Hobart

Commercial Kitchen Equipmenthobart.itwfeg.com.br

Hobart is a commercial kitchen equipment brand under ITW Food Equipment Group that manufactures and distributes professional dishwashing machines, utensil washers, and slicers for restaurants, hotels, hospitals, supermarkets, and food service operators across Brazil.

Company typePrivate
Founded1897
HeadquartersSão Bernardo Do Campo, Brazil
Headcount1,001–5,000
GTM typeB2B
OfferingHardware or Manufacturing

Hobart firmographics

Firmographics

Name: Hobart
Legal name: ITW Food Equipment Group
Website: https://hobart.itwfeg.com.br
Company type: Private
Founded year: 1897
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Hobart is a commercial kitchen equipment brand under ITW Food Equipment Group that manufactures and distributes professional dishwashing machines, utensil washers, and slicers for restaurants, hotels, hospitals, supermarkets, and food service operators across Brazil.
Ownership category
akta.pro rank

Where Hobart is headquartered

Location

Headquarters

HQ city: São Bernardo Do Campo
HQ country: Brazil
HQ region: Latin America

Markets served

Hobart business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Equipment Sales: Sale of professional dishwashing machines, utensil washers, and food slicers to commercial kitchens. One-time hardware sales with potential for after-market parts and service revenue.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Quote-based equipment pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Hobart product offering

Product offering

Core offering

Hobart manufactures and sells professional dishwashing machines, utensil washing machines, and food slicers for commercial kitchens. The product range includes the Flowline, Ecomax, and LP series dishwashers, plus slicers, sold through quote-based direct sales supported by a nationwide authorized service network in Brazil.

Product overview

Hobart is a commercial kitchen equipment brand under ITW FEG (Illinois Tool Works Food Equipment Group) specializing in professional dishwashing and food preparation solutions. The product portfolio centers on multiple dishwasher lines: the Flowline series for standard dishwashing, the Ecomax line (including Ecomax 400 FASTLINE, 503, 603, and 703 models) offering versatile and economical solutions with sustainability focus, and the LP series (LP201, LP301) for heavy-duty utensil washing of large items. Additionally, Hobart offers slicers (fatiadores) for pre-preparation tasks. All products target professional kitchens across segments including restaurants, supermarkets, hotels, hospitals, and food service operations, emphasizing performance, quality, durability, economy, agility, safety, efficiency, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

Flowline Professional Dishwasher (Lavadora de Louças Profissional Flowline)

Quantifiable outcome

Reduced resource consumption (water and energy) with Ecomax line

Companies that use Hobart

Customer profile

Segments9 records

Ideal customer profiles9 records

Hobart technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Hobart partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

ITW FEG do Brasil (Illinois Tool Works Food Equipment Group)coreStrategic or Co-development PartnerHobart is a brand under ITW FEG do Brasil, part of the global Illinois Tool Works conglomerate. ITW FEG distributes Hobart along with other brands including Vulcan, Ecomax, Perfecta, and Baxter, providing a comprehensive portfolio of food service equipment solutions in the Brazilian market.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Hobart competitors and assessment

Company assessment

Broad incumbents

Middleby Corporation: US-listed global leader in commercial foodservice equipment with an extensive brand portfolio that includes warewashing products; overlaps Hobart's category through diverse kitchen equipment brands operating across Brazil and Latin America.
Electrolux Professional: Global professional foodservice and laundry equipment manufacturer; competes with Hobart across commercial dishwashing and broader kitchen equipment as part of a wider portfolio rather than as a warewashing specialist.
Ali Group: Italian-headquartered conglomerate owning multiple commercial foodservice equipment brands (including warewashing specialists); competes with Hobart through a portfolio of brands overlapping Hobart's product lines in Brazil and globally.

Regional players

Imbera: Brazilian commercial refrigeration and foodservice equipment manufacturer with strong domestic distribution; partially overlaps Hobart's supermarket and institutional segments in the Brazilian market.

Direct peers

Winterhalter: German-headquartered specialist manufacturer of commercial dishwashing and warewashing systems for professional kitchens, directly competing with Hobart across restaurants, hotels, and institutional segments in Brazil and globally.
Miele Professional: Division of Miele focused on commercial and professional dishwashing systems, including glasswashers and utensil washers; competes with Hobart in premium hospitality, healthcare, and institutional segments.
MEIKO: Leading European manufacturer of commercial dishwashing, warewashing, and food waste handling equipment; competes head-to-head with Hobart's Flowline, Ecomax, and LP series in commercial kitchen accounts.
Fagor Industrial: Spanish manufacturer of commercial kitchen equipment including dishwashers and warewashing systems; competes with Hobart in Brazilian foodservice accounts, particularly in hospitality and catering segments.
Hoshizaki: Japanese commercial foodservice equipment manufacturer with a strong presence in Brazil; its warewashing and ice machine lines directly overlap Hobart's commercial dishwasher portfolio in hospitality and food retail.

Emerging players

Smeg Professional: Italian appliance maker with a growing professional/light-commercial kitchen equipment line including dishwashers; intersects Hobart's smaller-format warewashing offerings in Brazilian hospitality and bakery segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Hobart financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hobart leadership team

Management profile

Number of profiles

Hobart funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hobart M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobart

What does Hobart do?

Is Hobart a public or private company?

Hobart is a private company. It is classified as corporate owned and is currently operating.

When was Hobart founded?

Hobart was founded in 1897. It employs 1,001 to 5,000 people.

Where is Hobart based?

Hobart is headquartered in São Bernardo Do Campo, Brazil, in the Latin America region.

How does Hobart make money?

One revenue line is on record: equipment Sales.

Who are Hobart's main competitors?

Broad incumbents on record are Middleby Corporation, Electrolux Professional and Ali Group. Imbera is listed as a regional player. Direct peers are Winterhalter, Miele Professional, MEIKO, Fagor Industrial and Hoshizaki. Smeg Professional is listed as an emerging player.

Does Hobart have an API?

No public API is recorded for Hobart.