studio Luma Signature Events, Immersive Exhibitions and Art Installations, and Productized Pop-Ups. Retail Activation provides Custom, Bespoke Designs for retail environments. The company specializes in combining creativity and technology, particularly through immersive light installations, to create unforgettable experiences across all service lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Activation Immersive light installations designed to improve the safety, well-being, and engagement of citizens while revitalizing public spaces and building community. Offerings include Custom Installations, Projection Mapping, and Productized Offerings.
- Event Activation Immersive, multi-sensory event experiences designed to engage attendees at an emotional level, increase event attendance and interaction, and drive brand affinity. Offerings include Bespoke Experiences, Projection Mapping, Studio Luma Signature Events, Immersive Exhibitions and Art Installations, and Productized Pop-Ups.
- Retail Activation Engaging, technology-enabled interior design installations crafted to engage the senses and emotions, improve customer experience, and build brand affinity in retail environments. Offerings include Custom, Bespoke Designs and Productized Offerings.
Companies that use Studio Luma
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Studio Luma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Studio Luma partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Studio Luma competitors and assessment
Company assessmentDirect peers
- Moment Factory: Montreal-based multimedia entertainment studio specializing in immersive light installations, projection mapping, and multi-sensory experiences for civic, brand, and entertainment clients. Directly comparable to Studio Luma in technology stack, craft, and customer mix, but operating at a much larger scale globally.
- MAS Event Design: Toronto-based event design and experiential production firm creating immersive brand activations, custom installations, and stage design for enterprise clients. Closely aligned with Studio Luma's Event Activation and Retail Activation offerings across the Canadian market.
- Sparks: North American experiential agency specializing in brand activations, immersive event experiences, and custom installations for enterprise clients. Closely comparable in service mix (bespoke experiences, signature events) to Studio Luma's Event Activation line.
- Optimist: Independent creative agency building brand experiences, activations, and integrated campaigns with a focus on craft and emerging technology. Comparable to Studio Luma in combining creativity with technology-led experiential activations for similar client types.
- LightSwitch: Lighting design and production studio creating architectural, event, and entertainment lighting experiences. Directly comparable to Studio Luma's light installation and projection mapping capabilities, particularly for events and experiential environments.
- Levy Lighting Design Toronto / Levy Design + Production: Toronto-based lighting design and event production firm delivering bespoke lighting, projection, and immersive experiences for brand events, civic projects, and retail activations. Strong overlap with Studio Luma's three core service lines in the Canadian market.
- MKG: New York-based creative experience agency producing brand activations, immersive events, and retail experiences for enterprise clients. Comparable in service mix and creative-plus-technology positioning, but with larger US-scale reach than Studio Luma.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency delivering experiential marketing, events, and immersive activations for the world's largest brands. Operates as a broad incumbent with significantly greater scale, geographic reach, and integrated campaign capabilities than Studio Luma.
- George P. Johnson Experience Marketing: Large global experience marketing agency producing immersive brand experiences, sponsored events, and exhibitions for enterprise clients. Competes with Studio Luma for similar experiential and event activation budgets but with multi-region delivery and full-service campaign integration.
Regional players
- PixelBug: Calgary/Western Canada creative production studio specializing in projection mapping, immersive visual experiences, and event activations. Operates in the same regional market as Studio Luma with overlapping capabilities in light and projection installations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Studio Luma social profiles
Digital presenceStudio Luma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Luma leadership team
Management profileNumber of profiles
Studio Luma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Luma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Luma
What does Studio Luma do?
Studio Luma designs and delivers immersive light installations, projection mapping, and multi-sensory event and retail activations that combine creativity with technology. Its three core service categories are Community Activation (light installations for public spaces), Event Activation (bespoke events, exhibitions, and pop-ups), and Retail Activation (technology-enabled interior design for retail environments).
Is Studio Luma a public or private company?
Studio Luma is a private company. It is classified as unknown and is currently operating.
When was Studio Luma founded?
Studio Luma was founded in 2020. It employs 11 to 50 people.
Where is Studio Luma based?
Studio Luma is headquartered in Calgary, Canada, in the North America region.
How does Studio Luma make money?
Three revenue lines are on record. Community Activation Services are the primary driver. The others are event Activation Services and retail Activation Services.
Who are Studio Luma's main competitors?
Direct peers on record are Moment Factory, MAS Event Design, Sparks, Optimist, LightSwitch, Levy Lighting Design Toronto / Levy Design + Production and MKG. Broad incumbents are Jack Morton Worldwide and George P. Johnson Experience Marketing. PixelBug is listed as a regional player.
Does Studio Luma have an API?
No public API is recorded for Studio Luma.
What industry is Studio Luma in?
Studio Luma's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of HSACAOAN, Corporate & Brand Event Styling (Product Launches, Activations). Its NAICS code is 541850 and its SIC code is 7311.