Dentistry Today

What Dentistry Today does

Dentistry Today, founded in 1982 and headquartered in Fairfield, New Jersey, is a privately held dental media company operating under the legal entity Dentistry Today, Inc. The firm publishes a monthly clinical news magazine for dentists in both print and digital formats and self-positions as "The Nation's Leading Clinical News Magazine for Dentists." Its primary audience is practicing dentists and dental professionals seeking clinical updates, industry news, product information, and practice management guidance in the U.S. market.

The company operates a multi-platform content ecosystem built around its flagship magazine. Adjacent products include the DT DIGITAL exclusive e-newsletter, the Dental CE Today continuing education sub-platform with live and on-demand CE webinars on Zoom, six podcast series (TEN@10, Women in Dentistry Series, Speaking of Dentistry, First Impressions), DS World and IDS tradeshow video coverage, a DT-TV YouTube channel, e-books, and topical content sections such as AI in Dentistry, Top Products, Clinical Insights, and Practice Wellness. Distribution extends to Facebook, X/Twitter, YouTube, LinkedIn, and Instagram. The underlying technology stack is a digital publishing platform (WordPress-based per content URLs) used to publish articles, host the newsletter, deliver webinars, and operate an e-commerce media-kit request flow.

The business model combines subscription revenue (print and digital magazine), advertising sales handled through regional sales representatives (East Coast/Midwest/West Coast), and a freemium CE webinar offering. Key sales contacts include James Radcliffe (East Coast, ext. 101), Scott Schmidt, and Matt Goldfinger. Editorial oversight sits with Editor-in-Chief Dr. Paul Feuerstein, supported by Joseph Finnegan (Digital Content Editor), Joanne Van Zuidam (Associate Editor), Stan Goff (Editor), and Dr. Timothy Kosinski (Implant Section Editor). The firm employs 11–50 people, has no disclosed parent company, no external investment, and no acquisition or funding activity in the public record.

Name

Dentistry Today

Legal name

Dentistry Today, Inc.

Website

https://dentistrytoday.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Dentistry Today, founded 1982 in Fairfield, New Jersey, is a privately held dental media company publishing a monthly clinical news magazine for dentists alongside CE webinars, podcasts, e-books, and a digital newsletter, monetized through subscriptions and advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Print and digital subscription model providing access to the nation's leading clinical news magazine for dentists
2. Advertising: Media kit available for advertisers; space reservations handled by regional sales representatives (East Coast, Midwest, West Coast)
3. CE Webinars: Free continuing education webinars for dental professionals with CE credits offered

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Dentistry Today publishes a monthly clinical news magazine for dentists in both print and digital editions, complemented by the DT DIGITAL e-newsletter, free and on-demand continuing education (CE) webinars, podcasts (TEN@10, Women in Dentistry Series, Speaking of Dentistry, First Impressions), e-books, and editorial coverage of clinical insights, industry news, top products, and AI in dentistry. The offerings serve practicing dental professionals seeking clinical news, CE credits, product intelligence, and practice management guidance.

Product overview

Dentistry Today operates as a multi-platform dental media company offering a unified content ecosystem for dental professionals. The core product is the Dentistry Today Magazine (print and digital), which is complemented by the DT DIGITAL e-newsletter for breaking news delivery. Continuing education is served through CE Webinars and the dedicated Dental CE Today platform. Additional offerings include DT-TV/Podcasts (covering TEN@10, Women in Dentistry Series, and clinical podcasts), E-books, and editorial content sections like Top Products and AI in Dentistry coverage. The platform positions itself as a comprehensive resource for clinical news, product intelligence, and professional development for practicing dentists.

Differentiator

Problem solved

Functional benefit

Brands

• Dental CE Today: A continuing education platform offering webinars and on-demand CE courses for dental professionals.
• DT DIGITAL
• TEN@10
• Women in Dentistry Series
• Speaking of Dentistry
• First Impressions

Products and services

• Dentistry Today Magazine

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Curve Dental: Cloud-based dental practice management software vendor that launched a voice-driven clinical AI suite covered by Dentistry Today. Comparable as a dental industry technology vendor participating in the same AI-in-dentistry narrative that Dentistry Today editorializes on.
• Cision / PR Newswire (B2B media services): PR and earned-media distribution platform widely used by dental manufacturers and DSOs for product announcements and clinical news releases. Comparable as adjacent infrastructure supporting the same dental news distribution ecosystem in which Dentistry Today operates.

Direct peers

• DrBicuspid.com: Digital-first dental news, clinical, and career site for dentists and dental professionals. Comparable as a competing channel for dental professional audiences and dental manufacturer advertising, with a stronger digital-native orientation.
• Dental Tribune International: Global dental news publisher operating a network of dental trade publications, digital news sites, and industry event coverage. Directly comparable as a B2B dental professional media brand competing for the same dentist audience and dental manufacturer advertising dollars.
• Dental Products Report: U.S.-based clinical and product news magazine for dentists, covering dental product launches, clinical techniques, and practice technology. Closely comparable in audience (practicing dentists) and product-launch editorial format to Dentistry Today's 'Top Products' and clinical coverage.
• RDH Magazine: Trade publication serving registered dental hygienists with clinical, practice, and product content. Comparable in vertical dental professional publishing model and overlapping advertiser base, even though it targets hygienists rather than dentists.
• Dental Economics: Long-running dental practice management and clinical magazine targeting practicing dentists and office managers. Directly comparable in B2B dental professional publishing and overlapping advertising base of dental manufacturers and service providers.
• Inside Dentistry (AEGIS Communications): Clinical dental magazine and digital platform from AEGIS Communications serving practicing dentists with clinical articles, CE content, and product coverage. Comparable in print-plus-digital clinical news positioning and CE-led audience engagement.

Broad incumbents

• American Dental Association (ADA News / ADA Publishing): Professional association publisher of ADA News, the Journal of the American Dental Association, and member-facing content. Comparable as a dental professional publisher reaching practicing dentists, though it operates as a membership association rather than an independent commercial publisher.
• Informa Markets (dental events & media portfolio): Large B2B media and events group operating dental industry events (e.g., IDS partnerships) and dental publications. Comparable as a much larger incumbent competing for dental professional audiences and dental manufacturer marketing budgets through a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dentistrytoday
• YouTubeyoutube.com/channel/UCQvWyiTwaxx568JmNDjR2gQ
• Facebookfacebook.com/DentistryToday
• LinkedInlinkedin.com/company/dentistry-today
• Instagraminstagram.com/dentistrytodaymagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentistry Today