SCHLENKER PR

What SCHLENKER PR does

Schlenker PR (legal entity: Schlenker pr GmbH & Co. KG) is a Stuttgart-based, privately held German audio communication agency founded in 1988 as Germany's first specialized firm for audio PR and radio content placement. The company operates four core service lines: Radio-PR (editorial content placement with German radio stations), Radiowerbung (radio advertising production and campaigns), Podcast production (via the wholly-owned Podever sub-brand, established 2017 and producing more than 50 podcast formats), and Studio Recordings (professional audio production and studio rental). In 2023 the agency relocated to a new Stuttgart headquarters that includes the Kreativ-Arena Stuttgart, a venue rentable for meetings, workshops, press conferences, and live podcast recordings.

The business model is project-based professional services delivery with quote-driven pricing and no publicly disclosed rates. Schlenker PR operates as a sales-led, consultative agency targeting marketing, communications, and PR decision-makers at corporations, non-profits, and other PR agencies. Its primary segments are corporate brands and enterprises across industries (automotive, healthcare, consumer goods, insurance, energy, chemicals, publishing), non-profits, start-ups and emerging brands, and — notably — other PR agencies (including Weber Shandwick, Fleishman Hillard, Hill+Knowlton, Ketchum, Serviceplan, and fischerAppelt) that sub-contract Schlenker PR for the audio components of broader campaigns. Distribution leverages direct relationships with Germany's public and private radio station network for broadcast content and major podcast platforms (Spotify, Apple Podcasts, Deezer) for Podever-produced shows. The agency is led by Managing Director Jens Zielinski and operates with a team of 1-10 employees.

The company's competitive position rests on first-mover reputation as Germany's pioneering audio PR firm, deep and long-standing radio station relationships, an in-house production capability including the Kreativ-Arena studio, and a credentialed team of audio engineers and former radio professionals. There is no proprietary software platform, no disclosed AI/ML capabilities, no external funding, and no app or API offering — the business is a relationship-intensive services firm operating in a niche defined by audio media rather than technology.

Name

SCHLENKER PR

Legal name

Schlenker pr GmbH & Co. KG

Website

https://schlenker-pr.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Schlenker PR is Germany's pioneering audio communication agency, offering Radio-PR, radio advertising, podcast production (via its Podever sub-brand), and studio recording services to corporate brands, non-profits, and other PR agencies across Germany.

Ownership category

akta.pro rank

Product category

Audio Communication Services

NAICS

Public Relations Agencies (541820), Sound Recording Studios (51224)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Radio public relations
• Audio communication services
• Radio advertising production
• Corporate podcast production
• Studio audio recordings

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio-PR Services: Full-service Radio-PR including concept development, scriptwriting, expert interviews, production, distribution to radio stations across Germany, and post-campaign reporting and documentation. Revenue is generated through project-based professional services fees.
2. Radio Advertising (Radiowerbung): Creation and placement of radio advertising spots, from text draft and production through distribution and documentation, tailored to target audiences and broadcast on relevant stations.
3. Podcast Production (Podever): Full-service corporate and internal podcast production, including concept development, recording, editing, and distribution. Podever is the podcast brand of Schlenker PR, producing over 50 different podcast formats as of 2023.
4. Studio Recordings and Rental: Professional studio recording services for voicemails, explainer videos, audio instructions, and custom audio projects. The agency's Kreativ-Arena studio space in Stuttgart is also available for rental for meetings, workshops, press conferences, live podcasts, and presentations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Schlenker PR is a specialized audio communication agency offering four core services: Radio-PR (editorial content placement on radio stations across Germany), Radiowerbung (radio advertising production and campaigns), Podcast production via its Podever sub-brand (corporate, internal, and original podcast formats), and Studioaufnahmen (professional audio recordings for voicemail greetings, explainer videos, and audio instructions). The agency delivers end-to-end services from concept and scriptwriting through production, distribution, and post-campaign reporting.

Product overview

SCHLENKER PR is a specialized audio communication agency founded over 35 years ago, operating as a single-agency firm rather than a platform architecture. The company offers four core service areas: Radio-PR (radio public relations and editorial content placement), Radiowerbung (radio advertising production and campaigns), Podcast services (via its Podever sub-brand), and Studioaufnahmen (studio recordings). The main product families are Radio-PR services (including PR-Beitrag, Gewinnspiel, Radio Advent, Ratgeber, Nachhaltigkeit, Messe und Veranstaltungen, and Beitrag mit Verlosung sub-formats) and the Podever Podcast brand. The company also operates Kreativ-Arena Stuttgart as a venue rental add-on. All services are delivered as professional communication services rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• Podever: Full-service podcast brand of Schlenker pr. Conceived and produces corporate podcasts, internal podcasts, and original podcast formats. Founded in 2017.
• Kreativ-Arena Stuttgart

Products and services

• Radio-PR End-to-end radio public relations service for businesses and brands. Includes concept development, scriptwriting, expert interviews, audio production, and distribution of editorial content across German radio stations, plus post-campaign reporting and documentation.
• Radiowerbung (Radio Advertising) Radio advertising campaign service covering text drafting, production, distribution, and documentation. Includes product advertising, event promotion, and pharma/medical radio ads tailored to target audiences and broadcast on relevant stations.
• Studioaufnahmen (Studio Recordings) Professional studio recording service for voicemail greetings, audio tracks for explainer videos, and audio instructions for products. Also offers studio rental at the in-house Kreativ-Arena facility in Stuttgart.
• Podcast Services (via Podever) Full-service podcast agency offering concept development, production, and distribution of corporate podcasts, internal podcasts, and original podcast formats under the Podever brand. Distributed across major platforms including Spotify, Apple Podcasts, and Deezer.
• Kreativ-Arena Stuttgart Event and meeting venue space at Schlenker PR's Stuttgart headquarters, available for rent for presentations, workshops, press conferences, meetings, and live podcast recordings.

Named customers93 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Podstars by OMR: German podcast production and advertising network affiliated with OMR. Directly comparable to Podever in corporate podcast production, with a stronger digital-marketing ecosystem and event-platform positioning.
• Podigee: German podcast hosting and analytics platform that also offers production services. Adjacent to Schlenker PR's Podever unit on the podcast side, providing both infrastructure and production support to corporate podcast clients.

Others

• Serviceplan Group: Europe's largest independent agency group. Listed as a Schlenker PR partner/client but also a broader competitor for integrated campaigns that include audio, with significantly greater scale and creative resources.
• fischerAppelt: One of Germany's largest independent PR and communications agencies. Both a partner/sub-contractor of Schlenker PR (per the customer list) and a potential broader competitor for integrated communications mandates that include audio components.

Direct peers

• Studio Funk GmbH: Hamburg-based audio production and podcast agency producing audio content for broadcasters, brands, and agencies. Closest direct competitor to Schlenker PR's combined Radio-PR + podcast production offering in the German market.
• BHR Hörfunk & Radiowerbung: German specialist in radio advertising and audio communication, focused on planning, production, and placement of radio spots. Comparable niche focus on radio advertising that overlaps with Schlenker PR's Radiowerbung service line.
• RMS Radio Marketing Service: Germany's largest radio marketing company, selling radio advertising inventory across private broadcasters. Direct competitor to Schlenker PR's Radiowerbung line and the dominant player in the German radio advertising market Schlenker PR also addresses.

Broad incumbents

• Spotify (Podcasting / Ad Studio): Global audio streaming platform with significant podcast and audio-advertising operations in Germany. Indirect competitor for enterprise podcast budgets and audio ad spend that might otherwise flow to agencies like Schlenker PR.
• WDR mediagroup: Commercial subsidiary of WDR (Westdeutscher Rundfunk) producing audio, podcast, and media content. Larger, broadcaster-owned audio production entity that overlaps with Schlenker PR's radio-PR and podcast production offerings, particularly for public-sector clients.
• AS&S Radio (ARD-Werbung): Sales house for ARD (German public broadcaster) radio and TV advertising inventory. Larger, broadcaster-owned incumbent that competes with Schlenker PR for radio ad placements on public stations while also serving broader media-buying needs.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schlenker

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHLENKER PR