Oliver Sport & Squash

What Oliver Sport & Squash does

Oliver Sport & Squash, operating under the legal name OLIVER-SPORT, is a German-based, privately-held manufacturer and direct-to-consumer retailer of racket sports equipment founded in 1938. The company sells rackets, balls, shoes, apparel, bags, accessories, and sports supplements across four sports — badminton, squash, padel, and pickleball — through its own e-commerce storefront at oliver-sport.com, supplemented by social channels (Facebook, Instagram) and an email newsletter. Its product engineering centers on proprietary materials such as Hybrid-Metacarbon™, used in badminton rackets like the Dual Tec to combine lightness with shuttle acceleration, alongside an AI-powered racket fitting advice tool that assists customers in equipment selection.

The business model is a classic DTC hardware-sales operation with one-time unit pricing and no disclosed subscription or recurring component. Products are priced from approximately €9.95 (entry-level balls) to €169.95 (premium rackets such as the Energetic K9), with tiered offerings for beginners, intermediates, and tournament-level players. The company ships within Germany with free delivery above €39 and offers international shipping to multiple European countries, the UK, the US, and Asia Pacific markets, supported by a multilingual storefront in German, English, Spanish, French, and Italian. A dedicated "VEREINE" (clubs) section and the OLIVER GameChanger sub-brand indicate modest institutional outreach beyond transactional retail.

Name

Oliver Sport & Squash

Legal name

OLIVER-SPORT

Website

https://oliver-sport.de

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

Oliver Sport & Squash is a German, family-heritage (since 1938) direct-to-consumer retailer of racket sports equipment — rackets, balls, shoes, apparel, and accessories — across badminton, squash, padel, and pickleball, serving recreational through professional players worldwide via its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Racket Sports Equipment & Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industries

Badminton Equipment & Accessories Retail (CRAMAFAC), Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Racket sports equipment
• Badminton rackets
• Squash equipment
• Padel rackets
• Pickleball gear

Headquarters

HQ city

Dossenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Equipment Sales: Direct sales of rackets, balls, shoes, clothing, and accessories for badminton, squash, padel, and pickleball through their e-commerce platform. Products are sold at various price points from entry-level to professional tournament-grade equipment. Revenue is generated through one-time purchase transactions with occasional discounts and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Oliver Sport & Squash manufactures and sells rackets, balls, shoes, clothing, bags, and accessories for badminton, squash, padel, and pickleball through its direct-to-consumer e-commerce platform at oliver-sport.com. The product range spans entry-level to professional tournament-grade equipment, with proprietary technologies such as Hybrid-Metacarbon™ and an AI-powered racket fitting tool that recommends equipment based on playing style.

Product overview

Oliver Sport & Squash is a direct-to-consumer e-commerce platform specializing in racket sports equipment and apparel. The product portfolio spans four core racket sports disciplines—badminton, squash, padel, and pickleball—across product categories including rackets, balls, shoes, bags, clothing, and accessories. The company positions itself as serving all skill levels from beginners to professional tournament players, organizing products into performance, essentials, and accessories tiers. Key racket products include the Energetic K9 and Dual Tec badminton rackets, and the AIR MAX 500 padel racket. Footwear offerings include the PRO-Lite 4.0, Pro Lite 2.0, and CX Pro-12 sports shoe lines. Apparel is offered under Performance and Essentials sub-brands. The company also offers supplements (Re-Hydr electrolyte powder) and gift vouchers. Notable service features include 30-day AI-powered racket fitting, free shipping from €39 within Germany, and same-day shipping for orders before noon.

Differentiator

Problem solved

Functional benefit

Brands

• OLIVER GameChanger: A product line or initiative mentioned on the website for innovative racket sports equipment.

Products and services

• AIR MAX 500 Padel Racket An all-rounder padel racket designed for ambitious players seeking a balance of power and control without compromise. Priced at €99.95.
• Pickleball 3-ball set Dual 40 A 3-pack of pickleball balls designed for precise performance on the court, priced at €10.95.
• Padel balls Padel Elite +++ Premium quality padel tennis balls covered for performance on every court, priced at €9.95.
• Energetic K9 Badminton Racket A badminton racket designed for offensive tournament players seeking stability and performance without compromise, priced at €169.95.
• Sports Shoe PRO-Lite 4.0 A sports shoe combining technological precision with a modern look, designed for racket sports performance. Priced in the €94.45–€129.95 range.
• Sports Shoe Pro Lite 2.0 A sports shoe combining lightweight functional construction with an electrifying white and neon green design.
• CX Pro-12 Sports Shoe An advanced sports shoe following the successful CX PRO-10, featuring improved shock absorption technology.
• GEARBAG Sports Bag A sports bag combining functionality and style, featuring an extra-large main compartment for transporting sports equipment. Priced at €86.35 (reduced from €95.95).
• Dual Tec Badminton Racket A badminton racket combining lightness and maximum shuttlecock acceleration through Hybrid-Metacarbon™ material and aerodynamic design. Priced at €49.95 (reduced from €64.90).
• Re-Hydr Lemon Electrolyte Powder An electrolyte supplement powder for hydration support during sports activities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Head: Head is a broad sporting goods incumbent with significant racket sports presence in tennis and rapidly expanding padel lines, competing with Oliver especially in padel rackets while operating across winter sports, diving, and other categories.
• Adidas: Adidas is a global sporting goods giant with growing padel partnerships and rackets category presence through metalbone and other lines, competing with Oliver's premium positioning while operating at vastly larger scale across multiple sports.
• Wilson Sporting Goods: Wilson is a broad incumbent sporting goods brand with racket sports offerings in tennis, padel, and pickleball that overlaps with Oliver's multi-sport catalog while serving much larger team sports and ball categories.

Direct peers

• Karakal: Karakal is a squash and racket sports specialist with similar heritage positioning, competing with Oliver in squash rackets, balls, and accessories targeted at club and tournament players.
• Dunlop Sport: Dunlop is a heritage racket sports brand with deep squash heritage comparable to Oliver's, offering rackets, balls, and accessories across squash, badminton, and padel through multi-channel distribution.
• Yonex: Yonex is the dominant global badminton racket and equipment brand and a direct competitor to Oliver in the same core sport with overlapping product lines including rackets, shoes, apparel, and accessories sold through DTC and dealer networks.
• Tecnifibre: Tecnifibre is a racket sports specialist with strong squash and tennis heritage that competes with Oliver in the same niche of multi-sport racket equipment, balls, and strings with comparable player-level segmentation.
• Babolat: Babolat is a major racket sports brand competing directly with Oliver across multiple disciplines including badminton, padel, and squash, with comparable full-product-ecosystem positioning from rackets through shoes and apparel.

Emerging players

• Selkirk Sport: Selkirk Sport is a fast-growing pickleball-focused brand that overlaps with Oliver's emerging pickleball racket category, demonstrating the kind of specialist entrant that could challenge Oliver's generalist position in the fastest-growing sport.
• JOOLA: JOOLA is a table tennis heritage brand that has aggressively expanded into pickleball equipment, creating emerging overlap with Oliver's pickleball racket and ball lines while operating from a similar niche-specialist playbook.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oliversport1938
• Instagraminstagram.com/oliversport38

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver Sport & Squash