Hunters Bay Radio

Name

Hunters Bay Radio

Legal name

Hunters Bay Radio

Website

https://muskokaradio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABACAD

Independent Local Radio Stations

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPABACAJ

Local News & Weather Stations

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• Community radio broadcasting
• Local music programming
• FM radio station
• Radio bingo fundraising
• Community news coverage

Headquarters

HQ city

Huntsville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Bingo Program Revenue: Weekly Super Jackpot Radio Bingo game generating proceeds to local not-for-profits and food insecurity initiatives. The program has donated over $750,000 to various community causes since inception.
2. Advertising and Sponsorships: Local business sponsorships for bingo games (Kubota North, Festing Toyota) and general station operations. Sponsors receive on-air recognition.
3. Merchandise Sales: Sale of branded merchandise including t-shirts and hoodies at the studio location, with proceeds supporting community radio operations.
4. Donations and Fundraising: Community donations and fundraising initiatives including spring fundraisers, with the station matching certain donations (e.g., up to $5000 for Joy Jarvis's 9km swim fundraiser).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hunters Bay Radio is a not-for-profit community radio station broadcasting on 88.7FM in the Muskoka and Almaguin Highlands region of Ontario, Canada. The station delivers local alternative music programming across multiple genres (country, rock, jazz, blues, folk, electronic, Indigenous Canadian music), local news coverage, and community engagement content. Revenue is generated through Super Jackpot Radio Bingo proceeds (licensed by the Alcohol and Gaming Commission of Ontario), local business sponsorships, branded merchandise sales, and community donations.

Product overview

Hunters Bay Radio is a community radio station operating on 88.7FM in the Muskoka/Almaguin region of Ontario, Canada, positioned as 'Muskoka's Local Alternative.' The station offers a diverse portfolio of programming including music shows (Martini Music, Rock 'n Roots, Canadian Country, Keepin' It Country, Big Beat BBQ, O Canada!, Neoteric, One/Crate, Station to Nation, Yesterday & Today), specialty programming (On This Day, Lyrical Workers, P.O. Box Radio Show), and community engagement programs (Super Jackpot Radio Bingo). Additional offerings include mobile apps for iOS and Android, and branded merchandise. The station is powered by Aiir radio website CMS.

Differentiator

Problem solved

Functional benefit

Brands

• Muskoka's Local Alternative: Tagline describing the station's position as the local alternative music station in Muskoka region.

Products and services

• Hunters Bay Radio (88.7FM) Community radio station broadcasting on 88.7FM in the Muskoka/Almaguin region of Ontario, Canada, providing local alternative music programming across diverse genres including country, rock, jazz, folk, and Indigenous music, plus community news, weather, events coverage, and emergency announcements.
• Hunters Bay Radio Mobile App Native mobile application available on iOS and Android allowing listeners to stream Hunters Bay Radio live from any location, extending the station's reach beyond the FM broadcast footprint.
• Super Jackpot Radio Bingo Weekly bingo game broadcast Mondays at 7pm on 88.7FM with multiple games and jackpot prizes up to $4,500. Cards sold through 20+ retailers across Muskoka. Program has donated over $750,000 to local not-for-profits and food insecurity initiatives since inception.
• Branded Merchandise (Tees & Hoodies) Branded apparel items including t-shirts and hoodies celebrating Muskoka/Almaguin culture and music, available for purchase at the Hunters Bay Radio studio at 40 Main St. West, Huntsville, with proceeds supporting station operations.

Quantifiable outcome

• Over $750,000 donated to local not-for-profits through Bingo program
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Kubota NorthminorGTM or Marketing PartnerSponsorship partner for the weekly Super Jackpot Radio Bingo program. Kubota North provides support for community fundraising efforts through the bingo initiative.
• Festing ToyotaminorGTM or Marketing PartnerSponsorship partner for the weekly Super Jackpot Radio Bingo program. Festing Toyota supports the community bingo initiative as a sponsor.
• Mind-Aid MuskokacoreStrategic or Co-development PartnerPartnership with Mind-Aid Muskoka to raise funds for youth mental health supports and awareness. The Bay matched donations up to $5,000 for the Joy Jarvis 9km swim fundraiser, raising over $60K total for youth mental health initiatives in the community.
• Peters PlayersminorGTM or Marketing PartnerEvent co-promotion partnership featuring concerts like Bywater Call & The Justin Saladino Band on Muskoka Steamship Cruises. The Bay promotes events and offers opportunities to win prizes through listening.
• Muskoka Wild BrineminorGTM or Marketing PartnerContest prize sponsor for the '88 Days of Summer' campaign, providing locally-made hot sauce products as prizes for radio contest winners.

Scale indicators7 records

Recent moves6 records

Direct peers

• CIUT-FM (University of Toronto): University of Toronto's campus/community radio station offering eclectic music, talk, and community programming in Toronto. Comparable as a non-profit, volunteer-hosted Ontario community broadcaster with multi-platform distribution and grassroots funding model.
• CKMS-FM (University of Waterloo): University of Waterloo's community radio station offering diverse alternative programming. Directly comparable as a volunteer-driven Ontario non-commercial broadcaster with similar scale (11-50 staff range) and community-engagement orientation.
• CJAM-FM (University of Windsor): University of Windsor's campus/community radio station broadcasting alternative music and community programming. Comparable as a volunteer-hosted, non-commercial Ontario community broadcaster serving a defined local audience.
• CKDU-FM (Dalhousie University): Dalhousie University's campus/community radio station in Halifax, offering eclectic music and community programming. Comparable as a volunteer-driven non-commercial campus/community broadcaster with similar programming diversity and non-profit funding model.
• CFRC-FM (Queen's University): Queen's University's campus/community radio station in Kingston, Ontario. Comparable as a volunteer-hosted Ontario non-commercial broadcaster with similar scale and alternative programming format.
• CHRW-FM (Western University): Western University's campus/community radio station in London, Ontario. Comparable as a non-profit, volunteer-driven Ontario community broadcaster offering diverse alternative programming.
• 93.3 CFMU-FM (McMaster Campus Radio): McMaster University's campus/community radio station in Hamilton, Ontario, broadcasting diverse music, talk, and community programming. Directly comparable as a volunteer-driven, non-commercial Ontario community broadcaster with eclectic genre programming and local-event focus.

Regional players

• Country 93 (CKCO-FM/CICX-FM): Central Ontario commercial country music station serving the region. Comparable as an Ontario regional FM broadcaster with country programming overlap, though operating on a commercial (vs. community/non-profit) model.
• Moose FM (CFLG-FM): Commercial hot adult contemporary station broadcasting across small Ontario markets. Comparable as an Ontario regional FM broadcaster overlapping with Hunters Bay Radio's broadcast area, though operating on a commercial (vs. non-profit community) model.

Broad incumbents

• CBC Radio One: Canada's national public broadcaster operates a network of radio stations across Ontario including local news, music, and talk programming. It is comparable as a public-interest audio broadcaster but competes at much broader scale; Hunters Bay Radio is a local complement/alternative in Muskoka.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/huntersbayradio
• Facebookfacebook.com/huntersbayradio
• LinkedInlinkedin.com/company/hunters-bay-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunters Bay Radio