7 y Accion
- Company typePrivate
- Founded2007
- HeadquartersAlcalá, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What 7 y Accion does
7yacción (legal entity: 7 Y ACCIÓN, S.L.) is a privately held Spanish audiovisual production company founded in 2007 by TV presenter Pablo Motos and CEO Jorge Salvador, headquartered at C/ Alcalá 518, Madrid. The company produces a portfolio of approximately 20 television formats including talk shows, documentary series, game shows, humor programs, and special-event programming, with El Hormiguero — a prime-time access show (21:45h, Monday–Thursday on Antena 3) combining live science experiments, magic, puppet characters (Trancas y Barrancas), hidden-camera segments, and celebrity interviews — as its flagship asset. El Hormiguero has run for 18 seasons with 2,500+ episodes, drawing 2.5–3.6 million viewers and 14–17.6% audience share, and is the only program in the world to hold two Rose d'Or awards (2009, 2012).
7 y Accion firmographics
Firmographics- Name
- 7 y Accion
- Legal name
- 7 Y ACCIÓN, S.L. (EL HORMIGUERO)
- Website
- https://7yaccion.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
7 y Accion industry classification
Industry- Product category
- Television Production Services
- NAICS
- Broadcasting and Content Providers (516), Motion Picture and Video Industries (5121)
- SIC
- Services-Advertising (7310), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Virtual Theater, Comedy & Performing Arts (Digital Performances) (MPAGAOAF)
Keywords
Where 7 y Accion is headquartered
LocationHeadquarters
- HQ city
- Alcalá
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
7 y Accion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- TV Broadcasting Rights & Format Licensing: 7yacción licenses its original TV formats (El Hormiguero, Camera Kid, Plan B, etc.) to national and international broadcasters. The company earns licensing fees from adaptations produced by local channels (TV Azteca in Mexico, Globo in Brazil, etc.) and receives co-production revenue from international partnerships.
- Branded Content & Commercial Actions: 7yacción produces custom advertising content integrated into the program's entertainment format for brand clients (Doritos, Mediamarkt, Pikolin, Direct, Jazztel, Sanitas, Junta de Castilla y León, etc.). This includes product placement, branded segments, and dedicated commercial campaigns featuring Trancas y Barrancas and other show elements.
- Merchandising & Licensing: The company licenses its brand assets (characters, logos, format concepts) to third parties for consumer products. El Hormiguero branded products include cookies and ice cream featuring Trancas y Barrancas, a magazine, and a music compilation CD.
- Co-production Revenue: 7yacción enters co-production agreements with documentary producers (93 Metros with David Beriain, La Claqueta) and distributes factual content through Discovery MAX and other channels. Productions like Amazonas Clandestino and Yasuní are co-produced and distributed internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free studio audience attendance (ticket request) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
7 y Accion product offering
Product offeringCore offering
7yacción (7 Y ACCIÓN, S.L.) is a Spanish audiovisual production company that creates, produces, and licenses original television entertainment formats. Its flagship product, El Hormiguero, is a daily talk show combining celebrity interviews, live science experiments, magic performances, puppet characters, and humor, broadcast on Antena 3 since 2006. The company also licenses its formats internationally (adapted in Mexico, Brazil, Chile, Portugal, China, and others), co-produces documentary series (Amazonas Clandestino, Yasuní), and produces branded commercial content for advertisers.
Product overview
7yacción is an audiovisual production company operating primarily as a television production house rather than a software technology platform. The company produces a portfolio of entertainment programs, talk shows, documentary series, and competition formats for Spanish and international television. The core product is El Hormiguero, a long-running talk show on Antena 3. The product portfolio also includes documentary series like Amazonas Clandestino and Yasuní Genocidio en la Selva, comedy programs like Còmics and Tonterías las Justas, youth-oriented shows like Otra Movida and Likes, game shows like Guerra de Sesos and El Desafío, film review programs like Peliculeros, and special event programming like Feliz Año Neox!. The company also produces regional adaptations such as El Hormiguero MX for Mexico and exports formats internationally to countries like Brazil, Chile, Portugal, and China.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3.6 million peak viewers and 23.5% minute-of-gold share for single episodes
- +4 more outcomes
Companies that use 7 y Accion
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
7 y Accion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
7 y Accion partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- TV AztecaflagshipStrategic alliance between 7yacción and TV Azteca (Mexico) to develop and produce international TV formats. The partnership produced El Hormiguero MX for Azteca Siete, marking 7yacción's formal entry into Latin American production. Jorge Salvador described the agreement as a 'great step forward in 7yacción's international strategy.' The deal was formalized at MIPCOM 2014 in Cannes.
- Rede Globo (Globo)coreBrazil's largest TV network (second largest globally) broadcasting Camera Kid format. Globo reaches 185M+ daily viewers. Camera Kid premiered successfully on May 18. The partnership provides 7yacción with access to the largest Spanish-speaking market in Latin America.
- 93 Metros (David Beriain)core7yacción partnered with 93 Metros, the production company of war correspondent David Beriain, to create a new factual content division. First co-production was 'Yasuní, genocidio en la selva' (Discovery MAX, 2014), followed by 'Amazonas Clandestino' (6 episodes, Discovery MAX). Beriain's exclusive access to conflict zones (FARC, etc.) combined with 7yacción's production quality creates distinctive documentary content.
- La Claqueta PCminorCo-production partner in factual/documentary content alongside 7yacción and 93 Metros. La Claqueta contributed to Yasuní and Amazonas Clandestino. Known for '30 años de oscuridad' documentary and Goya nominations.
- Discovery MAX / Discovery ChannelcoreDiscovery broadcast factual productions co-produced by 7yacción, 93 Metros, and La Claqueta. Amazonas Clandestino aired on Discovery MAX in Spain and Discovery Channel in UK/Ireland. Discovery reaches 1.5 billion subscribers across 223 countries globally.
- TV3 (Catalunya)minorCatalan public broadcaster co-producing 'Còmics' format with Lavinia Audiovisual (with 7yacción collaboration). Aired in prime time on TV3's Wednesday slot, hosted by Àngel Llàcer.
- Canal 13 ChileminorChilean broadcaster listed among international partners interested in 7yacción formats. Part of the broader international expansion strategy.
- Endemol and ShineminorMajor international production companies noted as having expressed interest in 7yacción's creative formats, demonstrating the company's standing in the international production community.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
7 y Accion competitors and assessment
Company assessmentBroad incumbents
- ITV Studios: UK-based global content production and distribution company producing entertainment formats with international licensing operations. Larger incumbent with broader geographic reach and portfolio diversification across drama, entertainment, and factual.
- Fremantle: Global content production company (RTL Group subsidiary) producing entertainment formats including Got Talent, X Factor, and Idol franchises. Significantly larger incumbent with similar format licensing approach and international broadcaster relationships.
- Endemol Shine Group (Banijay): Global TV format production giant (now part of Banijay) and the world's largest independent content producer. Broader incumbent operating globally with much larger format library (Big Brother, MasterChef, etc.) and production scale. Note: 7yacción previously cited industry interest from Endemol and Shine.
- Talpa Media: Dutch TV production company founded by John de Mol, producing major entertainment formats including Big Brother and The Voice. Comparable format licensing strategy and entertainment focus with similar celebrity-driven content approach.
- All3Media: UK-based global production company producing entertainment, drama, and factual content with international distribution. Larger incumbent with similar multi-format production model and global broadcaster relationships.
Direct peers
- Shine Iberia (Banijay): Spanish arm of Shine Group producing entertainment formats. Comparable in business model and target market, though operating as part of larger Banijay group structure with shared resources and broader format library access.
- El Terrat (Grupo Prisa): Spanish entertainment production company producing comedy and talk show formats. Similar focus on celebrity-driven entertainment programming and integrated commercial partnerships within Spanish market.
- Magnolia (Banijay): Italy/Spain-based format production company with similar international licensing strategy across multiple countries. Comparable in producing and licensing entertainment formats to international broadcasters with cultural localization approach.
- Gestmusic Endemol (Banijay Spain): Spanish TV production company producing major entertainment formats like Tu cara me suena and Operación Triunfo. Closest direct peer given shared Spanish entertainment production focus, format licensing approach, and target audience demographics. Operates at similar scale within Spanish market.
- Globomedia (The Mediapro Studio): Spanish content production company with significant live entertainment format library and international licensing operations. Comparable in scale, business model, and target market, producing similar entertainment and factual content for Spanish broadcasters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
7 y Accion social profiles
Digital presence7 y Accion financial estimates
Financial estimateRevenue estimate
Valuation estimate
7 y Accion leadership team
Management profileNumber of profiles
Profiles10 records
7 y Accion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7 y Accion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7 y Accion
What does 7 y Accion do?
7yacción (7 Y ACCIÓN, S.L.) is a Spanish audiovisual production company that creates, produces, and licenses original television entertainment formats. Its flagship product, El Hormiguero, is a daily talk show combining celebrity interviews, live science experiments, magic performances, puppet characters, and humor, broadcast on Antena 3 since 2006. The company also licenses its formats internationally (adapted in Mexico, Brazil, Chile, Portugal, China, and others), co-produces documentary series (Amazonas Clandestino, Yasuní), and produces branded commercial content for advertisers.
Is 7 y Accion a public or private company?
7 y Accion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 7 y Accion founded?
7 y Accion was founded in 2007. It employs 51 to 100 people.
Where is 7 y Accion based?
7 y Accion is headquartered in Alcalá, Colombia, in the Latin America region.
How does 7 y Accion make money?
Four revenue lines are on record. TV Broadcasting Rights & Format Licensing is the primary driver. The others are branded Content & Commercial Actions, merchandising & Licensing and co-production Revenue.
Who are 7 y Accion's main competitors?
Broad incumbents on record are ITV Studios, Fremantle, Endemol Shine Group (Banijay), Talpa Media and All3Media. Direct peers are Shine Iberia (Banijay), El Terrat (Grupo Prisa), Magnolia (Banijay), Gestmusic Endemol (Banijay Spain) and Globomedia (The Mediapro Studio).
Does 7 y Accion have an API?
No public API is recorded for 7 y Accion.
What industry is 7 y Accion in?
7 y Accion's product category is Television Production Services. Its primary akta.pro industry code is MPAGAOAF, Virtual Theater, Comedy & Performing Arts (Digital Performances). Its NAICS code is 516 and its SIC code is 7310.