Children’s Theraplay
Children's Theraplay is a privately held pediatric therapy clinic founded in 1993 in Maplewood, Minnesota, delivering trauma-informed, play-based occupational, physical, feeding, and speech therapy to children from birth to 18 years across two Twin Cities locations.
- Company typePrivate
- Founded1993
- HeadquartersMinnesota City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Children’s Theraplay does
Children's Theraplay is a privately held, founder-owned pediatric therapy clinic headquartered in Maplewood, Minnesota, operating a second site in Plymouth, MN. Founded in 1993 by Maggie Lesher, MA, OTR/L, who continues as Founder/Owner and Clinical Director, the clinic delivers occupational therapy, physical therapy, feeding therapy, and (via a co-location partnership with Associated Speech and Language Specialists) speech therapy to children from birth through 18 years across the Twin Cities metro area. Therapy is delivered through a trauma-informed, play-based model that prioritizes nervous system regulation before skill-building, with one-on-one sessions (53-minute OT/PT; 30-minute speech), individualized plans of care typically running 6-30 months, and progress updates every 90 days. The clinical team carries advanced certifications including SIPT, Fascial Counterstrain, Dynamic Movement Intervention, Facilitation of Joint Movement, and the Sequential Oral Sensory Approach, distinguishing the clinic on domain depth rather than on technology.
The company monetizes primarily through insurance-billed professional services (BCBS, HealthPartners, Cigna, Aetna, UHC/UMR/Surest, Medica, UCare, America's PPO/HealthEZ, TRICARE/CHAMPVA, and Medicaid/MA/MHCP) and layers a smaller private-pay stream from specialty programs — Safe and Sound Protocol, Therapeutic Listening, and Integrated Listening Systems — plus HIPAA-compliant teletherapy for follow-up sessions. Patient acquisition is direct-to-consumer, driven by the website, Instagram and Facebook presence, pediatrician referrals, and word-of-mouth. The clinic does not sell physical products, has no app, no public APIs, and no disclosed institutional investors, operating as a single independent private practice with approximately 20 therapists and staff across two locations.
Children’s Theraplay firmographics
Firmographics- Name
- Children’s Theraplay
- Legal name
- Children's Theraplay
- Website
- https://ctplaymn.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Children's Theraplay is a privately held pediatric therapy clinic founded in 1993 in Maplewood, Minnesota, delivering trauma-informed, play-based occupational, physical, feeding, and speech therapy to children from birth to 18 years across two Twin Cities locations.
- Ownership category
- akta.pro rank
Children’s Theraplay industry classification
Industry- Product category
- Pediatric Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)
- akta.pro secondary industry
- Pediatric Physical Therapy & Developmental Rehab (HSADAIAE)
Keywords
Where Children’s Theraplay is headquartered
LocationHeadquarters
- HQ city
- Minnesota City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Children’s Theraplay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance-Billed Therapy Services: The primary revenue stream comes from occupational, physical, feeding, and speech therapy sessions billed through accepted insurance plans. Session lengths are standardized: OT/PT sessions are 53 minutes, Speech sessions are 30 minutes. Most plans of care are completed in 6-30 months with initial evaluation reports written for 12-month plans.
- Insurance Plans Accepted: The clinic accepts Blue Cross Blue Shield, HealthPartners, Cigna, Aetna, United Healthcare/UMR/Surest, Medica, UCare, America's PPO/HealthEZ, TRICARE/CHAMPVA, and Medicaid/MA/MHCP
- Private-Pay Specialty Programs: Specialty programs including Safe and Sound Protocol (SSP), Therapeutic Listening, and Integrated Listening Systems (ILS) are private-pay programs not billable to insurance but may be covered by waiver. SSP costs $240 for active patients, Therapeutic Listening rental $9.99-$20/month, ILS rental $250/month plus $299 activity pack.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Safe and Sound Protocol (SSP) - Listening-based nervous system regulation program |
| Subscription | Monthly | Therapeutic Listening - Sound-based nervous system regulation program |
| Subscription | Monthly | Integrated Listening Systems (ILS) - Multisensory listening and movement program |
| Other | Pay-as-you-go | Standard Therapy Sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Children’s Theraplay product offering
Product offeringCore offering
Children's Theraplay is a multidisciplinary pediatric therapy clinic that delivers occupational therapy, physical therapy, speech therapy (in partnership with Associated Speech and Language Specialists), and feeding therapy to children from birth to 18 years of age. Therapy sessions are delivered in-person at two Twin Cities clinic locations (Maplewood and Plymouth, MN) and supplemented by teletherapy, with a trauma-informed, play-based methodology that embeds therapeutic goals into play activities. Specialty listening-based programs (Safe and Sound Protocol, Therapeutic Listening, Integrated Listening Systems) and comprehensive evaluations are also offered.
Product overview
Children's Theraplay is a multidisciplinary pediatric therapy clinic offering four core services: Occupational Therapy (OT), Physical Therapy (PT), Speech Therapy (in partnership with Associated Speech and Language Specialists), and Feeding Therapy. These core services are delivered through a trauma-informed, play-based approach at two clinic locations in Maplewood and Plymouth, MN. The company also offers specialty programs including the Safe and Sound Protocol (SSP), Therapeutic Listening, Integrated Listening Systems (iLS), and Teletherapy, which complement the core therapy services. All services serve children from birth to 18 years with a family-centered model of care.
Differentiator
Problem solved
Functional benefit
Products and services
- Occupational Therapy (OT)
Quantifiable outcome
- Most plans of care completed in 6-30 months
- +2 more outcomes
Companies that use Children’s Theraplay
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
Children’s Theraplay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Children’s Theraplay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Associated Speech and Language Specialists (ASLS)coreChildren's Theraplay partners with Associated Speech and Language Specialists (ASLS) for coordinated speech and language therapy services at their Maplewood and Plymouth clinic locations. Although they are separate agencies, ASLS practices out of the same clinic locations as Children's Theraplay, bringing ease and convenience to patients needing speech therapy services. This partnership allows families to receive multiple therapy services at the same accessible locations.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Children’s Theraplay competitors and assessment
Company assessmentDirect peers
- Fraser: Minnesota-based nonprofit providing pediatric occupational therapy, speech therapy, autism services, and mental health across multiple locations. Highly comparable in geography (Twin Cities metro) and in offering multidisciplinary pediatric therapy services to children with developmental needs.
- St. David's Center for Child & Family Development: Minnesota-based provider offering pediatric occupational, physical, and speech therapy, along with early childhood and family services. Directly comparable as a regional multidisciplinary pediatric therapy provider serving Twin Cities families.
- Capper Foundation: Midwest pediatric therapy and early intervention provider offering OT, PT, and speech services to children with disabilities. Comparable as a multidisciplinary community-based pediatric therapy provider.
- STAR Institute for Sensory Processing: Specialty clinic and training center focused on sensory processing disorder treatment using sensory integration methods (SIPT). Directly comparable to Children's Theraplay's SIPT-certified, sensory-integration methodology.
- Ability KC: Midwest pediatric therapy provider offering OT, PT, and speech therapy to children with developmental disabilities and delays. Comparable as a multidisciplinary pediatric rehabilitation clinic with similar payer mix and family-centered care model.
Broad incumbents
- Cincinnati Children's Hospital Medical Center: Major pediatric academic medical center with extensive occupational, physical, and speech therapy programs. Comparable as a broad incumbent in pediatric rehabilitation, though operating at significantly larger scale and academic setting.
- Kennedy Krieger Institute: National leader in pediatric rehabilitation and developmental disorders treatment. Comparable as a broad incumbent offering OT, PT, and speech therapy for children with complex developmental needs, though at significantly greater scale.
- Children's Minnesota: Twin Cities-based pediatric hospital system that includes rehabilitation and therapy services. Comparable as a regional incumbent delivering pediatric OT/PT/SLP services to the same Twin Cities patient population.
- EasterSeals: National nonprofit network providing therapy, autism services, and disability support across many geographies. Comparable as a broad incumbent in pediatric therapy and developmental services, though much larger and more diversified than Children's Theraplay.
Regional players
- Sensory Solutions: Regional pediatric occupational therapy clinic specializing in sensory integration and play-based therapy. Comparable in treatment methodology (sensory integration, play-based approach) but operates in a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Children’s Theraplay social profiles
Digital presenceChildren’s Theraplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Children’s Theraplay leadership team
Management profileNumber of profiles
Profiles8 records
Children’s Theraplay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Children’s Theraplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Children’s Theraplay
What does Children’s Theraplay do?
Children's Theraplay is a multidisciplinary pediatric therapy clinic that delivers occupational therapy, physical therapy, speech therapy (in partnership with Associated Speech and Language Specialists), and feeding therapy to children from birth to 18 years of age. Therapy sessions are delivered in-person at two Twin Cities clinic locations (Maplewood and Plymouth, MN) and supplemented by teletherapy, with a trauma-informed, play-based methodology that embeds therapeutic goals into play activities. Specialty listening-based programs (Safe and Sound Protocol, Therapeutic Listening, Integrated Listening Systems) and comprehensive evaluations are also offered.
Is Children’s Theraplay a public or private company?
Children’s Theraplay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Children’s Theraplay founded?
Children’s Theraplay was founded in 1993. It employs 11 to 50 people.
Where is Children’s Theraplay based?
Children’s Theraplay is headquartered in Minnesota City, United States, in the North America region.
How does Children’s Theraplay make money?
Three revenue lines are on record. Insurance-Billed Therapy Services are the primary driver. The others are insurance Plans Accepted and private-Pay Specialty Programs.
Who are Children’s Theraplay's main competitors?
Direct peers on record are Fraser, St. David's Center for Child & Family Development, Capper Foundation, STAR Institute for Sensory Processing and Ability KC. Broad incumbents are Cincinnati Children's Hospital Medical Center, Kennedy Krieger Institute, Children's Minnesota and EasterSeals. Sensory Solutions is listed as a regional player.
Does Children’s Theraplay have an API?
No public API is recorded for Children’s Theraplay.
What industry is Children’s Theraplay in?
Children’s Theraplay's product category is Pediatric Therapy Services. Its primary akta.pro industry code is HLAFAJAL, Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP), with a secondary code of HSADAIAE, Pediatric Physical Therapy & Developmental Rehab. Its NAICS code is 621340 and its SIC code is 8090.