Insurors of Tennessee

What Insurors of Tennessee does

Insurors of Tennessee, operating as Big I Tennessee, is a statewide nonprofit professional association founded in 1893 and headquartered in Nashville, Tennessee. It represents independent insurance agencies and agents across Tennessee who are not captive to a single carrier and serves as their collective voice for advocacy, market access, and professional development. The organization is affiliated with the Independent Insurance Agents & Brokers of America (IIABA / Big I), operating under a federal trademark license for the Big I brand and logo, which connects Tennessee members to national resources and federal-level representation in Washington D.C.

The association offers a bundled portfolio of member benefits across multiple categories: insurance products distributed through exclusive channels including an E&O program, cyber liability, flood insurance, employee benefits, personal umbrella, and workers' compensation; market access via the BigIMarkets.com / Big I Alliance platform; agency management resources such as Catalyit, TechCompare, AgencyComp 360, and ACORD licensing; education pathways including MyAgencyCampus, IA-MBA, Right Start Series, and designation programs in partnership with MTSU RMI; and financial services through a partnership with INSBANK for premium financing. The underlying technology stack is lightweight, built on the GrowthZone association management platform with a member InfoHub portal; there is no proprietary AI, API, or SDK layer. The organization also operates InsurPACTN, a political action committee that funds Tennessee state legislative candidates and conducts direct lobbying at the state capitol, with a documented outcome of saving member agents over $2M annually through a PPT exemption effort.

The business model is subscription-based membership dues billed annually, with revenue mechanics anchored on member retention and new agency enrollment rather than transactional or per-product fees. Customer segments are uniformly SMB independent insurance agencies and individual agents operating in Tennessee. Go-to-market is conducted via direct enrollment on the website (members.bigitn.org/join), events including an Annual Convention, social media channels, the monthly Tennessee Insuror Magazine, email bulletins, and the Agency Nation Podcast. Distribution is regional and confined to the state of Tennessee, with geographic expansion constrained by the association's charter. The association is led by CEO Ron Travis and a board of directors drawn from member agencies.

Name

Insurors of Tennessee

Legal name

Big I Tennessee

Website

https://insurors.org

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Insurors of Tennessee (Big I Tennessee) is a statewide nonprofit professional association founded in 1893 that represents independent insurance agencies and agents in Tennessee, providing legislative advocacy, market access, education, and member-exclusive insurance products under an IIABA affiliation.

Ownership category

akta.pro rank

Product category

Insurance Trade Association Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC)

Keywords

• Independent insurance agents
• Insurance association services
• Professional liability insurance
• Insurance market access
• Insurance education programs

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Revenue is generated through membership dues from independent insurance agencies and agents in Tennessee. The association offers various membership options with different benefit tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Insurors of Tennessee (Big I Tennessee) is a statewide professional association representing independent insurance agents in Tennessee. It sells membership subscriptions that bundle market access to carriers via the Big I Alliance, member-exclusive insurance programs (E&O, Cyber Liability, Flood, Employee Benefits, Personal Umbrella & Home Business), legislative advocacy at the state capitol and through IIABA in Washington D.C., and professional education/designation pathways.

Product overview

Insurors of Tennessee (Big I Tennessee) operates as a statewide professional association representing independent insurance agents. The organization offers a portfolio of insurance products including Market Access through Big I Alliance, Cyber Liability, E&O Program, Employee Benefits, Flood Program, Personal Umbrella & Home Business, Automobile Insurance, Property Insurance, Workers' Compensation, and Certificates of Insurance management. Beyond insurance products, the association provides agency management resources (AgencyComp 360, Catalyit, TechCompare), financial services through INSBANK including Premium Financing, and member services via the InfoHub portal. Educational offerings include Online Education with MyAgencyCampus, IA-MBA Program, Right Start Series, and Designation Programs. The organization also publishes The Tennessee Insuror Magazine and provides legislative advocacy services. The portfolio functions as a unified member benefit package rather than a modular technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Membership (Big I Tennessee) Annual membership subscription for independent insurance agencies and agents in Tennessee, providing market access, advocacy, education pathways, and member-exclusive programs.
• Market Access (Big I Alliance / BigIMarkets) Market access platform connecting member independent insurance agents with carriers and insurance products through the Big I Alliance network and BigIMarkets.com.
• E&O Program Errors and Omissions insurance program providing professional liability coverage for independent insurance agents.
• Cyber Liability & Data Breach Coverage Cyber liability and data breach coverage protection for independent insurance agencies and their clients.
• Flood Program Flood insurance program providing coverage options through the Big I Flood Insurance program for agents and their clients.
• Employee Benefits Employee benefits insurance products and programs made available to independent insurance agencies and their clients.
• Personal Umbrella & Home Business Personal umbrella and home business insurance coverage offerings available to independent insurance agents and their clients.
• Premium Financing Premium financing options for insurance policyholders made available through the INSBANK banking partnership.
• Online Education Online educational platform including MyAgencyCampus new-hire training, the IA-MBA Program, and the Right Start Series for insurance agent training.
• Designation Programs Professional designation and certification programs for insurance agents, including various IIABA designations.
• Legislative Advocacy

Quantifiable outcome

• Saved agents over $2M annually through PPT exemption

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Independent Insurance Agents & Brokers of America (IIABA)coreStrategic or Co-development PartnerNational association affiliation providing Big I branding, federal advocacy representation, and access to national resources and programs. This affiliation gives Tennessee members a seat at the table in Washington D.C. and connects them to the broader independent agent network.
• BigIMarketscoreTechnology or IntegrationMarket access platform providing members access to insurance carrier products and markets. Listed as 'BigIAlliance' and accessible through BigIMarkets.com.
• INSBANKminorGTM or Marketing PartnerBanking partner providing financial services to members. Partner logo is featured on the website.
• InsurPACTNminorGTM or Marketing PartnerPolitical action committee partnership for state-level legislative advocacy. Contributions go to state office candidates.
• MTSU RMI (Middle Tennessee State University Risk Management and Insurance)minorStrategic or Co-development PartnerUniversity partnership for insurance education pathways and professional development.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Council of Insurance Agents & Brokers (CIAB): National trade association representing the largest commercial insurance brokers and agencies. Adjacent to Big I Tennessee's mission but focused on larger commercial brokerage firms rather than small independent agencies.
• American Insurance Association (AIA): National trade association representing major property and casualty insurers. Engages in legislative advocacy and industry policy work in overlapping domains with Big I Tennessee but represents the carrier side rather than the agent side.
• National Association of Mutual Insurance Companies (NAMIC): National trade association for mutual insurance carriers. Operates in the broader P&C insurance ecosystem with advocacy, education, and member services, but serves carriers rather than independent agents.
• Independent Insurance Agents & Brokers of America (IIABA): The national parent association of which Big I Tennessee is a state affiliate. Operates at national scale providing federal advocacy, branding (Big 'I' trademark), national programs, and educational resources that Big I Tennessee extends to its Tennessee members.

Direct peers

• Independent Insurance Agents of Texas (IIAT): State-level Big I affiliate in Texas offering the same membership model, advocacy, E&O program, market access, and education services to independent agents in its state — directly comparable in scope and operating model to Big I Tennessee.
• National Association of Professional Insurance Agents (PIA): Competing national trade association for independent insurance agents with parallel state chapters, advocacy, E&O programs, and member services. Operates in the same member segment as Big I Tennessee with overlapping product offerings.
• Independent Insurance Agents & Brokers of New York (IIABNY): Big I state affiliate in New York providing identical association services to independent agents, including advocacy, E&O, market access, and education. Directly mirrors Big I Tennessee's operating model in a different state market.
• Independent Insurance Agents of Ohio (IIAO): Another Big I state affiliate offering parallel membership, advocacy, E&O program, and education services to Ohio independent insurance agents. Highly comparable in structure, size, and service portfolio.
• Independent Insurance Agents of Georgia (IIAG): Adjacent Southeast Big I state affiliate providing the same membership, advocacy, E&O, market access, and education services to Georgia independent agents. Strong geographic and structural comparability to Big I Tennessee.
• PIA of Florida: State chapter of the Professional Insurance Agents national association, serving Florida independent insurance agents with advocacy, E&O, education, and member services. Direct competitor for independent agent memberships in a different state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bigitennessee
• LinkedInlinkedin.com/company/big-i-tennessee
• Instagraminstagram.com/bigitennessee
• Xx.com/insurors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurors of Tennessee