Ashley Regional Medical Center

What Ashley Regional Medical Center does

Ashley Regional Medical Center is a 39-bed acute care, Joint Commission Accredited hospital located in Vernal, Utah, serving the Uintah Basin community since 1941. It operates the only hospital-backed 24/7 Emergency Room in Vernal and holds designations as a Level IV Trauma Center, Stroke Receiving Facility (Utah State Department of Health), and Chest Pain Accredited facility (American College of Cardiology). Service lines span emergency medicine, intensive care, general and orthopedic surgery, obstetrics with a Level II NICU, chemotherapy/infusion, diagnostic and interventional radiology (MRI, CT, 3-D mammography, 4-D ultrasound, nuclear medicine), cardiac rehabilitation, sleep studies, respiratory therapy, rehabilitation, pediatrics, women's health, occupational medicine, wound care, and a medical detox program (Step One partnership).

The underlying technology is conventional hospital infrastructure — diagnostic imaging equipment, a sleep lab, a medical laboratory, and an EHR-backed patient portal for scheduling, messaging, prescription renewals, and bill pay — supplemented by a CMS-compliant cost estimator tool. There is no proprietary technology stack; differentiation rests on breadth of service line and credentialing rather than on technology differentiation.

Ashley Regional generates revenue through fee-for-service patient care billed to patients, commercial insurers, Medicare, and Medicaid across inpatient and outpatient encounters. Pricing follows standard CMS charge-master / unit pricing with publicly disclosed DRG and CDM charges and pay-as-you-go billing. The go-to-market is community-led and direct-to-consumer: the hospital markets through its website, find-a-doctor directory, community education classes (breastfeeding, childbirth preparation), and social media, while patients access services via walk-in ER, scheduled appointments (online or phone), and physician referrals. Ashley Regional is owned and operated by Lifepoint Health, a national healthcare system.

Name

Ashley Regional Medical Center

Legal name

Ashley Regional Medical Center

Website

https://ashleyregional.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashley Regional Medical Center is a 39-bed acute care hospital in Vernal, Utah, serving the Uintah Basin since 1941 with emergency, trauma, obstetrics/NICU, oncology, surgical, and outpatient specialty services under Lifepoint Health ownership.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (622110)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industry

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)

Keywords

• Acute care hospital
• Emergency medical services
• Diagnostic imaging
• Cardiac rehabilitation
• Obstetrics services

Headquarters

HQ city

Vernal

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery model covering inpatient and outpatient medical services billed to patients, insurance providers, Medicare, and Medicaid. Revenue is generated through emergency room visits, surgical procedures, diagnostic imaging, laboratory tests, chemotherapy, rehabilitation, and other clinical services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Ashley Regional Medical Center is a 39-bed Joint Commission Accredited acute care hospital in Vernal, Utah that delivers a full continuum of inpatient and outpatient medical services to residents of the Uintah Basin, including 24/7 emergency medicine (Level IV Trauma Center, Stroke Receiving Facility), general surgery, labor and delivery with Level II NICU, chemotherapy and infusion, orthopedics and sports medicine, cardiology with cardiac rehabilitation, diagnostic imaging (MRI, CT, 3-D mammography, ultrasound, nuclear medicine), sleep studies, respiratory therapy, and primary and specialty physician care across more than 10 specialties. Revenue is generated through fee-for-service billing to patients, commercial insurers, Medicare, and Medicaid for these clinical encounters, supplemented by occupational medicine services and digital patient engagement tools (patient portal and cost estimator).

Product overview

Ashley Regional Medical Center is a 39-bed acute care Joint Commission Accredited hospital offering a comprehensive range of inpatient and outpatient medical services. The hospital operates as a single facility with multiple specialized departments including emergency services (Level IV Trauma Center, Stroke Receiving Facility), surgical services, maternal/infant care (with Level II NICU), oncology (chemotherapy/infusion), diagnostic imaging (MRI, CT, mammography, ultrasound), cardiology, orthopedics, and various outpatient clinics. The hospital provides a patient portal for online health management and offers price transparency through a cost estimator tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Room Services 24/7 emergency department staffed with dedicated ER physicians, designated as a Level IV Trauma Center, Stroke Receiving Facility by the Utah State Department of Health, and Chest Pain Accredited by the American College of Cardiology; treats thousands of patients per year in the Uintah Basin.
• Breast Health Comprehensive breast health services including 3-D mammography for early detection, diagnosis, and treatment of breast conditions.
• Cardiology Cardiac care including cardiac rehabilitation program, diagnostic testing, and protocols aligned with Chest Pain Accreditation from the American College of Cardiology.
• Chemotherapy & Infusion Oncology treatment services providing chemotherapy and intravenous infusion therapies to patients in the Uintah Basin.
• Detox Services Medical detox program for patients struggling with opioid use disorder and/or alcohol use disorder, operated in partnership with Step One.
• Diabetes Care Diabetes education and management services including individual training and group education programs.
• Digestive Health Gastroenterology services for the diagnosis and treatment of digestive system conditions and diseases.
• Imaging & Radiology Advanced diagnostic imaging including MRI, CT Scan, nuclear medicine studies, 4-D ultrasound, bone densitometry, and diagnostic and interventional radiology.
• Intensive Care Unit Critical care services for patients requiring intensive monitoring and treatment at the 39-bed Vernal campus.
• Labor and Delivery Obstetric services including prenatal care, free childbirth preparation and breastfeeding classes, and a Level II neonatal intensive care unit.
• Laboratory Services Medical laboratory testing and diagnostics supporting inpatient, outpatient, and emergency care.
• Orthopedics & Sports Medicine Orthopedic and sports medicine care addressing injuries and joint pain from sprains and strains to joint repair and replacement.
• Pediatrics Pediatric care services including diagnosis and treatment of children at a dedicated Pediatric Clinic with providers trained in rural and minority population care, neurodevelopmental disabilities, and autism evaluation.
• Rehabilitation Center Physical therapy and rehabilitation services for recovery from injuries, surgeries, and cardiac events.
• Respiratory Therapy Respiratory care services for patients with breathing and lung conditions.
• Sleep Studies Sleep lab services for diagnosis of sleep disorders.
• Surgery General surgery services for inpatient and outpatient surgical procedures.
• Women's Health Comprehensive women's health services including OB/GYN care, gynecology, urogynecology, prenatal care, and surgical assisting at the Women's Health Clinic.
• Workpoint Occupational Medicine Occupational health services for workers and employers in the Uintah Basin.
• Wound Care Specialized wound treatment and management services.
• Patient Portal Secure online portal enabling patients to review test results, manage appointments, message doctors, renew prescriptions, and pay bills.
• Special Delivery Program A postpartum maternal health program designed to improve postpartum care and reduce maternal mortality by giving postpartum patients wristbands to wear for six weeks after delivery as part of monitoring and outreach.

Quantifiable outcome

• Top 100 Rural & Community Hospital for 10 consecutive years (The Chartis Center for Rural Health)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Mountain View Hospital: MountainStar/HCA-affiliated acute care community hospital in Payson, Utah. Comparable in service mix (emergency, imaging, surgery, women's health) and community-hospital positioning within Utah, though under a different parent system.
• Brigham City Community Hospital: MountainStar/HCA community hospital in Brigham City, Utah. Similar rural-community-hospital profile with emergency, surgical, and outpatient services, providing a comparable reference point for community-hospital operations in the Intermountain West.

Direct peers

• Lakeview Hospital: Lifepoint Health community hospital in Bountiful, Utah, operating as a smaller acute care facility with comparable service lines including emergency, surgical, imaging, and women's health. Same parent system and similar community-hospital operating model.
• Ashley County Medical Center: Community hospital in Crossett, Arkansas, with comparable rural acute care positioning, similar service lines (emergency, surgery, imaging, outpatient specialty), and small-hospital scale analogous to Ashley Regional.
• Uintah Basin Medical Center: Community hospital located in Roosevelt, Utah, directly serving the same Uintah Basin region as Ashley Regional. Comparable in scale, rural community setting, and service line breadth, making it the closest direct competitor for inpatient, outpatient, and emergency patients in the basin.
• Havasu Regional Medical Center: Lifepoint Health community hospital in Lake Havasu City, Arizona. Comparable as a rural-serving acute care facility under the same parent system, offering similar service breadth to Ashley Regional.
• Castleview Hospital: Lifepoint Health-owned acute care community hospital in Price, Utah. Comparable as a rural Utah acute care facility operating under the same parent system, with a similar mix of inpatient, outpatient, and emergency services to Ashley Regional.

Broad incumbents

• McKay-Dee Hospital: Intermountain Health acute care hospital in Ogden, Utah. A larger regional referral center in the same state with overlapping service lines (emergency, cardiology, orthopedics, OB, oncology) that competes for tertiary referrals from rural markets including the Uintah Basin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ashleyregional
• YouTubeyoutube.com/channel/UCxn1sJxQ
• Facebookfacebook.com/ashleyregional
• LinkedInlinkedin.com/company/ashley-regional-medical-center
• Instagraminstagram.com/ashleyregional

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashley Regional Medical Center