Euro & Promos

Name

Euro & Promos

Legal name

Euro&Promos FM S.p.A.

Website

https://europromos.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Security Guards and Patrol Services (561612), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

akta.pro primary industry

Soft FM (Cleaning/Janitorial/Sanitation) (IMAIAAAB)

akta.pro secondary industries

Workplace & Office Support Services (Reception/Mailroom/Porterage/Helpdesk) (IMAIAAAD), General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

Keywords

• Facility management services
• Outsourced cleaning services
• Building maintenance services
• Industrial laundry services
• Logistics outsourcing

Headquarters

HQ city

Udine

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Facility Management Outsourcing: Comprehensive outsourcing contracts for non-core business activities including cleaning, sanitation, maintenance, logistics, and production services. Revenue generated from long-term contracts with both public and private sector clients.
2. Soft Facility Services: Cleaning, sanitation, pest control, green maintenance, industrial laundry, and personal/cultural services. Both one-time and recurring service contracts.
3. Hard Facility Services: Building plant maintenance and energy requalification services. Technical services with specialized personnel for HVAC, electrical, fire prevention, and security systems.
4. Logistics and Production Outsourcing: Warehouse logistics, mechanical works, metal carpentry, and industrial manufacturing support services provided at client facilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Euro&Promos FM S.p.A. is an Italian Integrated Facility Management company that outsources non-core business activities for enterprises and public administrations. The company delivers Soft Facility services (cleaning, sanitation, pest control, green maintenance, industrial laundry, and personal/cultural services), Hard Facility services (plant maintenance and energy requalification), and Logistics and Production Outsourcing (warehouse management, metal carpentry, and industrial manufacturing support) to clients across healthcare, industrial, hospitality, public administration, retail, and cultural sectors throughout Italy.

Product overview

Euro & Promos is an Integrated Facility Management company offering a comprehensive portfolio of services organized into three main pillars: Soft Facility Management (cleaning, sanitization, pest control, green maintenance, industrial laundry, and personal/cultural services), Hard Facility Management (plant maintenance and energy requalification), and Logistics and Production Outsourcing (warehouse management, metal carpentry, and industrial services). The company operates through two specialized subsidiaries—Euro & Promos Social Health Care for healthcare facility management and Euro & Promos Laundry for industrial laundry services—serving both public and private sectors across Italy with 6,500+ employees and 150+ million euros in revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Euro&Promos Social Health Care: Subsidiary focused on social health care services, elderly care homes, and health care facility management
• Euro&Promos Laundry

Products and services

• Soft Facility Management Integrated soft facility management services including cleaning, sanitization, pest control, green maintenance, industrial laundry, and personal/cultural services for businesses and public institutions.
• Hard Facility Management Technical hard facility services including plant maintenance (HVAC, electrical, plumbing, fire protection, security systems) and energy requalification for buildings and industrial sites.
• Logistics and Production Outsourcing Outsourcing of logistics, warehouse management, plant logistics, industrial maintenance, metalworking, and carpentry services for manufacturing companies.
• Warehouse and Plant Logistics Comprehensive warehouse and plant logistics management including inbound/outbound outsourcing, packaging, quality control, picking, material handling, and shipping management for industrial clients.
• Metal Carpentry Light and medium metal carpentry services including CE marking (EN 1090-1:2009/A1:2011, UNI EN 1090 EXC2), tank construction, and industrial metalworking.
• Plant Maintenance Ordinary and extraordinary maintenance services for HVAC, water systems, electrical systems, fire protection, and security/video surveillance systems.
• Energy Requalification Multi-plant energy requalification services including energy audits, diagnosis, LED lighting installation, photovoltaic systems, monitoring systems, and renewable energy solutions.
• Civil and Office Cleaning Professional civil cleaning services for offices, public institutions, healthcare facilities, schools, museums, and commercial spaces using Ecolabel-certified products.
• Ho.Re.Ca. and Wellness Laundry Industrial laundry and linen rental services for hotels, restaurants, catering, and wellness facilities with RFID tracking technology.
• Green Maintenance Design, implementation, and maintenance services for public and private green spaces including parks, gardens, terraces, and indoor plants.
• Reception, Porterage, Front and Back Office Comprehensive reception, porterage, front office, back office, concierge, unarmed security, and call center services (UNI EN 15838:2010 certified).
• Educational Services Professional educational services including after-school programs, summer camps, libraries, nurseries, youth centers, and childcare facilities management.
• Euro & Promos Social Health Care Subsidiary specializing in social and healthcare facility management services including care homes, day centers, and health-related facility services.
• Euro & Promos Laundry Subsidiary providing industrial laundry and linen rental services for hospitality, healthcare, and wellness sectors.

Quantifiable outcome

• Revenue increased from 108 million (2020) to 125+ million (2021)
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• IRAS Rovigo (Istituto Rodigino di Assistenza Sociale)minorGTM or Marketing Partner · 7 July 2021Euro&Promos sponsored the 'Mobilità Garantita' project by providing funding for a Fiat Doblò vehicle equipped for disabled and elderly transportation. The vehicle enables IRAS to provide mobility assistance to disadvantaged individuals needing hospital visits and rehabilitation.
• Università di Udine - Dipartimento Politecnico di Ingegneria e ArchitetturacoreStrategic or Co-development Partner · 1 January 2021Research partnership to develop sustainable sanitization methods. University provides academic research expertise while Euro&Promos provides operational field experience. Project coordinated by Professor Alfredo Soldati and Professor Cristian Marchioli, focusing on atomization, nebulization, evaporation and deposition mechanisms for effective yet environmentally sustainable disinfection.
• Comune di BarlettaminorStrategic or Co-development Partner · 1 January 2021Collaboration in drafting dossier for 'Capitale Italiana del Libro 2022' candidacy. Euro&Promos contributed the 'Libri in fabbrica' project - a corporate library for local industrial workers and families, supporting the city's cultural initiative and promoting reading among workers.
• Comune di MiranominorGTM or Marketing Partner · 1 January 2021Collaboration on 'Volti nel Tempo' photographic exhibition project at Centro diurno Arcobaleno. Euro&Promos Social Health Care division contributed to organizing the intergenerational project between elderly and children.
• BNL Gruppo BNP ParibasminorGTM or Marketing Partner · 1 January 2021Participation together with BNL Gruppo BNP Paribas in Telethon 24x1ora solidarity marathon as part of Comitato Udinese Staffette Telethon initiative to raise funds for rare genetic disease research.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Engie Servizi: Italian subsidiary of French utility Engie SA. Offers facility management, energy services, and building maintenance, overlapping with Euro&Promos' hard facility and energy requalification offerings for industrial and public clients.
• Elior Italia: Italian subsidiary of French-listed Elior Group, providing contract catering, cleaning, and facility services. Comparable to Euro&Promos in soft FM and food services for corporate, healthcare, and public sector clients in Italy.
• Sodexo Italia: Italian subsidiary of Sodexo Group, a global food and integrated facilities services company. Overlaps with Euro&Promos in soft FM, reception, and quality-of-life services for corporate, healthcare, and public clients in Italy.
• ISS Italia: Italian subsidiary of ISS A/S, the global facility services leader. Competes with Euro&Promos in cleaning, support, and integrated FM services across Italy, but with the backing of a significantly larger multinational parent.
• Compass Group Italia: Italian subsidiary of UK-listed Compass Group plc, one of the world's largest contract catering and support services companies. Overlaps with Euro&Promos in hospitality catering, cleaning, and integrated support services for institutions.

Emerging players

• Pellegrini Group: Italian group active in contract catering, vending, and facility-related services. Overlaps with Euro&Promos in food services and soft FM segments, particularly in corporate and institutional accounts in Italy.
• Serenissima Ristorazione: Italian contract catering and food services provider serving hospitals, schools, and corporate canteens. Tangentially comparable to Euro&Promos' Ho.Re.Ca. and food-related services within the broader soft FM umbrella.

Direct peers

• Siram: Italian facility management company owned by Veolia, offering integrated services including energy, maintenance, cleaning, and environmental services. A direct peer given similar multi-service IFM positioning and public sector focus in Italy.
• Rekeep: One of Italy's largest integrated facility management companies (formerly Manutencoop Facility Management). Directly comparable given overlapping soft and hard FM services, logistics outsourcing, and public/private sector focus across Italy.
• Markas: Italian family-owned integrated facility services company headquartered in Bolzano, providing cleaning, catering, and support services. Comparable mid-sized domestic peer with a similar multi-service IFM model in Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrdXqNLFjFLYLmeKJFot42Q
• Facebookfacebook.com/WeAreEuroPromos
• LinkedInlinkedin.com/company/euro&promos-fm/?trk=biz-companies-cym

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro & Promos