MiniMovers

What MiniMovers does

MiniMovers Pty Ltd is a privately held, family-owned Australian removalist founded in 1985 in Brisbane by Mike and Linda O'Hagan, with its head office at 48 Cambridge St., Rocklea, QLD 4106 and a regional office in Robina on the Gold Coast. The company operates a fleet of customized trucks with two professional movers per truck as standard, billed in 15-minute increments from depot to depot, and directly employs (rather than subcontracts) more than 200 staff who complete over 25,000 moves per year.

The core product is short-distance, door-to-door moving under an hourly-rate model that the company pioneered in 1985, allowing customers to participate in the move to reduce cost. Adjacent services include office relocations, interstate moves, pre-packing and unpacking ($79/hour weekdays, $89/hour weekends), a specialty heavy-item service for pianos and pool tables ($250 surcharge, covering roughly 4,100 pianos and 1,200 pool tables per year), and a move-out cleaning product called MiniMoveout Clean. The portfolio is anchored by two proprietary operational systems: 'Perfect Moving Boxes' (a box design that does not compress when stacked) and the 'Oversupply Pack' system, which delivers more packing materials than needed free of charge and buys back unused boxes.

Revenue is generated primarily through usage-based hourly billing of moving and packing labor (rates between A$79 and A$89 per hour per extra person), supplemented by hardware sales of boxes and packing materials through the MiniMovers Boxes sub-brand (minimoversboxes.com.au), specialty surcharges, and cleaning fees. Customer acquisition is direct-to-consumer across website instant quote, phone (1300 642 900), live chat, and local-SEO suburb pages targeting the Brisbane and Gold Coast market. The company does not publish financials, has no disclosed external funding, and is operated as a single Queensland-domiciled private limited company.

Name

MiniMovers

Legal name

MiniMovers Pty Ltd

Website

https://minimovers.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

MiniMovers is a family-owned Australian removalist founded in 1985 that directly employs 200+ staff and completes 25,000+ short-distance moves a year across South East Queensland under a pioneering hourly-rate billing model.

Ownership category

akta.pro rank

Product category

Moving Services

NAICS

Used Household and Office Goods Moving (484210)

akta.pro industry

PRIMARYHSAKAAAF

Small Local Moves (Studio/1BR, Mini-Moves)

Home & Personal Services/Moving, Storage & Relocation Services/Residential Local Moving Services

SECONDARYHSAKAAAB

Apartment & Condo Local Moving

Home & Personal Services/Moving, Storage & Relocation Services/Residential Local Moving Services

SECONDARYHSAKAMAB

In-Home Labor (Furniture & Box Carry, Room-to-Room)

Home & Personal Services/Moving, Storage & Relocation Services/Moving Labor-Only Services (Loading/Unloading)

Keywords

• Local moving services
• Hourly rate removals
• Office relocation
• Interstate removals
• Packing services

Headquarters

HQ city

Rocklea

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Moving Services: Primary revenue from hourly-rate moving services. Customers pay based on time used with no minimum charge. Rates include two professional movers with each truck. Additional movers available at $79/hour weekdays, $89/hour weekends/holidays. The company pioneered the hourly rate system where customers can also help to reduce costs.
2. Packing and Unpacking Services: Professional packers and unpackers available at hourly rates ($79/hour weekdays, $89/hour weekends). Revenue generated from pre-packing and unpacking services booked alongside moves.
3. Box and Packing Materials Sales: Sale of moving boxes, butchers paper, bubble wrap, portable wardrobes, packing tape, and other packing materials. Boxes are delivered free in operating areas with oversupply system. Company also buys back unused boxes.
4. Specialty Moving Services: Revenue from moving specialty items including pianos and pool tables with a $250 once-off surcharge for heavy lifting. Also includes move-out cleaning services in Brisbane and Gold Coast areas.
5. Interstate Moving Services: Long-distance and interstate moves generating revenue with direct door-to-door service without backloading or warehouse stops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MiniMovers is an Australian moving company that pioneered the hourly rate short-distance moving system in 1985, providing local and interstate door-to-door moving services for residential and commercial customers using directly employed, in-house trained staff. Each booking includes a No-Damage Guarantee, two professional movers per truck, billing in 15-minute increments with depot-to-depot travel, and add-ons for packing, unpacking, cleaning, and specialty items like pianos and pool tables.

Product overview

MiniMovers is a removalist company offering a suite of moving services built around its proprietary hourly rate system (pioneered in 1985). The core product is short-distance, direct door-to-door local moving with a No-Damage Guarantee. Related services include Office Moves, Pre-packing and Unpacking services, MiniMoveout Clean (cleaning), Interstate Moves, Piano and Pool Table Moves, and a sub-brand MiniMovers Boxes (moving supplies). The company also offers an Oversupply Pack for packing materials and Storage Referrals. All services integrate with the hourly rate model, and the portfolio is unified by the company's customer-controlled pricing philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• MiniMovers Boxes: Moving boxes and packing materials division with separate website minimoversboxes.com.au
• MiniMoveout Clean

Products and services

• Home Moves

Quantifiable outcome

• Over 25,000 moves completed per year
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MiniMovers BoxescoreChannel Partner/ Reseller/ DistributorMiniMovers Boxes (minimoversboxes.com.au) is a separate but related company that sells moving boxes and packing materials. MiniMovers refers customers to this site and offers oversupply packs for booked moves. The boxes are sold with a buy-back system where MiniMovers will purchase back unused boxes after the move.
• Storage CompareminorGTM or Marketing PartnerStorage Compare is a recommended partner that helps customers find storage solutions. MiniMovers refers customers needing storage to this partner, as MiniMovers does not operate their own storage facilities.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MiniMoversAu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiniMovers