What Krafft does

Krafft S.L.U. is a Spanish specialty chemicals manufacturer founded in 1953 and headquartered in Andoain, Gipuzkoa, operating as a wholly owned subsidiary of the US-based Fortune 200 industrial conglomerate Illinois Tool Works (ITW). The company produces, researches, and markets chemical products and lubricants, organized through a multi-brand portfolio consisting of its own Krafft label plus sub-brands Wynn's, Rain-X, Slime, Slick 50, Autobrill, Permatex, Scrubs, and STEC Soluciones Técnicas.

Its product portfolio spans automotive care chemicals (coolants and antifreezes meeting OEM specifications from VW, Mercedes, Ford, and others, windshield washer fluids, fuel additives, brake fluids, motor oils, lubricants, greases), interior and exterior cleaning and polishing products, odor eliminators using NeoPure chemistry, visibility treatments based on Rain-X surfactant technology, tire repair products, and construction/maintenance chemicals including polyurethane foams, fire-resistant silicone sealants, contact adhesives, and industrial aerosols. Recent launches include the Si-P-OAT G12evo coolant (January 2023) and Powercool 50% coolant formulated for Tesla and BMW electric and hybrid vehicles (May 2024).

Krafft operates a dual-channel go-to-market: direct-to-consumer sales via krafft.es complemented by distribution through Amazon, Carrefour, Norauto, Aurgi, and Alcampo for the consumer/DIY segment, and a dedicated B2B /pro portal with quote-based pricing for professional workshops, mechanics, construction firms, and industrial buyers. Specific pricing is not publicly disclosed. The company serves primarily the Spanish market with extension to Portugal, employs 51-100 people, and generates revenue that is not publicly disclosed.

Name

Krafft

Legal name

KRAFFT S.L.U.

Website

https://krafft.es

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Krafft S.L.U. is a Spanish specialty chemicals manufacturer, founded 1953 and ITW-owned, that produces and distributes automotive care chemicals, coolants, lubricants, sealants, and construction products under multiple brands (Krafft, Wynn's, Rain-X, Permatex, STEC) to consumers, workshops, and industrial buyers across Europe.

Ownership category

akta.pro rank

Product category

Automotive Specialty Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Other Chemical and Allied Products Merchant Wholesalers (42469), Surface Active Agent Manufacturing (325613)

SIC

Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890), Adhesives & Sealants (2891), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Industrial Organic Chemicals (2860)

akta.pro primary industry

Specialty Surfactants & Performance Additives (IMAEABAL)

akta.pro secondary industries

Commodity Surfactants & Detergent Base Chemicals (IMAEAAAI), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

Keywords

• Automotive chemicals
• Coolants and lubricants
• Windshield washer fluids
• Construction sealants adhesives
• Professional workshop chemicals

Headquarters

HQ city

Andoain

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Chemical Products: Sale of chemical products for automotive care including coolants, windshield washer fluids, fuel additives, brake fluids, and cleaning products through consumer and professional channels.
2. Hardware and Construction Products: Sale of chemical products for construction and DIY including polyurethane foams, sealants, adhesives, lubricants, and greases for professional and consumer hardware markets.
3. Professional Workshop Products: B2B sales of automotive chemicals, additives, and maintenance products to professional workshops and automotive service providers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Krafft produces and markets chemical products for automotive care, construction, and industrial sectors. Core product lines include coolants and antifreezes (organic OAT, G12/G13 hybrids, electric-vehicle formulations), windshield washer fluids with Rain-X surfactant technology, fuel additives, brake fluids, motor oils, lubricants and greases, polyurethane foams, fire-resistant silicone sealants, contact adhesives, and air fresheners with NeoPure odor elimination chemistry. The portfolio is sold through a dedicated consumer website, a professional /pro portal, and major European retailers under both the Krafft master brand and sub-brands (Wynn's, Rain-X, Slime, Slick 50, Autobrill, STEC, Permatex, Scrubs).

Product overview

Krafft is a chemical products company operating since 1953, part of ITW, offering automotive care and industrial maintenance products. The portfolio is organized as a multi-brand platform consisting of own-label Krafft products plus sub-brands (Wynn's for professional additives, Rain-X for visibility products, Permatex for professional adhesives, STEC for industrial technical solutions, and others including Autobrill, Slime, Slick 50, and Scrubs). Product categories span automotive cleaning and appearance (dashboard cleaners, upholstery cleaners, tire care, headlight restorers), coolants and antifreezes (organic OAT, hybrid G12/G13 technologies, and electric vehicle-specific Powercool), motor oils and lubricants (chainsaw oil, garden equipment oils, lithium greases), industrial adhesives and sealants (contact adhesives, polyurethane foams, fire-resistant Nonfire silicone), aerosol maintenance products (penetrating lubricants, degreasers, belt tensioners), and air fresheners with odor elimination technology. The company serves both consumer/retail and professional/industrial segments through separate websites, with products sold through retailers including Amazon, Carrefour, Norauto, Aurgi, and Alcampo.

Differentiator

Problem solved

Functional benefit

Brands

• Autobrill: Brand dedicated to vehicle maintenance and cleaning products.
• Wynn's
• Rain-X
• Slime
• Slick 50
• Stec
• Permatex
• Scrubs

Products and services

• Anticongelante Powercool 50% Antifreeze/coolant specially formulated for Tesla and BMW electric and hybrid vehicles, offering temperature protection from -37°C to +145°C. Sold to professional workshops and EV owners.
• Anticongelante G12evo Refrigerante Advanced Si-P-OAT (Silicate-Phosphate Organic Acid Technology) coolant providing the best corrosion protection in the market, fully backward compatible with all previous coolant technologies including IAT, OAT, G12++, and G13. Intended for professional workshops and consumers servicing mixed-vehicle fleets.
• Tratamiento Eliminador de Olores Mediterranean Breeze Odor eliminator spray using NeoPure technology that neutralizes 95-100% of common vehicle odors (moisture, tobacco, pets) and provides a bergamot-and-mint fragrance lasting 45 days. Targeted at individual vehicle owners seeking interior deodorization.
• Espuma Poliuretano P-45 Single-component polyurethane foam for professional construction use with gun applicator; cures with ambient humidity, uses environmentally friendly CFC/HFC-free propellants, and meets acoustic insulation >55dB per EN 12354. Targeted at construction and hardware professionals.
• Nonfire Ignifuga Fire-Resistant Silicone Sealant Fire-resistant neutral oxime-based silicone sealant classified RF240 (E/EI 240) per EN 13501 and M2 per UNE 2327, self-extinguishing, for passive fire protection systems. Sold to construction and industrial B2B buyers.
• Anticongelante Refrigerante Orgánico 50% Long-life OAT (organic acid technology) coolant at 50% ethylene glycol concentration with NAP-free formula (no nitrites, amines, phosphates, silicates, or borates). For consumer and professional vehicle cooling systems.
• Anticongelante Refrigerante Concentrado Universal Universal concentrated engine coolant meeting multiple OEM specifications including VW TL 774 D (G-12), Ford, Mercedes-Benz, Fiat, Volvo, PSA, and Scania. Targeted at workshops servicing multi-brand fleets.
• Refrigerante de Motor Ar-10 Ethylene-glycol-based engine coolant with inorganic corrosion inhibitor technology (NF, nitrite-free), NAP-free, protects all metals including aluminum. For consumer automotive use.
• Anticongelante Refrigerante Ar-25 Engine coolant providing freeze protection to -25°C with biodegradable formula that protects against corrosion and cavitation. Targeted at consumer vehicle owners in moderate climates.
• Renovador de Faros (Headlight Restorer) Plastic headlight restoration product that removes cloudiness and discoloration from automotive headlight lenses to improve night-time visibility, also usable as a glass exfoliant. For consumer vehicle owners.
• Limpia Tapicerías (Upholstery Cleaner) Dry-cleaning foam for cleaning vehicle upholstery, carpets, and floor mats. For consumer interior vehicle care.
• Limpia Salpicaderos Hidroalcohólico (Hydroalcoholic Dashboard Cleaner) Ammonia-free hydroalcoholic dashboard and screen cleaner for vehicles; removes contamination without scratching delicate surfaces. For consumer and detailer use.
• Limpia Salpicaderos Perfumado Con Bayeta Anti-static perfumed dashboard cleaner for vinyl, skai, and leather vehicle surfaces, available in lemon and fresh air scents. For consumer vehicle owners.
• Ambientador Lata (Can Air Freshener) Can-style air freshener with adjustable fragrance intensity and approximately 2-month longevity in a fresh air scent, for consumer vehicle interiors.
• Lube Motosierra (Chainsaw Chain Oil) Paraffin-mineral-oil-based chainsaw chain lubricant with friction-modifier and pour-point-depressant additives to extend chain and guide bar life. For consumer and professional chainsaw users.
• Lube Garden 4 Tiempos (4-Stroke Garden Engine Oil) Synthetic-base 4-stroke engine lubricant meeting ACEA B4 specification, formulated for direct-injection diesel engines including Common Rail systems. For consumer garden/automotive engines.
• Lubricante Aflojatodo (Penetrating Lubricant Spray) STEC-branded graphite-based penetrating lubricant spray for unlocking rusted mechanisms and lubricating moving parts. For consumer and workshop use.
• Lubricante Multiusos (Multi-Purpose Lubricant) STEC multi-purpose lubricant with water-displacing and anti-corrosive properties, dielectric for use on electrical equipment, forms a protective metal film. For workshops and consumers.
• Desengrasante (Solvent Degreaser) STEC fast-evaporating solvent-based degreaser for cleaning mechanisms, grease, oil, and industrial contaminants. For workshops and industrial maintenance buyers.
• Tensa Correas (Belt Tensioner Spray) STEC belt-tensioner aerosol that prevents drive-belt slippage, increases power transmission, and reduces wear. For consumer automotive maintenance.
• Cola de Contacto (Spray Contact Adhesive) Neoprene-based spray contact adhesive with 2-5 minute drying time, 45-minute open time, and 80°C heat resistance for general-purpose bonding. For consumer DIY and workshop use.
• Lubekrafft KL (NLGI 2) Lithium Grease General-purpose lithium-based lubricating grease for bearings, bushings, and machinery, water-resistant and stable up to 150°C. For consumer, automotive, and industrial use.
• Impregnación (Brush Shine Impregnation Liquid) High anti-static brush-shine impregnation liquid for maintaining bodywork cleanliness and gloss on consumer vehicles.
• Lavaparabrisas con Tecnología Rain-X Methanol-free windshield washer fluid using Rain-X surfactant technology that modifies water droplet shape for automatic runoff above 75 km/h, improving driver visibility up to 60%. Compliant with EU regulation 2018/589 and ASTM D1177. For consumer vehicle owners.
• Fast Orange Lavamanos (Waterless Hand Cleaner) Permatex-branded biodegradable pumice-based waterless hand cleaner with aloe vera, lanolina, jojoba oil, vitamin E, and glycerin; removes oils, greases, paints, and polyurethane. For professional workshops.

Quantifiable outcome

• Rain X technology increases visibility by up to 60% compared to standard windshield wiper use
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ITW (Illinois Tool Works)coreStrategic or Co-development PartnerKrafft is a subsidiary of ITW, a Fortune 200 multinational manufacturing company. This partnership provides Krafft access to a portfolio of leading automotive care brands including Wynn's, Rain-X, Slime, Slick 50, Autobrill, Permatex, and Scrubs, along with global manufacturing expertise and resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bostik: Bostik (Arkema) is a global manufacturer of adhesives and sealants for construction and industrial markets. Directly comparable to Krafft's polyurethane foam (Espuma P-45), contact adhesives, and fire-resistant silicone sealant (Nonfire Ignifuga) lines, with far larger R&D and global footprint.
• Castrol: Castrol is a global lubricant and automotive chemical brand (BP-owned) offering motor oils, coolants, brake fluids, and vehicle care products. Overlaps with Krafft's lubricant and fluid product lines but operates at vastly greater scale and global distribution.
• BASF (Automotive/Industrial Chemicals): BASF is one of the world's largest chemical companies, supplying automotive OEMs with coolants, fuel additives, lubricants, and surface treatments. Comparable at the OEM-supplier level to Krafft's certified coolant portfolio, though vastly larger and broader in scope.
• Würth: Würth is a global leader in automotive chemicals, adhesives, sealants, and workshop consumables sold primarily through professional B2B/workshop channels. Directly comparable to Krafft's STEC, Permatex, and Wynn's professional lines, with much larger pan-European reach.

Direct peers

• Turtle Wax: Turtle Wax is a global consumer car care brand offering cleaners, polishes, interior treatments, and air fresheners. Comparable to Krafft's consumer-side Brillos y Limpieza (cleaning and shine) and ambientador product lines in retail channels across Europe.
• Liqui Moly: Liqui Moly is a German specialty chemical manufacturer of motor oils, additives, and vehicle care products with very similar product mix to Krafft (oils, fuel additives, coolants, cleaners). Comparable as a mid-sized European specialty chemicals brand competing for both retail and professional automotive channels.
• Sonax: Sonax is a German manufacturer of car care products including cleaners, polishes, windshield treatments, and detailing chemicals. Directly comparable to Krafft's consumer cleaning and Rain-X visibility portfolio, with similar retail and professional distribution model in Europe.
• Comma Oil & Chemicals: Comma is a UK-based automotive chemicals specialist producing motor oils, antifreezes, brake fluids, and fuel additives for both consumer and workshop markets. Closely comparable mid-sized European peer with similar product breadth and aftermarket channel focus.
• WD-40 Company: WD-40 is an iconic multi-purpose lubricant and maintenance chemical brand sold through consumer and professional channels worldwide. Comparable to Krafft's STEC multi-purpose lubricants, degreasers, and penetrating sprays, with similar workshop and DIY use cases.
• Prestone: Prestone is a leading global brand of antifreeze/coolants and vehicle maintenance chemicals. Highly comparable to Krafft's coolant business, including OAT and conventional technologies, with OEM specification coverage across major automakers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX4rhZ6dDxKLppigkjDgu_A/videos
• Facebookfacebook.com/krafftauto
• LinkedInlinkedin.com/company/krafft
• Instagraminstagram.com/krafftauto

Compliance25 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krafft