Event People

What Event People does

Event People, operating as Gens d'Événement, is a French private event communication agency headquartered in Paris (4 rue de Ventadour) with a regional office in Nantes (27 rue la Pérouse), reflecting its 1997 founding location. Founded by Sylvie Thomas and Gilles Poussier, the firm specializes in concevoir, organizing, and producing events with a positive-impact framework measured through six proprietary impact indicators covering environmental, social, societal, emotional, and collective dimensions. The agency delivered 103 events in 2024 and serves a roster of 60+ clients spanning French government ministries and agencies (DINUM, ANSSI, ANCT, Ministère de la Justice, SIG Matignon, NATO), large corporations (BPGO, Crédit Agricole Atlantique Vendée, MACIF, SNCF, Lidl, Manitou, Biocoop, Norauto, Volotea, Arkéma, Allianz Partners), and non-profits (La Brise de Mer). The agency holds ISO 9001 (since 1997) and ISO 20121 (validated 2024) certifications, reinforcing its RSE-focused positioning.

The agency's core product is end-to-end event communication services—concept development, creative direction, logistics, scenography, and post-event measurement—billed via custom project fees (professional services model). It has extended its offering into adjacent products: La Machine à Choix, a neuroscience-based career orientation solution co-created with Sens&Co targeting 16-25 year olds; and an RSE-themed podcast series covering waste reduction, CO2 emissions, and innovation. The agency operates through direct sales, RFP responses for both public and private sectors, and a network of approximately 20 internal collaborators plus 60 external co-workers and partners, with a "powered by EBRA Events" affiliation providing additional distribution reach. Its go-to-market emphasizes thought leadership via blog, social media, podcasts, and case-study content, while partnerships with Green Evénements, TOOVALU, Dessine-moi un Gangster, and Atelier Umé round out the operating ecosystem.

Name

Event People

Legal name

SAS Gens d'Evénement

Website

https://gensdevenement.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Event People (Gens d'Événement) is a French event communication agency founded in 1997, based in Paris and Nantes, that designs and produces events with positive environmental and social impact for government, corporate, and institutional clients across more than 60 accounts.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Government, Defense & Public Safety Shows Organizers (THAHABAO)

Keywords

• Event communication consulting
• Corporate event production
• Sustainable event management
• Impact measurement events
• Convention seminar services

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Event Planning and Production Services: Full-service event agency providing concept development, creative direction, logistics coordination, and production for corporate events, conventions, seminars, and public events. Revenue generated through project fees and service contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Event People (Gens d'Événement) is a full-service event communication consulting agency that designs, organizes, and produces corporate events, conventions, seminars, and public events for enterprises and government institutions in France. The agency specializes in positive-impact events, integrating environmental, social, and societal impact measurement (6 indicators) into event conception and execution. Headquartered in Paris with a regional office in Nantes, the agency has delivered 103 events in 2024 across an extensive client roster that includes major French corporations, financial institutions, and government ministries.

Product overview

Gens d'Événement is a full-service event communication agency headquartered in Nantes and Paris, France. Founded in 1997, the agency specializes in creating events with positive impacts across emotional, strategic, collective, societal, and environmental dimensions. Their core offering is communication événementielle (event communication services), which encompasses event conception, creative direction, logistics, and coordination for corporate and institutional clients. The agency also offers La Machine à Choix, an innovative career orientation solution co-created with Sens&Co that uses neuroscience-based approaches for 16-25 year olds. Additionally, they produce podcasts focusing on RSE topics in the events industry. The agency manages a diverse portfolio of events including conventions, seminars, exhibitions, festivals, and team-building activities for major French and international clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Communication Services (Communication événementielle) Full-service event communication agency offering event conception, organization, logistics, creative direction, scenography, content creation, and coordination for corporate and institutional clients across France. The service includes impact measurement across 6 environmental, social, and societal indicators, ISO 9001/ISO 20121 certified processes, and spans conventions, seminars, exhibitions, festivals, team-building activities, and public events.
• La Machine à Choix An innovative career orientation solution co-created with Sens&Co for young people aged 16-25, using neuroscience-based approaches including mental imagery to help participants identify their deep desires and find concrete professional paths.
• RSE Podcasts Series Podcast series covering RSE (Corporate Social Responsibility) topics in events, including episodes on training for innovation, ambassadors of change, food waste reduction, and limiting CO2 emissions.

Quantifiable outcome

• 103 events delivered in 2024 with measurable impact indicators
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sens&CocoreStrategic or Co-development Partner · 1 January 2018Co-development partnership for La Machine à Choix, an innovative career orientation solution for 16-25 year olds. The solution uses neuroscience and mental imagery techniques to help young people discover their professional aspirations. Partnership began in 2018 for the Trajectoire professional orientation fair.
• Ebra EventsminorOthersParent company affiliation - Gens d'Événement is powered by Ebra Events
• Dessine-moi un GangstercoreImplementation/ SI/ Consulting PartnerCreative partner providing artistic direction and visual design for events. Christophe Poissenot creates visuals for events, communication materials, and editorial projects.
• Atelier UméminorImplementation/ SI/ Consulting PartnerWebsite design and development agency

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auditoire: French event agency (now part of Publicis Groupe) specializing in corporate events and live experiences. Directly comparable to Gens d'Événement in producing high-end corporate events for major French and international clients.
• Backside: French event agency specialized in corporate events, conventions, and seminars. Comparable to Gens d'Événement in producing corporate and institutional events for clients in France.
• Ubi Bene: French event agency offering event conception, organization, and production services. Comparable to Gens d'Événement in serving corporate clients with full-service event production in the French market.
• Australie.GAD: French event agency with focus on sustainable and responsible event production. Comparable to Gens d'Événement in corporate event services with similar sustainability and positive impact positioning.
• Hopscotch Congrès: French event agency specializing in congresses, conventions, and corporate events. Directly comparable to Gens d'Événement in event production services for corporate and government clients in the French market.
• 141 Sherbrooke: French event agency providing event strategy, creative direction, and production for corporate clients. Comparable to Gens d'Événement in full-service event communication for major French enterprises.
• Angélique Berteigne Events: French event agency offering corporate event conception, organization, and production. Comparable to Gens d'Événement in delivering tailored event experiences for corporate clients in the French market.

Broad incumbents

• Publicis Live: Global event agency network operated by Publicis Groupe, providing full-service event strategy and production for major brands. Comparable to Gens d'Événement in event production services but operates at significantly larger scale with international reach.
• Havas Events: Event agency arm of Havas Group, providing event design, live experiences, and brand activation globally. Offers similar corporate event services to Gens d'Événement but at much larger scale with broader international footprint.
• GL Events: French listed event services group providing venue management, event organization, and exhibition services globally. Comparable to Gens d'Événement in event services but operates at significantly larger scale with venue ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoS-PhvHZY5LjL0G8h9UVrQ
• Facebookfacebook.com/Gensdevenement
• LinkedInlinkedin.com/company/gensdevenement
• Instagraminstagram.com/gensdevenement

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event People