Studio Beretta

What Studio Beretta does

Studio Beretta operates Meritking, a multi-vertical online gambling and betting platform accessible via web and native iOS/Android applications. The platform offers sports betting (football, basketball, tennis, e-sports), live in-play betting, an online casino with slot games from Pragmatic Play, NetEnt, and Evolution Gaming, a live dealer casino with HD multi-camera studios, virtual sports with RNG-certified algorithms, and e-sports markets covering Counter-Strike 2, Dota 2, and League of Legends. Underlying technology includes an AI-supported statistical engine for sports prediction, AI-powered risk analysis, elastic load balancers for peak traffic handling, 256-bit SSL encryption, 2FA, and a mirror-site architecture for domain continuity under access restrictions. The platform holds Curacao licensing and targets primarily the Turkish market with localized payment integrations (Papara, Payfix, Mefete, Havale, FAST, 3D Secure) alongside cryptocurrency rails (Bitcoin, Ethereum, USDT).

Revenue mechanics appear to follow standard online gambling economics: house edge on casino games, margin on sports betting odds, and potentially promotional reinvestment via a loss-discount (Kayıp Bonusu) mechanism. Pricing/bet sizes are not publicly disclosed. GTM relies on SEO-optimized Turkish-language content marketing, performance-analysis-branded landing pages, and direct web acquisition. The customer base is fragmented individual end-users (B2C), with no named enterprise logos. Note: firmographic metadata describes Studio Beretta as an Italian HR/labor-law consulting firm founded in 1955, which conflicts entirely with the website and product evidence; this analysis treats the first-party website and product data as authoritative per source-precedence rules.

Name

Studio Beretta

Legal name

Studio Beretta

Website

https://studio-beretta.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Beretta operates Meritking, a Curacao-licensed online gambling platform offering sports betting, casino, live dealer, virtual sports, and e-sports to primarily Turkish-market consumers via web and native mobile apps.

Ownership category

akta.pro rank

Product category

Online Gambling & Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Online sports betting
• Casino gaming platform
• Live dealer casino
• E-sports betting
• Virtual sports betting

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel, Others

Distribution channels1 record

Marketing channels2 records

Core offering

Studio Beretta operates Meritking, an online gambling platform offering sports betting (football, basketball, tennis, e-sports), live in-play betting, an online casino with slot games, a live dealer casino, virtual sports betting, and e-sports betting. The platform is licensed under Curacao jurisdiction, supports cryptocurrency and traditional payment methods, and is accessible via responsive web and native iOS/Android applications with biometric authentication.

Product overview

Meritking is a comprehensive online gaming platform comprising multiple interconnected modules: a core sports betting platform with AI-powered statistical engines for predictions, live betting with minimal latency data transfer, an integrated casino with thousands of slots from Pragmatic Play/NetEnt/Evolution Gaming, live casino with HD multi-camera studios, virtual sports with RNG certification, and e-sports betting for Counter-Strike 2/Dota 2/League of Legends. The platform is accessible via responsive mobile web, native iOS/Android applications, and supports hybrid payment infrastructure including cryptocurrency (BTC/ETH/USDT) and e-wallets (Papara/Payfix/Mefete). Native apps provide biometric authentication and domain-independent server connections. A loss discount mechanism and responsible gaming tools complement the product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Meritking Sports Betting Platform Comprehensive online sports betting platform covering football, basketball, tennis, and e-sports disciplines, powered by AI-supported statistical analysis engines that process team form data and historical matrices to generate predictions for individual bettors.
• Meritking Live Betting Real-time in-play betting service with corner, card, and goal variables, where advanced data transfer protocols deliver field action to screens with minimal latency. Includes single-click bet confirmation and cash-out mechanisms for bettors.
• Meritking Casino Online casino featuring thousands of slot games from Pragmatic Play, NetEnt, and Evolution Gaming with verified theoretical return-to-player (RTP) percentages, optimized for mobile browsers with lightweight code structures for individual players.
• Meritking Live Casino Live casino with real-time studios offering multi-HD camera angles for Blackjack, Roulette, and Baccarat tables, professionally trained croupiers, and interactive chat functionality. Includes AR-enhanced game shows such as Crazy Time and Monopoly Live.
• Meritking Virtual Sports Virtual sports betting service with RNG-certified algorithms producing continuous data independent of physical sports calendars, featuring realistic 3D graphics engines and audio simulations for individual bettors.
• Meritking E-Sports E-sports betting service covering Counter-Strike 2, Dota 2, and League of Legends with comprehensive sub-market variations for individual gamers and bettors.
• Meritking iOS Native Application Native iOS application with independent server bridge independent of domain changes, biometric authentication (fingerprint, face recognition), and direct connection to the main server for users to access Meritking services.
• Meritking Android Native Application Native Android application with independent server bridge independent of domain changes, biometric authentication (fingerprint, face recognition), and direct connection to the main server for users to access Meritking services.
• Meritking Cryptocurrency Payment System Hybrid commission-free payment infrastructure supporting Bitcoin, Ethereum, and Tether (USDT) transfers with blockchain network guarantee providing high anonymity and near-zero transaction costs for users.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature1 record

Recent moves5 records

Expansion highlights5 records

Others

• Pragmatic Play: Tier-1 game studio and iGaming content provider whose slot portfolio is integrated into Meritking. Adjacent ecosystem participant (supplier) rather than competitor — represents the kind of B2B dependency the platform relies upon for its casino offering.

Direct peers

• Parimatch: Established sports betting and casino operator with deep CIS/Eastern European presence, Curacao licensing in select jurisdictions, and comparable multi-vertical product suite. Relevant peer for similar market targeting and operational model.
• 22Bet: Sports betting and casino operator with parallel product structure (sportsbook, live betting, casino, live casino), Curacao licensing, and overlapping geographic targeting in Eastern Europe, Africa, and Latin America. Operates in similar gray-market segments with similar promo-driven retention mechanics.
• Stake.com: Crypto-native sportsbook and casino operator emphasizing BTC/ETH/USDT rails, multi-vertical product (sports, casino, live dealer), and global reach via cryptocurrency. Direct peer for crypto-led iGaming platform model though operating at substantially larger scale and with greater brand recognition.
• 1xBet: Major gray-market sportsbook and casino operator with comparable multi-vertical product (sports, casino, live dealer, virtual sports), Curacao licensing model, crypto payment integration, and similar targeting of restricted CIS/Turkish/Caribbean markets. Closest direct comp by business model and regulatory posture.
• Mostbet: Online sportsbook and casino with comparable Curacao licensing, multi-vertical offering (sports betting, live betting, casino, virtual sports), and overlapping target markets in CIS, Turkey-adjacent regions, and emerging markets. Comparable crypto and e-wallet payment integration.
• 1Win: Online sportsbook and casino operator with Curacao licensing, aggressive bonus mechanics (loss discounts, welcome packages parallel to Meritking's Kayıp Bonusu), and similar target market overlap in CIS, Turkey, and Latin America.
• Roobet: Crypto-native casino and sportsbook with comparable focus on BTC/ETH/USDT rails, integrated slots from leading providers (Pragmatic Play etc.), and brand positioning around UX/technology. Comparable operator size and crypto-first GTM.

Broad incumbents

• Betsson: Publicly listed multi-brand iGaming operator (Betsson, Betsafe, NordicBet, CasinoEuro) with comprehensive sportsbook and casino products. Serves as a benchmark for regulated-market multi-vertical operator with established European and Latin American presence.
• Bet365: Largest globally licensed sportsbook with full multi-vertical iGaming product (sports, casino, live dealer, poker). Operates under stricter regulatory licenses (UK, Malta, multiple US states) but represents the benchmark for product breadth and customer experience in the space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Beretta