Wizzcash

What Wizzcash does

Wizzcash is a UK consumer credit brand operated by Emergency Cash Limited, a private limited company registered in England (Company No. 07527455). The business offered short-term personal loans of £100 to £5,000 to creditworthy UK consumers through a direct-to-consumer website (wizzcash.com), applying responsible-lending checks under FCA regulation (registration 673428) and a category A Consumer Credit Licence (0642819). The product was marketed horizontally at individual borrowers seeking short-term liquidity or emergency financing, with applications processed entirely online via a self-serve portal.

Under the hood, Wizzcash's loan decisioning combined Open Banking account data (provided via Perfect Data Solutions/Lending Metrics, an FCA-registered Open Banking provider) with credit reference information from Equifax and Lending Metrics, alongside PIN-based two-factor authentication for identity verification. The platform supported automated affordability and creditworthiness assessments, and when the firm could not lend directly, applicants were referred either to MustCompare.co.uk (a price-comparison sub-brand of the same parent) or to FCA-authorised broker Mindflow Marketing Limited.

The revenue model combined interest and fees on directly originated loans with affiliate/referral fees from broker and comparison partners for declined applicants. Distribution was exclusively digital (website plus referral partners), with no physical branches and a 1–10 employee footprint. The company ceased accepting new loan applications in 2020 and now operates in a runoff mode, servicing existing loans only.

Name

Wizzcash

Legal name

Emergency Cash Limited

Website

https://wizzcash.com

Company type

Private

Founded year

2012

Operating status

Closed

Headcount range

1–10 employees

Short description

Wizzcash was a UK FCA-regulated short-term consumer lender (Emergency Cash Limited) offering £100–£5,000 personal loans online to creditworthy UK consumers using Open Banking and credit reference data. The brand ceased new originations in 2020 and now services existing loans only.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Nondepository Credit Intermediation (5222), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Personal Credit Institutions (6141), Loan Brokers (6163)

akta.pro primary industry

Bridge Loans & Emergency Short-Term Credit (FSAKAMAJ)

akta.pro secondary industry

Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)

Keywords

• Short-term personal loans
• Consumer credit lending
• Online loan application
• Open banking lending
• UK consumer finance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Short-term Personal Loans: Interest and fees collected on short-term personal loans extended to creditworthy consumers. Loans were typically small amounts for short durations.
2. Credit Broking Services: When unable to offer a loan directly, Wizzcash referred applicants to carefully selected brokers and received introduction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Wizzcash, operated by Emergency Cash Limited, offered short-term unsecured personal loans ranging from £100 to £5,000 to creditworthy UK consumers through an online application process at Wizzcash.com. Affordability and creditworthiness were assessed using Open Banking data from Perfect Data Solutions (Lending Metrics) and credit reference data from Equifax. The company has ceased accepting new loan applications since 2020.

Product overview

Wizzcash is a single-product short-term loan service operated by Emergency Cash Limited, a UK-based consumer credit company. The company's core offering is short-term personal loans ranging from £100 to £5,000, which were offered directly through the Wizzcash.com platform. The company also operates MustCompare.co.uk as a related sub-brand for loan comparison services. The product integrates with Open Banking technology and credit reference agencies for loan decisioning. The company has ceased accepting new loan applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Wizzcash Short-Term Personal Loans Short-term personal loans of £100 to £5,000 offered by Emergency Cash Limited (an FCA-regulated consumer credit provider) to creditworthy UK consumers through the Wizzcash.com website, with affordability and creditworthiness assessed using Open Banking data and credit reference checks via Perfect Data Solutions (Lending Metrics) and Equifax. The company has ceased accepting new loan applications as of 2020.
• MustCompare.co.uk Loan Price Comparison Price-comparison website operated as another trading name of Emergency Cash Limited, allowing consumers to compare short-term loan products from various providers. Wizzcash.com redirects prospective borrowers seeking loans to this related comparison and broker service.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Perfect Data Solutions Limited (Lending Metrics)coreTechnology or IntegrationCredit reference agency providing credit history and borrowing habit data. Also serves as Open Banking partner (registered provider 802599), enabling secure bank account access for loan affordability assessments.
• Equifax LimitedcoreTechnology or IntegrationCredit reference agency providing public records (including electoral register), shared credit and fraud prevention information for creditworthiness assessment.
• Mindflow Marketing LimitedminorChannel Partner/ Reseller/ DistributorFCA authorized broker (Authorization 770925) to whom declined loan applicants are referred for alternative loan products offering £100-£5000.
• MustCompare.co.ukminorChannel Partner/ Reseller/ DistributorPrice comparison platform also part of Emergency Cash Limited. Provides loan product comparison services for customers seeking alternatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Others

• Lending Stream:
• Credit Karma UK: Consumer credit-comparison and information platform serving UK borrowers shopping for personal loans and credit cards. Comparable to Wizzcash's MustCompare.co.uk sub-brand in customer acquisition and comparison channel.

Direct peers

• Wonga: Once the UK's largest payday lender offering small short-term online loans; collapsed into administration in 2018 after FCA scrutiny. Closest historical analogue to Wizzcash's pre-wind-down business model.
• Peachy (Cash on Go Ltd): UK online short-term and installment lender (typically £100–£1,000) using Open Banking and CRA checks. Closest still-active direct competitor on product and underwriting stack.
• Sunny Loans (Elevate Credit UK): UK short-term installment lender offering loans up to £5,000; entered administration in 2020, same year Wizzcash ceased origination. Highly comparable product, ticket size and exit trajectory.
• Cashfloat: UK FCA-regulated short-term installment lender offering £200–£1,000 online. Mirrors Wizzcash's small-ticket, Open Banking-enabled, direct-to-consumer model.
• QuickQuid (CashEuroNet UK): UK subsidiary of CashEuroNet offering short-term installment and payday loans; ceased new lending in 2019 following FCA affordability rulings. Direct operational comparable to Wizzcash.

Broad incumbents

• Amigo Loans: UK guarantor-loan specialist that expanded into high-cost short-term credit and subsequently ran into FCA redress schemes. Comparable regulatory and consumer-protection exposure.
• Satsuma Loans (Provident Financial): Established UK consumer lender (part of Provident Financial Group) offering short-term installment loans up to £1,000. Larger, more diversified incumbent in the same product category.

Emerging players

• Mr Lender: UK-licensed short-term installment loan broker (£200–£1,500). Comparable to the broker-referral arm of Wizzcash's business and to its credit-broking revenue model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wizzcashloans

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizzcash