Melisron
- Company typePublic
- Founded1987
- HeadquartersHerzliya, Israel
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Melisron does
Melisron is a publicly traded Israeli commercial real estate company founded in 1987 and headquartered in Herzliya, Israel, listed on the Tel Aviv Stock Exchange (ticker: MLSR). The company focuses on ownership and operation of premium retail and office properties, with its flagship asset being Kenyon Hazahav, Israel's largest shopping mall, valued at NIS 2.04 billion. Melisron serves a dual customer base: commercial retail tenants leasing premium physical space, and end-consumer shoppers visiting its mall destinations. The company is a constituent of the TA-Real Estate 35 index, which captures approximately 80% of Israeli real estate sector market capitalization, positioning Melisron among the 35 largest publicly traded real estate companies in Israel. Its revenue model is driven primarily by rental income from retail and office leases, with revenue demonstrating consistent growth from approximately NIS 486M in 2021 to approximately NIS 732M in 2025, alongside expanding EBITDA and net income over the same period.
The company's strategic posture is consolidation-oriented: Melisron has executed multiple acquisitions including Groo (2021) and Aviv Melisron (September 2024), and is pursuing a 51% controlling acquisition of Kenyon Hazahav currently under Competition Authority review. The company also faces material legal exposure, including a NIS 800 million Supreme Court dispute over a new floor under construction at Kenyon Hazahav. Ownership of Israel's largest shopping mall combined with active M&A positions Melisron as a dominant premium retail real estate platform domestically, though its single-country, single-asset-heavy concentration creates structural risk.
From a technology and operations standpoint, the available data reveals no proprietary technology platforms, AI/ML capabilities, digital products, or technology partnerships. Melisron operates with 101–250 employees and functions as a traditional physical-asset landlord. Its value proposition is anchored in prime real estate location scarcity and large-scale mall management expertise rather than technology differentiation. Founder Yuli Ofer is identified as the founder of the company.
Melisron firmographics
Firmographics- Name
- Melisron
- Website
- https://melisron.co.il
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Melisron is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Melisron business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Others
Melisron product offering
Product offeringCore offering
Melisron is a publicly traded Israeli commercial real estate company that owns, develops, and operates premium retail and office properties across Israel. Its flagship asset is Kenyon Hazahav, Israel's largest shopping mall. The company's primary business activity is leasing retail and office space to commercial tenants.
Differentiator
Problem solved
Functional benefit
Products and services
- Kenyon Hazahav
Companies that use Melisron
Customer profileIdeal customer profiles2 records
Melisron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Melisron partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Melisron competitors and assessment
Company assessmentBroad incumbents
- Klépierre: Klépierre is a leading European shopping mall operator and REIT with a large portfolio of retail centers. It is a broad incumbent peer, providing a benchmark for shopping mall business models and operational practices that Melisron follows.
- Unibail-Rodamco-Westfield: Unibail-Rodamco-Westfield is one of the world's largest owners and operators of flagship shopping destinations. It is a broad incumbent peer, providing a global benchmark for premium shopping mall operations relevant to Melisron's strategy.
- Simon Property Group: Simon Property Group is the largest US REIT and a global leader in retail real estate, including premium malls and outlets. It is a broad incumbent peer, offering a global benchmark for shopping mall operations and tenant relationships.
- Eurocommercial Properties: Eurocommercial Properties is a European retail real estate company specializing in shopping centers in Italy, France, and Spain. It is a broad incumbent peer, providing a comparable model for mid-sized shopping mall operators.
Direct peers
- Amot Investments: Amot Investments is a TASE-listed Israeli real estate company that owns and operates income-producing office and retail properties. It is a direct domestic peer, operating in the same commercial real estate categories as Melisron, with a focus on premium locations.
- Big Shopping Centers: Big Shopping Centers is an Israeli shopping mall REIT operating a portfolio of retail centers in Israel. It is a direct competitor to Melisron in the Israeli shopping mall segment, with comparable tenant mix and customer base.
- Azrieli Group: Azrieli Group is one of Israel's largest publicly traded real estate companies, operating a portfolio of shopping malls and office properties. It is the most direct domestic peer to Melisron, competing in the same premium retail and office segments in Israel and listed on the TASE.
- British Israel Investments: British Israel Investments is an Israeli real estate company focused on commercial properties. It is a direct peer, operating in the same Israeli commercial real estate market and listed on the TASE.
- Property & Building Corporation (PBC): PBC is an Israeli real estate company listed on the TASE with operations in shopping centers, office space, and residential development. It is a direct peer, competing with Melisron in the Israeli commercial real estate market.
- Mivne Real Estate: Mivne is an Israeli commercial real estate company that develops, owns, and manages office, retail, and logistics properties. It is a direct domestic peer in the Israeli commercial real estate market with overlapping business activities.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Melisron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melisron leadership team
Management profileNumber of profiles
Melisron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melisron M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melisron
What does Melisron do?
Melisron is a publicly traded Israeli commercial real estate company that owns, develops, and operates premium retail and office properties across Israel. Its flagship asset is Kenyon Hazahav, Israel's largest shopping mall. The company's primary business activity is leasing retail and office space to commercial tenants.
Is Melisron a public or private company?
Melisron is a public company. It is classified as public and is currently operating.
When was Melisron founded?
Melisron was founded in 1987. It employs 101 to 250 people.
Where is Melisron based?
Melisron is headquartered in Herzliya, Israel, in the Middle East region.
Who are Melisron's main competitors?
Broad incumbents on record are Klépierre, Unibail-Rodamco-Westfield, Simon Property Group and Eurocommercial Properties. Direct peers are Amot Investments, Big Shopping Centers, Azrieli Group, British Israel Investments, Property & Building Corporation (PBC) and Mivne Real Estate.
Does Melisron have an API?
No public API is recorded for Melisron.