One Way

What One Way does

One Way Sport, operating under parent Fischer Sports GmbH, is an Austrian-headquartered brand specializing in high-performance poles and accessories for winter sports and outdoor activities. Founded as a product line under Fischer Sports GmbH and headquartered in Ried im Innkreis, Austria, One Way designs and distributes trekking poles (MTX folding series and MT telescoping series with Quick-Lock, Twist-Lock, and Anti-Shock variants), Nordic Walking poles (Team 1 Mag through Team 4 featuring the proprietary Mag Point 2.0 magnetic strap system), and roller ski poles (Storm 2 Street with the Exchange Basket System). The product line also extends to alpine protection gear, bags, hydration packs, and the upcoming FR 18 Free ski pole launching in Winter 2026-27. Underlying product technology is anchored in carbon-fiber shaft construction (up to 90% carbon in premium models reaching 75 g/meter), proprietary magnetic and mechanical fastening systems, and modular basket architecture that allows cross-sport configuration.

The business model is a hybrid of direct-to-consumer e-commerce (onewaysport.com with account registration and order tracking), a dealer-locator-driven retail network, a B2B customer portal (b2b.fischersports.com) for wholesale partners, and marketplace presence on Amazon in European markets. Marketing is driven primarily through the Nordic Race Team of more than 100 professional athletes, including Olympic biathlon, cross-country, alpine, freestyle, and ski mountaineering medalists, who serve as brand ambassadors and product development partners. Performance validation is measurable: 58.3% of all biathlon medals at Milan-Cortina 2026 and 42.9% of all biathlon World Cup podium finishes were won using One Way poles, with 103 World Cup podiums across all disciplines in the 25-26 season and 42 Olympic medals total. Geographic footprint spans Austria, France, Germany, Italy, the Netherlands, Switzerland, the United Kingdom, and the United States. Revenue figures are not publicly disclosed, and One Way operates as a privately held subsidiary-brand within the larger Fischer Sports GmbH organization.

Name

One Way

Legal name

Fischer Sports GmbH

Website

https://onewaysport.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

One Way Sport, an Austrian brand under Fischer Sports GmbH, designs and sells high-performance carbon-fiber poles and accessories for trekking, Nordic walking, roller skiing, and elite winter sports, distributed via DTC e-commerce, dealer networks, B2B portal, and Amazon across Europe and the US.

Ownership category

akta.pro rank

Product category

Outdoor sports poles (trekking, Nordic walking, ski, and rollerski poles)

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Ski poles
• Trekking poles
• Nordic walking poles
• Carbon fiber poles
• Outdoor sports equipment

Headquarters

HQ city

Ried Im Innkreis

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Pole Sales (Consumer Direct): Direct-to-consumer sales of trekking poles, Nordic walking poles, skiroller poles, and accessories through the company's e-commerce website.
2. Pole Sales (Dealer Network): Sales through a network of local dealers found via dealer locator, selling the full range of outdoor poles and accessories.
3. B2B Sales Portal: Business customers can access a B2B customer portal for wholesale purchasing of poles, accessories, and gear.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

One Way Sport designs, manufactures, and sells high-performance carbon-fiber poles and accessories for outdoor and winter sports, including trekking poles (MTX folding and MT telescoping series), Nordic walking poles (Team 1-4 Mag), rollerski poles, and ancillary protection gear and bags. The brand is operated as a product line under Austria-based Fischer Sports GmbH and reaches customers through its own e-commerce site, a global dealer network, a B2B wholesale portal, and athlete sponsorship-driven marketing.

Product overview

One Way Sport is a sports equipment manufacturer specializing in high-performance poles for outdoor and winter sports. The product portfolio includes trekking poles (MTX folding series and MT telescoping series), Nordic Walking poles (Team 1-4 Mag series with proprietary Mag Point 2.0 magnetic attachment system), roller ski poles (Storm 2 Street with Exchange Basket System), and upcoming FR 18 Free ski poles. The company also produces protection gear (gate guards, carbon shin guards, forearm guards) and accessories (team bags, hydration backpacks, duffle bags, pole cases). A companion mobile app (#livetoski) provides performance tracking and product discovery. One Way poles are used by elite athletes including Olympic medalists in biathlon, cross-country, alpine, and ski mountaineering disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• MTX Series: Compact folding trekking poles with adjustable length options, featuring carbon shafts, carbon-aluminum blends, and pure aluminum construction.
• MT Series
• Nordic Mag Point System
• Exchange Basket System
• Premio 40

Products and services

• MTX Series Trekking Poles Compact folding trekking poles that fold with the push of a button for easy storage. Available in pure carbon, carbon-aluminum blend, and pure aluminum variants, with adjustable length (except MTX Carbon), ergonomic handles, and interchangeable pole tips. Targeted at outdoor hikers and trekking enthusiasts seeking lightweight, packable poles.
• MT Series Trekking Poles Extendable telescoping trekking poles available in eight models: four with Quick-Lock closure and four with a Twist-Lock system. Two models integrate spring-loaded Anti-Shock technology. Premium variants use carbon-aluminum shafts; standard models are 100% aluminum. Targeted at trekkers and hikers needing adjustable-length poles.
• Team 1 Mag Nordic Walking Pole Extremely lightweight 90% carbon Nordic Walking pole featuring the Mag Point 2.0 magnetic strap system, breathable mesh strap, NW Single Basket, fixed length, quick-release fastener, and a shaft weight of 75g per meter. Targeted at performance-oriented Nordic walking athletes.
• Team 2 Mag Nordic Walking Pole Lightweight 70% carbon Nordic Walking pole with the Mag Point 2.0 quick-release magnetic strap system, breathable mesh strap, and a shaft weight of 78g per meter. Targeted at ambitious athletes seeking performance with convenient strap operation.
• Team 3 Nordic Walking Pole Lightweight 50% carbon Nordic Walking pole for active outdoor enthusiasts. Equipped with the AV Mesh Strap, a Cork Grip for comfort and power transfer, Duotec basket with rubber pad, and a sintered tip. Shaft weight of 80g per meter.
• Team 4 Nordic Walking Pole Entry-level 10% carbon Nordic Walking pole for active outdoor enthusiasts. Features the AV Mesh Strap, Cork Grip, and Duotec basket with rubber pad and sintered tip. Designed for comfort and safety across varied terrain.
• Storm 2 Street Kit Rollerski pole kit for ambitious roller skiers, integrating One Way's Exchange Basket System for easy pole tip changes. Targeted at winter sports athletes who need summer training equipment that mirrors winter-ski performance characteristics.
• Gate Guard / Gate Guard WC Slalom gate protection gear providing optimum defense against gate impacts, with a dedicated WC (World Cup) variant for elite racing. Targeted at alpine ski racers and competitors needing shin and forearm protection in slalom events.
• Carbon Shin Guard WC Pro Carbon-fiber shin guards engineered for top alpine athletes requiring maximum protection during high-speed racing. The WC Pro designation marks it as a World Cup-level product.
• Team Bag (Large 50L, Medium 30L, Race 100L) Sports bags in three capacities (30L medium, 50L large, 100L race) designed as leisure-time companions for athletes. Targeted at active consumers and competitive athletes needing durable equipment storage for travel to training and competition.
• Trail Hydro Backpack (15L, 20L) Hydration backpacks in 15L and 20L sizes, designed as training partners with integrated pole fixation. Targeted at outdoor athletes and fitness consumers who require on-the-go hydration and pole carry during training or races.
• Duffle Bag (65L, 100L, 130L) Travel duffle bags in 65L, 100L, and 130L sizes marketed as travel and extended training-camp companions. Larger sizes suit athletes needing storage for equipment-intensive trips.
• Livetoski Mobile Application Mobile application for athletes and outdoor users featuring ski performance tracking, product recommendations linked to dealer search, a news area, ranking lists, and activity recording and evaluation. Targeted at One Way Sport customers who want to track performance and discover products.

Quantifiable outcome

• 58.3% of all biathlon medals at the 2026 Olympics were won with ONE WAY Premio 40 poles
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Helinox: Korean outdoor brand specializing in lightweight trekking and camp products including trekking poles. Emerging player — overlapping product technology and 'premium outdoor' positioning with One Way's trekking lines but with a different core category (shelter/camp).
• Mountain King: U.K.-based trekking pole specialist with a strong walking/hiking-pole range sold across outdoor retailers. Emerging player — comparable on trekking-pole technology and price points but lacks One Way's elite winter-sport credentials.

Broad incumbents

• Rossignol: Heritage French ski and winter sports brand producing skis, boots, bindings and a pole line. Broad incumbent — competes with One Way in alpine and Nordic pole SKUs alongside a much wider ski hardware offering.
• Atomic (Amer Sports): Major alpine/Nordic ski brand owned by Amer Sports (also Salomon, Arc'teryx, Peak Performance). Broad incumbent — sells poles as part of a full ski hardware portfolio, overlapping One Way's alpine and Nordic categories but without One Way's pole-specialization.

Direct peers

• LEKI: German manufacturer of ski, trekking and running poles. Direct peer — competes head-to-head with One Way across alpine, Nordic and trekking pole categories, with similar proprietary locking mechanisms (SuperLock, FlickLock) and dealer/distributor networks.
• Black Diamond Equipment: U.S.-based climbing-and-skiing pole manufacturer with strong trekking pole line. Direct peer in trekking and backcountry ski poles; comparable carbon-shaft engineering and dealer-distribution model.
• Komperdell: Austrian pole specialist based in Marchegg, manufacturing alpine, Nordic and touring poles. Direct peer — similar Austrian/German European DNA, similar product range across winter and trekking, and competes for biathlon and ski-mountaineering sponsorship contracts.
• Kerma (Kerma Poles): French-based specialist ski-pole brand supplying competition alpine and Nordic poles. Direct peer — single-discipline focus similar to One Way's competitive-side product mix and direct rival for World Cup/biathlon team accounts.
• Exel (Finn-Nik Oy): Finnish pole and composite manufacturer with biathlon, Nordic, Nordic-walking and roller-ski pole lines. Direct peer — closest direct competitor to One Way's biathlon franchise and operates a similar year-round pole portfolio.
• Swix: Norwegian brand with a deep cross-country ski pole franchise plus wax and gloves. Direct peer for One Way's Nordic/cross-country pole products and overlaps in biathlon pole supply to European national teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onewaysport
• LinkedInlinkedin.com/company/one-way-sport-oy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Way