ASI Solutions

What ASI Solutions does

ASI Solutions Ltd is a UK-headquartered, privately held provider of Rhinophalt, a penetrative asphalt preservation system based on American Gilsonite, a naturally occurring bitumen resin. Incorporated in 1996 as ASI (Great Britain) Limited and reorganized under its current structure in 2003, the company is the originator and exclusive source of Rhinophalt, holding the BBA HAPAS certification and UKCA/CE Mark that make it the only asphalt preservation system approved for the UK high-speed road network. The treatment penetrates asphalt micro-cracks and voids to form a hard seal, addressing oxidative ageing and water ingress rather than resurfacing. Penetration depths of up to 31.78 mm in SMA and 15.48 mm in Dense Marshall Asphalt have been validated by independent X-ray CT analysis.

The company monetizes Rhinophalt through three revenue streams: direct material sales to approved applicators and asset owners, exclusive manufacturing and licensing agreements (notably Jobling Purser Ltd for the UK market from 2021), and technical support services including site inspections and quality assurance. Pricing is project-based at approximately 10% of full resurfacing cost, with multi-year application contracts. The customer base spans national and local road operators (including UK Highways Ltd on the M40 motorway, with 5.5 million m² treated since 2008), more than 70 airports globally (Heathrow, Brussels, Sydney, Mackay, Hawarden), bridge owners (Hangzhou Bay Bridge), test tracks, and commercial car parks.

ASI distributes exclusively through a global certified applicator network (Kiely Bros, Allied Infrastructure, KUTTER, Roadgrip, Downer) with regional managers in Asia Pacific and Australia/New Zealand. The operating model is asset-light, relying on licensing and channel partners rather than owning application equipment, and was structurally simplified in 2005 when the company divested its contracting arm to focus on material sales and licensing. Geographic reach spans the UK, Germany, Hungary, Belgium, Guernsey, Australia, New Zealand, Jamaica, and China.

Name

ASI Solutions

Legal name

ASI Solutions Ltd

Website

https://asisolutions.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ASI Solutions Ltd is a UK-based provider of Rhinophalt, a proprietary Gilsonite-based asphalt preservation system, sold via a global certified applicator network to airports, road operators, bridge owners, test tracks, and car park operators.

Ownership category

akta.pro rank

Product category

Asphalt Preservation / Pavement Maintenance Products

NAICS

Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)

SIC

Asphalt Paving & Roofing Materials (2950), Adhesives & Sealants (2891)

akta.pro primary industry

Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH)

Keywords

• Asphalt preservation
• Pavement maintenance
• Highway surface treatment
• Airfield preservation
• Road infrastructure products

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Rhinophalt Material Sales: ASI sells Rhinophalt asphalt preservation materials to approved applicators and directly to asset owners. The product is applied by certified contractors who have undergone training.
2. Licensing and Manufacturing Agreements: Exclusive manufacturing agreements with partners such as Jobling Purser Ltd for the UK market. Partners manufacture and distribute Rhinophalt under license.
3. Technical Support Services: ASI provides technical support, site inspections, and quality assurance for Rhinophalt applications, supporting the approved applicator network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ASI Solutions manufactures and supplies Rhinophalt®, a penetrative asphalt preservation treatment containing American Gilsonite (a natural bitumen resin) that seals and protects asphalt surfaces from oxidation and water ingress. The product is sold to approved applicators and directly to asset owners (road operators, airport authorities, local councils, DBFO concession holders) for application to roads, runways, taxiways, bridges, test tracks, and car parks. The company also licenses manufacturing rights (e.g., Jobling Purser Ltd in the UK) and provides technical support, site inspections, and quality assurance services.

Product overview

ASI Solutions is the provider of the original Rhinophalt® asphalt preservation system, a single core product technology supplemented by related application materials. Rhinophalt® is a penetrative asphalt preservation treatment designed to seal, waterproof, and extend the life of asphalt surfaces on roads, airfields, bridges, test tracks, and commercial car parks. The product contains American Gilsonite as its core ingredient and works alongside complementary materials like Rhino-Dust for friction recovery. ASI Solutions focuses exclusively on this preservation technology rather than offering a platform with multiple modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhinophalt® (RHiNOPHALT®) Penetrative asphalt preservation treatment containing American Gilsonite natural bitumen resin that seals and protects asphalt surfaces from oxidation, UV degradation, and water ingress. It extends pavement service life (e.g., from 14 to 23 years at Hawarden) at approximately 10% the cost of resurfacing, with over 90% carbon savings. Applied to roads, runways, taxiways, bridges, test tracks, and car parks by certified contractors.
• Rhino-Dust Fine dust applied simultaneously with Rhinophalt treatment to maintain surface friction and accelerate grip recovery after application. Used alongside Rhinophalt to ensure post-treatment skid resistance (e.g., Brussels Airport grip improved from 0.86 to 0.94).

Quantifiable outcome

• Extends asphalt surface life by 100% (doubles service life)
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kiely BroscoreChannel Partner/ Reseller/ DistributorThe largest surface treatment company in the UK, delivering preventative maintenance solutions to over 50 local authorities. Partnership allows Kiely Bros to extend their range of low carbon highway maintenance solutions with Rhinophalt as part of client life cycle maintenance plans.
• Allied InfrastructurecoreChannel Partner/ Reseller/ DistributorEstablished in 1994 with over 24 years of experience in high-pressure airfield environments. Over 100 experienced staff. Approved and preferred repair solution on all UK airports. Works on civil and military airfields across UK and Ireland.
• KUTTER Spezialstrassenbau GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorPart of Kutter Group (established 1925, 2,400 employees). Market leader in road infrastructure repairs and maintenance in Germany. Specialized in highways, roads, airfields, automotive test tracks, bridges, and car parks. Serves clients Europe-wide as general contractor or subcontractor.
• RoadgripminorChannel Partner/ Reseller/ DistributorRoad marking and surface solutions company with UK head office management team having over 100 years combined experience in highway surfacing. Trusted by local government, airports, race circuits, and supermarkets throughout UK and abroad.
• Downer (Downer EDI Limited)coreChannel Partner/ Reseller/ DistributorLeading integrated services provider in Australia and New Zealand with over 150 years of history and 52,000 employees across 300+ sites. Listed on ASX and NZX. Approved applicator for Australia and New Zealand. Successfully applied Rhinophalt at Sydney Airport, Mackay Airport, and other ANZ locations.
• Jobling Purser LtdcoreOEM/ Whitelabel/ Licensing PartnerExclusive manufacturing agreement established in 2021 for the UK market. Jobling Purser manufactures Rhinophalt for distribution within the United Kingdom.
• Hew HuangcoreStrategic or Co-development PartnerRegional Manager for Asia Pacific based in the region. Master's degree in Chemical Engineering from Imperial College London with over 10 years experience in road and asphalt products. Drives business growth and manages contracting partners in China, Singapore, Malaysia, Vietnam, and Cambodia.
• Ross IoakimcoreStrategic or Co-development PartnerRegional Manager for Australia/New Zealand based in Sydney. Qualified Civil Engineer with wealth of experience in road asset management and bituminous surfacing treatments. Strong advocate of Pavement Preservation principles. instrumental in introducing Rhinophalt to Sydney Airport in 2017.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CEMEX: Global building materials supplier with significant asphalt and paving solutions operations in Europe and the Americas — comparable customer base in road and infrastructure asset owners.
• Balfour Beatty: Major UK infrastructure group delivering highway maintenance and asset management services; shares ASI's UK Highways and DBFO concession customer relationships and competes for similar preservation budgets.
• Colas Group: French-headquartered global road construction and maintenance group offering pavement preservation products and services across highways, airfields and urban infrastructure — directly comparable to ASI's end markets but at vastly larger scale.
• Aggregate Industries: UK-based supplier of aggregates and asphalt products with surfacing and maintenance services — comparable to ASI's customer base; notably, two ASI senior leaders (Craig Marshall, Phil Eadon) previously held senior commercial and technical roles here.
• Nynas: Specialist bitumen producer supplying binders and specialty products to the asphalt and road industries across Europe — comparable as a bitumen-derived product supplier, though upstream-focused vs ASI's downstream preservation application.
• Tarmac: UK's largest construction materials and infrastructure services company producing asphalt and providing road maintenance — competes for the same highways authority and resurfacing budgets that Rhinophalt addresses as a preservation alternative.
• LafargeHolcim: Global construction materials group with road and infrastructure solutions including asphalt products — broad incumbent serving overlapping road operator and government customer segments.
• Eurovia (VINCI): VINCI's road construction subsidiary, offering road building, maintenance and surface treatment solutions across Europe and globally — overlaps with ASI's highway and airfield preservation customer base.
• TotalEnergies Bitumen: Major bitumen and road construction chemicals supplier offering asphalt binders and additives — broadly comparable in supplying chemistry to the road preservation industry at scale.

Regional players

• Heijmans: Dutch infrastructure and road maintenance specialist focused on Benelux markets — comparable in road preservation services but primarily serves continental European customers rather than UK/global.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asi-solutions-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASI Solutions