Creative Partnership

Name

Creative Partnership

Legal name

AKA Promotions Ltd

Website

https://thecreativepartnership.co.uk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Film Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)

Keywords

• Film marketing services
• Key art design
• Campaign rollout
• Theatrical advertising
• Creative production agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Film Marketing Services: Professional services revenue generated through providing key art origination, campaign design, production, and rollout services to film studios, distributors, and streaming platforms. Services are project-based and client-specific.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Creative Partnership is a film marketing agency that creates key art and runs film marketing campaigns for studios, distributors and streaming platforms. Its services span the film lifecycle from script to screen and cover key art origination, campaign rollout (OOH, press, cinema, premiere materials), photoshoot production, high-end retouching and digital campaign assets including HTML5, motion graphics and AV. The agency works with clients such as Netflix, Universal Pictures, Disney, Warner Brothers, Lionsgate, Searchlight Pictures and Sky Cinema.

Product overview

Creative Partnership is a film marketing agency established in 1979, offering a comprehensive suite of services across the film lifecycle from script to screen for both theatrical and home entertainment releases. The core offerings include Key Art Origination (campaign conception and creation by specialist designers and copywriters), Campaign Rollout (OOH, press, cinema materials, premiere signage), Photoshoot Art Direction & Production, Retouching & Finishing, and Digital Services (DOOH campaigns, HTML5 display, motion graphics, AV content). Supporting services include Copywriting, Print Advertising, Premiere Materials, and Sales Sheets/Pitch Decks. The company operates as part of the AKA Group and works with major film studios including The Walt Disney Company, Netflix, Universal Pictures, Warner Bros., Lionsgate, Searchlight Pictures, and StudioCanal.

Differentiator

Problem solved

Functional benefit

Products and services

• Key Art Origination

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AKA GroupcoreOthersCreative Partnership is a division of AKA Group, a film marketing and promotions company. As part of the AKA Group, Creative Partnership can scale up to the creative delivery needs of any project and works with an extensive network of independent creatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Trailer Park Group: Long-standing US entertainment marketing agency group (now part of Stagwell) delivering theatrical, streaming, and game campaign creative including key art. Comparable to CP as an integrated, full-service film-marketing vendor serving the same Hollywood buyer base.
• BLT Communications: US-based entertainment marketing agency producing theatrical and digital campaigns for major studios. Directly comparable as a film/TV marketing specialist operating in the same buyer set as CP, with overlapping key-art and trailer-adjacent creative services.
• Buddha Jones: Hollywood entertainment marketing agency known for key art, trailers, and integrated film campaigns for major studios. A direct peer in theatrical marketing services with comparable client roster and creative deliverable set.
• mOcean: Los Angeles-headquartered entertainment marketing agency serving film studios and streamers with key art, trailers, and campaign creative. A close functional peer to CP given its film-vertical focus and shared customer profile among major Hollywood studios.

Emerging players

• The Refinery: London-based creative and content production studio serving entertainment and brand clients. Comparable as a UK-rooted creative boutique operating in adjacent entertainment and brand content, overlapping with CP's campaign-rollout and digital services.

Broad incumbents

• AKA Group: Parent operating group of CP, providing film marketing, events, promotions, and digital media services across the UK and US. Relevant as the wider umbrella brand that houses CP and competes/coordinates against it in adjacent entertainment marketing categories.

Others

• Contagious: Creative and media industry platform covering agencies and brand campaigns globally, including entertainment marketing work. Included as an adjacent ecosystem participant that maps and benchmarks the kind of creative work CP produces rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Partnership