Red Kite

What Red Kite does

Red Kite Baby is a UK-based baby and juvenile products brand operating as The Red Kite Baby Co Ltd from a single office and distribution site in Yate, Bristol. The company designs, sources, and sells a multi-category portfolio covering pushchairs and travel systems (Push Me line), highchairs (Feed Me), sleep and rest products (Quiet Time: travel cots, bedside cribs, bouncers, swings), baby walkers (Baby Go Round), play products (Play Time), travel accessories, and a dedicated car seats line. Products are engineered to UK and EU safety standards (including R129 / i-Size compliant infant carriers) and span price points from £4 accessories up to £300 premium travel systems such as the Push Me Cruise.

Name

Red Kite

Legal name

The Red Kite Baby Co Ltd

Website

https://redkitebaby.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Kite Baby is a UK-based juvenile products brand selling pushchairs, travel systems, car seats, highchairs, and nursery accessories directly via its e-commerce store and through retailers like Matalan, Boots, and Tesco Marketplace, serving UK parents of babies and toddlers.

Ownership category

akta.pro rank

Product category

Baby & Nursery Products

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

akta.pro secondary industry

Infant & Preschool Toys Distribution (CRAOAMAH)

Keywords

• Baby strollers pushchairs
• Travel systems car seats
• Highchairs feeding chairs
• Travel cots cribs
• Juvenile nursery products

Headquarters

HQ city

Yate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (DTC): Red Kite Baby generates revenue through direct-to-consumer sales via their e-commerce website redkitebaby.co.uk, selling pushchairs, strollers, travel systems, car seats, highchairs, travel cots, cribs, bouncers, swings, walkers, and accessories at various price points ranging from £4 to £300.
2. Retail Distribution: Products are also sold through third-party retail partners including Matalan, Boots, and Tesco Marketplace, generating revenue through wholesale distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Red Kite Baby designs, manufactures/imports, and sells a branded range of baby and nursery hardware products — pushchairs, 3-in-1 travel systems, car seats, highchairs, travel cots, cribs, bouncers, walkers, play gyms, and accessories — sold direct-to-consumer online and through UK retailers. The company also operates a Rehome refurbishment and resale service along with a 1-year warranty and aftercare programme.

Product overview

Red Kite is a UK-based baby and nursery product company offering an award-winning portfolio of intelligently designed juvenile products. The product line comprises seven core categories: Push Me (strollers and travel systems including lightweight strollers, auto-fold strollers, twin strollers, and 3-in-1 travel systems), Feed Me (highchairs and feeding chairs), Quiet Time (travel cots, bedside cribs, bouncers, and swings), Baby Go Round (baby walkers), Play Time (play gyms and activity toys), and Travel Accessories (carriers, changing mats, footmuffs). The brand's flagship products include the Push Me Cruise premium travel system, Push Me Pace i and Savanna i 3-in-1 systems, Push Me Astro auto-fold stroller, and Feed Me Snak 4-in-1 highchair. Red Kite also offers a Rehome program for refurbished pre-loved products and provides a 1-year warranty with comprehensive aftercare support.

Differentiator

Problem solved

Functional benefit

Products and services

• Push Me Strollers & Travel Systems Red Kite's primary stroller and travel system line, encompassing lightweight strollers, auto-fold strollers, twin strollers, and 3-in-1 travel systems with car seat compatibility. Includes models such as Push Me 2U, Push Me Astro, Push Me Explor, Push Me Duet, Push Me Pace i, Push Me Savanna i, and Push Me Cruise. Designed for parents of newborns through toddlers.
• Feed Me Highchairs Red Kite's highchair and feeding chair range, including 4-in-1 highchairs, folding highchairs, hi-lo chairs, and booster seats designed for growing children from approximately 6 months to 5 years.
• Quiet Time Sleep & Rest Products Red Kite's sleep and rest product line including travel cots, bedside cribs, bouncers, swings, and toilet trainers designed for calm moments and comfortable sleep for babies and toddlers.
• Baby Go Round Walkers Red Kite's baby walker line featuring electronic walkers and activity walkers designed to help babies build confidence with every step and bounce.
• Play Time Activity Products Play Time products encourage exploration, discovery, and learning through play, including play gyms, tummy time rollers, sit me up chairs, and spiral toys for babies and young toddlers.
• Travel Accessories Travel accessories including car seat adapters, changing mats, footmuffs, travel boosters, baby carriers, harnesses with walking reins, parasols, and changing backpacks for life on the go.
• Push Me Cruise Travel System Premium 3-in-1 travel system featuring folding carrycot, 2-in-1 seat unit with parent-facing and world-facing positions, full suspension, lockable swivel wheels, adjustable handle height, extendable canopy with viewing window, and R129 infant carrier. Supports child up to 22kg. Available in Chestnut and Onyx.
• Rehome Refurbished Products Programme Red Kite's refurbished pre-loved product programme where returned products are safety-checked, cleaned, inspected, and approved for resale at reduced prices, providing sustainable options for cost-conscious parents.
• 1-Year Warranty & Aftercare All Red Kite products include a 1-year warranty with aftercare service covering support, home collection, spare parts, and repair or replacement for manufacturing faults. Full refund or exchange available for faults within 28 days; spare parts, repair, or replacement for faults within the warranty period.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cosatto: UK-based baby brand offering pushchairs, car seats, highchairs, and nursery products with award-winning designs. Closest comparable to Red Kite Baby in terms of product breadth, price positioning (value-to-mid tier), and UK retail/DTC distribution.
• Silver Cross: Iconic UK nursery brand with deep retail presence in pushchairs, car seats, and nursery furniture. Comparable to Red Kite Baby in product scope and UK-first distribution, though Silver Cross skews more premium.
• Mamas & Papas: UK baby products brand and retailer with a full pushchair-to-nursery portfolio. Directly comparable to Red Kite Baby's category breadth and UK multichannel distribution model.
• Hauck: European pushchair and nursery brand selling through UK retailers at value price points. Comparable to Red Kite Baby's lightweight stroller and travel-system offering, especially across third-party retail channels.
• Obaby: UK nursery products brand covering pushchairs, travel systems, cots, and highchairs at value-to-mid price points. Comparable to Red Kite Baby in target customer, price positioning, and product mix.
• iCandy: UK heritage pushchair and nursery brand competing in the same stroller/travel-system category. Overlaps with Red Kite's Push Me range and serves the same parent demographic through UK retailers and DTC.

Broad incumbents

• Britax Römer: Global child safety brand specializing in car seats and travel systems. Comparable to Red Kite Baby's travel-system and car-seat category but with deeper R&D resources and broader geographic reach.
• Joie: Global juvenile products brand (part of Goodbaby International) offering car seats, strollers, and nursery gear. Overlaps with Red Kite Baby's travel systems and car seats but at larger scale and broader international distribution.
• Chicco: Italian baby brand with extensive portfolio of strollers, highchairs, car seats, and play products. Overlaps with Red Kite Baby's full-category offering but operates at much larger scale internationally.
• Bugaboo: Dutch premium pushchair and travel-system brand competing in the same stroller category as Red Kite's Push Me line, though at a substantially higher price tier and global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Redkitebaby/?locale=en_GB
• Instagraminstagram.com/redkitebaby
• Xx.com/redkitebaby
• LinkedInlinkedin.com/company/red-kite-baby

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Kite