Johansson's Tube

What Johansson's Tube does

Johanssons Rör (legal entity Bengt Johanssons Rör Aktiebolag) is a privately held Swedish VVS — plumbing, heating, water, and sanitation — service contractor headquartered in Luleå with operations across seven branch offices: Boden, Göteborg, Luleå, Skellefteå, Stockholm, Umeå, and Uppsala. The company operates two service lines: traditional field-service plumbing (installation, repair, troubleshooting, renovation, and maintenance contracts) and an e-commerce web shop that sells VVS products from brands such as FM Mattsson, Gustavsberg, IFÖ, NIBE, IVT, Geberit, and Danfoss with installation bundled into the purchase. The firm traces its roots to 1952 and was formalized under the Johanssons Rör name in 1988 in Överkalix; it has since grown to approximately 120 employees with over 8,000 completed projects.

Name

Johansson's Tube

Legal name

Bengt Johanssons Rör Aktiebolag

Website

https://johanssonsror.se

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Johanssons Rör is a privately held Swedish VVS (plumbing, heating, water, sanitation) contractor operating seven branches nationwide, serving residential customers, businesses, housing cooperatives, building firms, and the public sector with installations, repairs, maintenance contracts, and an integrated product web shop.

Ownership category

akta.pro rank

Product category

Plumbing and HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Commercial Water Heater & Boiler Service (HSAOACAJ)

Keywords

• Plumbing installation services
• Residential heating services
• Bathroom renovation services
• Heat pump installation
• Commercial plumbing maintenance

Headquarters

HQ city

Luleå

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Installation Services: One-time installation services for plumbing fixtures including toilets, faucets, water heaters, and heating systems. Installation is bundled with products in the web shop.
2. Service and Maintenance: Ongoing service agreements and maintenance contracts for both residential and commercial properties. Includes emergency repairs and planned maintenance.
3. Product Sales with Installation: Web shop sales of VVS products (faucets, toilets, water heaters, heat pumps) with installation included. Products sourced from brands like FM Mattsson, Gustavsberg, Ifö, NIBE, IVT.
4. Entrepreneurial Contracts: Total and general contracting for construction projects, new builds, and major renovations. Partnering and collaboration contracting models for complex projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Johansson's Tube (Johanssons Rör) is a Swedish VVS (plumbing, heating, and sanitation) service company that delivers installation, repair, maintenance, and renovation services for water, heating, and sewage systems in residential and commercial properties. The company operates an online webbshop where customers order plumbing products (faucets, toilets, heat pumps, water heaters) bundled with installation, while also providing direct field service, emergency repairs, and total/general contracting for larger construction projects across Sweden.

Product overview

Johanssons Rör is a comprehensive VVS (plumbing, heating, and water) service company operating a webbshop (online store) alongside traditional service offerings. The company provides both residential and commercial plumbing services, with the webbshop offering products across categories including bathroom fixtures (toilets, faucets, showers), kitchen equipment, utility room solutions, boiler room systems (heat pumps, water heaters, district heating exchangers), and outdoor water solutions. Key product brands include FM Mattsson 9000E/9000XE faucets, Gustavsberg Nautic and IFÖ Spira toilets, Geberit inbuilt systems, NIBE/IVT heat pumps, Danfoss Termix heat exchangers, and LK CubicSecure water leak detectors. Services span installation, repair, troubleshooting, renovation, and long-term maintenance contracts. The company also provides technical consulting and operates in both total and general contracting modes.

Differentiator

Problem solved

Functional benefit

Products and services

• VVS Installation & Service (Plumbing Services)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MBT NordminorStrategic or Co-development Partner · 26 May 2023Construction partner for building the new office in Boden. MBT Nord is working together with Johanssons Rör on the construction project to create larger facilities and increased warehouse space to support business growth in the Boden area.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Assemblin: Nordic installation services group covering VVS, electrical, ventilation and industrial solutions. Comparable in core plumbing/heating/sanitation work but as part of a much larger multi-trade portfolio serving enterprise and public-sector clients.
• Instalco: Listed Nordic technical installation group active in VVS, electrical, ventilation and industrial piping through dozens of subsidiaries. Operates broadly in the same trade space as Johanssons Rör but at much larger scale and across multiple disciplines.
• Bravida: Leading Nordic technical services and installation provider with substantial VVS activity. Overlaps with Johanssons Rör on plumbing, heating and service contracts but operates at national scale with a much broader service portfolio.
• Caverion: Nordic-headquartered provider of building solutions and services, including HVAC, plumbing and energy systems. Comparable enterprise-and-public-sector VVS footprint but with broader technical FM and digital service offerings.

Others

• Ahlsell: Major Nordic distributor of technical installation products including VVS components, tools and supplies. Comparable to Dahl as a wholesale channel partner and competitive supplier alternative to Johanssons Rör's web shop.
• NIBE: Swedish-listed manufacturer of heat pumps, water heaters and energy systems whose products (NIBE VMV500, COMPACT, EMINENT) are installed and resold by Johanssons Rör. Relevant as a key brand supplier rather than a direct service competitor.
• Dahl (Saint-Gobain): Sweden's leading VVS wholesaler and a key supplier of the same brands (FM Mattsson, NIBE, Gustavsberg, Geberit, Danfoss) that Johanssons Rör resells through its web shop. Relevant as an upstream supplier/ecosystem participant rather than a direct service competitor.

Direct peers

• Sandbäckens Rör: Swedish VVS contractor providing plumbing, heating and sanitation services to property owners and public-sector clients across multiple regions. Highly comparable regional multi-office VVS firm, prior to being acquired by Instalco.
• Rörgruppen: Swedish mid-sized VVS group offering plumbing, heating and service across multiple locations. Closely comparable in scale, geographic profile and service mix to Johanssons Rör's regional multi-office model.
• Comfort (Comfortkedjan): Swedish nationwide VVS cooperation/franchise offering residential and small-business plumbing, heating and installation services. Highly comparable to Johanssons Rör in product mix and customer segments, competing head-to-head for the same homeowners and BRF work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinktr.ee/johanssonsror
• Facebookfacebook.com/johanssonsror
• LinkedInlinkedin.com/company/johanssons-ror
• Instagraminstagram.com/johanssonsror.se

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johansson's Tube