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New City America

Full company profile

uuid0027pv5

Namestring
New City America
Legal namestring
New City America, Inc.
Company typeenum
Private
Founded yearint
1996
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSan Diego, United States
HQ citystring
San Diego
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
business improvement districts, district management services, community benefit districts, tourism improvement districts, public space development
Industry3 codes
1Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives)
CodeBPAIANAEPrimaryYes
2Parks, Recreation & Cultural Services
CodeBPAIACAIPrimaryNo
3Urban & Regional Planning (Land Use, Zoning, Master Planning)
CodeBPAIANADPrimaryNo
NAICS code3 codes
  • Administration of Housing Programs, Urban Planning, and Community Development9251
  • Administration of Housing Programs, Urban Planning, and Community Development925
  • Administration of Urban Planning and Community and Rural Development925120
SIC code2 codes
  • Services-Facilities Support Management Services8744
  • Real Estate Agents & Managers (For Others)6531
Product category
Urban District Management Services
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1District Formation Consulting
TypeProfessional Services
Description

NCA provides expert guidance in forming sustainable Business Improvement Districts (BIDs), Community Benefit Districts (CBDs), and Tourism Improvement Districts. Services include analyzing feasibility of special-benefit districts, building community support, ensuring compliance with legal requirements, and establishing district management corporations upon approval.

newcityamerica.com
2District Management Services
TypeManaged Services
Description

NCA manages 8 districts across California with over $9 million in annual revenues generated to fund special benefit services. Services include board governance assessment, interim management, budget analysis, property-owner database management, assessment mapping, monthly accounting, branding support, and crisis management.

newcityamerica.com
3Consulting Retainers
TypeSubscription Recurring
Description

Monthly or annual retainer consulting services available for district management corporations, including assessment of board governance, evaluation and restructuring of subcommittee systems, budget analysis and compliance review, priority setting, conflict resolution, and website management.

newcityamerica.com
4Advisory Consultation Sessions
TypeProfessional Services
Description

30-minute consultations at $300 and 1-hour sessions at $500, providing direct access to Marco Li Mandri's expertise for districts seeking guidance on restructuring organizations, identifying new revenue sources, or strengthening nonprofit boards.

newcityamerica.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details2 tiers
130-Minute Consultation
ModelOtherBilling cadencePay-as-you-go
Notes

$300 per session - Direct consultation with Marco Li Mandri, President of New City America

newcityamerica.com
260-Minute Consultation
ModelOtherBilling cadencePay-as-you-go
Notes

$500 per session - Extended consultation with Marco Li Mandri for in-depth strategic guidance

newcityamerica.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1New City Public Spaces
Description

A division of New City America, Inc. focused on creating vibrant, sustainable city environments for the public through public space research, design, development, sidewalk maintenance, graffiti removal, landscaping, and branded amenities installation and maintenance.

newcityamerica.com
Core offering1 text field

New City America forms, consults on, and manages Business Improvement Districts (BIDs), Community Benefit Districts (CBDs), and Tourism Improvement Districts (TIDs) for urban communities across the United States. The company delivers a 360-degree suite of services including district feasibility analysis, community campaign organization, legal compliance, district management corporation operations, board governance, public space design and maintenance, and ongoing consulting retainers for established districts.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • $120+ million in annual revenues generated by NCA-formed districts
+3 more records
Product overview1 text field

New City America offers a comprehensive suite of district formation and management services for Business Improvement Districts (BIDs), Community Benefit Districts (CBDs), and Tourism Improvement Districts (TIDs). The core offerings include District Formation Services (analyzing feasibility, building community support, ensuring compliance, establishing management corporations), District Management Services (board governance, decision-making processes, subcommittee restructuring, budgeting, compliance), Consulting Services (management corporation setup, board structure creation, conflict resolution), and Public Space Development (creating spaces within public rights-of-way). The company operates a sub-brand called New City Public Spaces (NCPS) focused specifically on public space creation, activation, and maintenance. Additionally, the company has developed the 'New City Standard'—a proprietary five-step framework for effective district management that serves as an operational methodology for district management corporations.

Product and service6 records
1District Formation Services
CategoryDistrict Formation
Description

Expert guidance in forming sustainable Business Improvement Districts (BIDs), Community Benefit Districts (CBDs), and Tourism Improvement Districts (TIDs), including analyzing feasibility of special-benefit districts, building community support, ensuring procedural compliance, and establishing district management corporations.

2District Management Services
CategoryDistrict Management
Description

Ongoing management of District Management Corporations including board governance assessment, decision-making support, subcommittee restructuring, budgeting, compliance documentation, property-owner database management, assessment mapping, monthly accounting, branding support, and crisis management for districts in California.

3Consulting Services
CategoryConsulting
Description

Expert consulting support for district management corporations, including assistance establishing management corporations, creating results-oriented board and committee structures, resolving board operations or staff management challenges, budget analysis and compliance review, priority setting, and conflict resolution.

4Public Space Development
CategoryPublic Space Development
Description

Creation of cost-effective public spaces within public rights-of-way funded through assessment districts, including public seating research, sidewalk maintenance, graffiti removal, branded amenities installation, landscaping, and custom street furnishings.

5New City Public Spaces (NCPS)
CategoryPublic Space Services
Description

A division of New City America focused on creating, activating, and maintaining engaging people-centered public spaces including public space research, design, development, sidewalk sweeping, graffiti removal, branded amenities installation, landscaping, and custom street furnishings.

6Advisory Consultation Sessions
CategoryConsulting
Description

Direct access consultation sessions with NCA's President Marco Li Mandri for districts seeking guidance on restructuring organizations, identifying new revenue sources, or strengthening nonprofit boards; offered as 30-minute ($300) or 60-minute ($500) engagements.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers7 records
TypeBroad incumbent
Description

Stantec is a large global design and consulting firm with community development and urban planning practices that include BID formation support and downtown revitalization. It competes for the same municipal engagements as NCA but as part of a much wider services portfolio.

TypeDirect peer
Description

Civitas Advisors is a consulting firm that specializes in the formation, renewal, and management of Business Improvement Districts and similar special-assessment districts. It directly competes with NCA for the same municipal and property-owner clients on the same service lines.

TypeDirect peer
Description

Raimi + Associates is a planning and economic development consulting firm that supports BID formation, downtown revitalization, and sustainable community plans. It operates in adjacent California and Western U.S. markets with overlapping service offerings to NCA.

TypeOthers
Description

The International Downtown Association (IDA) is the industry association for downtown professionals and district management organizations. It is an ecosystem participant rather than a direct competitor, but its membership includes NCA's client base and its conferences shape demand for BID/CBD consulting.

TypeDirect peer
Description

RKG Associates is an economic and real estate consulting firm providing market analysis, district formation, and downtown revitalization services for municipalities. It serves many of the same client types as NCA in the special-assessment district space.

TypeBroad incumbent
Description

HR&A Advisors is a national economic development and real estate advisory firm that supports downtown and district revitalization efforts, often through BID formation, public-private partnerships, and large-scale master planning. It is a broader incumbent that overlaps with NCA's district strategy work.

TypeOthers
Description

Project for Public Spaces (PPS) is a nonprofit planning, design, and education organization focused on placemaking and public space activation. It is an influential thought leader in the same space as NCA's New City Public Spaces division, with overlapping conference presence and methodology.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights1 record

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

New City America

Urban District Management Servicesnewcityamerica.com

New City America firmographics

Firmographics
Name
New City America
Legal name
New City America, Inc.
Website
https://newcityamerica.com
Company type
Private
Founded year
1996
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

New City America industry classification

Industry
Product category
Urban District Management Services
NAICS
Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (925120)
SIC
Services-Facilities Support Management Services (8744), Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry
Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE)
akta.pro secondary industries
Parks, Recreation & Cultural Services (BPAIACAI), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

Keywords

  • Business improvement districts
  • District management services
  • Community benefit districts
  • Tourism improvement districts
  • Public space development

Where New City America is headquartered

Location

Headquarters

HQ city
San Diego
HQ country
United States
HQ region
North America

Offices1 record

Markets served

New City America business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. District Formation Consulting: NCA provides expert guidance in forming sustainable Business Improvement Districts (BIDs), Community Benefit Districts (CBDs), and Tourism Improvement Districts. Services include analyzing feasibility of special-benefit districts, building community support, ensuring compliance with legal requirements, and establishing district management corporations upon approval.
  2. District Management Services: NCA manages 8 districts across California with over $9 million in annual revenues generated to fund special benefit services. Services include board governance assessment, interim management, budget analysis, property-owner database management, assessment mapping, monthly accounting, branding support, and crisis management.
  3. Consulting Retainers: Monthly or annual retainer consulting services available for district management corporations, including assessment of board governance, evaluation and restructuring of subcommittee systems, budget analysis and compliance review, priority setting, conflict resolution, and website management.
  4. Advisory Consultation Sessions: 30-minute consultations at $300 and 1-hour sessions at $500, providing direct access to Marco Li Mandri's expertise for districts seeking guidance on restructuring organizations, identifying new revenue sources, or strengthening nonprofit boards.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-go30-Minute Consultation
OtherPay-as-you-go60-Minute Consultation

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

New City America product offering

Product offering

Core offering

New City America forms, consults on, and manages Business Improvement Districts (BIDs), Community Benefit Districts (CBDs), and Tourism Improvement Districts (TIDs) for urban communities across the United States. The company delivers a 360-degree suite of services including district feasibility analysis, community campaign organization, legal compliance, district management corporation operations, board governance, public space design and maintenance, and ongoing consulting retainers for established districts.

Product overview

New City America offers a comprehensive suite of district formation and management services for Business Improvement Districts (BIDs), Community Benefit Districts (CBDs), and Tourism Improvement Districts (TIDs). The core offerings include District Formation Services (analyzing feasibility, building community support, ensuring compliance, establishing management corporations), District Management Services (board governance, decision-making processes, subcommittee restructuring, budgeting, compliance), Consulting Services (management corporation setup, board structure creation, conflict resolution), and Public Space Development (creating spaces within public rights-of-way). The company operates a sub-brand called New City Public Spaces (NCPS) focused specifically on public space creation, activation, and maintenance. Additionally, the company has developed the 'New City Standard'—a proprietary five-step framework for effective district management that serves as an operational methodology for district management corporations.

Differentiator

Problem solved

Functional benefit

Brands

  • New City Public Spaces: A division of New City America, Inc. focused on creating vibrant, sustainable city environments for the public through public space research, design, development, sidewalk maintenance, graffiti removal, landscaping, and branded amenities installation and maintenance.

Products and services

  • District Formation Services Expert guidance in forming sustainable Business Improvement Districts (BIDs), Community Benefit Districts (CBDs), and Tourism Improvement Districts (TIDs), including analyzing feasibility of special-benefit districts, building community support, ensuring procedural compliance, and establishing district management corporations.
  • District Management Services Ongoing management of District Management Corporations including board governance assessment, decision-making support, subcommittee restructuring, budgeting, compliance documentation, property-owner database management, assessment mapping, monthly accounting, branding support, and crisis management for districts in California.
  • Consulting Services Expert consulting support for district management corporations, including assistance establishing management corporations, creating results-oriented board and committee structures, resolving board operations or staff management challenges, budget analysis and compliance review, priority setting, and conflict resolution.
  • Public Space Development Creation of cost-effective public spaces within public rights-of-way funded through assessment districts, including public seating research, sidewalk maintenance, graffiti removal, branded amenities installation, landscaping, and custom street furnishings.
  • New City Public Spaces (NCPS) A division of New City America focused on creating, activating, and maintaining engaging people-centered public spaces including public space research, design, development, sidewalk sweeping, graffiti removal, branded amenities installation, landscaping, and custom street furnishings.
  • Advisory Consultation Sessions Direct access consultation sessions with NCA's President Marco Li Mandri for districts seeking guidance on restructuring organizations, identifying new revenue sources, or strengthening nonprofit boards; offered as 30-minute ($300) or 60-minute ($500) engagements.

Quantifiable outcome

  • $120+ million in annual revenues generated by NCA-formed districts
  • +3 more outcomes

Companies that use New City America

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles3 records

New City America technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

New City America partnerships and signals

Strategic signal

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

New City America competitors and assessment

Company assessment

Broad incumbents

  • Stantec: Stantec is a large global design and consulting firm with community development and urban planning practices that include BID formation support and downtown revitalization. It competes for the same municipal engagements as NCA but as part of a much wider services portfolio.
  • HR&A Advisors: HR&A Advisors is a national economic development and real estate advisory firm that supports downtown and district revitalization efforts, often through BID formation, public-private partnerships, and large-scale master planning. It is a broader incumbent that overlaps with NCA's district strategy work.

Direct peers

  • Civitas Advisors: Civitas Advisors is a consulting firm that specializes in the formation, renewal, and management of Business Improvement Districts and similar special-assessment districts. It directly competes with NCA for the same municipal and property-owner clients on the same service lines.
  • Raimi + Associates: Raimi + Associates is a planning and economic development consulting firm that supports BID formation, downtown revitalization, and sustainable community plans. It operates in adjacent California and Western U.S. markets with overlapping service offerings to NCA.
  • RKG Associates: RKG Associates is an economic and real estate consulting firm providing market analysis, district formation, and downtown revitalization services for municipalities. It serves many of the same client types as NCA in the special-assessment district space.

Others

  • International Downtown Association: The International Downtown Association (IDA) is the industry association for downtown professionals and district management organizations. It is an ecosystem participant rather than a direct competitor, but its membership includes NCA's client base and its conferences shape demand for BID/CBD consulting.
  • Project for Public Spaces: Project for Public Spaces (PPS) is a nonprofit planning, design, and education organization focused on placemaking and public space activation. It is an influential thought leader in the same space as NCA's New City Public Spaces division, with overlapping conference presence and methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

New City America social profiles

Digital presence

New City America financial estimates

Financial estimate

Revenue estimate

Valuation estimate

New City America leadership team

Management profile

Number of profiles

Profiles9 records

New City America subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

New City America funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

New City America M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New City America

What does New City America do?

New City America forms, consults on, and manages Business Improvement Districts (BIDs), Community Benefit Districts (CBDs), and Tourism Improvement Districts (TIDs) for urban communities across the United States. The company delivers a 360-degree suite of services including district feasibility analysis, community campaign organization, legal compliance, district management corporation operations, board governance, public space design and maintenance, and ongoing consulting retainers for established districts.

Is New City America a public or private company?

New City America is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was New City America founded?

New City America was founded in 1996. It employs 1 to 10 people.

Where is New City America based?

New City America is headquartered in San Diego, United States, in the North America region.

How does New City America make money?

Four revenue lines are on record. District Formation Consulting is the primary driver. The others are district Management Services, consulting Retainers and advisory Consultation Sessions.

Who are New City America's main competitors?

Broad incumbents on record are Stantec and HR&A Advisors. Direct peers are Civitas Advisors, Raimi + Associates and RKG Associates. Others are International Downtown Association and Project for Public Spaces.

Does New City America have an API?

No public API is recorded for New City America.

What industry is New City America in?

New City America's product category is Urban District Management Services. Its primary akta.pro industry code is BPAIANAE, Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives), with a secondary code of BPAIACAI, Parks, Recreation & Cultural Services. Its NAICS code is 9251 and its SIC code is 8744.

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Live signals
Fox5sandiegoEl Cajon seeks 20-year deal to continue downtown revitalization effortsThe city of El Cajon, California is pursuing a new 20-year agreement to sustain its business improvement district, which has funded downtown revitalization over the past decade through events, security, and amenities. The city has hired New City America, the organization that successfully manages San Diego's Little Italy district, to replace the original district management group. Approximately 200 property owners must vote by September 15 to decide whether to continue paying into the fund that supports these improvements, with the current district set to expire at year's end.San Diego Union-TribuneEl Cajon wants to expand its downtown business tax district. Details are scant on how millions have already been spent.The El Cajon City Council is moving forward with expanding a downtown property tax assessment district, proposing to generate nearly $800,000 in its first year and at least $16 million over 20 years from hundreds of property owners. The plan has drawn criticism over the current operator's (Downtown El Cajon Business Partners) history of opaque spending, failure to disclose related-party transactions, and non-compliance with state open-meeting laws that led to a 2022 lawsuit settlement. The city's chosen management firm, New City America, was awarded a no-bid contract and has faced questions about record-keeping practices dating back years before its takeover.