Future Proof

What Future Proof does

Future Proof is a UK-based protection insurance intermediary founded in October 2011 by David Mead and headquartered in Reigate, Surrey. The company advises individuals, families, and businesses on life insurance (level term, decreasing term, regular income), critical illness cover, income protection, whole of life, gift inter vivos, and business protection products (relevant life, key person, shareholder, business loan protection, executive income protection). Future Proof is a wholly owned subsidiary of St. James's Place Wealth Management plc, acquired on 11 November 2018, and operates as an Appointed Representative under FCA Register number 195351, with FSCS cover for clients.

The business is commission-based: Future Proof receives payments from 21 insurance providers — including mainstream carriers (Aviva, Legal & General, Royal London, LV=, Zurich, Vitality, Scottish Widows) and specialist underwriters (Cirencester Friendly, British Friendly, Shepherds Friendly, The Exeter) — when policies are placed. Advisers must complete two months of in-house training and hold RO1 and RO5 qualifications before client contact. Distribution runs through a freephone advisory line (0800 644 4468), a Prequo-powered online quote tool, and a professional introducer/referral network. The firm has arranged over £11.2 billion of insurance cover cumulatively and reports a 96% client retention rate since inception.

Future Proof has no proprietary technology stack and no disclosed AI or machine learning capability; it relies on industry-standard systems (Prequo for quotations, SJP for compliance and CRM). Its differentiation is content-driven expertise — over 400 case-study blogs on complex medical, occupational, and lifestyle cases — and a focus on hard-to-insure clients declined by mainstream insurers. The firm has won multiple UK industry awards between 2023 and 2025, including Insurance Age/BCA "Protection Advice Firm of the Year" (2024) and a Modern Claims Awards "Highly Commended" (2025). Geographic scope is the United Kingdom only.

Name

Future Proof

Legal name

Future Proof Limited

Website

https://futureproofinsurance.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Future Proof is a UK protection insurance intermediary that advises individuals, families, and businesses on life, critical illness, income protection, and business cover. It is a wholly owned subsidiary of St. James's Place Wealth Management and accesses 21 specialist and mainstream insurers.

Ownership category

akta.pro rank

Product category

Protection Insurance Advisory

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro industry

PRIMARYFSAIABAA

Whole Life Insurance

Financial & Insurance/Insurance — Life & Health/Whole & Universal Life Insurance

SECONDARYFSAIAAAG

Guaranteed Issue Term Life Insurance

Financial & Insurance/Insurance — Life & Health/Term Life Insurance

SECONDARYFSAIAIAL

Disability Buy-Sell / Business Continuation Insurance

Financial & Insurance/Insurance — Life & Health/Disability Income Insurance (Short- & Long-Term)

Keywords

• Protection insurance advisory
• Life insurance brokerage
• Critical illness cover
• Income protection services
• Business protection insurance

Headquarters

HQ city

Reigate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance Commission: Future Proof receives commission from insurance companies when customers take out policies. The commission is taken from the premium charged by the insurer. Customers receive a quotation from the insurer detailing exactly how much they will pay for coverage and how much commission Future Proof receives. This is the primary revenue stream for the company.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Future Proof is a UK protection insurance advisory firm that searches the market-leading insurance providers to arrange personal and business protection cover, including life insurance, critical illness cover, income protection, whole of life cover, and gift inter vivos insurance for individuals and families, alongside relevant life cover, key person cover, business loan protection, shareholder protection and executive income protection for companies. The firm operates an advised-sales model through freephone advisers and an online quote engine, earning commission from insurers when policies are placed.

Product overview

Future Proof is a protection insurance advisory firm offering a portfolio of personal and business insurance products. Personal products include Life Insurance (Level Term, Decreasing Term, and Regular Income variants), Critical Illness Cover, Income Protection, Whole of Life Cover, and Gift Inter Vivos Insurance. Business protection products include Relevant Life Cover, Key Person Cover, Business Loan Protection, Shareholder Protection, and Executive Income Protection. The company acts as an intermediary, searching the UK market to find appropriate cover from leading insurers. Services are provided via telephone advice and an online quote system.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Personal protection product paying a cash sum if the policyholder dies or is diagnosed with a terminal illness during the policy term, available in Level Term, Decreasing Term and Regular Income variants for UK residents arranging cover through Future Proof's advised service.
• Critical Illness Cover Personal protection product that pays a tax-free lump sum if the policyholder is diagnosed with one of up to 80 serious illnesses, with optional child critical illness benefit up to £25,000.
• Income Protection Personal protection product providing a monthly benefit of 50-65% of gross salary as tax-free income if the policyholder cannot work due to accident or sickness, available in short or long-term policy options.
• Whole of Life Cover Personal protection product guaranteeing a payout on death whenever the policyholder passes away, as long as premiums are maintained, used for funeral cost planning and inheritance tax mitigation.
• Gift Inter Vivos Insurance Term life insurance product covering the potential inheritance tax liability created when giving money or assets away while alive, with a 7-year decreasing term aligned to tapered IHT relief.
• Relevant Life Cover Business protection product arranging life insurance through a company for key employees, providing a tax-efficient employee benefit for small to medium UK businesses.
• Key Person Cover Business protection product covering the financial impact on a company of the death or illness of a key individual whose loss would significantly affect the business's financial performance.
• Business Loan Protection Business protection product ensuring that business loans can be repaid if the business owner or a key person passes away during the loan term.
• Shareholder Protection Business protection product ensuring funds are available to buy out a deceased shareholder's shares, preventing forced sale of the business.
• Executive Income Protection Business protection product providing monthly income benefits to executives and business owners if they cannot work due to illness or injury.

Quantifiable outcome

• 97.9% of protection claims paid industry-wide, with record £8bn paid out in 2024
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• St. James's Place Wealth ManagementcoreStrategic or Co-development Partner · 11 November 2018Future Proof Limited is a wholly owned subsidiary of St. James's Place Group and operates as an Appointed Representative of St. James's Place Wealth Management plc. St. James's Place guarantees the suitability of advice given by Future Proof when recommending wealth management products and services. SJP provides regulatory oversight, compliance support, and access to their product range. The acquisition was completed on 11th November 2018.
• AvivacoreOthersAviva is one of the 21 insurance companies Future Proof works with to arrange protection policies for clients.
• Legal & GeneralcoreOthersLegal & General is one of the 21 insurance companies Future Proof works with. Cited as a source for industry claim statistics.
• Guardian Financial ServicescoreOthersGuardian is one of the insurance providers featured on Future Proof's quote comparison tool.
• Liverpool Victoria (LV=)coreOthersLV= is one of the insurance providers featured on Future Proof's quote comparison tool.
• Royal LondoncoreOthersRoyal London is one of the insurance providers featured on Future Proof's quote comparison tool.
• VitalitycoreOthersVitality is one of the insurance providers featured on Future Proof's quote comparison tool.
• ZurichcoreOthersZurich is one of the insurance providers featured on Future Proof's quote comparison tool.
• The ExetercoreOthersThe Exeter is one of the insurance providers featured on Future Proof's quote comparison tool.
• Cirencester FriendlycoreOthersCirencester Friendly is one of the insurance providers featured on Future Proof's quote comparison tool.
• AIG LifeminorOthersAIG Life is one of the 21 insurance companies Future Proof has used to arrange coverage for clients.
• British FriendlyminorOthersBritish Friendly is one of the specialist insurance companies Future Proof has used.
• Shepherds FriendlyminorOthersShepherds Friendly is one of the specialist insurance companies Future Proof has used.
• Scottish WidowsminorOthersScottish Widows is one of the 21 insurance companies Future Proof has used.
• St. James's Place Charitable FoundationminorOthersFuture Proof supports the St. James's Place Charitable Foundation which has raised over £139 million and supported over 4,000 charities. Focus areas include children with special needs, hospice sector, cancer support, mental health, and veterans.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Legal & General: One of the UK's largest life insurers and a key panel partner for Future Proof; competes via direct and group channels rather than as a multi-insurer intermediary, but sets the pricing and product baseline Future Proof distributes.
• Vitality Life: UK life insurer and one of Future Proof's 21 panel providers; competes with Future Proof indirectly by offering direct life cover and rewards-based protection, but does not act as an independent multi-insurer broker.

Direct peers

• Protect Line: UK specialist life insurance broker that compares policies from a panel of insurers for individuals, including those with pre-existing conditions — a direct match to Future Proof's specialist proposition.
• Drewberry Insurance: UK employee benefits and personal protection specialist offering life, critical illness and income protection through an advised model to both individuals and businesses.
• LifeSearch: One of the UK's largest specialist life and protection insurance brokers, with a similar advised-sales model comparing policies across multiple insurers and focusing on personal protection cover.
• The Insurance Surgery: UK specialist protection insurance broker focused on clients with pre-existing medical conditions, high-risk occupations and declined applications — directly competing for Future Proof's specialist niche.
• Reassured: UK protection insurance broker arranging life insurance, critical illness and income protection via an adviser-led and online model, with a similar multi-insurer panel and customer-base focus.
• Cavendish Online: UK protection and life insurance broker offering whole-of-market quotes with a comparable advised, multi-insurer model for individual and business clients.

Emerging players

• deadhappy: D2C UK life insurance challenger using a digital, simplified-issue model — a partial competitor targeting the lower-complexity end of Future Proof's addressable market.

Others

• St. James's Place Wealth Management: Parent company of Future Proof and a UK wealth management group; comparable only at the group/parent level — its in-house advisers refer clients into Future Proof for protection cover, making it both a customer and corporate parent rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FutureProofInsurance
• LinkedInlinkedin.com/company/future-proof-ltd
• Xx.com/futureproofltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Proof