M+ Ejendomme

What M+ Ejendomme does

M+ Ejendomme is a Danish family-owned real estate and investment conglomerate headquartered in Horsens, Denmark, operating through the legal entity M+ Invest A/S (CVR 43724320). The group manages a property portfolio exceeding 4 billion DKK across approximately 300,000 m² in East Jutland growth cities (Aarhus, Skanderborg, Horsens, Vejle), with core activities spanning commercial and residential rental, property development (notable projects include the 53-unit Pakhusene at Horsens Havn and the 155-hectare Exxit59 transport and business hub on E45), and parking operations across three city-center parking houses totaling 600+ spaces managed through APCOA.

Revenue streams fall into three buckets: recurring rental income from residential (e.g., Søndergade 45C at 12,200 DKK/month, Torvet 1 at 9,600-28,800 DKK/month) and commercial properties (annual rentals ranging from 70,040 DKK for small offices to 638,400 DKK for 912 m²); one-time sales of developed units, apartments, and land plots (e.g., Egebjergvej 68 commercial land sold at 5,471,000 DKK for 43,772 m²); and returns from an investment portfolio of equity stakes in more than 20 companies including wholly-owned Hybel (type-house construction), Stenhøj Husene (vacation homes since 1962), and co-owned Plushusene (over 1,100 co-living apartments, JV with NREP), plus minority stakes in listed Flügger Group (28.4%), Flex Modul, Won Hundred, and Rentdesk.

The go-to-market is sales-led and direct: properties are listed and leased through the mplus.dk website and the in-house team, with select commercial leases brokered via partners such as EDC Erhverv. Distribution is concentrated in Denmark. Anchor commercial tenants include Joe & The Juice (first Danish drive-in at Exxit59, opening May/June 2026), Femilet / Chantelle Group (250 m² Horsens store opening April 2026), ARKET (Aarhus city center), B&B HOTELS (103-room hotel at former Horsens Town Hall with AP Pension), Sydøstjyllands Politi (12,537 m² headquarters for 400+ employees), Nagel Group (16,423 m² logistics at Exxit59), Høj Nordic Marine Contractor, Good Food Group, Selected, and Rituals. Reported 2025 group revenue was 2.26 billion DKK (up 32% YoY) with PBT of 254 million DKK. The conglomerate was founded by Michael Antitsch Mortensen in 1985, rebranded from CASA to M+ in 2021, and is currently chaired by Bettina Antitsch Mortensen following the founder's death in January 2022, with Claus Porsgaard as CEO of M+ Invest.

Name

M+ Ejendomme

Legal name

M+ Invest A/S

Website

https://mplus.dk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

M+ Ejendomme is a Danish family-owned real estate and investment conglomerate (M+ Invest A/S) managing a 4+ billion DKK property portfolio across East Jutland growth cities, offering commercial and residential rental, property development (including the 155-hectare Exxit59 hub), parking operations (600+ spaces via APCOA), and equity stakes in 20+ companies including Hybel, Stenhøj Husene, and Plushusene.

Ownership category

akta.pro rank

Product category

Commercial Real Estate

NAICS

Real Estate and Rental and Leasing (53), All Other Financial Investment Activities (52399)

SIC

Real Estate Dealers (For Their Own Account) (6532), Operators Of Nonresidential Buildings (6512), Investors, Nec (6799)

akta.pro primary industry

Real Assets — Operating Platforms & Direct Investments (FSAAAKAL)

akta.pro secondary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Commercial real estate
• Residential property rental
• Property development
• Real estate investment
• Parking operations

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Property Rental (Residential): Rental income from residential properties across East Jutland, including apartments in Horsens and surrounding cities. Revenue from ongoing residential leases.
2. Property Rental (Commercial): Rental income from commercial properties including retail, office, and industrial spaces. Tenants include retail brands, office tenants, and logistics companies.
3. Property Sales: Sale of development properties including land plots (e.g., Egebjergvej 68), residential units (Pakhusene, Copenhagen Square, CPH Porthouse), and commercial properties.
4. Parking Operations: Revenue from parking facilities including three parking houses (Levysgades, Mælketorvets, Nordhavnens) with over 600 spaces, plus street-level parking. Operated through APCOA subscription.
5. Investment Portfolio Returns: Returns from equity stakes in over 20 companies including Hybel, Stenhøj Husene, Flügger Group, Flex Modul, Exxit59, Plushusene, Won Hundred, Rentdesk. Revenue from dividends, capital gains, and portfolio company performance.
6. House Building (Hybel): Revenue from single-family home construction business operating across Denmark.
7. Vacation Homes (Stenhøj Husene): Revenue from production and sale of vacation homes since 1962.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

M+ Ejendomme develops, owns, and manages a property portfolio valued at over 4 billion DKK spanning more than 300,000 m2 across East Jutland growth cities including Aarhus, Skanderborg, Horsens, and Vejle. The company provides commercial and residential property rental, real estate development, parking operations through three parking houses with 600+ spaces, and operates a diversified investment portfolio through M+ Invest with equity stakes in 20+ companies including Hybel, Stenhøj Husene, and Plushusene.

Product overview

M+ Ejendomme operates as a diversified real estate and investment conglomerate with three main divisions: (1) M+ Ejendomme manages property investment, development, and rental of commercial and residential properties across Eastern Jutland; (2) M+ Invest holds strategic shareholdings in over 20 companies including Hybel (type house manufacturing), Stenhøj Husene (holiday homes), Plushusene (co-living), Flügger Group (paints), Won Hundred (fashion), and Flex Modul (modular construction); (3) Parking Services operates three parking facilities with 600+ spaces managed via APCOA. Key property projects include Exxit59 transport hub, Pakhusene apartments, and various commercial and residential developments. The company is family-owned and manages a property portfolio exceeding 4 billion DKK.

Differentiator

Problem solved

Functional benefit

Brands

• Hybel: Type house company for single-family houses and row houses, nationwide operations
• Stenhøj Husene
• Plushusene
• Exxit59

Products and services

• Commercial Property Rental Rental of commercial properties including retail spaces, offices, and mixed-use buildings for enterprise tenants in Horsens, Aarhus, Vejle, and Hedensted areas. Tenants include retail brands, office tenants, and logistics companies with annual rents ranging from DKK 70,040 to DKK 638,400.
• Residential Property Rental Rental of residential apartments primarily in central Horsens, with portfolio including properties at Torvet, Søndergade, and similar addresses. Monthly rents range from approximately DKK 9,600 to DKK 12,200 for apartments ranging from 157-158 m2 with 4-5 rooms.
• Parking Services Parking operations through three parking houses (Levysgades P-hus with 220 spaces, Mælketorvets P-hus with 200 spaces, Nordhavnens P-hus with 210 spaces) plus street-level parking, totaling over 600 spaces in Horsens. Includes EV charging stations and managed via APCOA subscription.
• Property Development Development of real estate projects including new construction, renovation, and urban development spanning residential, commercial, and cultural uses in Eastern Jutland. Key projects include Exxit59 transport hub, Pakhusene apartments on Horsens Harbour, and the former Horsens Town Hall transformation.
• M+ Invest (Investment Portfolio Management) Investment division managing equity stakes in over 20 companies across various industries including Hybel, Stenhøj Husene, Flügger Group (28.4% stake), Flex Modul, Won Hundred, Plushusene (co-owned with NREP), and Rentdesk. Invests in companies with growth potential in construction and other sectors.
• Hybel (Type House Manufacturing) Type house manufacturer producing single-family houses and row houses nationwide across Denmark. One of Denmark's largest house-building companies and part of M+ Group. Revenue up 37% in 2025.
• Stenhøj Husene (Holiday Home Production) Holiday home production company operating since 1962, producing vacation properties as part of M+ Group's building activities. Revenue up 37% in 2025.
• Plushusene (Co-Living Concept) Co-living concept and Denmark's largest community housing concept with over 1,100 apartments across various Danish cities as of 2025. M+ co-owns with NREP.

Quantifiable outcome

• Revenue growth of 32% to 2.26 billion DKK in 2025
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NorlyscoreTechnology or Integration · 1 December 2025Norlys operates electric vehicle charging infrastructure at Exxit59, including a new charging park for heavy transport with multiple charging points. Partnership supports Exxit59's green profile and charging needs for both passenger vehicles and trucks along E45.
• Uno-X Mobility DanmarkcoreTechnology or Integration · 1 January 2025Uno-X co-operates with Norlys and M+ Ejendomme on the new covered charging park at Exxit59 with 24 ultra-fast charging points for passenger and light commercial vehicles.
• Joe & The JuicecoreChannel Partner/ Reseller/ DistributorJoe & The Juice opening Denmark's first drive-in restaurant at Exxit59 near Vejle. Approximately 400 m2 lease with drive-in access and parking. Opening planned for May/June 2026.
• EDC ErhvervminorChannel Partner/ Reseller/ DistributorEDC Erhverv in Horsens assisted with the Femilet lease agreement for Søndergade 43 location.
• Hansson & KnudsencoreImplementation/ SI/ Consulting PartnerHansson & Knudsen is general contractor for Sydøstjyllands Politi headquarters renovation and new construction project at Chr. M. Østergaards Vej in Horsens. Project includes 12,537 m2 renovation and new buildings for approximately 450 employees.
• AP Pension / AP EjendommecoreStrategic or Co-development PartnerAP Pension and M+ Ejendomme jointly acquired the former town hall at Rådhustorvet 4 in early 2023 and are developing it together, including the B&B HOTELS hotel project and library/borgerservice facilities.
• B&B HOTELScoreChannel Partner/ Reseller/ DistributorInternational hotel chain establishing 103-room hotel in the former Horsens Town Hall. Partnership with AP Ejendomme and M+ Ejendomme. Hotel expected to open after local plan approval.
• BIDdanmark / City HorsensminorStrategic or Co-development PartnerBIDdanmark collaborates with City Horsens, Horsens Municipality, building owners and businesses on Graven street development, including Street of Fame initiative celebrating local culture and business.
• Meyer's KantinerminorChannel Partner/ Reseller/ DistributorMeyer's Kantiner operates the shared canteen at Havnen 3 property in Horsens.
• Horsens KommunecoreStrategic or Co-development PartnerMunicipality is key partner in harbor area development. Kommuneplan 2021-2033 identifies 225,000-240,000 m2 potential commercial development at Horsens Havn. Partnership includes campus development and public facilities.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Patrizia SE: European real asset investment manager with direct investments and operating platforms. Comparable in the dual model of investment management plus direct/operating real estate exposure across European growth markets.
• Wallenstam AB: Swedish listed property company focused on residential and commercial real estate in selected Nordic growth regions. Useful peer for M+'s strategy of concentrating real estate ownership in growth urban corridors.
• Heimstaden AB: Major Nordic residential real estate owner-operator across Denmark, Sweden, Germany, Czechia and beyond. Comparable at scale in the residential rental model, with broader geographic footprint.
• Catena AB: Nordic logistics real estate specialist owning and developing supply-chain properties in Scandinavia. Directly comparable to the logistics/industrial component of M+'s portfolio, particularly the Exxit59 transport hub.
• Castellum AB: One of Sweden's largest listed commercial real estate companies, owning and developing offices, logistics, retail and industrial properties in Nordic growth regions. Useful scale and operating-model benchmark for M+'s commercial portfolio.

Direct peers

• NREP: Nordic private real estate investor and operator. Direct JV partner with M+ in Plushusene co-living and shares the model of developing/owning real assets in the Nordics alongside direct investment stakes in operating platforms.
• AP Pension (AP Ejendomme): Danish pension fund with a dedicated real estate arm. JV partner with M+ on the Horsens former town hall project. Closely comparable Danish model of long-term, institutionally backed real estate ownership and development.
• Dades A/S: Danish family-owned real estate investment and development company active across Denmark. Comparable in scale and ownership profile to M+ Ejendomme, with focus on commercial and residential development in Danish growth areas.
• Jeudan A/S: Listed Danish real estate company focused on ownership and long-term management of commercial properties, predominantly in Copenhagen. Same business model — own, develop, lease commercial RE — and a useful listed comparable for M+ Ejendomme.
• CapMan Real Estate: Finnish/Nordic real estate private equity firm operating direct investment platforms. JV partner with M+ in Sundmolehusene (Copenhagen Nordhavn) and is a highly comparable hybrid of fund-led and direct platform investing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mplusejendomme
• LinkedInlinkedin.com/company/mplusejendomme

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M+ Ejendomme