People’s Cultural Centre

What People’s Cultural Centre does

People's Cultural Centre (PECUC) is a non-governmental, non-profit development organization founded in 1990 and headquartered in Bhubaneswar, Odisha, India. Operating across 12+ districts of Odisha (including Khordha, Keonjhar, Balasore, Mayurbhanj, Sundargarh, Malkangiri, Koraput, and Kalahandi), PECUC delivers rights-based community development programs targeting marginalized populations — primarily children, women, tribal and rural communities, elderly persons, and persons with disabilities. Its core offerings include a portfolio of community programs rather than technology products: 5 National Child Labour Project (NCLP) Schools, Sradha Bhawan Child Motivation Centers for bridge education, SURAKSHYA for women and adolescent rights, AADI for disability inclusion, ASTITVA for elderly welfare, SEED for tribal food sovereignty, ECOSAVERS Youth Network for environmental conservation, and the annual SISUMELA Children's Festival.

PECUC's underlying delivery model relies on community mobilization infrastructure rather than proprietary technology. It operates through Self-Help Groups (SHGs), Children's Groups (Sishusabha), Village Level Child Protection Committees (VLCPC), ECOSAVERS Youth Networks, and Women Panchayat Functionaries Federations. Service delivery occurs via field offices in Keonjhar, Kendujhar, and Balasore, supported by trained community volunteers (e.g., 50 SAATHI volunteers per district for COVID-19 psycho-social support) and direct community engagement. The organization has no technology platform, mobile application, API, or proprietary software product.

PECUC's business model is grant-funded non-profit operations with three primary revenue streams: (1) project grants from international development organizations (notably UNICEF-supported COVID-19 response) and government projects (NCLP schools under Labour and ESI Department), (2) corporate CSR funding (notably Hindustan Coca-Cola Beverages/HCCB Model Village Initiative, EDGH FANI livelihood support), and (3) public donations through appeals (VOX POPULI), the Masoom sponsor-a-child program, and the Sponsor-a-Grandparent program. Services are provided free of cost to beneficiaries. The organization holds ISO certification and has received the Inspire Award 2019 and Best Emergency Response Award for Cyclone FANI response. Leadership comprises Secretary Ranjan Kumar Mohanty (also Chairperson of NACG EVAC India) and Executive Director Anuradha Mohanty.

Name

People’s Cultural Centre

Legal name

People's Cultural Centre

Website

https://pecuc.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

People's Cultural Centre (PECUC) is a Bhubaneswar-based non-profit founded in 1990 that delivers child rights, women empowerment, elderly care, disability inclusion, and livelihood programs across 12+ districts of Odisha, India, funded through grants, CSR partnerships, and donations.

Ownership category

akta.pro rank

Product category

Social Development Services

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (81341), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL), Community Health, Prevention & Health Education (BPAGACAC), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Child rights programs
• Women empowerment services
• Community development NGO
• Livelihood support programs
• Disaster response services

Headquarters

HQ city

Bhubaneswar

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Project Grants: Funding from government projects (NCLP schools, government schemes), international development organizations (UNICEF-supported projects), and CSR initiatives from corporations like HCCB, Hindustan Coco-Cola Beverages
2. CSR Funding: Corporate Social Responsibility grants from companies for specific projects like Model Village Initiative, FANI cyclone response, and livelihood programs
3. Donations and Appeals: Public donations through appeals (VOX POPULI), Masoom - Support a Child programme, Sponsor a Grand Parent programme

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

People's Cultural Centre (PECUC) is a non-governmental, non-profit development organization operating in Odisha, India since 1990. It delivers community-based programs for child rights and protection (NCLP schools, Sradha Bhawan motivation centers, child labour eradication), women empowerment (SURAKSHYA, SHG federations, livelihood programs), disability inclusion (AADI), elderly welfare (ASTITVA, Sponsor a Grandparent), youth empowerment (ECOSAVERS Youth Network), disaster response and recovery (Cyclone FANI rehabilitation, COVID-19 protection), and food sovereignty for tribal communities (SEED). The organization is funded through project grants, CSR contributions, and public donations, and does not charge beneficiaries for services.

Product overview

People's Cultural Centre (PECUC) is a non-profit NGO operating since 1990 that offers a portfolio of community development programs rather than a unified technology product. The organization's offerings span multiple thematic areas including child rights and protection (NCLP Schools, Child Labour Eradication, Children Assembly), women empowerment (SURAKSHYA, livelihood programs), disability inclusion (AADI), elderly welfare (ASTITVA, Sponsor a Grand Parent), youth development (Youth Empowerment Programme, ECOSAVER'S Youth Network), education (Sradha Bhawan centres), and food security (SEED program). Key annual programs include SISUMELA children's festival and Masoom child sponsorship. PECUC also conducts emergency response and disaster recovery initiatives, with recent focus on COVID-19 support and Cyclone FANI recovery. The organization does not offer technology products or SaaS platforms.

Differentiator

Problem solved

Functional benefit

Brands

• AADI (Action for Ability Development and Inclusion): A program concept enabling differently abled people through physical rehabilitation, vocational education, and social mobilisation.
• Masoom - Support a Child Programme
• Sisumela
• ECOSAVERS Youth Network

Products and services

• Masoom - Support a Child Programme
• SISUMELA - Children Festival
• AADI - Action for Ability Development and Inclusion
• SURAKSHYA/Surakhya
• SEED - Food Sovereignty for Adivasi Communities
• ASTITVA - Livelihood and Empowerment of Elderly Programme
• National Child Labour Project (NCLP) Schools
• Integrating Program for Eradicating Child Labour
• ECOSAVERS Youth Network
• Sustainable Livelihood for FANI Affected Women
• Education and Ecosystem Restoration
• COVID-19 Protective Environment for Children
• Sradha Bhawan - Child Motivation Centres
• Sponsor a Grand Parent

Quantifiable outcome

• 35+ years of service for marginalized communities in Odisha
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• UNICEFcoreStrategic or Co-development Partner · 1 January 2020UNICEF supports PECUC's COVID-19 response project for children, providing technical guidance for psycho-social support programs, child protection in emergencies, and mental health services through help desks and community volunteers
• AEIN (Action for Environmental and Income Generation)majorStrategic or Co-development PartnerAEIN partners with PECUC on multiple projects including FANI cyclone response, school kit distribution, and skill development training for persons with disability
• AdoptioncentrummajorStrategic or Co-development PartnerSwedish organization partnering on child rights programs, child protection policy training, and international best practices exchange including participation at Stockholm
• Rotary Club of UniqueminorGTM or Marketing PartnerPartnership for school electrification projects, dress support to children through Masoom program, and plantation activities
• DIKminorStrategic or Co-development PartnerPartner for Cyclone FANI community kitchen operations in Nimapara Block, Puri district
• Odisha State Child Protection SocietycoreImplementation/ SI/ Consulting PartnerGovernment body coordinating with PECUC for COVID-19 child protection help desk and referral services
• Labour and ESI Department, Govt. of OdishacoreImplementation/ SI/ Consulting PartnerGovernment partner for child labour elimination programs, NCLP schools operation, and anti-child labour campaigns
• NDMA/District AdministrationcoreImplementation/ SI/ Consulting PartnerCoordination with district administrations for disaster preparedness, Cyclone FANI response, and community resilience building
• SOVAmajorStrategic or Co-development PartnerPartnership for public dialogue on child trafficking free India in Koraput district
• British Deputy High Commission KolkataminorGTM or Marketing PartnerCollaboration for International Day of Girl Child celebration with theme 'Girl Force: Unscripted and Unstoppable'
• BGBAU and DGUV GermanyminorStrategic or Co-development PartnerMOU signed for using original documents on lifelong learnings to educate children on occupational health and safety
• Odisha Election Watch / ADRmajorStrategic or Co-development PartnerPartnership for voter awareness, democracy strengthening, and electoral reform workshops across Odisha districts
• NACG EVAC IndiacoreStrategic or Co-development PartnerNational Action and Coordination Group for Ending Violence Against Children - Secretary Ranjan Kumar Mohanty serves as Chairperson; PECUC is member of Global Partnership to End Violence Against Children

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CRY (Child Rights and You): India's leading child rights NGO focused on child protection, education access and child labour elimination — directly comparable to PECUC's flagship child rights, NCLP and Sradha Bhawan programs.
• Aide et Action India: International education-focused NGO working in India on access, quality and inclusion — directly comparable to PECUC's Sradha Bhawan bridge education and NCLP programs targeting out-of-school and working children.
• Smile Foundation: Indian NGO operating education, healthcare and livelihood programs for underprivileged children and women — similar CSR-driven funding model and thematic overlap with PECUC's programs.
• Helpage India: India's leading elderly welfare organization — directly comparable to PECUC's ASTITVA and Sponsor-a-Grandparent programs for older persons' livelihood and dignity.
• Childline India Foundation: India's flagship child protection helpline and outreach network partnering with government on child rights — directly comparable to PECUC's child protection committee model and government coordination work.

Emerging players

• Nirmaan Organization: Indian NGO with education, livelihood and community development programs — comparable grassroots community-led model and thematic overlap with PECUC's integrated rural development work.

Broad incumbents

• Save the Children India: Large, established international NGO operating nationally on child rights, education and disaster response — overlaps with PECUC's child protection, education and emergency response portfolio but at significantly larger scale.
• ActionAid India: National NGO working on women's rights, child rights, disaster response and tribal community development — directly comparable thematic portfolio to PECUC, with broader geographic scope.
• Oxfam India: Large international NGO working on inequality, women's rights, disaster response and tribal communities in India — overlaps with PECUC's tribal livelihood (SEED), women empowerment and FANI recovery work.
• Plan India (Plan International): International development organization focused on children, gender equality and youth empowerment; comparable to PECUC's women empowerment (SURAKSHYA), youth (ECOSAVERS) and child rights programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pecuc1
• Facebookfacebook.com/PecucOdisha
• LinkedInlinkedin.com/company/pecuc---india

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about People’s Cultural Centre