Southern Filter Media
Micronics Engineered Filtration Group, Inc. (DBA Southern Filter Media) designs, manufactures, and services engineered industrial filtration equipment and proprietary filter media for liquid-solid separation and air filtration, serving heavy-industry customers in mining, chemicals, power, cement, steel, and battery recycling globally.
- Company typePrivate
- Founded1973
- HeadquartersHixson, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Southern Filter Media does
Micronics Engineered Filtration Group, Inc. (operating publicly under the Micronics brand and DBA 'Southern Filter Media') is an industrial filtration company headquartered in Chattanooga, Tennessee. The company designs, manufactures, and services engineered filtration equipment and proprietary filter media used for liquid-solid separation (pressure and vacuum filtration) and air filtration (dry/baghouse) across heavy-industry applications including mining and minerals, chemicals, power generation, cement/lime/aggregates, steel and foundries, and an emerging battery recycling vertical. Its technical portfolio spans filter presses (including a Rollbar Filter Press and HPR Feedneck design), pressure leaf and candle filters, horizontal belt, disc, and rotary drum vacuum filters, baghouse systems, SOLAFT®-branded specialty filter media (Kelly Filter Cloth, Back Flush Filters, Vertical Tower Press Cloth, PrimaDisc™, DuraSlide™), AeroPulse® baghouse parts, and the Cleanova OMNI Feed Interface System, supported by in-house laboratory testing for pressure, vacuum, and dry filtration applications.
The business operates a sales-led, consultative go-to-market with 'Request a Quote' and 'Contact Our Experts' CTAs targeted at enterprise industrial buyers, and pricing is custom, quote-based, typically structured as multi-year contracts reflecting engineering specification and ongoing consumables/service requirements. Revenue streams are diversified across hardware sales of filter media, equipment, and spare parts (e.g., pressure leaf parts, filter press spares, baghouse cages and venturis, pulse-jet cleaning parts) together with field services (installation, preventative maintenance, repair) and laboratory testing.
Micronics has historically grown through acquisition, absorbing AFT (Action Filtration Technologies), Action Filtration, and SOLAFT Filtration Solutions as wholly-owned subsidiary brands, and was itself acquired by Cleanova to form one of the world's largest independent industrial filtration businesses. The combined entity operates globally with multilingual commercial coverage and an India Center of Excellence in Chennai, targeting primary verticals with consultative, application-engineered solutions.
Southern Filter Media firmographics
Firmographics- Name
- Southern Filter Media
- Legal name
- Micronics Engineered Filtration Group, Inc.
- Website
- https://southernfiltermedia.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Micronics Engineered Filtration Group, Inc. (DBA Southern Filter Media) designs, manufactures, and services engineered industrial filtration equipment and proprietary filter media for liquid-solid separation and air filtration, serving heavy-industry customers in mining, chemicals, power, cement, steel, and battery recycling globally.
- Ownership category
- akta.pro rank
Southern Filter Media industry classification
Industry- Product category
- Industrial Filtration Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF)
- akta.pro secondary industries
- Industrial Filtration Media & Dust Collection Textiles (Air/Liquid Filtration) (IMAOADAC), Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Filtration (Rapid/Slow Sand, Media, Membrane Pretreatment) (EUANABAB)
Keywords
Where Southern Filter Media is headquartered
LocationHeadquarters
- HQ city
- Hixson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Southern Filter Media business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Filter Media Products: Sale of filter media including filter cloth, filter bags, filter fabrics, cartridges, and specialty media solutions (SOLAFT® branded products)
- Filtration Equipment: Sale and supply of filtration equipment including filter presses, pressure leaf filters, pressure candle filters, vacuum filters (horizontal belt, disc, rotary drum), and baghouse systems
- Spare Parts & Accessories: Supply of replacement parts including filter press spare parts, pressure leaf filter parts, belt press accessories, baghouse parts (cages, venturis, pulse-jet cleaning parts), and precoat filter aids
- Field Services: On-site field services for filter press, belt press, pressure leaf filters, and vacuum filtration equipment including installation, preventative maintenance, and repair
- Laboratory Services: In-house laboratory testing services for pressure filtration, vacuum filtration, and dry filtration applications to optimize process performance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom industrial filtration solutions priced through consultation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Southern Filter Media product offering
Product offeringCore offering
Southern Filter Media's source material describes an industrial filtration business that manufactures and supplies engineered filtration equipment (filter presses, pressure leaf and candle filters, horizontal belt/disc/rotary drum vacuum filters, baghouse and bin vent systems), specialty filter media under the SOLAFT® brand and other product lines, replacement parts and accessories, and supporting field services (installation, preventative maintenance, repair, training) and in-house laboratory testing for liquid-solid separation and air filtration applications.
Differentiator
Problem solved
Functional benefit
Brands
- SOLAFT: Filter media brand including Kelly Filter Cloth, Back Flush Filters for Diastar, Vertical Tower Press Cloth
- AeroPulse
- Cleanova
Products and services
- Pressure Filtration Equipment (Filter Presses, Pressure Leaf Filters, Pressure Candle Filters)
Companies that use Southern Filter Media
Customer profileSegments11 records
Ideal customer profiles3 records
Southern Filter Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Southern Filter Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Southern Filter Media competitors and assessment
Company assessmentDirect peers
- Metso: Leading provider of equipment and services for mining and aggregates processing, with strong presence in filtration and dewatering solutions for mineral processing — directly comparable product portfolio and target customers.
- Donaldson Company: Major manufacturer of filtration systems including industrial dust collection (baghouse) and liquid filtration — directly competes with Micronics in dry/baghouse filtration and industrial air purification.
- FLSmidth: Global supplier of equipment and services to the cement and mining industries, with significant overlap in liquid-solid separation (filter presses, vacuum filters) and tailings management — competing head-to-head in Micronics' core mining and cement verticals.
- BWF Group: Leading European manufacturer of technical filter media for industrial filtration — direct competitor in filter cloth, filter bags, and specialty filter media markets with overlapping verticals in cement, metal, and power generation.
- Freudenberg Filtration Technologies: Global manufacturer of industrial filtration products including air, liquid, and automotive filters — overlaps with Micronics in industrial air filtration media and HEPA/HVAC filtration solutions.
- ANDRITZ: Global supplier of separation equipment including filter presses, vacuum filters, and belt presses for mining, chemical, and industrial applications — highly comparable offering in liquid-solid separation technology.
Broad incumbents
- Parker Hannifin: Large diversified industrial manufacturer with significant industrial filtration and hydraulic filtration divisions — competes broadly across multiple filtration categories but as part of a much larger motion and control portfolio.
- Eaton: Multinational power management company with a filtration division covering hydraulic and industrial liquid filtration — competes in Micronics' hydraulic filtration segment while operating across a much broader portfolio.
Emerging players
- Nederman: Specialist in industrial air filtration, dust and fume extraction, and clean air solutions — competes with Micronics' baghouse and dust collection offerings, particularly in metal processing and manufacturing environments.
- GKD (Gebrüder Kufferath): Manufacturer of technical weave and filter media for solid-liquid and dry filtration — niche competitor in specialty industrial filter cloth with similar technical product positioning to SOLAFT®.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Southern Filter Media social profiles
Digital presenceSouthern Filter Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Filter Media leadership team
Management profileNumber of profiles
Southern Filter Media subsidiaries and ownership
Company hierarchySubsidiaries3 records
Southern Filter Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Filter Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Filter Media
What does Southern Filter Media do?
Southern Filter Media's source material describes an industrial filtration business that manufactures and supplies engineered filtration equipment (filter presses, pressure leaf and candle filters, horizontal belt/disc/rotary drum vacuum filters, baghouse and bin vent systems), specialty filter media under the SOLAFT® brand and other product lines, replacement parts and accessories, and supporting field services (installation, preventative maintenance, repair, training) and in-house laboratory testing for liquid-solid separation and air filtration applications.
Is Southern Filter Media a public or private company?
Southern Filter Media is a private company. It is classified as corporate owned and is currently operating.
When was Southern Filter Media founded?
Southern Filter Media was founded in 1973. It employs 1,001 to 5,000 people.
Where is Southern Filter Media based?
Southern Filter Media is headquartered in Hixson, United States, in the North America region.
How does Southern Filter Media make money?
Five revenue lines are on record. Filter Media Products are the primary driver. The others are filtration Equipment, spare Parts & Accessories, field Services and laboratory Services.
Who are Southern Filter Media's main competitors?
Direct peers on record are Metso, Donaldson Company, FLSmidth, BWF Group, Freudenberg Filtration Technologies and ANDRITZ. Broad incumbents are Parker Hannifin and Eaton. Emerging players are Nederman and GKD (Gebrüder Kufferath).
Does Southern Filter Media have an API?
No public API is recorded for Southern Filter Media.
What industry is Southern Filter Media in?
Southern Filter Media's product category is Industrial Filtration Equipment. Its primary akta.pro industry code is IMAHALAF, Dust Collection & Air Filtration Equipment (Industrial), with a secondary code of IMAOADAC, Industrial Filtration Media & Dust Collection Textiles (Air/Liquid Filtration). Its NAICS code is 333413 and its SIC code is 3564.