Agon Groupe

What Agon Groupe does

Groupe AGON is a family-owned, independent holding company founded in 1995 and headquartered in Mont-Saint-Aignan, Normandy, France. The group specializes in residential and hotel accommodation, operating a vertically integrated platform that controls the full value chain through wholly-owned subsidiaries: Foncière Alter Ego handles property development, project management, and asset management; Thélème owns and operates 3- and 4-star hotels; Les Boréales operates serviced residence-apparthotels; and Delta Services provides centralized logistics and maintenance. A former subsidiary, Groupe Les Matines (EHPAD and Résidences Autonomie), was divested to DomusVi in 2020 to focus on hospitality.

The group's current operating portfolio comprises five hotels — Radisson Blu Rouen Centre (93 rooms), Hôtel Les Maisons de Léa in Honfleur (43 rooms, Radisson Individuals), Hôtel du Cheval Blanc in Honfleur (35 rooms, Best Western), Domaine de Villers & Spa in Villers-sur-Mer (18 rooms), and Hôtel du Dauphin in Honfleur (31 rooms) — together with two Les Boréales serviced residences (Rouen Sud, 91 apartments; Villers-sur-Mer, 109 apartments). Properties are concentrated in Normandy across Rouen, Honfleur, and the Deauville bay area. International brand affiliations with Radisson and Best Western provide global distribution and loyalty reach on top of direct booking via subsidiary websites.

Groupe AGON generates revenue through hotel operations (rooms, F&B, event spaces, spas), serviced-residence rentals targeting tourists, business travelers, and seniors, property development and leaseback commercialization via Foncière Alter Ego to real estate investors, and intra-group logistics services via Delta Services. The group sells B2C through direct booking channels and B2B through corporate event sales, with no publicly disclosed pricing. Between 2021 and 2025 the group has expanded aggressively via acquisitions and openings, financed in part by the 2020 divestiture proceeds and a sale-and-leaseback investment channel.

Name

Agon Groupe

Legal name

GROUPE AGON

Website

https://groupe-agon.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe AGON is a family-owned Normandy holding company that owns and operates five 3- and 4-star hotels and two serviced residence-apparthotels across Rouen, Honfleur, and Villers-sur-Mer through vertically integrated subsidiaries covering property development, hospitality operations, and support services.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Residential Property Managers (531311), Services to Buildings and Dwellings (5617), Management of Companies and Enterprises (5511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340), Real Estate (6500)

akta.pro primary industry

Short-Term Rental (STR) Management for Individual Hosts (BPAJAIAB)

akta.pro secondary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Hospitality services
• Hotel management
• Serviced residences
• Property development
• Asset management

Headquarters

HQ city

Mont-saint-aignan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Operations: Revenue from operating 3-4 star hotels including room rentals, food and beverage (restaurants, bars), event/seminar spaces, and spa services. Includes Radisson Blu Rouen Centre (93 rooms), Les Maisons de Léa (43 rooms), Hôtel du Cheval Blanc (35 rooms), Domaine de Villers (18 rooms), and Hôtel du Dauphin (31 rooms).
2. Residence Services / Appart'hotels: Revenue from rental of furnished apartments in serviced residences targeting tourists, business travelers, and seniors. Includes Les Boréales Rouen Sud (91 apartments) and Les Boréales Villers-sur-Mer (109 apartments).
3. Property Development and Asset Management: Revenue from property development, construction, renovation, and asset management services through Foncière Alter Ego, including property commercialization to investors who lease back to operating subsidiaries.
4. Logistics and Maintenance Services: Delta Services provides centralized purchasing, maintenance, and logistics services to the group's operating subsidiaries, generating internal cost savings and operational efficiencies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Groupe Agon is a family-owned holding company that develops, owns, and operates hotels (3-4 star) and serviced residence-apart'hotels across Normandy, France. Through its subsidiaries Thélème, Les Boréales, and Foncière Alter Ego, the group controls the full hospitality value chain from property development and asset management to hotel/residence operations and centralized logistics services.

Product overview

Groupe Agon is a Norman holding company specializing in residential and hotel accommodation, operating as a platform of specialized subsidiaries. The Group controls the full value chain through three main subsidiaries: Foncière Alter Ego (property development and asset management), Les Boréales (residence-apart'hotels), and Thélème (hotel operations). The Group operates 5 hotels (Radisson Blu Rouen Centre, Les Maisons de Léa, Hôtel du Cheval Blanc, Domaine de Villers & Spa, Hôtel du Dauphin) and 2 residence-apart'hotels (Les Boréales Rouen Sud, Les Boréales Villers-sur-Mer) across Normandy, primarily in Rouen, Honfleur, and Villers-sur-Mer.

Differentiator

Problem solved

Functional benefit

Brands

• Foncière Alter Ego: Real estate development, project management (Maîtrise d'Ouvrage) and property management subsidiary of Groupe AGON, serving group operating subsidiaries.
• Les Boréales
• Thélème

Products and services

• Hôtel Radisson Blu Rouen Centre**** 4-star hotel in Rouen city center near Jeanne d'Arc Tower with 93 rooms and suites, bistronomic restaurant Le Jehanne, 300m2 event space, bar lounge with mezzanine, and spa. Operated under the Radisson brand through a partnership with Radisson Hotel Group.
• Hôtel Les Maisons de Léa**** (Radisson Individuals) 4-star charming hotel in Honfleur's old town comprising 3 historic XVIth century buildings with 43 rooms and suites, 5 apartments, bistronomic restaurant Tourbillon, Café & Restaurant La Table de Léa, seminar spaces, and spa. Operated under the Radisson Individuals brand.
• Hôtel du Cheval Blanc*** 3-star charming hotel in a XVth century former coaching inn at the foot of Honfleur's Old Basin with 35 rooms, well-being space, seminar room, and apartments accommodating up to 6 persons.
• Domaine de Villers & Spa**** 4-star hotel in Villers-sur-Mer overlooking Deauville bay with 18 spacious rooms including 5 suites with balconies, bistronomic restaurant Le Matisse with panoramic terrace, spa, and 14m covered swimming pool set in 2 hectares of park.
• Hôtel du Dauphin*** 3-star charming hotel in a XVIIth century building at the foot of Sainte-Catherine church in Old Honfleur with 31 rooms, 6 apartments (T2 to T3), independent 60m2 house, seminar room, tea room & snacking, and spa.
• Résidence-Appart'hôtel Les Boréales Rouen Sud Residence-apart'hotel in Rouen St-Clément neighborhood near Jardin des Plantes with 91 apartments from Studio to T3, restaurant Le Courtil, seminar rooms, and well-being area with covered swimming pool. Targets tourists, business travelers, and seniors seeking extended-stay accommodation.
• Résidence-Appart'hôtel Les Boréales Villers-sur-Mer Residence-apart'hotel in Villers-sur-Mer town center near shops and beach with 109 apartments in T2 and T3, well-being space, bar, and restaurant. Targets tourists, business travelers, and seniors.

Quantifiable outcome

• Successful sale of Groupe Les Matines (EHPAD operator) to DomusVi in 2020 for strategic refocus
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, major, advisory and minor.

• Radisson Hotel GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Partnership for operation of Radisson Blu Rouen Centre **** hotel (93 rooms) under Radisson brand license, providing access to global distribution systems, reservation platforms, and the Radisson loyalty program. Also applies to Les Maisons de Léa hotel under Radisson Individuals brand.
• DomusVimajorStrategic or Co-development Partner · 1 January 2020In 2020, Groupe AGON sold its subsidiary Groupe Les Matines (EHPAD and senior residence operator with 962 beds across 14 establishments) to DomusVi, the 3rd largest national player in the sector. This strategic sale enabled the group to pursue its diversification strategy into hospitality and serviced residences.
• Edmond de Rothschild Corporate FinanceadvisoryImplementation/ SI/ Consulting Partner · 1 January 2020Financial advisory firm that accompanied Groupe AGON in the strategic sale of Groupe Les Matines to DomusVi in 2020.
• Cabinet Plantrou, De La Bruyère & AssociésadvisoryImplementation/ SI/ Consulting Partner · 1 January 2020Legal advisory firm that supported Groupe AGON in the strategic sale of Groupe Les Matines to DomusVi in 2020.
• Nuits Normandie ImpressionnisteminorStrategic or Co-development PartnerCultural event sponsorship - Groupe AGON is a patron of the Nuits Normandie Impressionniste, a major cultural festival in Normandy.

Scale indicators4 records

Recent moves16 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-agon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agon Groupe