Owl + Lark
Owl + Lark is a UK-based premium sleep products company that designs and sells hybrid mattresses, bed frames, and antimicrobial bedding direct-to-consumers and to international hotels, built on a patent-pending variable-tension spring system and 20 years of family manufacturing heritage.
- Company typePrivate
- Founded2020
- HeadquartersWatford, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Owl + Lark does
Owl + Lark is a UK-based premium sleep products company founded in 2020 that designs, manufactures, and sells hybrid mattresses, bed frames, and sleep accessories. The company builds on 20 years of family manufacturing heritage in luxury hotels and combines this with sleep science and proprietary technology, including a patent-pending variable-tension pocket spring system designed to deliver consistent support across different body weights, nano coil comfort layers, and an exclusive Ionsilk antimicrobial fabric treated with Polygiene silver-ion technology. The flagship portfolio comprises two core mattresses (The Original, a 40cm cashmere-topped 12-layer hybrid with 3,500+ springs; Airsilk, a 30cm mulberry silk-surfaced hybrid for warm sleepers), the OL1 solid ash bed frame, and a bedding accessories range including weighted blankets, silk eye masks, duvet covers, pillowcases, and fitted sheets. All products are manufactured at facilities in Southern China and Hong Kong, with product design led from London and brand headquarters in Watford.
The company operates a dual go-to-market motion. The primary D2C channel is owllark.com, where mattresses retail from £1,899-£2,499 and the OL1 bed frame from £2,799, inclusive of UK mainland white-glove delivery and installation, with SplitIt interest-free financing across 3, 6, or 12 installments and a 101-night trial with free returns. A secondary B2B channel under the O+L Hotels division targets international hotel and resort operators with bespoke sleep products, sleep consultancy, and design services led by an architecture and resort design advisory team. Marketing is content-led, anchored by the O+L Journal covering circadian rhythms, chronotypes, and sleep hygiene, supported by PR coverage in The Telegraph, Glamour, T3, and Velvet Magazine. In 2024 the company won an Innovate UK grant to develop AI-powered sleep technology in partnership with Aryal.ai, signaling an intent to extend from physical sleep products into data and software-enabled sleep experiences.
Owl + Lark firmographics
Firmographics- Name
- Owl + Lark
- Legal name
- Owl + Lark Limited
- Website
- https://owllark.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Owl + Lark is a UK-based premium sleep products company that designs and sells hybrid mattresses, bed frames, and antimicrobial bedding direct-to-consumers and to international hotels, built on a patent-pending variable-tension spring system and 20 years of family manufacturing heritage.
- Ownership category
- akta.pro rank
Owl + Lark industry classification
Industry- Product category
- Premium Mattresses and Bedding
- NAICS
- Mattress Manufacturing (337910)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
Keywords
Where Owl + Lark is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Owl + Lark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue stream from selling premium mattresses (Original, Airsilk), bed frames, bedding, weighted blankets, and eye masks directly to consumers through owllark.com with white-glove delivery and installation included.
- B2B Hotel Products & Services: O+L Hotels division provides bespoke sleep products and consultancy services to hotels, resorts, and hospitality businesses internationally. Includes mattresses, bedding, sleep tech, bathroom products, furniture, and consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Original Mattress - Premium 40cm hybrid |
| One time/ perpetual license | Pay-as-you-go | Airsilk Mattress - Cooling 30cm hybrid |
| One time/ perpetual license | Pay-as-you-go | OL1 Bed Frame - Solid Ash frame |
| Unit Pricing | Pay-as-you-go | Weighted Blanket - Bamboo weighted blanket |
| Unit Pricing | Pay-as-you-go | Silk Eye Mask - Mulberry silk with full blackout |
| Unit Pricing | Pay-as-you-go | Ionsilk Duvet Cover - Antimicrobial eucalyptus silk |
| Unit Pricing | Pay-as-you-go | Oxford Pillowcases x2 - Ionsilk material |
| Unit Pricing | Pay-as-you-go | Deep Fitted Sheet - Ionsilk antibacterial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Owl + Lark product offering
Product offeringCore offering
Owl + Lark designs, manufactures and sells premium sleep products including the Original and Airsilk hybrid mattresses, the OL1 solid-ash bed frame, and a line of bedding and sleep accessories (weighted blankets, silk eye masks, Ionsilk duvet covers, pillowcases, and fitted sheets). Products are sold primarily direct-to-consumer through owllark.com with free UK delivery, white-glove installation, and a 101-night trial, and are also offered to international hotel operators through a dedicated O+L Hotels B2B division that provides bespoke sleep products and consultancy services.
Product overview
Owl + Lark is a sleep technology company offering a portfolio of premium sleep products. The core product line includes two luxury hybrid mattresses: The Original (40cm, cashmere-topped, 3500+ springs) and Airsilk (30cm, silk-surfaced, designed for warm sleepers), both complemented by the OL1 solid ash bed frame. The accessories collection includes weighted blankets in multiple weights, mulberry silk eye masks, and a complete bedding range (duvet covers, pillowcases, fitted sheets) all featuring the proprietary Ionsilk fabric with Polygiene antimicrobial technology. The company also provides B2B hotel products and sleep consultancy services.
Differentiator
Problem solved
Functional benefit
Brands
- The Original: Premium hybrid mattress, 40cm deep, 12 layers, 3 spring layers, cashmere surface
- Airsilk™
- Ionsilk™
- OL1 Bed Frame
Products and services
- The Original Mattress A premium 40cm hybrid mattress with 12 layers, a cashmere surface, 3500+ pocket springs (4000+ in Emperor), nano coil layers, and hand-tufted construction designed for deep, plush comfort. Sold directly to consumers with a 101-night trial and 10-year warranty.
- Airsilk Mattress
Quantifiable outcome
- 3500+ springs in Original mattress (4500 in Emperor) for superior support
- +4 more outcomes
Companies that use Owl + Lark
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Owl + Lark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Owl + Lark partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights6 records
Owl + Lark competitors and assessment
Company assessmentDirect peers
- Casper: Pioneer of the DTC mattress-in-a-box category with established UK and European operations. Competes in the same hybrid mattress and sleep accessories category with similar trial-based e-commerce motion.
- Emma Sleep: European-origin DTC mattress brand with major UK market share, offering hybrid foam mattresses and sleep accessories via e-commerce. Directly comparable on product format, D2C trial model, and premium positioning.
- Brook + Wilde: UK premium DTC hybrid mattress brand selling luxury mattresses with free trial and white-glove delivery. Closely matches Owl + Lark's premium price band and material quality (cashmere, silk, pocket springs).
- Simba Sleep: UK-based direct-to-consumer hybrid mattress brand with strong brand recognition and significant venture backing. Sells premium mattresses online with home trial, in the same category and price band as Owl + Lark's Original and Airsilk.
- Eve Sleep: UK direct-to-consumer mattress and sleep products brand selling hybrid memory foam mattresses online with home trial. Closely overlaps Owl + Lark on D2C model, target consumer, and product category.
Broad incumbents
- Hypnos: Established UK luxury bed and mattress manufacturer with a strong heritage in the hotel/hospitality sector. Highly relevant on the O+L Hotels B2B motion and on the premium pocket-spring construction Owl + Lark uses.
- Silentnight: Largest UK mattress manufacturer and retailer with broad mass-market and premium ranges. Overlaps Owl + Lark on hybrid pocket-spring technology and UK D2C distribution, though primarily via retail partners.
- Vispring: UK-based luxury handmade bed and mattress maker with a heritage in high-end hotels and residences. Comparable on premium materials, pocket-spring construction, and the B2B luxury hospitality channel.
- Tempur Sealy: Global mattress incumbent selling premium and mass-market sleep products across retail and direct channels. Competes with Owl + Lark in the premium hybrid/memory foam segment with far broader distribution and brand spend.
Emerging players
- Nectar Sleep: DTC mattress challenger with strong UK digital presence, selling memory foam and hybrid mattresses via home trial. Competes in the same consumer segment but typically at lower price points than Owl + Lark's premium tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Owl + Lark social profiles
Digital presenceOwl + Lark compliance and trust
Trust signalCompliance1 record
Owl + Lark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Owl + Lark leadership team
Management profileNumber of profiles
Profiles16 records
Owl + Lark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Owl + Lark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Owl + Lark
What does Owl + Lark do?
Owl + Lark designs, manufactures and sells premium sleep products including the Original and Airsilk hybrid mattresses, the OL1 solid-ash bed frame, and a line of bedding and sleep accessories (weighted blankets, silk eye masks, Ionsilk duvet covers, pillowcases, and fitted sheets). Products are sold primarily direct-to-consumer through owllark.com with free UK delivery, white-glove installation, and a 101-night trial, and are also offered to international hotel operators through a dedicated O+L Hotels B2B division that provides bespoke sleep products and consultancy services.
Is Owl + Lark a public or private company?
Owl + Lark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Owl + Lark founded?
Owl + Lark was founded in 2020. It employs 11 to 50 people.
Where is Owl + Lark based?
Owl + Lark is headquartered in Watford, United Kingdom, in the Europe region.
How does Owl + Lark make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are B2B Hotel Products & Services.
Who are Owl + Lark's main competitors?
Direct peers on record are Casper, Emma Sleep, Brook + Wilde, Simba Sleep and Eve Sleep. Broad incumbents are Hypnos, Silentnight, Vispring and Tempur Sealy. Nectar Sleep is listed as an emerging player.
Does Owl + Lark have an API?
No public API is recorded for Owl + Lark.
What industry is Owl + Lark in?
Owl + Lark's product category is Premium Mattresses and Bedding. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAH, Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses). Its NAICS code is 337910.