Prodel Agricola

What Prodel Agricola does

Prodel Agricola SL is a privately held Spanish specialty distributor founded in Tenerife, Canary Islands, that supplies equipment, consumables, and engineered systems to small and medium-sized producers across the agri-food value chain. Its catalog spans more than a dozen verticals — wine, craft beer, cider, olive oil, dairy and cheese, beekeeping and honey, aloe vera, kombucha, mead, and fruit and vegetable processing — alongside agricultural machinery, inputs, and protective equipment from multiple international brands (including Grifo Marchetti and EKINSA). Individual product prices range from roughly €1.67 for consumables to over €37,000 for industrial destemming and pressing equipment, with bespoke items quoted on application.

The company distributes through two physical retail showrooms in Tenerife (Tacoronte and Güímar) and its proprietary e-commerce platform, prodelagricola.com, which ships to the Canary Islands, the Iberian Peninsula, and Portugal. Beyond transactional product sales, Prodel operates two service-oriented sub-brands: Prodel Industrial, which delivers custom stainless-steel fabrication and turnkey industrial engineering projects, and Prodel LAB, a laboratory offering analysis of grapes, musts, wines, brewing water, irrigation water, and soil. The company is ISO 9001 and ISO 14001 certified (UKAS-accredited) and employs between 11 and 50 people.

Revenue is generated almost entirely through one-time product sales at unit-level pricing, supplemented by the higher-margin custom fabrication and laboratory services. Customer acquisition runs through direct retail traffic, organic search, social media (Facebook, YouTube, Instagram, LinkedIn), and email newsletter, with technical advice provided in-store as a value-add. There is no disclosed external funding, parent company, M&A activity, or public-market presence; ownership remains private and concentrated.

Name

Prodel Agricola

Legal name

PRODEL AGRÍCOLA, SL

Website

https://prodelagricola.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agri-food equipment supply

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

Keywords

• Agri-food equipment
• Wine production machinery
• Brewery equipment supplies
• Agricultural machinery retail
• Stainless steel fabrication

Headquarters

HQ city

Tacoronte

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of agri-food industry equipment, supplies, machinery, and consumables through e-commerce and physical retail stores in Tenerife.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Prodel Agricola supplies equipment, consumables, and machinery for the agri-food industry across more than 15 production categories including wine, craft and home brewing, olive oil, dairy/cheese, beekeeping/honey, cider, kombucha, mead, aloe vera, and fruit/vegetable processing, alongside agricultural inputs and tools. The offering is delivered via two physical retail stores in Tenerife (Tacoronte and Güímar), an e-commerce platform serving the Canary Islands, the Iberian Peninsula, and Portugal, and is complemented by in-house services: Prodel LAB (sample analysis) and Prodel Industrial (custom stainless steel fabrication and engineering projects).

Product overview

Prodel Agricola operates an e-commerce platform offering a comprehensive portfolio of equipment, supplies, and services for the agri-food industry in the Canary Islands. The offering spans multiple production categories: wine production equipment (destemmers, crushers, presses, tanks, barrels, refrigeration, filtration, bottling lines), craft beer brewing (home and professional systems, fermenters, kegs), agricultural machinery (sprayers, pruners, irrigation), beekeeping supplies, cider and olive oil production, aloe vera processing, dairy/cheese making, kombucha and mead production, and fruit/vegetable processing. The company also provides stainless steel custom fabrication services, laboratory analysis (Prodel LAB), technical consulting, and custom industrial projects through its Prodel Industrial division. Key branded products include Grifo Marchetti destemmers/crushers and EKINSA barrel washers. Shipping is available to the Canary Islands, Peninsula, and Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• Prodel LAB: Laboratory services for sample analysis including wine, grape, must, beer water, irrigation water, and soil analysis.
• Prodel Industrial

Products and services

• Wine Production Equipment End-to-end wine production equipment including destemmers, crushers, pneumatic, hydraulic, hydro, and chicharra presses, stainless steel and wood tanks, barrels (American, French, Hungarian, Acacia, mixed oak), refrigeration systems, filtration equipment (plate, tangential, vacuum, diatomaceous earth, microfiltration), bottling lines (washers, fillers, corkers, capsule applicators, labelers), wine additives (yeasts, enzymes, tannins, nutrients, mannoproteins, clarifiers), and laboratory equipment.
• Beer Brewing Equipment Home and professional brewing equipment including malt extract kits, grain mills, electric and gas brewing systems, custom brewing setups, fermenters, isobaric tanks, wooden barrels, Corny/MiniKeg/commercial kegs, refrigeration, filtration, bottling machinery, and ingredients (malts, hops, yeast, adjuncts, salts).
• Agricultural Machinery and Supplies Agricultural equipment including sprayers, duster sprayers, pruners and accessories, brush cutters, irrigation pumps, power tools, moto-tillers, olive harvesters, chainsaws, tying materials and machinery, fertilizers (foliar, fertigation, organic, BIO), phytosanitary products (insecticides, fungicides, herbicides, acaricides), and protective equipment (gloves, masks, goggles, suits).
• Beekeeping Supplies Beekeeping equipment including wooden hives and components, nuclei (wood and plastic), apiary consumables (nutrients), honey extractors, uncapping tools, wax melters, honey filters, jars, and protective clothing.
• Olive Oil Production Equipment Olive oil production line including harvest nets, olive harvesters, olive mills, kneading machines, hydraulic presses, decanters, storage tanks, food-grade hoses and fittings, and bottling equipment.
• Cider Production Equipment Cider making equipment including apple crushers, hydraulic and hydro presses, stainless steel and wood tanks, refrigeration, filtration, and bottling lines.
• Kombucha Production Equipment Kombucha brewing equipment including direct-fire and electric kettles, gas/electric kettles with diathermic jacket, fermenters, macerators, refrigeration, and bottling machinery.
• Mead (Hidromiel) Production Equipment Mead brewing equipment including honey boiling kettles, fermentation tanks, isobaric tanks, refrigeration, filtration, and bottling equipment.
• Aloe Vera Processing Equipment Aloe vera processing equipment including peelers, hydraulic and hydropneumatic presses, stainless steel tanks, filtration, and bottling machinery.
• Dairy and Cheese Making Equipment Cheese making and livestock equipment including milking machines, pasteurizers, butter makers, cream separators, curd vats, whey draining presses, refrigeration, packaging, and mini-dairies.
• Fruit and Vegetable Processing Equipment Fruit and vegetable processing including washers, classifiers, crushers, hydraulic/hydro/pneumatic presses, pasteurizers, storage tanks, filters, and bottling lines.
• Prodel LAB Laboratory Analysis Services Laboratory analysis services for wine producers, brewers, and agricultural operators — including grape, must, and wine analysis, brewing water analysis, irrigation water analysis, and soil analysis. Offered as analysis packs and individual parameter tests.
• Prodel Industrial — Custom Stainless Steel Fabrication and Industrial Projects Custom stainless steel fabrication including tools, industrial kitchen equipment, custom machinery, metal structures (stairs, walkways, mezzanines, railings, special structures), tanks, silos, valves, and fittings (DIN, gas thread, Italian, Clamp), plus maintenance and repair services.
• Industrial Technical Consulting Technical consulting services for agricultural crop diseases and fertilization, custom project design, and industrial maintenance and repair support.

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GEA Group: Global broad-line supplier of food processing technology including dairy, brewing, and beverage equipment. A larger incumbent with overlapping capabilities in several Prodel verticals (dairy, brewing) but at industrial scale rather than artisanal.
• Alfa Laval: Global broad-line manufacturer of food processing equipment across dairy, brewing, olive oil, and beverages. Overlaps with multiple Prodel categories but operates at industrial scale and serves larger customers rather than Prodel's artisanal/small-producer focus.

Direct peers

• Pieralisi: Italian/Spanish leader in olive oil processing equipment (decanters, presses). Direct comparable to Prodel's olive oil production line, with strong Iberian distribution and similar customer profile of small-to-medium mills.
• MoreBeer: US-based retailer/distributor of craft brewing equipment, ingredients, and supplies. Closely comparable to Prodel's craft beer business model — multi-brand e-commerce plus technical advice serving both homebrewers and craft breweries.
• Pellenc Group: Pellenc manufactures wine and agricultural equipment (pruners, destemmers, harvesters). Comparable to Prodel on the wine production equipment line and serves similar small-to-medium winery customers across Southern Europe.
• Bucher Vaslin: Bucher Vaslin is a leading global manufacturer of wine processing equipment (destemmers, crushers, presses, filtration). Directly comparable to Prodel Agricola's core wine equipment offering and serves overlapping winery customers in Spain and Portugal.
• Della Toffola Group: Italian manufacturer of oenological equipment, fermentation tanks, filtration, and bottling lines. Overlaps directly with Prodel's wine equipment portfolio and shares the Southern European small-to-medium winery customer segment.
• Agrovin: Spanish manufacturer and distributor of oenological products, equipment, and laboratory services. Directly comparable to Prodel's wine equipment and Prodel LAB business, with a similar Iberian customer base of small and medium wineries.

Regional players

• Enartis (Esseco Group): Italian/Spanish supplier of oenological products and winemaking solutions. Comparable to Prodel's wine additives and equipment supplies business, with strong Iberian presence but different category weighting.

Emerging players

• Lallemand Oenology: Supplier of yeasts, bacteria, enzymes, and other oenological inputs. Adjacent category to Prodel's wine additives line and shares the same small/medium winery customer base, though Lallemand focuses on consumables rather than capital equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ProdelAgricola
• Facebookfacebook.com/ProdelAgricolaSL
• LinkedInlinkedin.com/company/74091934/admin
• Instagraminstagram.com/prodel.agricola
• Xx.com/prodelagricola

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodel Agricola