Société Nouvelle de Volaille

What Société Nouvelle de Volaille does

Société Nouvelle de Volaille (SNV) is a privately held Moroccan animal nutrition company headquartered in the industrial zone of Temara, established circa 1969 with over 50 years of operational history. The company manufactures and distributes compound feed products across five distinct product lines (Gammes): bovine (beef cattle), ovine (sheep/lamb), dairy cow, poultry, and rabbit. Each line consists of multiple specialized SKUs with varying crude protein (MAT%) and feed unit (UFL) specifications, accompanied by technical premixes and nutritional additives adapted to specific physiological stages and production objectives.

SNV's underlying technology centers on compound feed formulation science, including precision formulations for dairy milk production optimization, urolithiasis prevention in sheep, and stage-specific nutritional programs. The company employs advanced formulation techniques using premium ingredients and provides personalized dietary advice and rationing services tailored to individual farm contexts.

The business model is sales-led and B2B, generating revenue through one-time sales of compound feed products directly to Moroccan livestock farmers and breeders. Distribution occurs through direct farm supply across Morocco with quote-based pricing negotiated per customer. Marketing relies primarily on the company website showcasing product ranges alongside relationship-based direct engagement. The company operates a single manufacturing facility in Temara and serves exclusively the domestic Moroccan market, with no disclosed export activity, partnerships, or external funding.

Name

Société Nouvelle de Volaille

Legal name

Société Nouvelle de Volaille

Website

https://snv.ma

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Société Nouvelle de Volaille is a Moroccan compound feed manufacturer producing specialized nutrition products for cattle, sheep, dairy cows, poultry, and rabbits. The privately held company operates a single manufacturing facility in Temara and serves livestock farmers across Morocco through direct B2B sales.

Ownership category

akta.pro rank

Product category

Animal Feed

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI)

akta.pro secondary industries

On-Farm Custom Ration Formulation (TMR/PMR, Species-Specific) (AFADAMAA), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Compound animal feed
• Livestock nutrition
• Cattle feed
• Dairy cow feed
• Poultry feed

Headquarters

HQ city

Temara

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Animal Feed Products: SNV generates revenue through the sale of compound feeds and nutritional solutions for various livestock species including cattle, sheep, dairy cows, poultry, and rabbits. The company offers a range of formulated products with technical premixes and additives tailored to different physiological stages and production objectives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Société Nouvelle de Volaille (SNV) is a Moroccan animal nutrition company that formulates and manufactures compound feed products for livestock including cattle, sheep, dairy cows, poultry, and rabbits. The company offers five product lines (Gammes) with specialized formulations, technical premixes, and nutritional additives adapted to each physiological stage and production objective. SNV also provides personalized dietary advice and rationing programs tailored to individual farming contexts.

Product overview

Société Nouvelle de Volaille (SNV) is a Moroccan animal nutrition company with over 50 years of expertise, specializing in compound feed manufacturing for livestock. The product portfolio consists of five distinct product lines (Gammes): Gamme Bovin (beef cattle feed with products K50, K51, K53, K54, K55, K44), Gamme Ovin (sheep/lamb feed with products K48, K47, K46SP, K46, K54A, K55A), Gamme Vache Laitière (dairy cow feed with products K40, K41, K42, K43, K44, K44/1, K45), Gamme Volailles (poultry feed), and Gamme Lapins (rabbit feed). Each product line features specialized formulations with varying MAT% (crude protein) and UFL (feed units for lactation) specifications, complemented by technical premixes and additives adapted to each physiological stage. The company also provides personalized nutritional advice and rationing services tailored to specific farm contexts.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamme Bovin Compound feed products for beef cattle, formulated for optimized growth and carcass quality. Products include K50 (veal starter), K51 (grower calves), K53 (bull fattening), K54 (bull finishing), K55 (ruminant fattening), and K44 (protein corrector). Designed for livestock farmers and breeders engaged in beef cattle production.
• Gamme Ovin Complete range of sheep and lamb feed formulations including K48 (ewe feed), K47 (lamb starter), K46SP (special lamb growth/finishing), K46 (lamb growth/finishing), K54A (lamb finishing), and K55A (sheep fattening). Designed for growth potential, carcass quality, and urolithiasis prevention. Targeted at sheep and lamb farmers.
• Gamme Vache Laitière Dairy cow feed range including K40 (pre-calving preparation), K41-K43 (lactating cows producing 2-3+ liters), K44/K44/1 (protein correctors at 35% and 42%), and K45 (energy corrector). Optimized formulations for dairy production potential with technical premixes for each physiological stage. Targeted at dairy farmers seeking to maximize milk production.
• Gamme Volailles Poultry feed products for healthy and productive poultry birds. Targeted at poultry farmers and breeders.
• Gamme Lapins Rabbit feed products formulated for quality nutrition and performance in rabbits. Targeted at rabbit farmers and breeders.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Expansion highlights2 records

Broad incumbents

• Nutreco: Global animal nutrition company (parent of Trouw Nutrition and Skretting) producing compound feeds and premixes for livestock and poultry. Direct overlap with SNV's ruminant and poultry feed lines, especially in MENA-adjacent markets.
• Alltech: Global animal nutrition and feed additive company. Overlaps with SNV's premix and additive-led differentiation strategy, particularly around ruminant and dairy nutrition programs.
• ADM Animal Nutrition: Global agricultural processor and animal feed manufacturer with compound feed and premix capabilities. Serves ruminants, poultry, and specialty species, overlapping with SNV across multiple product lines.
• Cargill Animal Nutrition: Global feed and premix manufacturer with a growing presence across North Africa. Overlaps directly with SNV's compound feed and premix offerings for ruminants and poultry, but at vastly larger scale and with broader portfolio.
• De Heus Animal Nutrition: International compound feed manufacturer with established presence in North Africa (Egypt, among others). Competes in the same ruminant and poultry feed categories and serves commercial livestock farmers with similar nutrition solutions.
• Phibro Animal Health: Animal health and nutrition company providing nutritional specialty products and feed additives for livestock producers globally. Adjacent comparator given SNV's emphasis on additive-enhanced formulations.
• Evonik Animal Nutrition: Leading supplier of amino acids and feed additives for livestock nutrition. Comparable to SNV's premix and additive offerings, particularly the technical-premix and metabolic-additive angle.
• Kemin Industries: Global manufacturer of feed additives and nutritional ingredients for livestock and poultry. Comparable to SNV's premix and additive formulation approach, though operating at significantly larger scale.

Direct peers

• Koutoubia Group: Moroccan integrated poultry and animal feed producer with compound feed manufacturing serving the same livestock-farmer customer base in Morocco. Directly comparable in species coverage (ruminants, poultry) and domestic B2B feed distribution model.

Regional players

• Alfa Saharan Animal Feed: Regional North African animal feed and nutrition supplier. Comparable in species and product coverage but operating in a different country footprint, providing a read on regional competitive dynamics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Société Nouvelle de Volaille