WOWOW Communications

What WOWOW Communications does

WOWOW Communications Inc. (株式会社WOWOWコミュニケーションズ) is a Japan-based business process outsourcing (BPO) and customer experience services provider founded in February 1998 as a spin-off from WOWOW's Customer Center. It operates as a wholly-owned subsidiary of WOWOW INC., with corporate headquarters in Yokohama and approximately 1,400 employees distributed across five nationwide branches (Yokohama, Osaka, Sapporo, Tokyo, and Okinawa).

Name

WOWOW Communications

Legal name

株式会社WOWOWコミュニケーションズ

Website

https://wowcom.co.jp

Company type

Private

Founded year

1998

Operating status

Operating

Short description

WOWOW Communications is a Japan-based BPO and customer experience services company providing contact center operations, VOC-driven data marketing, digital marketing, and quality improvement services to enterprise clients across multiple industries, operating as a wholly-owned subsidiary of WOWOW INC.

Ownership category

akta.pro rank

Product category

Contact Center Outsourcing & Customer Experience Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Advertising Agencies (541810)

SIC

Services-Facilities Support Management Services (8744), Services-Management Consulting Services (8742)

akta.pro primary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

akta.pro secondary industries

Technical Support & Helpdesk Contact Centers (BPAAAAAI), Sales, Telesales & Lead Qualification Centers (BPAAAAAB)

Keywords

• Contact center outsourcing
• Customer experience consulting
• Data marketing services
• Voice of customer analysis
• Digital marketing services

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contact Center Outsourcing/BPO: Full-service contact center operations including inbound customer service, outbound telemarketing, technical support, and back-office operations. Revenue generated through staffing and operational fees based on transaction volume, FTE costs, or performance-based contracts.
2. Data Marketing Services: Customer insight analysis, VOC (Voice of Customer) research, CDP implementation, and marketing analytics consulting. Revenue generated through project-based consulting fees and ongoing retainer arrangements.
3. Digital Marketing Services: Web marketing, creative services, SNS marketing, and digital consulting. Provided as part of integrated marketing solutions to existing and new clients.
4. Quality Improvement Services: Response quality assessment, benchmarking, consulting, and CX improvement support for contact centers. Revenue through consulting engagements and training services.
5. Workplace Development Support: Well-being management consulting, anger management training, and disability employment support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

WOWOW Communications operates contact center outsourcing services (inbound/outbound call center operations, staffing, and chat support), data marketing services (Voice of Customer analysis, Customer Data Platform construction, marketing research, and data consulting), response quality improvement services (quality surveys, benchmarking, CX consulting), digital marketing services (web marketing, creative services, SNS marketing, digital consulting), and workplace development support services (well-being management, anger management training, disability employment support). The firm serves Japanese enterprises with a consulting-led approach combining contact center operations with customer insight analytics.

Product overview

WOWOWコミュニケーションズ offers a comprehensive suite of customer communication and data marketing services built around its core contact center operations. The portfolio consists of four interconnected service areas: (1) Contact Center Services covering inbound/outbound operations, staffing (via COMCOM recruitment platform), consulting, and chat operations; (2) Data Marketing encompassing VOC analysis, CDP development, marketing research, and data consulting; (3) Response Quality Improvement including quality surveys, consulting, and CX improvement; and (4) Digital Marketing with web, creative, and SNS services. Additionally, workplace development support services including well-being management, anger management training, and disability employment support are offered. The company leverages WOWCOM College as an internal quality management and training organization to maintain service standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Contact Center Operations (コールセンター運営) Comprehensive inbound/outbound call center operations management including staffing, quality monitoring, and performance optimization for client companies.
• Contact Center Staffing (コールセンター人材支援) Recruitment and staffing services for call center personnel, including part-time, contract, and career positions through the COMCOM employment platform.
• Contact Center Consulting (コールセンターコンサルティング) Advisory services for call center operations including KPI design, quality management, and operational efficiency improvements.
• Chat Center Operations (チャットセンター運営) Digital customer service operations including chat, messaging, and instant messaging support across multiple digital channels.
• Voice of Customer Analysis (VOC分析) Qualitative and quantitative analysis of customer feedback through surveys, interviews, and free-text responses to extract customer insights and sentiment patterns.
• CDP Development & Operations (CDP構築・運用支援) Customer Data Platform construction and operational support to integrate and unify customer data from multiple sources for analytics and marketing automation.
• Marketing Research (マーケティングリサーチ) Market research services including qualitative and quantitative studies to understand customer behavior, preferences, and market trends.
• Data Consulting (データコンサルティング) Advisory services for data-driven marketing strategy, including LTV analysis, customer segmentation, and KPI tree development.
• Response Quality Survey / Benchmarking (応対品質調査/ベンチマーク調査) Service quality assessment and benchmarking studies to evaluate and improve customer service performance against industry standards.
• Contact Center CX Improvement (コールセンターCX改善支援) Customer experience improvement services for call centers, focusing on enhancing satisfaction through service science methodologies.
• Quality Consulting (応対品質コンサルティング) Consulting services for call center response quality improvement, drawing on Service Science-based quality management expertise.
• Web Marketing (Webマーケティング) Digital marketing services including SEO, content marketing, and website optimization for client companies.
• Creative Services (クリエイティブ) Creative design and production services for marketing materials, advertisements, and digital content campaigns.
• SNS Marketing (SNSマーケティング) Social media marketing services including content creation, community management, and social advertising across platforms.
• Digital Consulting (デジタルコンサルティング) Consulting services providing digital strategy advice for client companies seeking to optimize online presence and marketing performance.
• Well-being Management & ACT Practice (ウェルビーイング経営とACTの実践) Employee well-being management services and psychological consulting practices to improve workplace environment and reduce burnout.
• Anger Management Training (アンガーマネジメント研修) Training programs to help employees manage customer emotions and difficult interactions professionally.
• Disability Employment Support (障害者雇用支援サービス) Employment support services for people with disabilities, including job matching, workplace accommodation, and ongoing support.
• COMCOM Job Search Platform (コムコム) Specialized job search platform for call center positions operated by WOWOW Communications, featuring job listings, office introductions, and interview information for potential candidates.

Quantifiable outcome

• Aeon Mobile achieved #1 customer satisfaction ranking in Oricon survey for budget SIM category after implementing WOWOW's contact center
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• WinActor (NTTрифнени)minorChannel Partner/ Reseller/ DistributorWOWOW Communications is a sales agent (販売特約店) for WinActor RPA tool, recommending and selling the automation software to clients seeking to improve contact center operational efficiency.
• Contact Center Association of Japan (CCAJ)minorOthersPrincipal shareholder and affiliated organization supporting industry standards and best practices in contact center operations in Japan.
• Japan Institute of Information TechnologyminorOthersPrincipal shareholder and affiliated organization providing industry recognition and certification programs.
• Association of Consumer Affairs Professionals (ACAP)minorOthersPrincipal shareholder and affiliated organization supporting consumer affairs professionals.
• Japan Industrial AssociationminorOthersPrincipal shareholder and affiliated organization representing industrial interests.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• TMJ Inc. Japan-based contact center outsourcing specialist serving enterprise clients with voice, chat, and back-office support; comparable BPO-focused business model in the Japanese market.
• transcosmos inc. Japan's largest contact center BPO provider with directly overlapping contact center operations, digital marketing, and data marketing services; most natural like-for-like comparable for WOWOW Communications across both CC and marketing service lines.
• Macromill Inc. Japanese marketing research and consumer insight firm with online and offline data analytics capabilities; comparable on the data marketing/VOC side of WOWOW Communications' portfolio.
• BELLSYSTEM24 Holdings: Major Japanese contact center BPO operator providing inbound/outbound voice support, help desk, and back-office services to enterprise clients; closely comparable headcount and service scope.
• NTT Marketing Act, Inc. NTT Group subsidiary focused on marketing/CX consulting, research, and customer insight services in Japan; closely overlaps with WOWOW Communications' VOC analysis, customer insight and data marketing offerings.

Broad incumbents

• Toppan Holdings Inc. Large Japanese conglomerate with BPO, contact center, marketing communications and CX-related services across a broader portfolio; broader incumbent whose CX/marketing divisions overlap with WOWOW Communications.
• NTT DATA Group Corporation: Major Japanese IT services and consulting group with system integration, BPO, and digital marketing capabilities; comparable as a broader incumbent with managed service offerings overlapping WOWOW Communications' IT/BPO scope.
• Dentsu Group Inc. Japan's largest advertising and marketing services group with digital marketing, CX consulting, and data-driven marketing capabilities; comparable on the digital marketing / data consulting portion of WOWOW's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wowcom
• Instagraminstagram.com/comcom_wowcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOWOW Communications