iSmart

Business Insuranceismart.co.za

iSmart is a privately held South African insurance company founded in 2004 and based in Cape Town. It provides business insurance services to clients in the telecommunications, data, and lifestyle industries, operating with a small 11–50 person team.

Company typePrivate
Founded2004
HeadquartersCape Town, South Africa
Headcount11–50
GTM typeB2B
OfferingServices

iSmart firmographics

Firmographics

Name: iSmart
Website: https://ismart.co.za
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 11–50 employees
Short description: iSmart is a privately held South African insurance company founded in 2004 and based in Cape Town. It provides business insurance services to clients in the telecommunications, data, and lifestyle industries, operating with a small 11–50 person team.
Ownership category
akta.pro rank

Where iSmart is headquartered

Location

Headquarters

HQ city: Cape Town
HQ country: South Africa
HQ region: Africa

Markets served

iSmart business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

iSmart product offering

Product offering

Core offering

iSmart is an insurance company that provides business insurance services to companies operating in the telecommunications, data, and lifestyle industries. The firm is based in Cape Town, South Africa, and exposes a secure web portal at ismart.co.za through which clients and partners access accounts and policy information. The firm also exposes a public API and app registration details tied to the same domain.

Differentiator

Problem solved

Functional benefit

Products and services

Specialized Business Insurance Services Business insurance coverage tailored for companies operating in the telecommunications, data, and lifestyle industries, accessed through a secure online client portal at ismart.co.za.

Companies that use iSmart

Customer profile

Ideal customer profiles1 record

iSmart technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

iSmart competitors and assessment

Company assessment

Direct peers

Hollard Insurance Group: One of South Africa's largest privately-owned insurance groups offering personal, commercial, and specialty cover. Directly comparable as a South African insurer serving business clients with broad product capabilities.
Bryte Insurance: South African commercial insurer focused on business clients across multiple industry verticals. Comparable as a specialty B2B insurer with similar target customer profile in the South African market.
Santam: South Africa's largest short-term insurer, providing commercial and specialty insurance products to businesses. Comparable as a domestic general insurer with diversified commercial lines including technology and lifestyle-adjacent risks.
Hiscox: Specialty insurer focused on niche B2B risks including technology, media, and professional services. Comparable as a specialty insurer serving tech-adjacent and professional clients with tailored products.
Beazley: Specialty insurer offering tailored cover for technology, media, and data-driven businesses. Comparable as a specialty insurer targeting similar tech and data verticals with bespoke B2B products.

Broad incumbents

Momentum Metropolitan Holdings: Major South African insurance and financial services group serving both individual and business clients. Comparable as an established South African insurer operating across multiple lines, though at significantly larger scale.
Marsh: Global insurance broker and risk advisor serving large corporate clients across industries including telecommunications and technology. Comparable as a broad incumbent with overlapping B2B client base in telecom and data.
Aon: Global professional services firm offering insurance brokerage and risk management to businesses across industries including telecom and technology. Comparable as a much larger incumbent serving similar B2B client segments.
Old Mutual Limited: Pan-African financial services group offering insurance, investment, and lending products. Comparable as a broader incumbent with insurance operations in South Africa, though operating across a far wider portfolio than iSmart.

Regional players

Discovery Limited: South African financial services group with insurance products targeting specific lifestyle and consumer segments. Comparable in its niche underwriting approach linking insurance to lifestyle behaviors and vertical specialization.

Market position

Customer concentration

iSmart financial estimates

Financial estimate

Revenue estimate

Valuation estimate

iSmart leadership team

Management profile

Number of profiles

Profiles1 record

iSmart funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

iSmart M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSmart

What does iSmart do?

Is iSmart a public or private company?

iSmart is a private company. It is classified as unknown and is currently operating.

When was iSmart founded?

iSmart was founded in 2004. It employs 11 to 50 people.

Where is iSmart based?

iSmart is headquartered in Cape Town, South Africa, in the Africa region.

Who are iSmart's main competitors?

Direct peers on record are Hollard Insurance Group, Bryte Insurance, Santam, Hiscox and Beazley. Broad incumbents are Momentum Metropolitan Holdings, Marsh, Aon and Old Mutual Limited. Discovery Limited is listed as a regional player.

Does iSmart have an API?

No public API is recorded for iSmart.