Reisegiganten AS

What Reisegiganten AS does

Reisegiganten AS is a privately held Norwegian company that operates the largest dedicated meta-search and online distribution platform for package holidays in the Nordic region, serving consumers in Norway, Sweden, Denmark, and Finland. The company is built on a platform-plus-multiple-brands architecture: a shared underlying technology stack aggregates flights, hotels and package-holiday inventory from charter operators, low-cost airlines and international hotel databases, and is delivered to end users through country-specific consumer brands including restplass.no (Norway), sistaminuten.se and destination.se (Sweden), afbudsrejser.dk (Denmark), and äkkilähdöt.fi, rantapallo.fi and napsu.fi (Finland). Founded in 2009 via the merger of Restplass AS (an OTA) and Solfaktor AS (a Scandinavian meta-search pioneer whose Virtual Tour Operator platform launched in 2003), Reisegiganten expanded through serial acquisitions of local travel portals and divested the Solfaktor tour-operator brand to Braganza in 2021 to refocus entirely on search and distribution.

The platform monetises primarily through Google Ads display advertising integrated across all owned sites, direct sales of newsletter and social-media placements to advertisers, and affiliate/distribution commissions on bookings routed from the search funnel to underlying tour operators and OTAs; consumer-side pricing is set by the underlying suppliers. Differentiation is built around Scandinavia-specific features such as temperature-based destination matching (launched 2022) and a vacation-days optimisation filter (launched 2023), distributed across the shared engine. Following the April 2026 acquisition of Rantapallo.fi and Napsu.fi, the company has consolidated a pan-Nordic consumer footprint reaching roughly one million Finnish users per month on top of its Norwegian, Swedish and Danish audiences, with 11–50 employees, FY2022 operating profit of NOK 12M before depreciation, and all debt cleared.

Name

Reisegiganten AS

Legal name

REISEGIGANTEN AS

Website

https://reisegiganten.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Reisegiganten AS operates the largest Nordic travel meta-search and online distribution platform for package holidays, serving consumers in Norway, Sweden, Denmark and Finland through nine country-specific brands and monetising via Google Ads display, owned-channel advertising, and affiliate commissions on bookings.

Ownership category

akta.pro rank

Product category

Online Travel Agency & Travel Meta-Search

NAICS

Travel Agencies (56151), Travel Arrangement and Reservation Services (5615), Travel Agencies (561510)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)

akta.pro secondary industries

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Online travel agency
• Travel meta-search
• Package holiday search
• Last-minute travel deals
• Travel advertising platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Display advertising via Google Ads network: All owned websites are integrated with Google Ads, allowing advertisers to run customized-format display ads targeted at users actively searching for holidays. Revenue is generated per ad impression/click through the Google network and direct sales of ad placements.
2. Direct newsletter and social media marketing: Reisegiganten sells marketing distribution through its own owned channels, including newsletters and social media, allowing advertisers to reach its audience beyond on-site display ads.
3. Travel booking distribution/affiliate commissions: Indirect monetization through facilitating holiday bookings from owned search platforms (e.g., restplass.no facilitated bookings worth more than NOK 500 million in 2022). Booking flow is directed to underlying tour operators and OTAs, with Reisegiganten earning distribution/affiliate commissions per transaction.

Go-to-market motion2 records

Core offering

Reisegiganten AS builds and operates large-scale Nordic travel meta-search and online distribution platforms that aggregate flights, hotels, and package holidays from charter operators, low-cost airlines, and international hotel databases. Consumers use the company's country-specific branded portals (restplass.no in Norway, sistaminuten.se and destination.se in Sweden, afbudsrejser.dk in Denmark, äkkilähdöt.fi, rantapallo.fi and napsu.fi in Finland, plus storbyferie.no and dinreise.no in Norway) to search, compare and book package holidays, with the underlying booking flow directed to partner tour operators and OTAs. The company monetizes this consumer traffic primarily through Google Ads display advertising on its owned sites and through affiliate/booking commissions.

Product overview

Reisegiganten AS operates a centralized travel meta-search and online distribution platform — described as "the engine behind travel search in the Nordics" — that powers a portfolio of country-specific consumer travel brands across Norway, Sweden, Denmark, and Finland. The architecture is platform-plus-multiple-brands: a shared underlying technology stack for searching, comparing, and booking flights, hotels, and package holidays is delivered to end users through distinct regional brands including restplass.no (Norway), sistaminuten.se (Sweden), afbudsrejser.dk (Denmark), destination.se (Sweden), äkkilähdöt.fi (Finland), rantapallo.fi (Finland), napsu.fi (Finland), storbyferie.no (Norway), and dinreise.no (Norway). Following the 2021 sale of the Solfaktor tour-operator brand to Braganza, Reisegiganten has specialized in pure online distribution and search technology, and now positions itself as the largest provider of search and online distribution of package holidays in the Nordic market.

Differentiator

Problem solved

Functional benefit

Brands

• Restplass: Norwegian online travel agency (restplass.no) for flights, hotels, and last-minute package holidays; one of the company's foundational brands.
• Afbudsrejser
• Sistaminuten
• Destination
• Äkkilähdöt
• Rantapallo
• Napsu
• Storbyferie
• Dinreise

Products and services

• Reisegiganten travel meta-search platform Centralized meta-search engine that aggregates flights, hotels, and package holidays from charter operators, low-cost airlines and international hotel databases to power Reisegiganten's portfolio of Nordic travel brands; used by individual consumers to search, compare, and book travel.
• restplass.no Leading Norwegian online travel agency and meta-search site for flights, hotels, and last-minute charter/package holidays; one of the most recognized Norwegian travel brands.
• sistaminuten.se Swedish travel search and last-minute booking portal acquired in 2009 to support Reisegiganten's Nordic expansion.
• afbudsrejser.dk Danish travel search portal specializing in last-minute and package holiday deals, acquired by Reisegiganten in 2010.
• destination.se Swedish travel portal originally established by Schibsted and Aftonbladet; acquired by Reisegiganten in 2015.
• äkkilähdöt.fi Finnish-market travel search and last-minute booking portal ("last-minute travel"), launched by Reisegiganten in 2023 to enter Finland.
• Rantapallo.fi Leading Finnish travel portal providing price comparison and meta-search services for holiday travel; founded 2007 by Jani Uljas, with up to 700,000 monthly visitors at peak, acquired by Reisegiganten April 2026.
• Napsu.fi Finnish travel search portal that merged with Rantapallo in 2024; together the portals reach approximately one million Finns per month. Acquired by Reisegiganten April 2026.
• storbyferie.no Norwegian portal for city-break travel, part of the Reisegiganten brand portfolio.
• dinreise.no Norwegian travel portal operated as part of the Reisegiganten brand portfolio.
• Display advertising and newsletter/social media marketing on Reisegiganten websites Targeted display advertising across Reisegiganten's Nordic travel websites via the Google Ads network, plus marketing distribution through Reisegiganten's owned newsletters and social media channels, offered to travel suppliers and other advertisers.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Booking.com: Global OTA and parent of Momondo and Kayak. Both a direct competitor on package-holiday search and a structural threat as a vertically integrated buyer-side platform that could disintermediate Reisegiganten's supplier relationships.
• Expedia Group: Global OTA conglomerate that owns Trivago, Hotels.com, and Expedia. Operates across the same flights/hotels/packages surface as Reisegiganten and competes for both consumer demand and supplier inventory terms.
• Google Travel: Google's own travel meta-search and direct-booking products (Google Hotels, Google Flights, Google Travel). Represents the single largest competitive and dependency risk to Reisegiganten, both as a search referrer and as an incumbent alternative.

Direct peers

• Kayak: Global travel meta-search engine (also under Booking Holdings) comparing flights, hotels, and package holidays. Direct competitor to Reisegiganten's core meta-search and price-comparison functionality across all four Nordic markets.
• Sembo: Nordic-focused OTA and package-holiday retailer operating under Booking Holdings. Overlaps with Reisegiganten on Nordic package-holiday distribution, though Sembo transacts bookings directly while Reisegiganten routes users to suppliers.
• Vingresor: Swedish/Nordic package-holiday and charter operator owned by Ving Group (part of TUI/Arctic). Direct competitor and supply-side partner on the Swedish Nordic market Reisegiganten serves via sistaminuten.se and destination.se.
• Reseguiden: Swedish travel comparison and booking aggregator. Operates with a similar meta-search/price-comparison value proposition for Nordic travelers, making it a direct peer on the Swedish side of Reisegiganten's portfolio.
• Apollo (Nordic): Major Nordic charter and package-holiday tour operator with Norwegian and Swedish brands. Historically adjacent to Reisegiganten via the former Solfaktor brand (sold to Braganza in 2021) and a current supplier-partner in the meta-search flow.
• Trivago: Hotel-focused meta-search platform owned by Expedia Group, with significant Nordic traffic. Comparable to Reisegiganten's meta-search and Google Ads-funded display-advertising business model for accommodation discovery.
• Momondo: Copenhagen-based travel meta-search engine owned by Booking Holdings, operating across the Nordics and globally. Most direct functional peer to Reisegiganten's meta-search + price comparison offering for flights, hotels, and packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reisegiganten-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reisegiganten AS